Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836
Vol.2 (6), June (2013)
Online available at indianresearchjournals.com
FACTORS AFFECTING PURCHASE DECISION
OF CARPENTERS FOR LAMINATES
UMA SHANKAR SINGH*; SRITAM KUMAR PADHI**
*PH.D. (FULL TIME RESEARCH SCHOLAR)
INSTITUTE OF BUSINESS AND COMPUTER STUDIES
SIKSHA „O‟ ANUSANDHAN UNIVERSITY
BHUBANESWAR, ODISHA, INDIA
**MBA
INSTITUTE OF BUSINESS AND COMPUTER STUDIES
SIKSHA „O‟ ANUSANDHAN UNIVERSITY
BHUBANESWAR, ODISHA, INDIA
ABSTRACT
The main reason to conduct this study is to find out the factors which compel or attract a carpenter to choose a laminate or veneer for his clients. This project report is revealing the state of mind of the carpenters with the changing environment. How the carpenters reacted with the change in customer preference and with the introduction of a large number of companies dealing with laminates and veneers. To know this a survey conducted using a structured questionnaire containing the items which helped in obtaining the desired information from the carpenters.
Carpenters were approached targeted the capital city Bhubaneswar of Odisha state in India The aim and motive of carrying this project is to know about the brand awareness and consumer preference for laminates. The objective of this research is to find out the foremost factors that compelled or attracted the carpenters before choosing /suggesting a laminate to his customers.
Finding out how these factors are of utmost importance. In order to reach the research objective
300 carpenters represented the sample.
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