Free Essay

Hm in Turkey Apparel

In:

Submitted By tinklebell
Words 391
Pages 2
H&M TURKIYE IN APPAREL (TURKEY)
Euromonitor International November 2011

H&M TURKIYE IN APPAREL (TURKEY)

Passport

I

LIST OF CONTENTS AND TABLES
Strategic Direction ........................................................................................................................ 1 Key Facts ..................................................................................................................................... 1 Summary 1 H&M TURKIYE: Key Facts ........................................................................... 1 Company Background .................................................................................................................. 1 Production .................................................................................................................................... 1 Competitive Positioning ................................................................................................................ 1 Internet Strategy ........................................................................................................................... 2

© Euromonitor International

H&M TURKIYE IN APPAREL (TURKEY)

Passport

1

H&M TURKIYE
STRATEGIC DIRECTION
 This Swedish retailing giant delayed its entrance into the Turkish apparel market until the recession was over, and opened its first outlets in the country in 2010. H&M plans to continue its penetration in the Turkish market by opening a small number of stores in those shopping malls that will most effectively help the company to reach its potential consumers.

KEY FACTS
Summary 1 H&M TURKIYE: Key Facts Full name of company: Address: Tel: Fax: www: Activities:
Source:

H&M Hennes & Mauritz Tekstil Ltd Sti Abdi Ipekçi Cad No 19-1, Kat 5, Nisantasi, Istanbul, Turkey +90 (212) 315 33 00 +90 (212) 315 33 30 www.hm.com/tr Apparel retailing

Euromonitor International from company reports, company research, trade press, trade sources

COMPANY BACKGROUND
 Since 1992, H&M has been holding a production office in Turkey, to carry put transactions with local suppliers. In 2010, H&M finally started its retail business in Turkey, as a subsidiary of H&M Europe.  H&M opened two stores in Istanbul, in November and December 2010. The company announced that it will open two additional stores, both in upscale shopping malls, in Istanbul in March 2010 and then spread to other metropolitan areas.  H&M has started to exercise strict control over its existing local suppliers to prevent its products from being sold through other channels.

PRODUCTION
 Though it does not own any production facilities in Turkey, H&M has a large number of suppliers in Turkey manufacturing for both local and international markets.

COMPETITIVE POSITIONING
 H&M offers a large variety of products in women’s outerwear, women’s underwear, swimwear, nightwear, and clothing accessories.

© Euromonitor International

H&M TURKIYE IN APPAREL (TURKEY)

Passport

2

INTERNET STRATEGY
 H&M has a dedicated section for Turkish consumers in its global website. It does not have an online shop for Turkish consumers; online sales would become available only after the company establishes its retail presence in metropolitan centres.

© Euromonitor International

Similar Documents

Premium Essay

Sustainable Fashion Supply Chain: Lessons from H&M

...Sustainability 2014, 6, 6236-6249; doi:10.3390/su6096236 OPEN ACCESS sustainability ISSN 2071-1050 www.mdpi.com/journal/sustainability Article Sustainable Fashion Supply Chain: Lessons from H&M Bin Shen Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China; E-Mail: binshen@dhu.edu.cn; Tel./Fax: +86-216-237-3621 Received: 15 July 2014; in revised form: 15 August 2014 / Accepted: 19 August 2014 / Published: 11 September 2014 Abstract: Sustainability is significantly important for fashion business due to consumers’ increasing awareness of environment. When a fashion company aims to promote sustainability, the main linkage is to develop a sustainable supply chain. This paper contributes to current knowledge of sustainable supply chain in the textile and clothing industry. We first depict the structure of sustainable fashion supply chain including eco-material preparation, sustainable manufacturing, green distribution, green retailing, and ethical consumers based on the extant literature. We study the case of the Swedish fast fashion company, H&M, which has constructed its sustainable supply chain in developing eco-materials, providing safety training, monitoring sustainable manufacturing, reducing carbon emission in distribution, and promoting eco-fashion. Moreover, based on the secondary data and analysis, we learn the lessons of H&M’s sustainable fashion supply chain from the country perspective: (1) the H&M’s sourcing...

Words: 6445 - Pages: 26

Free Essay

H&M Case

...9-713-512 REV: MARCH 5, 2014 JOHN R. WELLS GALEN DANSKIN Hennes & Mauritz, 2012 In 2012, Hennes & Mauritz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion, up 11% from the previous year, and operating profits were $3.3 billion, up 8.3%. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the previous decade, revenues had grown 15% per year and operating profits, 18%. Although Gap, Inc. (Gap) began the millennium as the clear global leader in the apparel retail market with sales more than four times larger than those of H&M, H&M had grown quickly and passed Gap in 2009. However, Spain’s Inditex, with its fast-fashion chain, Zara, had done even better. It passed H&M in sales in 2005 and, by 2011, had also become more profitable. H&M had also lagged behind Inditex in supply pipeline speed, brand diversification, online retail presence, and expansion into China. Meanwhile, the world’s leading hypermarket chains, including Wal-Mart and Tesco, were making significant headway in apparel. In 2012, CEO Karl-Johan Persson, grandson of the company’s founder Erling Persson, promised increased expansion into underdeveloped markets, a stronger push to online retailing, and the launch of a major new retail brand. He noted, “We are looking forward to an exciting 2013 full of new opportunities. We have great respect for the macroeconomic climate and how it may affect consumption in many...

Words: 8569 - Pages: 35

Premium Essay

H&M Expanding to the Brazilian Market.

...International Business Environment IBMS 2011 H&M Brazil Brazil Module 4 International Business Environment Fryslân International Consultancy Group Authors: Docent: Meinard Fransen Foreword This document contains an economical business report on the subject of the possibility of H&M expanding to the Brazilian market. Is the Brazilian market a suitable and lucrative market to expand to? It is issued by Stenden University of Applied Sciences, for the module “International Business Environment” within the International Business and Management study program, as a module assignment. After dividing the workload within the first couple of days, we focused on writing each part individually and gathering and combining all parts in the end. This type of group work was a drawn-out process, but in the end it all worked for the best and we as the authors hope you enjoy reading this report. CONTENTS Foreword 3 1 Introduction 5 2 External Environment 6 2.1 Economic Situation 6 2.2 Demographics of Brazil 10 2.3 Import/Export (international scope) 10 2.4 Market environment 11 2.5 Competition 12 2.6 Legal; business format 13 2.7 Social aspects 13 2.8 Five Forces Analysis 14 2.9 Conclusion: Opportunities and Threats 16 3 Retail Formula 17 3.1 Business concept 17 3.2 International exposure 18 3.3 Target groups 19 3.4 Strengths and weaknesses 20 3.5 Recommendations of the Retail Formula 20 4 Conclusions...

Words: 5526 - Pages: 23

Premium Essay

Brazilian Environment

...Brazil Inside brazils booming fashion industry (http://www.businessoffashion.com/2010/08/inside-brazils-booming-fashion-industry.html) A Booming Economy Undeniably, the primary force driving the current surge in the Brazilian fashion market is a healthy macroeconomic context. Brazil’s economy has been expanding steadily for years, a result of a stable political and social climate and long-term reforms set in place by the current and previous government administrations. As much of the world slid into severe recession in late 2008, Brazil continued to expand. Indeed, according to Brazil’s national statistics agency, GDP grew a record 9 percent in the first quarter 0f 2010. National Optimism The robust economy has, in turn, fed the country’s self-confidence. Whether at São Paulo Fashion Week, in the streets, or in the nation’s shopping malls, there is a palpable optimism in the air: Brazil believes in itself. This hasn’t always been the case. When queried on the main factor behind her country’s current optimism, Erika Palomino, arguably the best-known fashion journalist in Brazil, pointed out that a new-found “self-esteem” is as important as the positive numbers: “Because we are a former colony, for a long time we didn’t believe in ourselves and always looked abroad, thinking other countries did things better. That has changed.” Indeed, winning bids to host both the 2014 World Cup and the 2016 Olympics have had a major impact in boosting the country’s sense of confidence...

Words: 6157 - Pages: 25

Premium Essay

Emerging Consumer Survey

...The petro-dollar 76 South Africa: Reduced optimism 81 About the survey 83 Imprint / Disclaimer For more information, please contact: Richard Kersley, Head of Global Securities Products and Themes, Credit Suisse Investment Banking, richard.kersley@credit-suisse.com Michael O’Sullivan, Chief Investment Officer UK & EMEA, Credit Suisse Private Banking & Wealth Management, michael.o’sullivan@credit-suisse.com COVERPHOTO: ISTOCKPHOTO.COM/XAVIERARNAU, PHOTO: ISTOCKPHOTO.COM/ALIJA 78 Turkey: Subdued but stable EMERGING CONSUMER SURVEY 2015_3 Editorial We are delighted to publish the fifth edition of the Credit Suisse Research Institute’s “Emerging Consumer Survey.” To undertake the project, we have again partnered with global market research firm Nielsen, which has conducted on our behalf nearly 16,000 face-to-face interviews with consumers across nine key emerging economies – Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, Turkey and South Africa. We have built a unique and accessible multi-year database profiling the fortunes and intentions of these key consumers. The ambition of our series of studies has been to focus on the micro...

Words: 21734 - Pages: 87

Premium Essay

Bosideng London

...Raffles College of Design and Commerce Associated College of Shanghai Marketing Strategy 003FM410 Yumiko Zhang | | RCDC: 124FZG9584 Date of Submission: Week 10 November 5, 2012 Lecturer: Delphine L Table of Content Abstract…………………………………………………………………………….4 CHAPTERE 1 - External environment analysis………………………………..5 1. General environment (PESTGD)…………………………………………….6 2.1 Demographic……………………………………………………………………6 1.1.1 Population size……………………………………………………………7 1.1.2 Income distribution………………………………………………………9 1.1.3 Ethnic mix……………………………………………………………….10 2.2 Economic……………………………………………………………………...12 2.3 Political Legal Environment…………………………………………………..13 1.3.1 Taxation law……………………………………………………………..13 1.3.2 Labor law………………………………………………………………..13 1.3.3 Voluntary standards………………………………………………………14 1.4 Socio-cultural…………………………………………………………………..15 1.5 Technological…………………………………………………………………..17 1.6 Global………………………………………………………………………….18 2. Industry Analysis………………………………………………………………19 2.1 Industry Overview…………………………………………………………….19 2.2 Industry Growth Trends……………………………………………………….20 2.3 Porter’s 5 Forces………………………………………………………………21 2.3.1 Bargaining Power of Suppliers………………………………………….21 2.3.2 Bargaining Power of Buyers……………………….................................22 2.3.3 Threat of Substitute Products ……………………………………….23 2.3.4 Rivalry among Competing Firms……………………………………24 2.3.5 Threats of New Entrants…………………………………………….25 3. Consumer Market…………………………………………………………26 ...

Words: 8954 - Pages: 36

Premium Essay

China Garment Industry

...1 Faculty of Economic Sciences, Communication and IT Department of Business Administration Garment Industry Analysis in China Case Study on YiChang Richart Factory Limited Degree Thesis of 30 credit points Service Science LIU XIANG & XING ZHENZHEN Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se Supervisor: Lars Haglund 1. ABSTRACT Purpose - In manufacturing industry, China is the most powerful all over the world. The garment industry is one of the most important parts in the market for manufacturing goods. And for the garment industry, China is the largest export country in the world. When we go shopping, we can see a lot of tags about ―made in China‖. Referring to China’s exporting capability in the garment industry, we want to find out why most of international clothing companies choose China as their manufacture market for their production basement. And whether the ―made in China‖ tagged in clothes is influencing consumer behavior or not. Moreover, the authors would like to provide some feasible suggestions on the management for the Chinese garment manufacturers, especially in the labor force problem. Methodology - This paper mainly takes the methodologies of literature review, both qualitative and quantitative analysis in case study, and questionnaire survey. The literatures reviewed here include company articles, academic papers, books, and website information. And in consumer...

Words: 15651 - Pages: 63

Premium Essay

Nike

...NIKE INC FORMReport) 10-K (Annual Filed 07/23/13 for the Period Ending 05/31/13 Address Telephone CIK Symbol SIC Code Industry Sector Fiscal Year ONE BOWERMAN DR BEAVERTON, OR 97005-6453 5036713173 0000320187 NKE 3021 - Rubber and Plastics Footwear Footwear Consumer Cyclical 05/31 http://www.edgar-online.com © Copyright 2013, EDGAR Online, Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use. Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED May 31, 2013 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO . Commission File No. 1-10635 (Exact name of Registrant as specified in its charter) OREGON (State or other jurisdiction of incorporation) One Bowerman Drive Beaverton, Oregon (Address of principal executive offices) (503) 671-6453 93-0584541 (IRS Employer Identification No.) 97005-6453 (Zip Code) (Registrant’s Telephone Number, Including Area Code) SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT: Class B Common Stock (Title of Each Class) New York Stock Exchange (Name of Each Exchange on Which Registered) SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: NONE Indicate by check mark • • • if the registrant is a well-known...

Words: 108131 - Pages: 433

Free Essay

Managing Peolpe Mba

...General Guidelines Version 6.7 March 28, 2016 General Guidelines Overview .................................................................................. 4 0.1 The Purpose of Search Quality Rating .................................................................................................... 5 0.2 Raters Must Represent the User .............................................................................................................. 5 0.3 Browser Requirements ............................................................................................................................. 5 0.4 Ad Blocking Extensions ........................................................................................................................... 5 0.5 Internet Safety Information....................................................................................................................... 5 0.6 Releasing Tasks ........................................................................................................................................ 6 Part 1: Page Quality Rating Guideline .................................................................... 7 1.0 Introduction to Page Quality Rating................................................................................................................. 7 2.0 Understanding Webpages and Websites .............................................................................

Words: 51021 - Pages: 205

Premium Essay

Free Paper

...Proceedings of the Fourth International Annual Conference of the Asia Pacific Academy of Business in Society Sustainable Decision-Making in a Time of Crisis Public and Private Perspectives Malcolm McIntosh and Susan Forbes Authors Malcolm McIntosh Director, Asia Pacific Centre for Sustainable Enterprise Susan M Forbes Adjunct Research Fellow, Asia Pacific Centre for Sustainable Enterprise © 2011 Asia Pacific Centre for Sustainable Enterprise Published by Asia Pacific Centre for Sustainable Enterprise Griffith Business School Griffith University, South Bank campus 226 Grey Street, South Brisbane Queensland, 4101 Australia www.griffith.edu.au/business-commerce/sustainable-enterprise All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic or mechanical, photocopying, recording or otherwise without the prior permission of the copyright owner. Copyright rests with the individual authors. ISBN 978-1-921760-45-7 Foreword The conference reflected lessons learnt and being learned from the global financial crisis, from the climate change prognosis and from rethinking global governance. The conference preceded the Asia-Pacific Economic Cooperation (APEC) 2010 Meetings and Summit (7-14 November in Yokohama, Japan) and coincided with the 10th anniversary of the United Nations (UN) Global Compact, and the UN Year of Biodiversity. Given the birth of the G20 group of nations, the...

Words: 32741 - Pages: 131

Free Essay

Yoyo

...ANNUAL REPORT 2013-14 GROWTH IS Growth is Energy l Growth is Value Growth is Happiness l Growth is Life... Growth is Energy Growth is Value Growth is Happiness Growth is Life... Late Shri Dhirubhai Ambani Founder Chairman G rowth, in all its facets, has been a distinguishing factor at Reliance, ever since our inception. Our philosophy envisions growth as a universal concept, that represents multiple possibilities and touches all aspects of life. This explains why we have put in motion some of the most ambitious plans, aligned to the needs of India as it develops into a world-force. The continuing expansion of our key business verticals places us at a vantage point with reference to the aspirations of India. We have taken strategic decisions in key areas that will drive our growth and also create better outcomes for our youthful nation. Strategy at Reliance is about making prudent choices, balancing risks and return, building competitive advantages and envisioning the future through the power of innovation. Innovation has always been a cornerstone of our operations. It has enabled us to make significant technology-driven breakthroughs that add value to existing businesses, and create new ones. We are partnering with leading global institutions renowned for excellence to strengthen our experience and expertise. From the manufacturing landscape to high-growth consumer service sectors, Reliance is making progress possible each day. We are helping the country...

Words: 139585 - Pages: 559

Free Essay

Annual Report of Pakistan Textile Process Mill

...ACTIVITIES REPORT OF APTPMA HEAD OFFICE APTPMA Annual Report 2007-2008 1 SELECTED ACTIVITIES OF “APTPMA” HEAD OFFICE Dear Readers: We are giving hereunder brief excerpts of APTPMA activities for the year 2007-08 from APTPMA Head Office record for your kind perusal and ready reference: (ZAHIR IQBAL KHAWJA) Secretary APTPMA Head Office ******** ANNUAL ELECTIONS 2007-08 (Press Release Dated 01st January 2008): As per press release dated 01st January 2008, the Central Body elections of All Pakistan Textile Processing Mills Association (APTPMA) were announced by Mian Aftab Ahmed on behalf of Mian Shabbir Ahmed, Returning Officer for APTPMA Elections 200708. The elections were conducted as per directions and orders of the Director General Trade Organizations (DGTO) issued to all the Trade Bodies of Pakistan for the purpose. Following five (5) office-bearers were elected unopposed for the Central Body: Chairman: Mr. Muhammad Riaz Sheikh of M/s Riaz Fabrics, Lahore, Senior Vice Chairman: Mian Ajmal Farooq of M/s Noor Fatima Fabrics Faisalabad, Vice Chairman (Central) Faisalabad: Sheikh M.Amjad Javed of M/s Al-Hamra Textile Industries Faisalabad; Vice Chjairman (Central) Karachi: M.Altaf Shekhani of M/s Shekhani Industries Karachi; Vice Chairman (Central) Lahore/Gujranwala Region: Sheikh Ejaz Raza of M/s Rehman Dyeing, Gujranwala. Besides Central Body elections, the following Regional Chairmen, Regional Vice Chairmen and members Executive Committee were declared elected...

Words: 36115 - Pages: 145

Free Essay

The Case of the Unidentified Company

...Invest. Innovate. Inspire. For a new India. ANNUAL REPORT 2014-15 India is at the threshold of a new era of growth and opportunity. This is driven by increasing economic activity, ongoing ‘Make in India’ initiatives and a demographically well-placed, aspirational society. Reliance Industries Limited (RIL) continues to be a partner in India’s ongoing journey towards economic and social well-being, and remains committed to investing in and innovating for India. RIL is striving to meet and exceed global benchmarks in product quality and customer service with inspiring ideas and strategic investments. From the manufacturing landscape to high-growth consumer service sectors, RIL is achieving superior outcomes that facilitate India’s drive for global leadership. RIL is delivering industry-leading performance through consistent efficiency in operations and prudent configuration of assets. RIL is making sizable capital investments, focusing on technology and expanding its level of services from the hydrocarbons sector to consumer businesses. RIL innovates for existing businesses and also focuses on developing new business models to deliver g g g y significant value for its growing stakeholder fraternity. In this effort, it collaborates with o s with leading global institutions to help usher in a n era of possibilities. global new is growing o RIL’s focus is to continue growing as a respons responsible organisation, thereby e inspiring progress in...

Words: 182744 - Pages: 731

Premium Essay

Manu 2013

...Use these links to rapidly review the document TABLE OF CONTENTS Index to Consolidated financial statements Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F (Mark One) o REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended 30 June 2013 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR o SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number 001-35627 MANCHESTER UNITED plc (Exact name of Registrant as specified in its charter) Not Applicable (Translation of Company's name into English) Cayman Islands (Jurisdiction of incorporation or organization) Sir Matt Busby Way, Old Trafford, Manchester, England, M16 0RA (Address of principal executive offices) Edward Woodward Executive Vice Chairman Sir Matt Busby Way, Old Trafford, Manchester, England, M16 0RA Telephone No. 011 44 (0) 161 868 8000 E-mail: ir@manutd.co.uk (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act. Title of each class Class A ordinary shares, par value $0.0005 per share Name of each exchange on which registered New York Stock Exchange Securities...

Words: 196454 - Pages: 786

Premium Essay

Maytag

...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...

Words: 180086 - Pages: 721