...Lorenzo Harris Mr. Burrows World History 6 May 2016 North Vietnam and the French “It was patriotism, not communism, that inspired me.” --Ho Chi Minh Ho Chi Minh declared independence from France on September 2 1945 for Vietnam. As a response, France asserted its colonial dominance and this caused a war between them and the Viet Minh. The Viet Minh was a group of nationalists who were communist. By 1954 the Viet Minh almost conquered most areas of Vietnam. The French were defeated and the negotiation of the Geneva Accord stopped the war between the French and the Viet Minh. Vietnam was soon divided into North Vietnam and South Vietnam along the 17th parallel in 1956. While the Viet Minh and the French were fighting, the Cold War between the U.S and the Soviet Union began to take form. The U.S tried to prevent communism from spreading...
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...Contents 1 Introduction 3 2 Theoretical basis and research methods 4 2.1 Theoretical basis and Analysis framework 4 2.1.1 Methods of analysis of variance (ANOVA) 4 2.1.2 Literature review 5 2.2 Research methodology 7 3 Results and discussion 7 3.1 Results 7 3.2 Discussion 9 4 Conclusion 10 Figure 31: The average number of foreign visitors to Ho Chi Minh City per month (2005 - 2013). (Source: Table 3-1). Unit: tourists. 9 Table 31: Foreign Tourists having arrived in Ho Chi Minh City (2005-2013) (Source: Ho Chi Minh City Department of Culture, Sports and Tourism; Unit: Tourists) 7 Table 32: the output of the ANOVA analysis – The Summary table (Source: Excel) 8 Table 33: the output of the ANOVA analysis – the ANOVA table (Source: Excel) 8 Abstract Seasonality is “a temporal imbalance in the phenomenon of tourism” (Butler, 1994). The topic of tourism seasonality has been analyzed over decades, by many touristic enterprises and policymakers. It is useful to have an understanding of the seasonality phenomenon in Vietnamese tourism. The former will represent the seasonal concentration of the number for foreign visitors coming to Ho Chi Minh City. Besides, the results conducted, the latter investigates the causes of seasonal tourism in Ho Chi Minh City. The decomposition technique used in this study is primarily ANOVA statistical model for a single factor based on the secondary data of monthly tourist arrivals in the City during the period...
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...Research paper: | | Cause of the unaware of customer about Vietnam seafood despite the high position in exporting Student : Trương Nguyễn Diễm Phương Student ID : 10DH41069 Instructor : Mr. Văn Minh Tâm I/ Abstract Nowaday, the exporting of seafood is one of the best sectors that bring high turnover for Vietnam. Vietnamese seafood products are present in over 155 countries on the world; however, the customers have had no impressing about Vietnam seafood or at least, they just know Vietnam seafood as an supplier. An aim of our research was to find out the reasons of the image of Vietnam seafood has not been sent to customer. We have carried out observations of some large supermarkets in Ho Chi Minh City, along with conducting a survey (questionnaire) on some groups of urban population. Other accurate information about the essence of Vietnam seafood was collected to get the most objective point of view. The results indicated that the brand building and promotion of Vietnam seafood were very feeble. II/ Introduction Through 15 years of the reform, the Vietnam economy had more positive achievements which affected most of the aspects in life. We got the crucial achievements Agriculture, especially the seafood export. Every year, the firgures, the reports are the delighful results...
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...Table of Contents Executive Summary 2 Introduction 3 I. Alternative strategies to achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan...
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...HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGE AND INFORMATION TECHNOLOGY FOREIGN LANGUAGE DEPARTMENT Subject: Term Paper Topic: Power of positive attitudes in work Name: Nguyễn Chí Thành Công Student’s number: Class : Lecturer's name: HO CHI MINH City, April 2012 Topic : Power of positive working attitudes I. Introduction : * Definition of attitude * Four main attitudes help people get success in their work : identifying clearly future goals and future job , being honest and friendly with other people , being enthusiastic in work , being self-confident . * How positive attitudes affect our work II. Boby : Depend on some cases, how each of good attitudes affects success in work. * First attitude : indentifying clearly future goals and future jobs . * Second attitude : loving work * Final attitude : being self-confident * Explain about them * Advantages of these attitudes III. Conclusion : There are a lot of ways which helps people succeed in work, and good attitudes are one of the most important conditions. An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment (Zimbardo et al., 1999). Besides, attitudes are also the way you think about the life or the way you behave with other people. If our behaviors and thinking are positive, it is...
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...UNIT VIII RESEARCH PAPER Student name: Nguyen Thi Ngoc Minh Student Number: 217527 School: Columbia Southern University I. Introduction At the beginning, Sacombank was just a small bank, established in 21st December 1991, with the initial chartered capital of 3 billion VND and operated within Ho Chi Minh City (Sacombank, 2012). After about 22 years’ operating, Sacombank is now one of the leading Vietnamese commercial joint stock banks with strong financial capacity and stable operation. Through all the ups and downs, changes in policies, economy, Sacombank has expanded the size, assets, equity, and especially Sacombank has the broadest network of business locations in Vietnam, Laos, and Cambodia. As a Sacombank’s staff, I would like to analyze my company to find out how to develop the bank as the mission to be the leading retail bank in Indochina. In this report, I will intro briefly about the Sacombank, go through the organization structure, operating activities, effectiveness and discussion about some problem appearing when the company in service with this organization structure. Moreover, recommendations will be given to solves the problems and allow the organization operate efficiently. II. Mission and objective: Sacombank through 22 year has created a good business network, modern technology system, and stable financial capacities which allow the bank to constantly maximize value for customers and shareholders, bring value to staff in...
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...directory to our Advisors, Sponsors, Scholars, and anyone else who has helped us along the way. Thank you. AmCham Scholarship Management Team December 11, 2010 Table of contents Directory Introduction 10 Anniversary Message 10-year AmCham Scholarship Photos AmCham Scholar Alumni Information AmCham Scholarship Management Team Special Thanks to Sponsors AmCham Scholarship Review Interview with Nguyen Ngoc Ha and Le Tran Anh Dung (AmCham Scholars 2009) Facts and Figures AmCham Scholar Alumni Activities AmCham Scholars Profiles Index th Directory Introduction 02 AmCham Scholarship Directory - 10th Anniversary HERB COCHRAN Executive Director AmCham Vietnam, Ho Chi Minh City Chapter Mr. Cochran has lived in Vietnam for about 10 years, in various cities such as Can Tho, Hanoi, and now Ho Chi Minh City. Previously, Mr. Cochran worked for the US State Department, US Commerce Department, and US Embassy in Japan and Thailand. “I would like to see AmCham Scholarship expand to other cities such as Can Tho, Da Nang and Da Lat.” AmCham Scholarship started out as an idea for community development. From there, we created a selective program to find the most outstanding Vietnamese students. Through this process, we hoped to find the best employees for AmCham companies. We thought this investment would generate benefits for both the companies and the community at large. The AmCham HR Committee then stepped up to take real leadership in designing the program and winners selection...
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...towards cities, and the impoverished conditions of rural communities. The citizens are now facing the difficulty created by widening earning differentials between city and rural communities. The serious environmental pollution such as air pollution(CO2,SOx,NOx), waste disposal,and water pollution occurred in urban area. There is a need to work out a countermeasure to this situation, need for the sound economic development of Vietnam. It is necessary to perceive environmental and social effects precisely and to learn from the experience of environmental destruction in the Japanese economy which is described as “noneconomic mindedness of economy inconsiderate of environment” in order to achieve sustainable development. The objective of this paper is to grasp the relationship between industrialization/urbanization and environmental pollution,to examine the appropriate environmental management in Vietnam compared to the Japanese environmental management system. 1. Environmental pollution by industrialization and urbanization in Vietnam 1-1 Present social and economic conditions in Vietnam1) Under the ‘Doi Moi’ policy,economic reform(To introduce a market economy) was...
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...Marketing Plan Marketing Plan 2012 2012 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Group 3 – Kieran Tierney Group 3 – Kieran Tierney TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment 2 a Customer market 2 b Competitors analysis 3 c Publics 4 2 Macro environment 4 a Demographic environment 4 b Economic environment 5 c Natural environment 6 d Technological environment 6 SWOT ANALYSIS 8 OBJECTIVES 9 SEGMENTATION, TARGETING & POSITIONING 10 I Segmentation 10 II Targeting strategy 10 1 Segment size and growth 10 2 Segment structural attractiveness 10 3 Market targeting strategy 11 III Positioning strategy 11 1 Positioning map 11 2 Possible value differentiation 12 a Product differentiation 12 b Service differentiation 12 c Channel differentiation 12 d People differentiation 12 e Image differentiation 12 3 Chosen competitive advantages 12 4 Positioning statement 12 MARKETING MIX STRATEGIES 13 I Product strategy 13 1 Levels of product 13 2 Product life cycle 14 3 Brand development strategy 14 II Price strategy 15 1 General pricing approaches 15 2 New-product pricing...
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...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express my earnest...
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...ty . Stanton Wong, giám sát chất lượng , đang lo lắng tất cả các ngày cuối tuần về một chỉ thị ông đã nhận được từ ông chủ của mình trước khi rời khỏi công việc vào thứ sáu. Harry Jackson , người quản lý nhà máy và một phó chủ tịch hoạt động, đã nói với Stanton rõ ràng để bỏ qua các khuyết tật trong một loạt cáp ép họ đã sản xuất cho một khách hàng lớn , một nhà thầu quân sự. Bây giờ, Stanton đã tự hỏi nếu bất cứ điều gì anh ta nên nói hay làm . Tổng công ty Bryson là tập đoàn lớn đứng đầu là một Giám đốc điều hành tích cực những người đã thành lập một hồ sơ theo dõi việc mua và quay xung quanh các công ty sản xuất có hiệu suất thấp . Harry Jackson đã được gửi đến các nhà máy cáp ngay sau khi nó đã được mua lại , và ông đã làm cho tiến triển giải cứu những gì đã từng là một hoạt động bên lề . Từ trong nhà máy là doanh nghiệp hài lòng với tiến bộ của mình . Harry chạy nhà máy như một nhà độc tài , kiểm soát gần như tuyệt đối , và đảm bảo rằng tất cả mọi người bên trong và bên ngoài tổ chức biết điều đó. Harry sẽ đe dọa trực tiếp báo cáo của mình, la hét vào họ và xúc phạm chúng ở khiêu khích nhất . Ông quấy rối nhiều phụ nữ trẻ trong văn phòng và đã có quan hệ với một trong những nhà quản lý tài khoản bán hàng. Kỷ niệm hai năm Stanton trong công việc vừa qua . Ông hài lòng với tiến bộ của mình . Ông cảm thấy được tôn trọng bởi các công nhân nhà máy , đồng nghiệp quản lý , và thường thậm chí của Harry . Tiền ông kiếm được đủ tốt mà anh và vợ cảm thấy tự tin để mua một ngôi nhà...
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...has been in the past. Less Developing Countries are often unindustrialized, economically instable, have an underdeveloped political system and have high levels of human health. LDCs have changed and evolved over the years as we move into the modern age. The purpose of this paper is to examine two developing countries (Vietnam and Iraq). I will focus on the three major problems that the two countries are experiencing in today's world that include political, economic and human rights. Despite the country’s political differences, they share some similarities; though much of the philosophy has been debated, there are points of value to both countries. This essay intends to study some of their most painful discover in their political philosophy. Vietnam Political The North and the South were divided politically in 1954 because of different economic ideologies. Communist was in the North and capitalist in the South. Ho Chi Minh was a Vietnamese revolutionary leader, who established the communist governed Democratic Republic of Vietnam in 1945. Ho Chi Minh became president of Democratic Republic of Vietnam from 1945 to 1969. He died in 1969. After the fall of Saigon in 1975, the Communist Party renamed Ho Chi Minh City in his honor. In 1975, the Communist Party unified the North and South as one. The country’s communist leaders had adopted Marxist – and Leninist theories. The Communist Party then reestablished national sovereignty, initiated agrarian reform, and had gradually transformed...
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...history of Ho Chi Minh and the Vietnamese’s opinions on Communists cannot be confirmed as they are either too unreliable or are just observations. Source 2: The Military History of the United States: The Tet Offensive Onward by Christopher Chant Christopher Chant graduated from Oxford and is a specialist military editor. He mainly concerns about aviation and modern military. The purpose of the book is to discuss the use of military weapons and tactics by the US throughout the Vietnam War. The main limitation of the book is that it is written by a historian. Although he is able to find a good amount of resources on weaponry and tactics, he cannot confirm nor explain about the effectiveness of either one. If the book is written by a strategist or a weapon manufacturer, the credibility of the book would be greatly increased. Since it is not, Chant’s analysis about battles might not be entirely accurate if there are some factors or disadvantages that are not known to the public. Despite the limitation, the book is comprehensive enough to cover in great details about the weapons and tactics used during the Vietnam War. Section 2: Investigation Up to the point of the Tet Offensive, the war had been raging for thirteen years. (Hillstrom 1) After the Viet Minh defeated the French at the Battle of Dien Bien Phu, the French agreed to surrender in accordance to the Geneva Accords. Under the Geneva Accords, Vietnam was to be divided into two sections: Communist North lead by Ho Chi Minh and U...
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...Competition Analysis page Competitive Advantages page Pricing Strategies page Target Market Selection page Location page Promotional Plan page Human Resource Management page Financial Analysis page Appendix page Preferences page The Executive Summary Company Introduction The Gift C Shop is a premier Gift certificate and gift-wrapping delivery. The Gift C Shop offers gift certificates which allow to shop at over 500 retailers, 200 restaurants in Ho Chi Minh City Ha Noi Capital. For the gift certificate section, companies will purchase gift certificates and offer them to their employees, which allow the employee to shop or purchase or dine at destined retailers or restaurants with specific amount of money at the specific retailer. The Gift C Shop also provides gifts and gift cards selecting, wrapping, and delivering for individuals. All orders can be done on the website, and the payments, too. Customers will be able to experience many choices from choosing a gift, what paper to wrap it, and how they want it to be delivered. It is our main business category in the first year, before we complete building the supply channel for the gift certificate. The market The growth of Internet has caused the evolution in changing lifestyle and thus the business. Moreover, the online business can save a lot of money on hiring staff, equipments, office, and facilities. According to Thanh Nien press, an online business’s profit can increase up to 30% within 2 months...
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...transitional markets Evidence from Vietnam Trang T.M. Nguyen Hedonic shopping motivations 227 Received February 2006 Revised July 2006 Accepted August 2006 Vietnam National University, Ho Chi Minh City, Vietnam Tho D. Nguyen and Nigel J. Barrett School of Marketing, University of Technology, Sydney, Australia Abstract Purpose – This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO). Design/methodology/approach – A sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam was surveyed to test the model. Structural equation modeling was used to analyze the data. Findings – It was found that SMA and HSM had positive effects on SLO. It was also found that the impact of hedonic motivations on SLO was different between the younger and older, as well as lower and higher income groups of customers. However, no such difference was found between female and male shoppers. Research limitations/implications – A major limitation of this study was the use of a sample drawn from one transitional market. Cross-national samples will be a direction for further research. Also, the study focuses on attitudinal loyalty. Behavioral loyalty should be taken into account in future research. Practical implications – The findings suggest that the supermarket managers showed concentrate their positioning strategies not only on the utilitarian dimension but also on the hedonic motivations ...
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