...Contents 1 Introduction 3 2 Theoretical basis and research methods 4 2.1 Theoretical basis and Analysis framework 4 2.1.1 Methods of analysis of variance (ANOVA) 4 2.1.2 Literature review 5 2.2 Research methodology 7 3 Results and discussion 7 3.1 Results 7 3.2 Discussion 9 4 Conclusion 10 Figure 31: The average number of foreign visitors to Ho Chi Minh City per month (2005 - 2013). (Source: Table 3-1). Unit: tourists. 9 Table 31: Foreign Tourists having arrived in Ho Chi Minh City (2005-2013) (Source: Ho Chi Minh City Department of Culture, Sports and Tourism; Unit: Tourists) 7 Table 32: the output of the ANOVA analysis – The Summary table (Source: Excel) 8 Table 33: the output of the ANOVA analysis – the ANOVA table (Source: Excel) 8 Abstract Seasonality is “a temporal imbalance in the phenomenon of tourism” (Butler, 1994). The topic of tourism seasonality has been analyzed over decades, by many touristic enterprises and policymakers. It is useful to have an understanding of the seasonality phenomenon in Vietnamese tourism. The former will represent the seasonal concentration of the number for foreign visitors coming to Ho Chi Minh City. Besides, the results conducted, the latter investigates the causes of seasonal tourism in Ho Chi Minh City. The decomposition technique used in this study is primarily ANOVA statistical model for a single factor based on the secondary data of monthly tourist arrivals in the City during the period...
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...Research paper: | | Cause of the unaware of customer about Vietnam seafood despite the high position in exporting Student : Trương Nguyễn Diễm Phương Student ID : 10DH41069 Instructor : Mr. Văn Minh Tâm I/ Abstract Nowaday, the exporting of seafood is one of the best sectors that bring high turnover for Vietnam. Vietnamese seafood products are present in over 155 countries on the world; however, the customers have had no impressing about Vietnam seafood or at least, they just know Vietnam seafood as an supplier. An aim of our research was to find out the reasons of the image of Vietnam seafood has not been sent to customer. We have carried out observations of some large supermarkets in Ho Chi Minh City, along with conducting a survey (questionnaire) on some groups of urban population. Other accurate information about the essence of Vietnam seafood was collected to get the most objective point of view. The results indicated that the brand building and promotion of Vietnam seafood were very feeble. II/ Introduction Through 15 years of the reform, the Vietnam economy had more positive achievements which affected most of the aspects in life. We got the crucial achievements Agriculture, especially the seafood export. Every year, the firgures, the reports are the delighful results...
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...Table of Contents Executive Summary 2 Introduction 3 I. Alternative strategies to achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan...
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...directory to our Advisors, Sponsors, Scholars, and anyone else who has helped us along the way. Thank you. AmCham Scholarship Management Team December 11, 2010 Table of contents Directory Introduction 10 Anniversary Message 10-year AmCham Scholarship Photos AmCham Scholar Alumni Information AmCham Scholarship Management Team Special Thanks to Sponsors AmCham Scholarship Review Interview with Nguyen Ngoc Ha and Le Tran Anh Dung (AmCham Scholars 2009) Facts and Figures AmCham Scholar Alumni Activities AmCham Scholars Profiles Index th Directory Introduction 02 AmCham Scholarship Directory - 10th Anniversary HERB COCHRAN Executive Director AmCham Vietnam, Ho Chi Minh City Chapter Mr. Cochran has lived in Vietnam for about 10 years, in various cities such as Can Tho, Hanoi, and now Ho Chi Minh City. Previously, Mr. Cochran worked for the US State Department, US Commerce Department, and US Embassy in Japan and Thailand. “I would like to see AmCham Scholarship expand to other cities such as Can Tho, Da Nang and Da Lat.” AmCham Scholarship started out as an idea for community development. From there, we created a selective program to find the most outstanding Vietnamese students. Through this process, we hoped to find the best employees for AmCham companies. We thought this investment would generate benefits for both the companies and the community at large. The AmCham HR Committee then stepped up to take real leadership in designing the program and winners...
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...Environmental Management and Sustainable Development in Vietnam Kenichi Nakagami As a result of the Asian currency crisis, wishful thinking about a future leading role of the East Asian economies in the world economy has lost momentum.The currency crisis has had a great impact on Vietnam,which adopts the ‘Doi Moi’ policy, and negative changes in regard to the outlook towards economic growth and foreign investment are becoming noticeable. However,since Vietnam joined ASEAN in 1995, improvement of hard and soft infrastructures, which contributes to Vietnam’s economic development,is well underway,and industrialization and urbanization are rapidly progressing. This has caused the gravitation of population towards cities, and the impoverished conditions of rural communities. The citizens are now facing the difficulty created by widening earning differentials between city and rural communities. The serious environmental pollution such as air pollution(CO2,SOx,NOx), waste disposal,and water pollution occurred in urban area. There is a need to work out a countermeasure to this situation, need for the sound economic development of Vietnam. It is necessary to perceive environmental and social effects precisely and to learn from the experience of environmental destruction in the Japanese economy which is described as “noneconomic mindedness of economy inconsiderate of environment” in order to achieve sustainable development. The objective of this paper is to grasp the relationship between industrialization/urbanization...
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...UNIT VIII RESEARCH PAPER Student name: Nguyen Thi Ngoc Minh Student Number: 217527 School: Columbia Southern University I. Introduction At the beginning, Sacombank was just a small bank, established in 21st December 1991, with the initial chartered capital of 3 billion VND and operated within Ho Chi Minh City (Sacombank, 2012). After about 22 years’ operating, Sacombank is now one of the leading Vietnamese commercial joint stock banks with strong financial capacity and stable operation. Through all the ups and downs, changes in policies, economy, Sacombank has expanded the size, assets, equity, and especially Sacombank has the broadest network of business locations in Vietnam, Laos, and Cambodia. As a Sacombank’s staff, I would like to analyze my company to find out how to develop the bank as the mission to be the leading retail bank in Indochina. In this report, I will intro briefly about the Sacombank, go through the organization structure, operating activities, effectiveness and discussion about some problem appearing when the company in service with this organization structure. Moreover, recommendations will be given to solves the problems and allow the organization operate efficiently. II. Mission and objective: Sacombank through 22 year has created a good business network, modern technology system, and stable financial capacities which allow the bank to constantly maximize value for customers and shareholders, bring value to staff in...
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...Marketing Plan Marketing Plan 2012 2012 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Group 3 – Kieran Tierney Group 3 – Kieran Tierney TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment 2 a Customer market 2 b Competitors analysis 3 c Publics 4 2 Macro environment 4 a Demographic environment 4 b Economic environment 5 c Natural environment 6 d Technological environment 6 SWOT ANALYSIS 8 OBJECTIVES 9 SEGMENTATION, TARGETING & POSITIONING 10 I Segmentation 10 II Targeting strategy 10 1 Segment size and growth 10 2 Segment structural attractiveness 10 3 Market targeting strategy 11 III Positioning strategy 11 1 Positioning map 11 2 Possible value differentiation 12 a Product differentiation 12 b Service differentiation 12 c Channel differentiation 12 d People differentiation 12 e Image differentiation 12 3 Chosen competitive advantages 12 4 Positioning statement 12 MARKETING MIX STRATEGIES 13 I Product strategy 13 1 Levels of product 13 2 Product life cycle 14 3 Brand development strategy 14 II Price strategy 15 1 General pricing approaches 15 2 New-product pricing...
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...sources The focus of this investigation is “To what extend did the Tet offensive change the United States’ public perception and military plans regarding Vietnam?” The essay will compare and contrast how the United States reacts to Vietnam before and after the Tet Offensive, while also evaluating any other factors that might also had a role. Since the Tet Offensive is a series of events, the essay will analyze all effects since the start of the offensive through the end. Source 1: “Tet” section of “Vietnam: A history” by Stanley Karnow Stanley Karnow worked for Time, Life, the Washington Post, and NBC to cover Asia from 1959-1974. He started to write this secondary source book when he arrived in Vietnam on July 1959. The book serves to...
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...has been in the past. Less Developing Countries are often unindustrialized, economically instable, have an underdeveloped political system and have high levels of human health. LDCs have changed and evolved over the years as we move into the modern age. The purpose of this paper is to examine two developing countries (Vietnam and Iraq). I will focus on the three major problems that the two countries are experiencing in today's world that include political, economic and human rights. Despite the country’s political differences, they share some similarities; though much of the philosophy has been debated, there are points of value to both countries. This essay intends to study some of their most painful discover in their political philosophy. Vietnam Political The North and the South were divided politically in 1954 because of different economic ideologies. Communist was in the North and capitalist in the South. Ho Chi Minh was a Vietnamese revolutionary leader, who established the communist governed Democratic Republic of Vietnam in 1945. Ho Chi Minh became president of Democratic Republic of Vietnam from 1945 to 1969. He died in 1969. After the fall of Saigon in 1975, the Communist Party renamed Ho Chi Minh City in his honor. In 1975, the Communist Party unified the North and South as one. The country’s communist leaders had adopted Marxist – and Leninist theories. The Communist Party then reestablished national sovereignty, initiated agrarian reform, and had gradually transformed...
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...htm Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets Evidence from Vietnam Trang T.M. Nguyen Hedonic shopping motivations 227 Received February 2006 Revised July 2006 Accepted August 2006 Vietnam National University, Ho Chi Minh City, Vietnam Tho D. Nguyen and Nigel J. Barrett School of Marketing, University of Technology, Sydney, Australia Abstract Purpose – This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO). Design/methodology/approach – A sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam was surveyed to test the model. Structural equation modeling was used to analyze the data. Findings – It was found that SMA and HSM had positive effects on SLO. It was also found that the impact of hedonic motivations on SLO was different between the younger and older, as well as lower and higher income groups of customers. However, no such difference was found between female and male shoppers. Research limitations/implications – A major limitation of this study was the use of a sample drawn from one transitional market. Cross-national samples will be a direction for further research. Also, the study focuses on attitudinal loyalty. Behavioral loyalty should be taken into account in future research. Practical implications – The findings suggest that the supermarket managers showed concentrate their positioning strategies...
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...HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGE AND INFORMATION TECHNOLOGY FOREIGN LANGUAGE DEPARTMENT Subject: Term Paper Topic: Power of positive attitudes in work Name: Nguyễn Chí Thành Công Student’s number: Class : Lecturer's name: HO CHI MINH City, April 2012 Topic : Power of positive working attitudes I. Introduction : * Definition of attitude * Four main attitudes help people get success in their work : identifying clearly future goals and future job , being honest and friendly with other people , being enthusiastic in work , being self-confident . * How positive attitudes affect our work II. Boby : Depend on some cases, how each of good attitudes affects success in work. * First attitude : indentifying clearly future goals and future jobs . * Second attitude : loving work * Final attitude : being self-confident * Explain about them * Advantages of these attitudes III. Conclusion : There are a lot of ways which helps people succeed in work, and good attitudes are one of the most important conditions. An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment (Zimbardo et al., 1999). Besides, attitudes are also the way you think about the life or the way you behave with other people. If our behaviors and thinking are positive, it is...
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...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express...
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...TROY UNIVERSITY INTERNSHIP PROGRAM TERM PAPER Submit day: June 1st ,2012 INTRODUCE ABOUT THE TOUSIST IN VIETNAM Vietnam has enough elements to develop tourism into a spearhead economic sector. With tourism potential and rich diversity, this country is a popular destination in the world. In 2008, Vietnam welcomed 4.218 million international passengers; this figure in 2009 was 3.8 million, down 11% over the previous year. Vietnam National Administration of Tourism predicts the number of international visitors to Vietnam in 2010 was 4.5 to 4.6 million; the number of domestic tourists was 28 million in 2010, up 12% to 2009. Revenue from tourism in 2009 reached Vietnam from 68,000 to 70,000 billion. According to the Vietnam National Administration of Tourism, 2015 Vietnam's tourism sector will attract 7-8 million international passengers, 32-35 million domestic tourists; the corresponding figure in 2020 was 11-12 million international 45-48 million domestic tourists. Revenue from tourism will reach 18-19 billion USD in 2020. However, Vietnam's tourism industry for many years, are also alarmed about the victims' tight guillotine, "bullying travelers, weak infrastructure and poor service quality, create a bad impression to tourists. Tourism potential of Vietnam: Monuments: As of May 8/2010, Vietnam has more than 40,000 relics, including places of over 3,000 monuments are ranked national monuments and ruins are over 5000 provincial rankings. and the number density most monuments...
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...Doing Business in Vietnam: 2011 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2011. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business in Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Return to top Market Overview • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding at an average about 7.2 percent per year during the period 2001-2010, while industrial production grew at an average of about 12 percent per year during the same period. Vietnam registered GDP growth rate of 6.7 percent in 2010 and was one of only a handful of countries around the world to experience such levels of economic growth. Moving forward, inflation remains a main risk to Vietnam’s economy, which the Government...
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...Running head: DIVERSITY MANAGEMENT Management of diversity in human resources and quality of the workforce Abstract Organizational behavior is an academic field, involving in almost every occupation, job function, expertise, and anyone who has a job to earn his living in organizations, regardless of big or small, State-owned or private enterprises. A review of researches on human beings in work will be useful for organizational behavior research. Methods of approaching unexpected events also encourage managers to consider organizational behavior in the current context. In these approaches, the context is changing rather than rigid rules, thus the application of different management techniques is appropriate. Moreover, these approaches to unexpected events also send managers a clear message: Carefully consider the situation and flexibly adapt to it. In the trend of international economic integration, the operation of enterprises is not just confined within a region, a country, a territory. Businesses have greater opportunities to penetrate and exploit many big markets in the world, but they also have to face with challenges of global competition and are subject to the global labor division, especially the diversity in the workfoce. All these things require business managers to work out an effective method of management, creating the harmony between various individuals while promoting their ability to make maximum contribution to the...
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