...pieces that can be both classified as works of graffiti can illicit entirely different reactions. For instance, if the owner of a store allows a graffiti artist to spray paint a mural or even just a symbol on the side of his establishment, the end result would be considered a work of art. Scrap 1 is a photograph of a mural done by some local artists in the neighborhood commemorating their deceased friends. It is painted on the side of a hair salon and the owner allowed the artists to create it. It is an intricate and large piece that obviously required artistic talent. The people who live on that street often marvel at it when walking by. The first time I saw it I was also captivated but it made me question the rules of street art. In this case the permission of the owner was probably necessary because of the sheer size of the piece and amount of...
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...HBR Case Study BY JOHN HUMPHREYS, ZAFAR U. AHMED, AND MILDRED PRYOR World-Class Bull Inspired sales ploy or ethical breach? be kidding me, Sam,” Jeremy sputtered. “Chris brought in the single biggest piece of business we’ve won here in more than two years. He’s our top performer! He broke that logjam with Armadillo! He was absolutely brilliant!” From the window of his 10th-floor office at Specialty Fleet Services, sales vice president Jeremy Silva spied two of the bright yellow repair trucks of Armadillo Gas & Power a block away, flanking a rectangular gash in South Polk near the old Paramount building. Getting Armadillo’s lucrative fleet-management business had been a long, hard slog. Had it not been for the fiendishly clever machinations of sales ninja Christopher Knox (known as “Fort” to his colleagues, because of his golden touch), SFS would still be trying to dent Armadillo’s famously resistant armor. And now, to Jeremy’s amazement, human resources vice president Samantha Williams was informing him that she wanted to reprimand Knox for a breach of the SFS code of ethics. “If ‘brilliant’ is a synonym for ‘devious,’ maybe so,” said Sam, eyebrows raised. Sam was Jeremy’s friend and frequent ally, having helped him push through a reorganization of the sales force, including new incentive and commission structures. But she was also currently the chair of SFS’s ethics review board. “An ethics breach is an ethics breach. As our code states, ‘deceptive...
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...Семинар 6. Вопрос 1 THE VICTORIAN AGE The Victorian Compromise The Victorian Age takes its name from Queen Victoria who ruled from 1837 to 1901; it was a complex era characterised by stability, progress and social reforms, and, in the mean time, by great problems such as poverty, injustice and social unrest; that’s why the Victorians felt obliged to promote and invent a rigid code of values that reflected the world as they wanted it to be, based on: * duty and hard work; * respectability: a mixture of both morality and hypocrisy, severity and conformity to social standards (possessions of good manners, ownership of a comfortable house, regular attendance at church and charitable activity); it distiguished the middle from the lower classes; * charity and philanthropy: an activity that involved many people, expecially women. The family was strictly patriarchal: the husband represented the authority and respectability, cosequently a single woman with a child was emarginated because of a wide-spread sense of female chastity. Sexuality was generaly repressed and that led to extreme manifestations of prudery. Colonialism was an important phenomenon and it led to a patriotism deeply influenced by ideas of racial superiority: British people thought that they were obeying to God by the imposition of their superior way of life. The concept of “the white man’s burden” was exalted in the works of colonial writers (such as Rudyard Kipling). This code of values, known...
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...How to teach Grammar What is Grammar? Why should we teach Grammar? APPROACHES The deductive approach – rule-driven learning The inductive approach – the rule-discovery path The functional- notional approach Teaching grammar in situational contexts Teaching grammar through texts Teaching grammar through stories Teaching grammar through songs and rhymes Some rules for teaching grammar 2 3 6 10 15 21 25 27 28 31 1 What is Grammar? • • Language user’s subconscious internal system Linguists’ attempt to codify or describe that system • Sounds of language • Structure and form of words • Arrangement of words into larger units • Meanings of language • Functions of language & its use in context • • • • • Phonology Morphology Syntax Semantics Pragmatics • • “Grammar is the business of taking a language to pieces, to see how it works.” (David Crystal) Grammar is the system of a language. People sometimes describe grammar as the "rules" of a language; but in fact no language has rules. If we use the word "rules", we suggest that somebody created the rules first and then spoke the language, like a new game. But languages did not start like that. Languages started by people making sounds which evolved into words, phrases and sentences. No commonly-spoken language is fixed. All languages change over time. What we call "grammar" is simply a reflection of a language at a particular time. Grammar is the mental system of rules and categories that allows humans to form and...
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...Unit 1 VOCABULARY Text Muscle Binds (p. 3) virtue (n.), virtuous (adj.) to involve smb. in smth., be involved in/with, involvement (n.), involvement with/in strenuous (adj.) smugness (n.), smug (adj.) superiority (n.), superiority complex, superior (adj.), superior to smb. (opposite) inferiority (n.), inferiority complex., inferior (adj.), inferior to smb. lure (v), lure (n) eternity (n.), eternal (adj.) cripple (v.), cripple (n.) flourish (v.) humiliate (v.), humiliation (n.) fad (n.), passing fad drag (n.), real drag charity (n.), charitable (adj.) mortal (n., adj.) obsess (v.), be obsessed by/with smth. obsession (n.), obsession with smth terms (plural) in practical/political/economic terms, in terms of time/money/efforts Word Combinations to result from smth to result in smth apart from Expressions with “come” (p.7) Idiomatic expressions (p.8) Physical complains (p.18) Text How are your genes? (p. 19) span (n.), life span determine (v.), genetically/culturally/biologically determined, to determine + whether/why/who/what Text of the sample composition (p.30) benefit (v.), to benefit from, benefit (n.), to reap/receive benefit from, beneficial (adj.) test-tube (n.), test-tube baby controversy (n.), to create/cause/spark/stir controversy, controversial (adj.) affect (v.) hostility (n.), hostile (adj.) interfere (v.), interfere in/with abuse (v.), abuse (n.) ban (v.), ban (n.), ban on smth. One Man’s Meat is Another Man’s...
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...Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created www.Brandchannel.com, an international online exchange and resource about brand marketing and branding. For more information on Interbrand, visit www.Interbrand.com. For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model that integrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper sciences, packaging, digital, documentation and rollout. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep and propelled Interbrand Design Forum to the forefront of...
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...Decide & Conquer: Make Winning Decisions and Take Control of Your Life Stephen P. Robbins, Ph.D. PEARSON EDUCATION, INC. Praise for Decide & Conquer: “Do you have trouble making important decisions? If you answered, ‘Well, yes and no,’ you need this book. It's as smart and straightforward as its title. I'm buying my agent five copies. —Joel Siegel Entertainment Editor Good Morning America “I thought making decisions was as natural as breathing— something we just do. Dr. Robbins makes it crystal clear that decision making ability is a skill that can be improved with knowledge from self evaluation and consideration of the right criteria. This book will help not only people who struggle with decisions, but also those who consider themselves effective decision makers.” —Jim Despain, Managing Partner, DESPAINCONVERSE, and co-author of …and Dignity for All “Robbins shows that making good decisions requires more than just knowing the facts. You must know yourself, too! It is the human aspects of the decision-making process that fail. But these problems can be overcome. Start making good decisions now by choosing to read this book.” —John Nofsinger, author of Infectious Greed and Investment Blunders (of the Rich and Famous) “A must read. Robbins translates a vast array of arcane research into a clearly written practical guide that will surely help people make better personal decisions.” —Steven P. Schnaars, author of Marketing Strategy, Second Edition “This is a very personal...
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...THE PLAYER Good game design is player-centric. That means that above all else, the player and her desires are truly considered. Rather than demanding that she do something via the rules, the gameplay itself should inherently motivate the player in the direction the designer wants her to go. Telling players they must travel around the board or advance to the next level is one thing. If they don’t have a reason and a desire to do it, then it becomes torture. In creating a game, designers take a step back and think from the player’s viewpoint: What’s this game about? How do I play? How do I win? Why do I want to play? What things do I need to do? MEANINGFUL DECISIONS Distilled down to its essence, game design is about creating opportunities for players to make meaningful decisions that affect the outcome of the game. Consider a game like a boxing match. So many decisions lead up to the ultimate victory. How long will I train? Will I block or will I swing? What is my opponent going to do? Where is his weakness? Jab left or right? Even those few, brief questions don’t come close to the myriad decisions a fighter must make as he progresses through a match. Games invite players into similar mental spaces. Games like Tetris and Chess keep our minds busy by forcing us to consider which one of several possible moves we want to take next. In taking these paths, we know that we may be prolonging or completely screwing up our entire game. The Sims games and those in...
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...Brand guide Version 1.0 This book presents a new brand strategy for Samsung: — who we serve, — what we stand for, and — how we communicate our value. It begins by painting a clearer picture of our core consumer, then defines a new brand platform that will help us build a more powerful emotional connection with this target. Finally, it provides the visual and verbal elements we need to bring our brand story to life. Think of this book as a user’s manual for our brand. It will help all of us make Samsung a more powerful global icon. This document is intended for Samsung internal purposes only. The information contained herein is proprietary and confidential. Any use, copying, retention or disclosure by any person other than the intended recipient or the intended recipient’s designees is strictly prohibited. © 2008, Samsung Electronics Co. Table of contents 1 New brand platform 19 Bringing the brand to life 93 Applications 121 Appendix New brand platform 2 Global brand objective 3 Brand target 4 Target profiles 10 Brand equity pyramid 12 Brand equity 14 Interpretation of brand personalities Global brand objective The Samsung brand has come a long way in a short time. Our first focus was to build brand awareness worldwide. We succeeded by making Samsung one of the best known brands in any category. In the following years, our task was to build our premium quality, to help drive preference against competing...
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...available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work that today qualify as constituting the subject of organisational theory. Whilst their writing is accessible and engaging, their approach is scholarly and serious. It is so easy for students (and indeed others who should know better) to trivialize this very problematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well researched and readers are encouraged to view chapters as a starting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly explaining, analyzing and exploring organization theory the book increases the understanding of a field that in recent years has become ever more fragmented...
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...Bibliography Index Acknowledgments About the Author Cover Copyright About the Publisher v 1 13 43 87 126 157 178 205 211 225 241 INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance? I wondered why it is that a request stated in a certain way will be rejected, while a request that asks for the same favor in a slightly...
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... Bibliography 225 Index 241 Acknowledgments About the Author Cover Copyright About the Publisher INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance? I wondered why it is that a request stated in a certain way will be rejected, while a request that asks for the same favor in a slightly different fashion will be successful. So in my role as an experimental social psychologist, I began to do research into the psychology of compliance. At first the research vi / Influence took the form of experiments performed,...
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...Bibliography Index Acknowledgments About the Author Cover Copyright About the Publisher v 1 13 43 87 126 157 178 205 211 225 241 INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance? I wondered why it is that a request stated in a certain way will be rejected, while a request that asks for the same favor in a slightly different fashion will be successful. So in my role as an experimental social psychologist, I began to do research into the psychology of compliance. At first the research vi / Influence took the form of experiments performed, for the most part, in my laboratory and on college students. I wanted to find out which psychological...
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...[Transcriber's Notes] Original "misspellings" such as "fulness" are unchanged. Unfamiliar (to me) words are defined on the right side of the page in square brackets. For example: abstemious diet [abstemious = Eating and drinking in moderation.] The blandness of contemporary (2006) speech would be relieved by the injection of some of these gems: "phraseological quagmire" "Windy speech which hits all around the mark like a drunken carpenter." [End Transcriber's Notes] BY GRENVILLE KLEISER HOW TO BUILD MENTAL POWER A book of thorough training for all the faculties of the mind. Octa cloth, $3.00, net; by mail, $3.16. HOW TO SPEAK IN PUBLIC A practical self-instructor for lawyers, clergymen, teachers, businessmen, and others. Cloth, 543 pages, $1.50. net; by mail, $1.615. HOW TO DEVELOP SELF-CONFIDENCE IN SPEECH AND MANNER A book of practical inspiration: trains men to rise above mediocrity and fearthought to their great possibilities. Commended to ambitious men. Cloth. 320 pages, $1.50. net; by mail, $1.65. HOW TO DEVELOP POWER AND PERSONALITY IN SPEAKING Practical suggestions in English, word-building, imagination, memory conversation, and extemporaneous speaking. Cloth, 422 pages, $1.50 net; by mail, $1.65. HOW TO READ AND DECLAIM A course of instruction in reading and declamation which will develop graceful carriage, correct standing, and accurate enunciation; and will furnish abundant exercise in the use of the best examples...
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...Blekinge Institute of Technology School of Management Master Thesis M.Sc. in Business Administration The Use of Promotional Activities in the Tourism Industry: The Case of Bangladesh [pic] By Md. Jakir Hossain Dr. Klaus Solberg Søilen ID # 670504-P777 Academic Supervisor E-mail: mjho05@student.bth.se hossainj67@yahoo.com Date: 07 June, 2006 Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. The contribution of the same industry to the world economy is considerable. Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism through out the world has increased competition among the tourist destinations, trying to attract more tourists by adopting appropriate marketing techniques and strategies. Failure of doing so by a particular marketer will lead to a less competitive in the world tourism market. As an important element of marketing mix, promotion plays the vital role in marketing any product and service. Tourism product/service is of no exception. Because of the tourists want to know in advance about the attractions and the facilities of a particular destination. The tourist...
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