...touchstone of Canadian culture was forged. That night the deciding game of the Summit Series between Canada and what was then the U.S.S.R. was played. At stake was the title of the world’s most preeminent hockey nation, but the significance was much greater than that. It was Canadian hockey, headstrong and stiffnecked, against Russian hockey, balletic and lithe. It was free-market capitalism against communism. West against East. Framed for the Canadian audience as “us” against them. The Soviet team was more than a mere opponent in a hockey game, they were a visible other, and that distinction, that otherness, gave Canadians the opportunity...
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...Study: Marketing the National Hockey League Executive Summary: Hockey started in 1917 with teams who played competitive games, professionally as a form of both entertainment, and economic income. Teams entered the National Hockey League (NHL), but many folded, leaving six teams, also known as "The Original Six" who survived by 1943. Over the years, the league expanded all through North America, up until 1995 when the league had 26 teams competing for the "hockey veil"- The Stanley Cup. Men from all over the world were being scouted and drafted to the NHL, turning the league into a thriving business for players, coaches, owners, and advertisements. Looking at the bigger picture, hockey is still substantially less popular than other professional sports that are being listened to on the radio, watched on the television, and being played recreationally. The problem is that there is not a large enough fan base coming out of Canada. Ways to change this are: more involvement with Canadian media, have Canadian hockey players reach out to their hometowns, or have the NHL put together another Canadian team. When it comes down to the best alternative for the NHL to expand, involving more of the Canadian media is the best option. If the plan is implemented, the overall outcome would be beneficial to the NHL. Situational Analysis: Problem Statement: The National Hockey League is a business where marketing is incredibly important. Since 1917 when hockey was introduced, exposing the sport...
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...Canadian consciousness. The Summit Series of September 1972 eight games that not only changed hockey but diverted a war. Team Canada was composed of the National Hockey League’s greatest stars, expected to easily defeat the Soviet team. In fact, on the eve of the ‘good will’ eight-game series. For Canadians, the series against the Soviet Union, which was the first time N.H.L. players skated against the Soviets. At the height of the cold war, two hockey styles clashed. The fast, precise game of the Soviets against the psychical, rugged, punishing game of the Canadians. The series played out before a rapt audience on both sides. As it moved across Canada and on to Moscow, the games became increasingly...
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...Skuy, David. Undergrounders. Toronto: Scholastic Canada, 2011. This book is Canadian because the main character, a 12 year old homeless boy named Jonathan, loves playing hockey. He would always play hockey with kids his age when he wasn't busy trying to get money for rent or food. He then gets asked to play on a hockey team and they end up almost winning championship. It makes the book Canadian because hockey is the national sport of Canada. Jonathan lost his mother and became homeless. Throughout the book he learns how to earn money, fend for himself and he stole some equipments in order to play the sport he loves. He learns to stay out of trouble, and to never give up when things get hard. Jonathan and the rest of the homeless kids pay...
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...For many cities in the United States and Canada, having a professional or college sports team is highly coveted. Different cities value different sports and certain regions hold different sports in higher regard than others. Many people think that having a sport teams in their city or region is a gigantic source of revenue. However, that’s not always true. Time and time again we have seen sports franchises fold or relocate because their overall presence didn’t fit their location. For example we have seen Atlanta fail to support a National Hockey League (NHL) team twice, the Flames and Thrashers. Both teams relocated to Canada. This has happened in all of the major sports leagues. But, is a city or region necessarily dependent on these sports franchises to boost their economy? Has Atlanta’s economy declined since the Thrashers left? No. Also, let’s make sure that we don’t leave division one college football and basketball programs out of the discussion. Now, we’ll take a deeper look to see if college and professional sports teams make as big of an impact on their regions economy as we might think they do. The National Football League (NFL) is the biggest sporting draw in the United States. There is activity related to the NFL going on in fifteen cities around the United States on a Sunday at any given time during the season (30 teams play each other). Monday night is also a large draw for the NFL. Because of the massive attendance numbers and money that is spent...
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...The social norm chosen is that the stanley cup finals in Canada has arrived and there are two teams (Montreal vs. Toronto) playing against each other in an extremely special playoff game, it is the first time two Canadian teams have played in the finals since 1989. The game is intense, with the score being tied 3-3 in overtime, fans are on their feet, with twenty five thousand of them in attendance at the Bell Centre in the city of Montreal Quebec. This would be a accepted social norm because hockey is Canada's game, and many spend nights watching it. The violation to the norm is when the period is almost over, the whole Montreal Canadiens team turns around and makes a great passing play to intentionally score on their own net, rather than...
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...Fighting in Hockey Brandon M. Robsion Devry University The Debate on Fighting in Hockey There is no sporting event that brings an explosion quite like that of an ice hockey fight. Ice hockey has always been stereotyped as brutal and unnecessarily violent, a game full of players who are nothing but “goons”. Fighting in hockey is a form of sanctioned violence, as it has deemed acceptable in hockey since the introduction of the National Hockey League in 1917. The league did note even penalize it until the 1922 NHL season (Brandon 2013). A recent political uproar has taken place within the hockey world as more people are pushing to have fighting completely removed from the game. As a hockey player for over 25 years, I have been through every situation where fighting has occurred within the sport. Being an avid fan, I have noticed a recent uproar on this topic within the last decade. Despite the outcry against fighting in the NHL the league needs to maintain its current stance on fighting. As hockey continues to grow in North America and around the world, more people are being exposed to the game. This has caused many debates on this topic, and if it’s really needed in today’s game. Fighting in hockey is a big part of North American hockey, yet is banned in world events like the Olympics and other world hockey tournaments. Raising the debate, should fighting be banned in all of hockey? For those who are not avid hockey fans, the stereotype is generally that hockey players fight...
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... Bobby Orr: A Biography Presentation by Peter Stylianou REMARKABLE ATHLETE: Bobby Orr is considered, along with Wayne Gretzky and Gordie Howe, to be one of the three greatest hockey players of the modern era. Emerging from Parry Sound in Ontario’s near-north, he redefined the defensive style of hockey; there was nothing like it before him. He was the first to infuse the defenceman’s position with offensive juice, driving up the ice, setting up players and scoring some goals of his own. He was drafted by the Boston Bruins in 1966 and quickly won the Calder Memorial trophy as the league’s most outstanding rookie. After 12 phenomenal seasons, Orr posted a total of 915 points in only 657 games. He was almost re-writing record books as he was setting so many at such a fast pace. He was the first player to win three straight MVP Hart trophy awards and eight straight Best Defenseman Norris trophies. He was the first defenseman to score twenty or more goals in a season and the only defenseman to lead the league in scoring, and did that twice. His most famous goal won the Boston Bruins the Stanley Cup in 1970 – against the St. Louis Blues in overtime – and led them to a second Cup in 71-72 against the New York Rangers. Just how great, how early? For the 1962-63 hockey season, Orr joined the O.H.L. Oshawa Generals as a bantam-aged 14 year old playing against 19 and 20 year olds, and he was a star. Stephen Brunt, the author of “Searching for Bobby...
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...Quebec This moment in my life took place in October-April 2012. The final minutes of the game in October we were about to win a paid trip to Quebec City to play in the biggest hockey tournament in the world, and we would be sponsored by the Colorado Avalanche Pro hockey team. We did it, we just won the Quebec Qualifier. It was a long 5 months of waiting for our gear to arrive. We had NHL stock jerseys that were exactly the same as the Avalanche wore, we got the same tracksuits, pants covers , and winter gear for the cold Quebec weather and the proud name of the JR. Colorado Avalanche. We had 1 more month of waiting and we would be playing the best teams from around the globe as we would be fighting to be crowned the best PeeWee team in the world. The 6 months of waiting were over and now we only had the traveling, we had the worst flight there it was a total of 7 hours of flying to Montreal from Dallas. We arrived at the Montreal airport at about 11:00 - 12:00 am, then we had to then go through customs, we were finally in Montreal Canada. I guess we had it lucky the other flight lost their bags in Chicago, but they arrived the next day. Now, all that was left was the 2 hour bus drive to Quebec. After the 10 hours of crazy travel we arrived at the Fairmont hotel which was the nicest hotel I have ever seen, if not the nicest 5 star hotel in the world. It used to be a castle for royalty and is surrounded by stone walls and cannons are still visible. Everyone was so...
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...106A October 13, 2014 24 Heatherton Place St. John’s, NL A1E 4P5 October 6, 2015 Mrs. Johnena Quirke Communications Instructor Keyin College 44 Austin Street P.O. Box 13609, Stn. A St. John’s, NL A1B 4G1 Dear Mrs. Quirke: Enclosed is my term paper, which was a requirement for my Communications-English 1 course. I chose the topic Toronto Maple Leafs because I have been a fan of the Toronto Maple Leafs since I was a very young boy and wanted to share information with my classmates because they have such a great history. In researching my paper, I was able to find great amount of information from the internet. I had no restrictions in the gathering of information, which was updated information, on this specific hockey team. A major section of this report that may interest you is about a former player, Doug Gilmore, who was captain of the Toronto Maple Leafs; and my favorite player to ever lace up the skates. I certainly hope you enjoy reading this paper as I thoroughly enjoyed researching the information found in the contents of the report. If you have any questions or concerns, I may be contacted and day at 764-7560 or by email (mike1_kenny@outlook.com). Sincerely, MICHAEL KENNY BM/HRM 106A Encl. TABLE OF CONTENTS Letter of Transmittal iii Executive Summary v Introduction 1 History of the Toronto Maple Leafs 2 Who are the Toronto Maple Leafs 2 The Beginning 3 Late 1920s 3 ...
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...since the end of the recession in mid-2009. Statistics Canada said gross domestic product contracted 0.4 per cent between the second and first quarters of this year, when expressed in annualized terms. That's the weakest performance since the 3.7 per cent decline seen in the second quarter of 2009. Although the recession has past and Canada has improved, the unemployment rate in Canada was last reported at 7.4 percent in November of 2011. A decline of 53,000 in part-time work was partially offset by an increase of 35,000 in full-time. Compared with a year earlier, the number of part-time workers was down 1.9% (-62,000), while full-time employment grew by 2.0% (+274,000). Social and Demographics: Marketing communications has always played a key role in creating an image to attract a target market. Budweiser and Bud Lite are popular brands in the NFL and NASCAR, and true fans will then purchase those specific brands. It becomes their brand of choice. Labatt Blue had sponsorship ties with the NHL and Canadian teams and the CFL and several teams but recently, Molson has taken over the sponsorship of The Toronto Maple Leafs, which Labatt used to have. This was a huge loss for the company as Toronto is the largest city in Canada and generates one-fifth of the gross domestic product of Canada. This being said, The Air Canada Center sells Molson Canadian rather than Labatt at hockey games. There are 18,800 seats at the Air Canada Center, and say at least 16,000 people purchase at least...
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...with drivers traveling to the same destination. The following examines cities in Canada and a market segment analysis of three target segments. Recommendations include the most attractive city and market segment as well as an example of a customer persona for Lyft’s new service. Test Market City The test market chosen for Lyft Driver Destination is Calgary. Table 1 of Appendix A shows the factors considered in the test market analysis. A higher disposable income is an indicator of higher spending on entertainment related activities outside the home (New Strategist Publications, 2010; Turnbull, 2009), where a rideshare service may be sought, particularly when these activities are during peak times of customer demand such as the end of concert, hockey game, and Friday or Saturday nights. Commuting time to work is important as one of the peak times of demand for Lyft’s service will be during weekday rush hours. Longer commute times put a strain on taxi services during peak times as customers will engage drivers for longer periods of time, creating an opportunity for increased supply to the market during peak times. Furthermore, although dated, it has been shown that there is a higher propensity to carpool among long distance commuters (Hwang, 1990) and that commuters taking public transit have longer travel times (on average, almost double) than those commuting by private vehicle (Statistics Canada, 2011a). Proportion of workers taking public transit was important as it was assumed...
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...CBC, the great Canadian Broadcasting Corporation, nationally known as the main artery for its Canadian content and public broadcasting, which seeks to “inform, enlighten, and entertain” its audience (citizens in this case) about what the citizens themselves want to hear, and about what is in the viewers, or listeners best interest. However, as paradigms have shifted, does CBC actually still fully stand by its original mission to deliver quality Canadian content to its viewers, the Canadians, which they want to hear? The answer is no. CBC has derived from its original statement and the idea on what it was originally built on and this trend is slowly continuing. Based CBC’s current model and inability to adapt to change, the CBC is on a constant decline which will inevitably result in a struggle to survive if CBC is left as is. CBC is choosing not to appeal to those who are seen as “worthy” (in terms of quality content to those with power, money, etc.) but rather to as many ears, and eyeballs as possible (mass audience in a sense) stated Richard Stursberg during a speech in 2007 at a BBC conference. Richard Stursberg is the head of all English-language programming in 2007 (Simpson, 2009, para. 13). In addition, CBC is experiencing considerable financial problems. CBC has several different forms of equipment, both hardware and software, which are outdated. CBC is also experiencing a lack of public money and very limited government funding as is (Simpson, 2009, para. 26). Lastly...
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...for the bar * Control their costs at all times * Promote specific sporting events on a weekly basis * Provide customers with unique entertainment options such as sports specific trivia * Advertise through local media and social networking including Facebook, Twitter, etc. Company Summary The Industry Canadian Industry The Canadian food and beverage industry has taken off in recent years and has had a major impact on the Canadian economy. Nearly one million people are currently employed in the industry, which generates over 60 billion dollars in sales per year. The industry creates almost 27 jobs for every one million dollars in food and beverage sales, which makes this industry one of the top 5 job creators in Canada. Of the 60.1 billion...
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...Country Analysis: Russia MBA Fall 2015 International Management in Sport and Entertainment Table of Contents Country Analysis: Russia 1 Introduction 1 Economic Environment 1 Political and Legal Environment 2 Culture 2 Conclusion 6 Country Analysis: Russia Introduction Russia is the world’s largest nation, covering 6,5 million square miles, with a population of 143 million people recorded in 2014. Russia borders European and Asian countries as well as the Pacific and Arctic oceans. In order to make a decision, concerning the market expansion of an organization into Russia, the economic environment as well as the political and legal environment will be analyzed with a focus on the cultural aspects. Economic Environment Russia is one of the BRICS countries (Brazil, Russia, India, China and South Africa), which are projected to be the fastest growing emerging economies, with a combined GDP of $16 trillion. With a GDP of $2.6 trillion, Russia is a leading exporter of natural gas and oil and is the fifth largest economy in the world. Services are the largest sector of the economy and accounts for 58 percent of the GDP. The most important segments in services include wholesale and retail trade, repair of motor vehicles, motorcycles and personal and household goods. This represents 17 percent of total GDP; public administration, health and education (12 percent); real estate (9 percent) and transport storage and communications (7 percent). Industry contributes...
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