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Racial
The racial identity factor refers to how one's conscious membership in a particular race affects how they interact with folks in the workplace who come from different cultures. Racial identity is more of a factor in the United States for Asian Americans, African Americans, and Latin Americans than for European Americans.
Gender
Another factor is the gender role identity factor. This means that communication between members of different cultures is affected by how different societies view the roles of men and women.
Social
Another factor is the social identity factor. The social identity factor refers to the level of society that person was born into or references when determining who they want to be and how they will act accordingly
Age
The age identity factor is cross-cultural communication. The age identity factor refers to how members of different age groups interact with one another. In old terms this might be thought of in terms of the generation gap. More hierarchical cultures like China, Thailand, and Cambodia pay great deference and respect to their elders and take their elders' opinions into account when making life changing decisions. Cultures like the United States are less mindful of their elders and less likely to take their advice into account when making important decisions. Such attitudes towards age cause the age identity factor to impact intercultural communication at the workplace.
Recognizing variations and how to adapt to them
It is very important to recognize and adapt to different business cultures because some cultures it could be disrespectful to not look someone in the eye when shaking their hand if it’s the first time meeting for example.

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