...London Course: Extended Diploma in Strategic Management and Leadership Certification by: EDEXCEL Unit 16 Module: HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS [pic] Made By: Mehrine Kiren Reference Number: OXF 8993 Module Teacher: Mr Rehan Academic Session: Feb 2013 - Feb 2014 HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS INTRODUCTION: (CNN) -- As per a report published by CNN these days the mobile phones have become an increasingly ubiquitous part of our daily lives, they've had the effect of unleashing a kind of epidemic of spontaneity. We have started relying on these smart devices and as a result, a lot many of us have become exceptionally bad at planning. This has made us incapable to prioritize and set vague parameters for meetings and work out other finer details pertaining to our lives. This has resulted into our last-minute mania and accordingly it has started to shape a way in which we make hotel reservations for our dream holidays. Henceforth, the proliferation of Smart phones and the Mobile Internet is finally beginning to have an impact on the way that people research and book their holidays. Though there are several Apps in the market which has enabled people to book flights and hotels on these several smart devices, but there has been scepticism about people that they actually book their next holiday on a mobile phone or other devices, where the size of screen is being seen as the main hurdle for such a high priced purchase. [1]...
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...BLINK BOOKING Introduction Blink Booking Limited operates a mobile reservation platform for booking hotels in global area. It serves hotels and customers. It partners with premium hotels, then gets them to compete to offer the best price for a same-day stay. In 2012, Blink has successfully launched in the UK and seven European countries, and has attracted $2.5m from prominent US and European angels and venture capitalists.It has also attracted the participation of over 500 of Europe’s best hotels Blink Booking was a new business with its sights set on revolutionising how people book and pay for their accommodation which is co-founded by Rebeca Minguela and Miguel Ortega. They saw a unique opportunity to bring a mobile-centric service to the London hotel booking market It was a strategic move for the company as it hopes to benefit from the estimated 450,000 people due to stay in London over the summer months. In the UK, the app currently serves London, Manchester, Liverpool, Edinburgh and Cardiff. There are currently more than 700 hotels in 39 cities across the world to choose from including London, Marbella, Paris and Rome, to name a few. As of September 9, 2013, Blink Booking Limited operates as a subsidiary of Groupon Getaway. Business Blink Booking offers same-day hotel bookings straight from your mobile. Its offer is simple: every day at 11am, Blink selects the four best hotels (based on a combination of price and location) in each city and those hotels go live to...
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...UNIVERSITY COLLEGE OF NORTHERN DENMARK 1st year interdisciplinary exam 2015 TRENDS IN BOOKING THROUGH THE MOBILE DEVICES Klaudia Harvanova 22.5.2015 Number of characters: 19 123 UCN SERVICE AND HOSPITALITY MANAGEMENT KLAUDIAHARVANOVA CONTENTS 1.0 Introduction ....................................................................................................................................... 3 2.0 Delimitations ..................................................................................................................................... 4 3.0 Methodology ..................................................................................................................................... 4 3.1 THEORETICAL FRAMEWORKS ........................................................................................................ 4 4.0 Analysis .............................................................................................................................................. 6 4.1 Task 1: ............................................................................................................................................ 6 4.2 Task 2 ............................................................................................................................................. 8 4.3 Task 3 ............................................................................................................................................. 9 4.4 Task...
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...21510 Global Context of Management Online Travel Agency – UK Table of Contents Introduction 3 Global View 4 PESTEL Analysis 5 Porters Five Forces 6 Appendix 1: PESTEL Analysis 7 Political & Legal 7 Economic 8 Social/Cultural 9 Technological 10 Environmental 11 Appendix 2: Tables & Graphs 12 Appendix A 12 Appendix B 12 Appendix C 13 Appendix D 13 Appendix E 14 Appendix F 14 Appendix G 15 Appendix H 15 Appendix I 16 References 17 Introduction This report aims to analyse the online travel agency industry in the United Kingdom (UK). It does so using a variety of techniques: 1. Offering a global view of the industry across four chosen countries – China, India, United States and the UK 2. PESTEL analysis – a summary is included in this executive summary, with the full analysis as an appendix at the back. 3. Porter’s 5 Forces analysis The online travel industry in the UK has been established for some years now and is reaching maturity. As it reaches maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come...
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...Services Marketing | December 9 2012 | Assignment 02 | | Under the guidance of: Prof. Rangan Mohan Under the guidance of: Prof. Rangan Mohan Submitted By: Service Provider Information: Tickets used to be booked through the traditional brick-and-mortar agents till 2006 when the RedBus introduced online bus ticket booking. RedBus, also known as RedBus.in, is an online travel agency offering bus tickets in India. It has offices in Ahmedabad, Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Pune, Vijayawada and Vishakhapatnam. Service Product Offering: Core Services: * Online ticket booking to avail desired bus services Supplementary Services: * Cash on delivery (COD) service of bus tickets in major cities * Book online using credit, debit cards and net banking * Book bus tickets online or over IVR through call centers * Book bus tickets online with over 700 bus travel operators * Book bus tickets online for over 10,000 and more routes across India * Return bus tickets reservation facility * Paperless bus ticket booking with mTicket Analysis based on Flower of Services Concept: FLOWER PETALS (Facilitating Elements) | DESCRIPTION | Information | Direction to the site: www.RedBus.in / Ads on various websites / Google.The user has access to the following information once he/she enters the source and destination point along with the date of journey (Exhibit – 1): * Travel Agency * Bus Type * Amenities...
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...two years ago. 2. Most Popular Activities When travelling, 51% of Chinese international travellers prefer to go shopping as they seek for luxury brands in USA. Older travellers aged 35+ are more interested in traditional sightseeing, while younger travellers aged under 35 are more interested in dining. In addition, Chinese travellers in tier 1 cities are more likely to go shopping when travelling abroad (57 per cent vs 51 per cent for the total). Activity | Sightseeing | Dining | Shopping | Beaches | Museum | Rural pursuit | Percentage | 75% | 65% | 51% | 37% | 22% | 17& | 3. Booking Methods 49% of Chinese international travellers will book their accommodation directly through the hotel, with 29% among those book on the website and 19% by telephone. 36% travellers rely on a travel agent, with 14% booking through online travel companies via their website, mobile app or call center. How the travellers travel is also a differentiating factor. Those travel independently and make their own travel arrangement are 17% less likely to use traditional travel agent than those travelled with an organized group. 4. Female travellers Chinese female travellers are more...
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...4 B. Risk Analysis 5 C. BPMN 6 1. Demand for pet sitting 6 2. Pet sitting process 7 D. Database 7 E. Project Plan 8 A. Business Plan 1. EXECUTVE SUMMARY The idea of 5 STAR CATS was born from the necessity of Catalina of finding a friend to look after her cat during holidays. Luckily, one of her friends was available and willing to check on her cat but the solution was not perfect because the two of them haven’t met before and her friend was not knowledgeable about cats. Any cat owner knows how difficult it is to find a trusted sitter, who not only understands the needs of your pet and of the owner but with whom you are in confidence enough to give him the keys of your flat. Catalina was always reluctant to leave her cat in a hotel or to call a professional sitter, for the same reasons: “I would not leave my cat in the hands of a stranger and give him my keys. Ideally I wanted to be part of a network of cat owners, people who have pets and with whom I would regularly meet, discuss about our cats, exchange ideas and advice, participate in workshops and other activities together, people who will also check on my cat while I am on holidays via a booking system hosted by an internet platform. People I know and I trust but who also have signed a bounding contract of confidentiality and legal...
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...BSBMKG501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Case Study 1 WOTIF.COM Introduction Wotif.com was born in 2000 taking advantage of a marketing opportunity when the e-commerce was just starting its way as the new era of the business. Now with offices around the world, Wotif.com is one of the most important companies in the touristic area, serving as a bridge between the accommodation suppliers and the customers. During these years Wotif.com has been always ready for the changes and that is the reason why Wotif.com is still an active and strong actor in the market. The current market of Wotif.com is online customers of all ages who are looking for accommodation for their holidays. Wotif.com is and intermediary between customers and suppliers making a win to win relation where all the actors are finally benefited. The Business needs supplied are the necessity of offering a product/service and the necessity of getting product/service with the chance of comparing and getting great deals helped by the real time of rates and availability, this feature implemented by Wotif.com which become them in pioneers. Wotif.com explored a new market which was online customers looking for options on the internet, taking advantage of the e-commerce boom the world was been witness at the beginning of the new millennium. This market has had some changes during this year due the technology, competitors, alliances and requirement of the customers. The marketing...
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...Communication technology is referred to as “mediated communication”. In the world technology is always bettering itself with different methods of communications from the first ever email to now when u have free apps that allow the customer to call and text people for free with the touch of a screen. Communications is based on communicating faster, cheaper and more powerful means of sending and receiving the messages. Communications technology has come a long way since the late 1930’s when in 1939 Hewlett Packard was founded. Were David Packard and Bill Hewlett found the Hewlett-Packard in California. Their first product was the HP 200A Audio Oscillator. Walt Disney then ordered eight of the 200B models to use for sound effects. As the years went on in the 1950 the first commercial computer was built. It was used for the U.S. Navy. It had 1 million bits on its magnetic drum. 21 years later in 1971 he first ever e-mail was sent by Beranek and Newman. The content of the email contained the top line of the keyboard. To this day email is still a very common way that companies get in contacted with other companies and their employees. The most common social networking service that was Facebook launched in 2004 by Mark Zuckerberg. Last July in 2011 there were more than 800 million active users and is valued at around 41 billion US dollars. Some of the advantages of communications technology is, For the likes of a business communicating through social media can help made their business...
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...community. We are all about garnering reviews from Indian travellers and the value it offers to the traveller community at large. This is what keeps us going – enabling and inspiring travellers to discover, plan holidays and share holiday experiences. HolidayIQ.com was born in 2004 with the sole aim of helping Indian travellers plan holidays and share their travel experiences. Over the years, we have grown into a large community with more than 50 lakh travellers planning their holidays on HolidayIQ.com every month! HolidayIQ.com provides information on over 30,000 Indian hotels and 1500 Indian destinations. We make no qualms in saying that we are the Voice of the Indian Traveller. HolidayIQ.com is funded by Tiger Global Management & Accel Partners.We have three revenue streams: click revenue with online travel agencies, lead generation with offline travel agencies and hotel advertising. Headquartered in Bangalore, HolidayIQ.com is a vibrant space brimming with enthusiastic holidaymakers. Yup, that’s what we call ourselves! A large bunch of travel junkies hailing from regions across India, who are extremely passionate about their work. We live and breathe to ensure that Indian travellers experience memorable holidays. Specialties Travel Media (Web & Mobile), India - Destinations, India - Hotels & Stays (Homestays, Tents, Camps, Farmhouse etc), Indian Traveller Community, India - 25,000 Things to Do & Sightseeing options across India Hari Nair, Founder & CEO...
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...Table of Content Abstract 3 1. Introduction 3 2. M-Commerce 4 3. Groupon 4 3.1 Groupon’s Business Model 4 3.2 Groupon’s Target Audience 6 3.3 Groupon’s Market Positioning 7 3.4 Groupon’s Strategy 8 3.5 Groupon’s Retail Mix 9 3.5.1 Groupon Consumer Category (Groupon, 2013) 9 3.5.2 Groupon Merchant Tools (Groupon, 2013) 9 3.5.3 Groupon Resources (Groupon, 2013) 10 3.5.4 Groupon Socials Innovation (Groupon, 2013) 10 3.6 Groupon’s Direct Competitors 11 4. Suggestion for Groupon’s Competitive Advantage 12 5. Conclusion 13 Works Cited 14 List of Figure Figure 1 Atonomy of Groupon Deal 5 Figure 2 Comparision of Service Offered 6 Figure 3 Groupon Customer Satisfaction Rank 7 Figure 4 Comparison of Revenue 10 Abstract In this paper I am going to briefly explain on an exploding new and fast growing retail model called Groupon. Groupon is a type of Electronic Commerce; it is believed that e-commerce or E-Retailing will surpass brick and mortars format as the method of choice for consumer near future and it’s already proven in some country. Most of my finding is from electronic source which I have cited it accordingly. It is difficult to obtain reports and details about Malaysian Groupon so most of the reference in this paper are summarised from global reports, trends and researched on Groupon worldwide. 1. Introduction Electronic commerce or commonly known as E-Commerce; Is where the buying and selling of products or services...
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...Sanna Hakala 1121118728 Varpu Mäkinen 1121118727 Mohammad Javad Kolahdouzan 1081107407 Hammam Saleh 1051108881 Aboualfazl Sharifi 1092701200 Tarig Mohamed 1091106023 Sanna Hakala 1121118728 Varpu Mäkinen 1121118727 Mohammad Javad Kolahdouzan 1081107407 Hammam Saleh 1051108881 Aboualfazl Sharifi 1092701200 Tarig Mohamed 1091106023 ------------------------------------------------- Group Assignment: Pomaly ------------------------------------------------- Marketing and Multimedia BMK3144 Table of contents Executive summary 4 Company description 5 Company history 5 Vision 6 Core competitors 6 Product description 6 CRM 7 Situational Analysis 8 Environmental analysis 8 Legal 8 Technological 9 Market related 10 SWOT Analysis 10 E-marketing strategic planning 12 Market opportunity analysis (MAO) 12 Segmentation 12 Targeting 12 Differentiation 13 Positioning 13 Objectives 13 E-Marketing for Pomaly 14 The Basic Offer and Value 14 Distribution 14 Market Relationship Management 15 The 4p's of Marketing 16 Product 16 Placement 16 Promotion 16 Pricing Strategy 16 IMPLEMENTATION PLAN 17 Marketing Mix (4Ps) 17 Product 17 Place 17 Price 17 Promotion 18 Relationship Management Strategies 18 Marketing Organization (Staff & Department Structure) 19 Program Plans 20 Evaluating and control 22 Evaluation of reaching the customers 22 Selling the application to 25 % of new suitable clients...
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...Airbnb, Inc. Marketing Plan Table of Contents Executive Summary 3 Situational Analysis 3 Company Analysis 3 Company and Marketing Objectives 4 Screening Criteria 5 Company Resources 5 Present Marketing Strategy 6 Marketing Collaborators - Current & Potential 7 Political and Legal 7 Competitive Analysis 9 Customer Analysis 11 Demographic Data 12 Market Analysis 12 Who is the target market? 12 Problem and Opportunity Summary 13 S.W.O.T and Key Factors from Situational Analysis 14 Strengths of Airbnb 14 Weaknesses of Airbnb 14 Opportunities of Airbnb 15 Threats of Airbnb 15 Target Market 15 Positioning Strategy 20 Other Core Strategies 22 Product 23 Product Life Cycle 27 Channels 27 Sales building blocks – techniques 28 Price 29 Promotion 33 Hospitality Forecast and Airbnb future 36 Conclusions: 37 Bibliography 38 Executive Summary Airbnb, Inc was built because of a risky idea and the company has continued to take risks as they have grown since 2008. That tendency of taking a risk has grown the company from eating dry cereal to survive, to being worth around $10 billion. Airbnb will continue to take that risk and succeed with their outlook toward customer service and providing the “sharing community” that Brian Chesky, Joe Gebbia, and Nathan Blecharczyk dreamed up. Opportunities for expanding brand awareness are what the company will focus on now with more advertising by mainstream media and word of mouth...
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...Current Issues Market Demand Factors that may influence ComfortDelgro demand: 1. Income 2. Expectations 3. Amount of Consumers Given Singapore’s population density, in 2009 itself, more than 50% of all daily commuter trips in Singapore were made on public transport - about 3.1 million by bus, 1.8 million by MRT and another 0.9 million by taxi. Approximately 15% of the commuters are travelling using the taxi system. This figure has not include the varying tourism figures that will contribute to the usage of the public transport system. Due to the high demands, it is imperative to make public transport system the centrepiece of Singapore's land transport system. From an economic point of view, taxis are still considered luxury items as compared to buses and trains, the number of people resorting to taking taxis as a form of transport will increase gradually because the income parity gap has become narrower as the educational level increases by generation. However, there has been negative sentiment towards public transport operators after the recent taxi fare hikes and increasingly frequent train service breakdowns in Singapore. These incidents have dampened and shaken the confidence of the public recently. Increase in Oil Prices Oil prices are affected by supply and demand and has been increasingly volatile amid with a slower economy growth outlook. Oil is a vital input for the production of a wide range of goods and services, in ComfortDelgro’s case, it is mainly used...
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...Hilton Group Presentation Module: Strategic Management (MGT3170) Tutor: Stephane Bignoux Seminar: Thursday, 9am Group members Student Number Syarifah Nadzlira Myra Syed Abdul Rahman M00470174 Syed Nadim Armani Syed Abdul Rahman M00470173 Adefolaju Adeosun M00295266 Suna Balman M00242429 Company Background • • • • • • • Founded in 1946 by Conrad Hilton and based in McLean, VA It is a leading global hospitality company Owns, manages and develops hotels, resorts and timeshare properties, and lodging properties Acquired by The Blackstone Group on 24th October 2007 It is now the subsidiary of The Blackstone Group, an American private equity firm Well known for its award-winning customer loyalty program, Hilton HHonors The company’s brand portfolio are segmented into four categories; luxury, full service, focused service, lifestyle and vacation ownership General Business Environment ENVIRONMENTAL • Hilton incurs costs in order to comply with requirements and potential liabilities under various local and foreign environmental laws and regulations; For example, laws on storage and disposal of hazardous substances (Hilton Worldwide, 2013). • Hilton managed to be the first hotel to be awarded the Carbon Trust Standard for reducing its carbon footprint (Murray, 2009). POLITICAL • The threat of terrorism in the UK is increasing this is indicated with the current threat level being severe ...
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