Premium Essay

Hollister and Guess

In:

Submitted By thuyhua
Words 542
Pages 3
Hollister and Guess
A. Location Factors
Both of Hollister and Guess are located in Downtown Seattle. It is a community shopping center.
B. Exterior Atmospherics
It is not hard to find the parking there, but the parking is very expensive, about $10/hours.
C. Interior Atmospherics
An equally interesting fact about the two retailers is related to the store environment they offer. In general is a combination of many elements: music, temperature, odor, lighting, layout, decoration, even the sales associates they hire, and others, many of these elements influence shoppers’ behavior playing with their emotions, perceptions and physiological states.
- Hollister is strongly targeting to teen-young adults (18-22 years old), who are trendy, good looking and with a lot of sex appealing. As soon as you enter the store a combination of stimulus attacks you, from the extremely loud music, the smell of their signature perfume all over the cloth, poor lighting, good looking sales associates and huge pictures of models all over the store, what are they trying to sell? Excitement, sex, fun, social spaces using lounge furniture, it’s all about being young, pretty and popular. For sure is not the most relaxing ambiance for parents, who most likely wait outside the store until the kids choose whatever they want to buy. But at the end of the day, it’s not about the parents; it’s about the teenagers having a place to be that person they are trying to be.
- On the other hand, most of the customers of Guess are in their mid 20’s to 40 years old who wants to look good, sophisticated and chic. They sell mostly an image of fashionable work wear/smart businesswoman. Guess decorates their stores with the high ceilings, bright lighting, minimalism vibe, spacious merchandising spaces, neutral color, Persian carpets, and classic music, it’s about giving the customers a feeling of relaxing

Similar Documents

Free Essay

Reflection Paper

...Genesis Reyes Soc 101 Small Section Christine Payne 28 January 2010 Reflection Paper 1 I was born into a middle class family that lives within one of the most smallest and “hick” towns known to mankind. About 20,000 people populate little Hollister, California. Right about now, there might be thoughts going through your head of “ Oh Hollister, like the store?” No, I do not live in a clothing store. Hollister is actually the exact opposite of what it is believed to be by the advertising of the clothing store. Nonetheless, there is only one local high school that serves the whole San Benito County, which not only includes Hollister, but a few other cities as well. When I graduated this past year in June, there were 1,639 students in my graduating class. Each day when I attended school, even from the beginning of my high school career starting from when I was a freshman, the class sizes would never be less then 40 students. If sticking to the idea that 25 students per classroom is ideal for student centered learning, San Benito High School is obviously lacking in this area. Now that I begin to think of my high school classroom experiences, they were never fun. My history classes would seriously; give handouts that would be filled with just a list of dates and my instructor would tell the class to memorize them. Little to none of a story was ever told in regards to any important historical event. I never found myself to ever genuinely be excited to attend class because of...

Words: 619 - Pages: 3

Premium Essay

Personal Narrative Fiction

...The same monotone alarm wakes her up. It’s 5:15 A.M., Monday. She turns her head to the side, releases her arm from the captivity of her tangled bed sheets and flicks the “off” switch. She could lay there for the rest of her life and be content, but she drags the rest of her body from out beneath her bedding, swinging her legs off the edge of her mattress atop the bed frame so that they were loose, dangling just inches above the floor. She’s tired and feels weak. Was this how she used to feel every morning? She cannot tell the difference, ignores the thought and begins to get dressed. It’s a slow process; she takes her time. The Hollister sweater she chose covers the scattered bruises stretched across her chest and arms; she puts on her favorite...

Words: 1468 - Pages: 6

Premium Essay

Cambridgeside Galleria

...escalators and staircases are placed in a way that enables the customers to view maximum number of stores. They are intentionally placed towards the center of the mall and made slightly flatter so that consumers may notice a greater number of stores thereby visiting a store they might not have actually intended on visiting. This increases the time spent by consumers at the mall and thereby the earning potential. A couple of days ago when I went to the mall with my friend, we ended up spending more time than we actually planned. The original purpose of the trip was to return a shirt at Hollister. However, this little task which should’ve lasted no longer than five to ten minutes ended up being a good hour. This was caused by our abrupt stops at stores like CVS, Express and Abercrombie. Visiting these stores was not on our original agenda but we ended up going there because we saw them. Hollister was on the third floor along with the other clothing stores while CVS was on the second. As we took the escalator, I saw a large number of stores on either side and in the midst of all these stores I noticed CVS with the corner of my eye. Although I wasn’t meant to go to CVS, I ended up going because I needed some snacks for my room. If the escalators weren’t built the way they are, I probably wouldn’t have gone to CVS. A steeper escalator would...

Words: 1221 - Pages: 5

Free Essay

Im Profolio

...Introduction Do you still remember the time when you were waiting your mother for looking for a telephone number in her cumbersome contact book? After hardly finding the personal, poor handing writing became another challenge for her, as she had to guess what she actually wrote down. Back to the age when email was not popular, when computer or the Internet was hardly accessed, communication within distant people mainly relied on massive posts. You may not realize, information management was done in both cases as a personal was trying to organize information in a deliverable manner to others or his/herself. The term “information management” may be quite unfamiliar to general public. People would think that it might be related to computer science and information technology, which are newly brought out in this century. By the Dr. T.D. Wilson (University of Sheffield), information management refers to how information is acquired, organized, controlled and disseminated (Wilson). Indeed, information management has long been existed and “living” with us. Experts have different comments on Information management models. Some said models are typically wrong in nature but somehow useful (Box & Draper 1987). To summarise the features of IM model, it could be the representation of structure or diagnostic tool (HKU). This essay introduces four information management models and how they are involved in daily life. Each model would be illustrated with certain examples to let readers...

Words: 2804 - Pages: 12

Premium Essay

My Ride on the Bus

...My ride to high school was the worst experience ever. Never again will the PVTA bus be my transportation to high school. There will always be people who will ruin your experience when you wait for the bus, ride in the bus, and exiting out the bus. Regardless of how many miles it is from to home. Walking would be a better transportation than taking the bus. Walking to the bus stop was the easiest thing to do, but when it comes to waiting for the bus, there will be problems that will surface. Once I arrive to the bus stop, I find myself repeatedly checking the time on my phone to notice that the bus is ten minutes late like always. People around me waiting for the bus start complaining how late the bus is, you keep telling yourself that any moment that bus should pull up any minute now; however, as those minutes that pass by, no sign of the bus coming. The sound of a lighter igniting really puts me in an uncomfortable state when hearing the flick sound three times, and seeing the person lighting his cigarette up like a birthday candle. Then proceeds to inhale the cigarette, finally exhaling the fumes that looks like a poisonous cloud that looked like death. The worst part about it is that the poisonous cloud was coming after me like if it sense my fear. The cigarette fumes hits me when inhaling the toxins; in addition, making me feel sick like if lung cancer was not my worries before the bus comes. Thoughts began to enter in my head like lightning saying stuff like “Why do you...

Words: 1150 - Pages: 5

Premium Essay

Totem Pole Research Paper

...They have no official title, and are the forgotten ones at Rathward High. Unknown, unseen, they travel in the shadows. It is almost as if they are ghosts, unrecognizable by their peers. I fall under this category, which I am planning to use to my advantage. Since nobody is aware of my presence, they have no judgment towards me, and I can emerge out of the blue to rise up the Totem Pole of Popularity. My latest attempt involved submitting an application to the most exclusive club at school; Student Council. I should be receiving my acceptance letter any day now, but until then I have to let them know who the new Quinn Jacob is. In preparation for my appearance I have purchased what seems to be the entire Forever 21 catalog and the Hollister Summer 2016 collection. I also reviewed various hairstyles via YouTube that can “turn that rat’s nest into your very best.” In addition to these tools I have ransacked my mother’s makeup collection and selected the most exquisite cosmetics. I find it hard to believe anyone could reject me when I strut into school Monday morning looking as alluring as ever. Monday morning: Today is the day in which my life will change for the better. No more dull and lifeless Friday nights. No more lurking in the shadows, and certainly no more weeping on my mother's shoulder until my eyes swell shut with tears. I will not endure such a high school experience any longer. A smirk plastered on my face, I waltz into the gray, prison-like building that...

Words: 2180 - Pages: 9

Premium Essay

Cimb

...Abercrombie & Fitch Refuses To Make Clothes For Large Women; Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks Articles taken from: The Business Insider (www.businessinsider.com/abercrombie-wants-thin-customers-2013-5#ixzz2So251mlk) Clutch Magazine Online: http://www.clutchmagonline.com/2013/05/abercrombie-fitch-ceo-explains-why-he-hates-fat-chicks/ Article by: Ashley Lutz (The Business Insider); Yesha Calahan (Clutch Magazine) ------------------------------------------------------------------------------------------------------- [pic] Teen retailer Abercrombie & Fitch doesn't stock XL or XXL sizes in women's clothing because they don't want overweight women wearing their brand. They want the "cool kids," and they don't consider plus-sized women as being a part of that group. Abercrombie is sticking to its guns of conventional beauty, even as that standard becomes outdated. Contrast Abercrombie with H&M, another favorite with the teen set, who just subtly introduced a plus-sized model in its latest swimwear collection. H&M has a plus-sized line. American Eagle, Abercrombie's biggest competitor, offers up to size XXL for men and women. Abercrombie doesn't even list women's XL or XXL on its size chart. Its largest women's pants are a size 10, while H&M's standard line goes up to a size 16, and American Eagle offers up to 18. It's not surprising that Abercrombie excludes plus-sized women considering the attitude of CEO Mike Jeffries, said...

Words: 3274 - Pages: 14

Premium Essay

Management of Organization and Marketing

...“Experience the Difference” In the last years I was fascinated by the rapid success of international companies such as Apple, Starbucks, Facebook and I was trying to find answers for these business phenomena. I started to ask myself: why are people in developed countries suddenly buying overpriced coffee from Starbucks Coffee Shops? Why is a company like Apple experiencing a business comeback after many years of mediocre performance in the personal computer business? Why are people thrilled to share their personal information on a social media platform and how can a company like Facebook make money with it? My answers to those questions are manifold, however whether these successes are based on smart strategic decisions, excellent marketing management or new business models, I would like to understand in a more detailed and structured way how international businesses are set up and performing. In today's fast changing mobile society I believe a fundamental expertise of international business processes and company strategies are a compulsory knowledge for an effective global business manager and leader in the future. In the following I would like to constitute a more precise understanding of the marketers’ world based on contemplation of the organizations point of view and additionally through an examination of the different roles of customers and especially consumer behaviour. I hope to connect the dots between both manifolds topics and at the end I am going to adapt...

Words: 6218 - Pages: 25

Premium Essay

Kristina.

...to go to school its your first day, don't want you to be late on your first day of school” Eric mom yelled. “Coming mom” said Eric, “Wait one second and let me put on my shirt” Eric added. The bus pulled up in front of the white picket fence house and Eric is still not ready so he grabs his comb, brush, and his book bag and rush onto the bus. Everyone on the bus starred at Eric as he walked up the three black and dirty stairs. “C'mon boy sit down so we can leave to head to school” the rude bus driver said. Eric didn't know who to sit by because he was new to the school and obviously he thinks no one is going to talk to the new kid. He walked down the hallway as these two light skin boys both wearing fitted jeans and an Hollister shirt one was wearing green and the other wearing a bright yellow color and both wearing all white jordans looking like a pack of sour skittles. As he passed them 1 they started laughing hysterically, as Eric looked at them with a little smirk on his face, one of the boys says to Eric “what are you wearing,them bad ahh reebok and them bad ahh cargos, school Boy”! Eric sat down by himself in the seat behind the two boys. They reached atthe huge, white school building. He got of the bus quickly as possible until then the two boys pushed him out of his way so they could walk he walked through. He had a mean mug on his face like he wanted to punch them in their faces but it’s the first day of school and he doesnt want to ...

Words: 7558 - Pages: 31

Premium Essay

Java for Dummies

...Programming Languages/Java ™ Jumpin’ Java! The bestselling Java beginner’s book is now fully updated for Java 7! Open the book and find: ava J • Definitions of the many terms you’ll encounter ® • The grammar of Java • How to save time by reusing code • All about if, for, switch, and while statements • An overview of object-oriented programming • Building blocks — learn to work with Java classes and methods and add comments • Hints about handling exceptions • How to write Java applets ® • The Java scoop — get an overview of Java, the enhancements in Java 7, and the software tools you need • Get loopy — understand the value of variables and learn to control program flow with loops or decision-making statements 5th Edition 5th Edition Java Java, the object-oriented programming language that works on almost any computer, is what powers many of those cool multimedia applications. Thousands have learned Java programming from previous editions of this book — now it’s your turn! Whether you’re new to programming or already know a little Visual Basic or C++, you’ll be doing Java in a jiffy. g Easier! Making Everythin • Ten ways to avoid mistakes • Class it up — explore classes and objects, constructors, and subclasses, and see how to reuse your code • A click ahead — experiment with variables and methods, use arrays and collections to juggle values, and create programs that respond to mouse clicks Learn...

Words: 34460 - Pages: 138

Free Essay

Bloodlines of the Illuminati

...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...

Words: 206477 - Pages: 826

Premium Essay

Security Analyst

...Contents 1. Introduction 2. Assessment Test 3. Chapter 1: Getting Started with Ethical Hacking 1. Hacking: A Short History 2. What Is an Ethical Hacker? 3. Summary 4. Exam Essentials 5. Review Questions 4. Chapter 2: System Fundamentals 1. Exploring Network Topologies 2. Working with the Open Systems Interconnection Model 3. Dissecting the TCP/IP Suite 4. IP Subnetting 5. Hexadecimal vs. Binary 6. Exploring TCP/IP Ports 7. Understanding Network Devices 8. Working with MAC Addresses 9. Intrusion Prevention and Intrusion Detection Systems 10. Network Security 11. Knowing Operating Systems 12. Backups and Archiving 13. Summary 14. Exam Essentials 15. Review Questions 5. Chapter 3: Cryptography 2 1. Cryptography: Early Applications and Examples 2. Cryptography in Action 3. Understanding Hashing 4. Issues with Cryptography 5. Applications of Cryptography 6. Summary 7. Exam Essentials 8. Review Questions 6. Chapter 4: Footprinting and Reconnaissance 1. Understanding the Steps of Ethical Hacking 2. What Is Footprinting? 3. Terminology in Footprinting 4. Threats Introduced by Footprinting 5. The Footprinting Process 6. Summary 7. Exam Essentials 8. Review Questions 7. Chapter 5: Scanning Networks 1. What Is Network Scanning? 2. Checking for Live Systems 3. Checking for Open Ports 4. Types of Scans 5. OS Fingerprinting 6. Banner Grabbing 7. Countermeasures 8. Vulnerability Scanning 9. Drawing Network Diagrams 10. Using Proxies 11. Summary 12. Exam Essentials 13. Review Questions...

Words: 71242 - Pages: 285

Premium Essay

Project Managment

...Engine • Hundreds of Sample Questions • Chapter Review in Audio Format • Electronic Flashcards • Entire Book in PDF PMP Fifth Edition SERIOUS SKILLS. ® Project Management Professional Exam STUDY GUIDE Kim Heldman Project Management Professional Exam Study Guide Fifth Edition PMP ® Project Management Professional Exam Study Guide Fifth Edition PMP ® Kim Heldman Acquisitions Editor: Jeff Kellum Development Editor: Alexa Murphy Technical Editors: Terri Wagner and Brett Feddersen Production Editor: Christine O’Connor Copy Editor: Judy Flynn Production Manager: Tim Tate Vice President and Executive Group Publisher: Richard Swadley Vice President and Publisher: Neil Edde Project Manager 1: Laura Moss-Hollister Associate Producer: Angie Denny Quality Assurance: Josh Frank Book Designers: Judy Fung, Bill Gibson Compositor: Craig Woods, Happenstance Type-O-Rama Proofreader: Publication Services, Inc. Indexer: Nancy Guenther Project Coordinator, Cover: Lynsey Stanford Cover Designer: Ryan Sneed Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada ISBN: 978-0-470-45558-6 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher...

Words: 241705 - Pages: 967

Free Essay

Grammar Worksheet

...GLENCOE LANGUAGE ARTS Grammar and Language Workbook G RADE 9 Glencoe/McGraw-Hill Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or means, or stored in a database or retrieval system, without the prior written permission of the publisher. Send all inquiries to: Glencoe/McGraw-Hill 936 Eastwind Drive Westerville, Ohio 43081 ISBN 0-02-818294-4 Printed in the United States of America 1 2 3 4 5 6 7 8 9 10 024 03 02 01 00 99 Contents Handbook of Definitions and Rules .........................1 Troubleshooter ........................................................21 Part 1 Grammar ......................................................45 Unit 1 Parts of Speech 1.1 Nouns: Singular, Plural, and Collective ....47 1.2 Nouns: Proper and Common; Concrete and Abstract.................................49 1.3 Pronouns: Personal and Possessive; Reflexive and Intensive...............................51 1.4 Pronouns: Interrogative and Relative; Demonstrative and Indefinite .....................53 1.5 Verbs: Action (Transitive/Intransitive) ......55 1.6 Verbs: Linking .............................................57 1.7 Verb Phrases ................................................59 1.8 Adjectives ....................................................61 1.9 Adverbs........................................................63 1.10 Prepositions...

Words: 107004 - Pages: 429

Premium Essay

Organizational Behavior

...ORGANIZATIONAL BEHAVIOR CONCEPTS CONTROVERSIES APPLICATIONS Seventh Edition Stephen P. Robbins 1996 Contents Part One • Introduction Chapter 1 What Is Organizational Behavior? 2 Chapter 2 Responding to Global and Cultural Diversity 42 Part Two • The Individual Chapter 3 Foundations of Individual Behavior 80 Chapter 4 Perception and Individual Decision Making 130 Chapter 5 Values, Attitudes, and Job Satisfaction 172 Chapter 6 Basic Motivation Concepts 210 Chapter 7 Motivation: From Concepts to Applications 250 Part Three • The Group Chapter 8 Foundations of Group Behavior 292 Chapter 9 Understanding Work Teams 344 Chapter 10 Communication 374 Chapter 11 Leadership 410 Chapter 12 Power and Politics 460 Chapter 13 Conflict, Negotiation, and Intergroup Behavior 502 Part Four - The Organization System Chapter 14 Foundations of Organization Structure 548 Chapter 15 Technology, Work Design, and Stress 588 Chapter 16 Human Resource Policies and Practices 634 Chapter 17 Organizational Culture 678 Part Five - Organizational Dynamics Chapter 18 Organizational Change and Development 714 CHAPTER I • WHAT IS ORGANIZATIONAL BEHAVIOR? What Managers Do Let’s begin by briefly defining the terms manager and the place where managers work—the organization. Then let’s look at the manager’s job; specifically, what do managers do? Managers get things done through other people. They make decisions, allocate resources, and direct the activities of others to attain goals. Managers do...

Words: 146017 - Pages: 585