...Review on The Effectiveness of Brand/product Placement in Films and A Comparison between Brand Placements in Hollywood and Bollywood films Pulidindi Venugopal, Avinash Inuganti, P. Harsha Vardhan, Vedika Kashyap Abstract: The advertisements of products/brands in televisions are experiencing skipping of channel and the marketers finding it difficult to promote their brands or products, effectively. So the marketers are now finding new media to promote their products/brands. One of those media is films. This paper studies the effectiveness of brand placement in films in the minds of consumers, especially in Hollywood and Bollywood films. Key words: Brand placement, Hollywood films, Indian films, Product placement Introduction: India is the world’s biggest film industry and product placement in Indian films is relatively a new concept and films are now turning out to be a powerful media for promoting the brands (Pavan C Patil and P L Bisoyi, 2012). Product/brand placement is defined as “A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program” (Balasubramanian, 1994). Majority of the product placements are of display and dialogue product placement. Most of the product placements are taken for instance, for which, they are not paid (Alex Walton, 2009). Generally, the duration, number of types of product placements and level of product placement, that is...
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...question (2 or three sentences) worth 4 points) and the final multiple choice question will be worth 4 points and will follow a slightly different format from the other MC questions (demonstrated in the sample test that will be posted shortly on Blackboard under Documents (or Course Documents). Grade Weight: This test is 20% of your final grade in this course. § If something is not listed below (under Films OR Concepts/People/Related Readings) that means it is NOT on the TEST. Films to Focus On (in order of importance): Ø Breakaway --study your own notes from the lectures/discussion and read the related online handout readings mentioned here and listed below, and understand how they apply to this Canadian film (a co-production with Bollywood), especially the “Notes on Althusser’s Theory of Interpellation (on Blackboard), particularly the concepts of the Ideological State Apparatuses (ISAs) of family and media and the Repressive State Apparatuses (RSAs)of police and how they are represented in the films, and understand how the “Introduction” in Gittings text, (pages1-6) apply to the film (how it reflects the complexity of establishing a national view of Canada when Canada is such a culturally diverse nation); the concepts of stereotypes and archetypes were introduced and defined in relation to this film, as well as...
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...PVR OPERATING MANAGEMENT CASE GROWTH What are the various sources of revenue for the company? You can get this from the Profit & Loss Statement which points to schedules 24 and 25. This schedule is available in i. Which source is the most dominant source for the company? : Income from sales of tickets of films ii. Which source is the growing the fastest? : Income from bowling is growing @ of 44 % and Income from show rental is growing @ 28% What are the various sources of cost for the company? i. Which source is the most dominant source for the company? : Other expenses and film hire charges ii. Which source is the growing the fastest? : Employee benefit expenses is growing at 18% and cost of trading is growing at 16 % What is COGS for PVR’s movie exhibition business? In other words, what is it that the procuring as raw material, adding value to it, and re-selling? Do not write the number here, just the concept. COGS usually include lease expense of multiplex, labour cost, film distributor share , food expenses , entertainment tax Tied to COGS is inventory. Crudely, inventory is unsold “COGS”. What is the inventory for PVR’s movie exhibition business? Again, do not write the number here, just the concept. Major inventory for * Inventory of seats/floor: Seat/handling unit is not filled does not lead in revenue. * ECONOMICS Inventory of films: Film/Service which is not screened in movie will not lead in revenue. Economies of...
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...PVR OPERATING MANAGEMENT CASE GROWTH What are the various sources of revenue for the company? You can get this from the Profit & Loss Statement which points to schedules 24 and 25. This schedule is available in i. Which source is the most dominant source for the company? : Income from sales of tickets of films ii. Which source is the growing the fastest? : Income from bowling is growing @ of 44 % and Income from show rental is growing @ 28% What are the various sources of cost for the company? i. Which source is the most dominant source for the company? : Other expenses and film hire charges ii. Which source is the growing the fastest? : Employee benefit expenses is growing at 18% and cost of trading is growing at 16 % What is COGS for PVR’s movie exhibition business? In other words, what is it that the procuring as raw material, adding value to it, and re-selling? Do not write the number here, just the concept. COGS usually include lease expense of multiplex, labour cost, film distributor share , food expenses , entertainment tax Tied to COGS is inventory. Crudely, inventory is unsold “COGS”. What is the inventory for PVR’s movie exhibition business? Again, do not write the number here, just the concept. Major inventory for * Inventory of seats/floor: Seat/handling unit is not filled does not lead in revenue. * ECONOMICS Inventory of films: Film/Service which is not screened in movie will not lead in revenue. Economies of...
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...film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion tool 10. Hollywood marketing strategies in India 11. Messages and styles used for promotion of films 12. Bibliography Objective: To find out the Media, messages and styles used by Indian marketing communicators of Films. Methodology The project is based on secondary data information, as a source of secondary data various websites, movie magazines and marketing journals are used. Abstract: Bollywood, which contributes 27% of entertainment revenues, is changing from a fragmented industry to a few stalwart organisations who occupy all parts of the value chain starting from production to distribution. The article explores the new emerging trends in innovative movie promotions in the industry. The changing paradigm of its viewer ship and the increased role of NRI clusters is leading to a structural change in the way business is done in ‘Bollywood’. Overview of Indian Film Industry and Market India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. Components of the Indian film industry The Indian...
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...Marvel Entertainment: Marvel Studios Amy J. Keller June 28, 2009 This case study focuses on the Marvel Studios franchise. Marvel Entertainment took a huge risk when it decided to stop licensing its’ characters to outside production companies and develop their own in-house productions via Marvel Studios. This study focuses on the history of Marvel Studios and what harm or benefit has come from the creation of Marvel Studios and the expansion into filmmaking. Biography/History Marvel Entertainment, Inc. is a prominent character-based entertainment company that is worldwide. The have a collection of 5,000 characters that cover a 70-year company span and sever media types (comics, toys, movies, et cetera). “Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online” (Viacom). Marvel Studios mission is to “develop and manage entertainment projects that leverage Marvel’s vast universe of creative content” (Marvel.com). Throughout the 1970s and 1980s, Marvel had licensed out a number of their characters for movies and direct-to-TV productions. Very few of these are remembered today. One that you might recall is Howard the Duck; it didn’t do so well in the box office. The reasoning behind such failures was the lack of research the company put into it’s licensing (Stax). Marvel Studios...
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...Table of Contents Introduction ………………………………………………………………… Background on Sexuality in India General Concepts on Sexuality and Love …………………………………… Interpersonal Heterosexual Behaviors o Adults ▪ Premarital Courtship, Dating, and Relationships……..…………. ▪ Marriage……………………………………………………. ▪ Family Size…………………………………………………. o Children ……………………………………………………….…. o Adolescents ………………………………………………………. Homosexuality ……………………………………………………………….. Significant Unconventional Sexual Behaviors o Coercive Sex ▪ Sexual Abuse……………………………………………….. ▪ Sexual Harassment………………………………..…………. ▪ Rape………………………………………………………... ▪ Dowry Deaths…………………………………….…………. o Prostitution………………………………………………...………. o Porn……………………………………………………………….. STDs, HIV/AIDS …………………………………………………………….. Contraception, Abortion, and Population Planning ………………………. References ……………………………………………………………………. Appendix ……………………………………………………………………... The Effects of Globalization on Sexuality in India Abstract: Globalization has an impact on all aspects of life, including the construction, regulation and imagination of sexuality and gender. This paper aims to suggest some of the ways in which this impact is occurring, primarily in India, with some emphasis on questions of HIV, sexual identity, and human and sexual rights. In issues of sexuality...
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...COMPETITION CONCERNS IN FILM INDUSTRY 2013 A RESEARCH PROJECT ON COMPETITION CONCERNS IN FILM INDUSTRY UNDER THE GUIDANCE OF DR. K.D. SINGH DEPUTY DIRECTOR (LAW) COMPETITION COMMISSION OF INDIA BY TULIKA SINGH, VTH YEAR STUDENT OF B.A. L.L.B. (HONS.) AT CHANAKYA NATIONAL LAW UNIVERSITY, PATNA COMPETITION COMMISSION OF INDIA Page 1 DISCLAIMER COMPETITION CONCERNS IN FILM INDUSTRY 2013 This project report has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for the period of one month from 7th January 2013 to 31st January 2013, for academic purposes only. The views expressed in the report are personal to the intern and do not reflect the views of the Commission or any of its staff or personnel and do not bind the Commission in any manner. This report is the intellectual property of the Competition Commission of India and the same or any part thereof may not be used in any manner whatsoever, without express permission of the Competition Commission of India in writing. COMPETITION COMMISSION OF INDIA Page 2 ACKNOWLEDGEMENT COMPETITION CONCERNS IN FILM INDUSTRY 2013 This research project is undertaken by me as a part of Internship programme of Competition Commission of India. Dr. K. D. Singh, Deputy Director (Law) at CCI guided me through this project. His invaluable inputs and suggestions are deeply acknowledged. Library Staff of CCI also helped me throughout the internship period...
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...NORTHEASTERN UNIVERSITY INTERNATIONAL AFFAIRS PROGRAM INTL 1101: GLOBALIZATION AND INTERNATIONAL AFFAIRS MR 11:45 AM - 1:25 PM, 310 Behrakis SPRING 2014 INSTRUCTOR INFORMATION Name: Dr. Ioannis Livanis Contact info: 617-373-4697 E-mail address: i.livanis@neu.edu Office: 210D Renaissance Park Office hours: Monday 2:00-4:00pm and Thursday 3:00-5:00pm ; and by appointment! TEACHING ASSISTANT INFORMATION Name: E-mail address: Office: Office hours: Course Content: The world is never a boring place, whether we are interested in politics, culture, history, security, or art. To understand the world around us, however, we must be engaged citizens of the world. We must try to put ourselves in others’ shoes, to develop a sense of how others perceive the world, what others experience, and to make connections with these differences. The study of international affairs trains us to think more carefully about global issues and encourages us to take action when needed. This course serves as an introduction to International Affairs, an interdisciplinary program that covers international politics, history, sociology, anthropology, language, and culture. This class is unique in that we will have lectures on a variety of topics, and watch films that enhance your understanding of globalization. You will be introduced to basic concepts of international affairs, including an introduction to the international system, globalization, and international organizations. We will explore global issues...
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...Omgevingsanalyse digitale (online) distributiemodellen in de filmindustrie (in opdracht van BAM) Sophie De Vinck (FWO, IBBT-SMIT) 1 juli 2009 1 1 1 2 3 4 Inhoud Inhoud ................................................................................................................................ 2 Lijst van Afbeeldingen ........................................................................................................... 4 Inleiding .............................................................................................................................. 5 Kansen en uitdagingen voor de (Europese) filmdistributie ten gevolge van digitalisering: een 4.1 4.2 Impact van digitalisering op de filmsector: van waardeketen tot waardenetwerk ...................... 7 Online on demand distributie van film: cruciale issues .......................................................... 9 De long tail revisited ................................................................................................ 10 Rechten beschermen versus piraterij .......................................................................... 12 De chronologie van de verschillende media ................................................................. 13 Specifieke struikelblokken voor het online aanbieden van Europese films......................... 14 De problematiek van de multi-territoriale licenties .................................................. 15 Culturele diversiteit...
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...Human Right Violations of Homosexuals Amit Kumar Anand Rohit Maheshwari Dr. Munmun Jha(Guide) IIT Kanpur, Kanpur-208016, India Abstract This paper addresses the plight of homosexual rights.Historically,homosexuals have not only been treated as social outcasts but also their legal right to equality has been denied.We have made an attempt to portray homosexuality as an alternate way of life rather than perversion or a crime. 2 Historical Background Homo erotic practices were widely present, and integrated into the religion, education, philosophy and military cultures of various societies and also condemned by many. 1 Introduction 2.1 Ancient history Homosexuality is defined as sexual orientation characterized by aesthetic attraction, romantic love, and sexual desire exclusively for members of the same sex or gender identity. The potential for homosexual behavior appears to be a basic part of human sexuality, since many people experience homosexual interest, curiosity, or activity at some point in their lives. Homosexual behavior has also been observed in most animal species. Many homosexuals prefer to be called gay or, in the case of women, lesbian because of the exclusively sexual connotation of homosexual. When individuals engage in both heterosexual and homosexual behaviors, they are said to be bi-sexual. The practices associated with the erotic attraction of people to one’s own gender have been around since the dawn of humanity. Homosexuality, one...
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...1970s From Wikipedia, the free encyclopedia Jump to: navigation, search "Seventies" redirects here. For decades comprising years 70–79 of other centuries, see List of decades. From left, clockwise: U.S. President Richard Nixon doing the V for Victory sign after his resignation from office after the Watergate scandal in 1974; Refugees aboard a US naval boat after the Fall of Saigon, leading to the end of the Vietnam War in 1975; The 1973 oil crisis put the nation of America in gridlock and caused economic damage throughout the developed world; Both the leaders of Israel and Egypt shake hands after the signing of the Camp David Accords in 1978; The 1970 Bhola cyclone kills an estimated 500,000 people in the densely populated Ganges Delta region of East Pakistan (which would become independent as Bangladesh in 1971) in November 1970; The Iranian Revolution of 1979 ousted Mohammad Reza Shah Pahlavi who was later replaced by an Islamic theocracy led by Ayatollah Khomeini; The popularity of the disco music genre peaked during the middle to late 1970s. Millennium: | 2nd millennium | Centuries: | 19th century – 20th century – 21st century | Decades: | 1940s 1950s 1960s – 1970s – 1980s 1990s 2000s | Years: | 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 | Categories: | Births – Deaths – ArchitectureEstablishments – Disestablishments | The 1970s, pronounced "the Nineteen Seventies", refers to a decade within the Gregorian calendar that began on January 1, 1970, and...
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...Intellectual Property Rights 2014 1.Intellectual property rights: US set to punish India The Indian embassy in Washington DC too scheduled a briefing by its economic and commerce wings soon after the expected US action. TNN | Feb 10, 2014, 10.28PM IST WASHINGTON: It's not looking good between New Delhi and Washington. Tensions over the Khobragade episode are yet to fully dissipate, but the two sides are locking horns again over intellectual property rights. The Obama administration is scheduled to announce unspecified ''trade enforcement action'' against India on Monday evening (Tuesday am IST) Washington time. United States trade representative (USTR) Michael Froman and general counsel Timothy Reif will hold a news conference to announce action related to India, the USTR said earlier in the day in a head's up to journalists. The Indian embassy in Washington DC too scheduled a briefing by its economic and commerce wings soon after the expected US action. All this comes ahead of a re-scheduled visit to New Delhi of US energy secretary Ernesto Munoz, which was postponed from January because of the Khobragade row. 2.Hurdles in business growth forcing entrepreneurs to mass exodus Krithika Krishnamurthy, ET Bureau Mar 28, 2014, 04.30AM IST * (Starting up in India is easy…) Within the next six months, Bangalorebased technology entrepreneur Jay Krishnan will be heading east in search of a better place to locate his fast-growing business...
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...S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven...
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...TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" Diluting all the verbosity, it melts down to one simple word “SELLING”!! This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies. With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: 1) Acquisition of customers; 2) Retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. CONCEPT OF TRADITIONAL MARKETING: With the world changing at every nanosecond, marketing is also...
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