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Kids Marketing Consulting Case Synopsis

ADMS 4900 (Section G)
Professor: Jonathan Kerr

Prepared By: Group #5

Ali Montazeri: 212156279
Maheen Arif: 212198248
Mohammed Siddiqui: 212188603
Harshini Srikanthan: 212170544
Pakeeza Barekzai: 212200333
Soroosh Katani: 212352936

The Six Consultant Group recommends KMC to delve into the advertising industry by offering advertising services for kids, tweens and teens alongside with market research. KMC should diversify their services, more specifically by offering the service of advertising, as it proves to be the most valuable.

There is currently more spending on advertising than on market research and since most Ukrainian firms focus more on advertising rather than on marketing research, showing potential in the advertising services industry. Ukraine is also working to create a strict framework for current firms through UMA, and by eliminating grey and black market firms, KMC will be apart of the selective few agencies that people can choose from, increasing the chance of gaining clients.

Since there is less differentiation between advertising agencies, branding and market research, and more firms are inclined to offer a variety of services, as opposed to just market research, KMC should follow suit in order to keep up with their competition.

It is assumed that most companies pay more attention to the advertising industry, even if they offer additional services, resulting in the intensity of rivalry among competitors increasing in the industry. This path is suitable for KMC due to Natalia’s experience in advertising and mass media, her contacts in the Ukrainian advertising community, KMC’s expertise with kids, tweens, and teens market, and providing the ability to strengthen relationships with existing customers and potential customers through DDI’s customer database. Currently KMC has a

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