...10/13/13 Matthew Lucht mattcat09@email.phoenix.edu CST Organizational Structure of Home Depot The company that I am actually really familiar in organizational structure is Home Depot, since I used to work there. “The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah, the founders’ vision of one-stop shopping for the do-it-yourselfer came to fruition when they opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia.” (The Home Depot, 2012, para. 1). They started in a large open warehouse which carried thousands of products, with nationally known brands along with the Home Depot brand. The Home Depot has given great customer service right from the start and has employed knowledgeable people to help offer assistance and answer any questions customers have with home renovation projects. The Home Depot has seen an incredible growth and today is one of the largest home improvement retailers in North America. On an international scale, Home Depot has expanded to Canada, Mexico, and even in China. The competition consists of Ace Hardware and Lowes, which is the main competitor. There are three structures used within businesses: simple, functional, and multidivisional structures. Simple structure is mainly used within smaller companies, and usually the head of the company makes all of the decisions and the employees follow directions from the head of the company...
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...Lowe’s Companies is worlds the second largest home improvement retailer and its individual customers such as homeowners and renters are shopping for supplies to complete a wide array of do-it-yourself (DIY) projects. A large portion of Lowe’s customers are professional customers such as construction and trade, maintenance and repair. In 1989 Lowe’s pursued an aggressive growth strategy by replacing its smaller stores with larger warehouse stores. Lowe’s also expanded into new markets, through both internal growth and acquisition. The Lowe’s headquarters is located in Mooresville, North Carolina. It grew from a small hardware store called “Lowe's North Wilkesboro Hardware” that opened in 1921 to what it is known as today. By 1945, Mr. Lowe’s son Jim and son-in-law H. Carl Buchan were running the stores. Lowe’s was founded in 1946 and Buchan bought out Jim Lowe in 1956, but retained the family name so as to keep the catchy slogan, “Lowe’s Low Prices.” Buchan quickly set out to expand the company’s territory by opening new stores in North Carolina, Tennessee, Virginia, and West Virginia. Lowe’s currently operates 1,835 home improvement and hardware stores across North America. In 2013, company revenues totaled $53.4 billion. (Merrill Lynch) A typical Lowe’s store stocks approximately 40,000 items with hundreds of items available through special order. Some of those items include appliances, lumber, paint, millwork, building materials, lawn & landscape products, flooring and...
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...aspects of their products and the sustainability of customer relationships is relevant to the future. II. Home Depot – Home Depot Inc. was formed by Bernie Marcus and Arthur Blank in 1978 was a public company by 1981 and became listed on the NASDAQ stock exchange. This is the world largest retailer of building materials, home improvement, and lawn and garden products. The company’s headquarters is currently located in Atlanta, GA. As of 2010 the company has attained 317,000 employees (Datamonitor 360). III. Strengths and Weaknesses 1. Marketing- Home Depot currently is the largest home improvement retailer in the U.S., Canada, Mexico, and China. The company does have a competitive advantage over similar industries by using advertisements on their products, and commercials. Home Depot ranks 127th on the Forbes global list of the 2000 largest companies and Customers have found that Home Depot has strength for private brands and shows that their products quality are superior over the competitor. (Marketing Teacher). 2. Marketing weaknesses- In 2009, Home Depot had negative store sales that decreased down to 8.7 percent that which was in comparison to the small decrease of 6.7 percent in 2008. The company lost sales because of the decline in the economy, the operational productivity, and the reduction of construction and home improvement projects. Home Depot unfortunately had a bad batch of product recalls, which caused a decrease in their quality levels and caused a...
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...Home depot has been doing well over the past couple years throughout their existence, ranked #1 in the local companies on the 2013 fortune 500 rankings. The strategy for home depot is making room for improvement, by focusing on employee turnover, which is costing them million of dollars dealing with high cost of employee trading. The home depot, has a mission and vision statement of eight corporate values which are designed to guide employees by Taking care of customers, Giving back to the community, Excellent customer service, Creative shareholder values, Building strong relationships, Having a entrepreneurial sprit and Having respect for all people. It is a do it yourself kind of market that represents a 100 billion dollar market sales. Home depot has a foundation of key competitors that attracts many professional buyers. These competences our considered as up to date technology, which is the internal and external environment, that allows competition between other competitors like Lowes, Menards, and Ace hardware. Home Depot has also been able to establish and successfully execute a market saturation strategy coupled with low prices and high services. Being able to execute on these three pillars has been the hallmark of Home Depot's strategy and will carry the company into the future. As Home Depot continues to expand, the cost of prime real estate will rise as they compete head to head with their main competitor, Lowes. Also tied to the market saturation strategy...
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...SWOT Analysis Home Depot Strengths • Brand Awareness - Home Depot is the world’s largest company in the home improvement retail industry with revenues exceeding $70 billion. Specifically, while Home Depot is the fourth largest retailer in the United States, it is the largest in both Canada and Mexico. In addition, it ranks 127th in Forbes Global list of the 2000 largest companies. Such dominance boosts brand awareness for such private brands as Pegasus Faucets, Husky Hand Tools, and Vigoro Lawn Care Products. Such brand awareness is fortunate for Home Depot since recent studies show that 80% shoppers have a positive attitude about private brand labels and some even perceive their quality as being superior. • Rapid Deployment Centers -Home Depot plans on increasing its utilization of Rapid Deployment Centers (RDC). RDCs allow the use of a single purchase order to consolidate product needs and more rapidly replenish inventories to individual stores from the center locations. Home Depot currently employs five Rapid Deployment Centers and plans to open additional centers in 2010. The result of this implementation will be improved transportation, and reduced lead time from notification of needs to inventory replacement. It is anticipated that this method will increase efficiently substantially. Weaknesses • Negative Comparable Store Sales Figures - Home Depot suffered a decrease in same store sales, down 8.7% is 2009 as compared to a smaller decrease of 6.7% in 2008. The decline...
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...7/26/2014 Home Depot vs. Lowes As a recent home buyer, I know first-hand the importance and value of having a local home improvement store. Within the first 6 months as a property owner, I have spent numerous hours, visits and money buying the essentials to complete my home. I never thought of myself as a loyal customer to Home Depot (HD) vs. Lowes (LOW) but after researching the two competitors, I have found myself take pride and loyalty with Home Depot. In this report, I will provide you with a full analysis comparing and contrasting Home Depot and Lowes. My conclusions will yield that clearly there is a difference between both company’s values and strategies, but importantly, Home Depot is a stronger investment for the short-term and long-term. My recommendations will support holding stock with Home Depot or invest soon. Quantity: The Value of Market Share In America, “size of the US home improvement retail industry is approximately $129.2B by revenues, with Home Depot leading the market with a 58.9% share; together Home Depot and Lowe’s account for 97% of the market share by revenues,” stated by William Bias. The fact remains that brand recognition drives price. There is clearly brand recognition and more importantly, brand loyalty with Home Depot compared to Lowes. And where does the brand loyal derive from…Proximity. The humanity that dwells within us tends to migrate to common and frequent people and venues. We are creatures of habits and Home Depot has strategically...
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...THE HOME DEPOT’S ORGANIZATIONAL COMMUNICATION Organization Communications Mgmt 305 Potomac College Abstract This paper will analyze the culture of The Home Depot and its communication practices. This will be accomplished by examining the dimensions of the organization’s structure. The Home Depot’s sociability, power distribution and job autonomy, degree of structure, achievement rewards, opportunities for growth, tolerance for risk and change, conflict tolerance, and emotional support will be used to determine if the organization has a Theory Y culture. Introduction Home Depot is considered to be one of the top ranking home improvement organizations. The mission statement of this organization was formulated around being “committed to maximizing long term shareholder value while supporting management in the business and operations of the company, observing the highest ethical standards and adhering to the laws of the jurisdictions within which the company operates” (Homer TLC INC, 2010). The Home Depot transformed the “home improvement industry” by providing a well round reputation for products, corporate governance and strong values within the community. The purpose of The Home Depot remains to build relationships, have social responsibility, and concrete ethics as an organization. Employees are respected, offered growth and reputable incentive plans. Public policy makers and Home Depot collaborates on ideas to assure prosperity in our society. Home Depot delivers...
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...THE HOME DEPOT OVERVIEW Bernie Marcus, Ken Langone and Pat Ferrah created the Home Depot in 1978. Their main vision was “One – Stop shopping for do it your self”. The Home Depot opens its door with two large stores located in Atlanta Georgia in 1979. With operations focus on customer services, The Home Depot provide their clients with highly trained personnel, leading those customers with quality services through different kinds of constructions projects. Their philosophy of customer services “whatever it takes” means purpose on develop customer relationship instead a simple sales transaction. Since its foundation in 1978, The Home Depot has been known as a story of growth; recognized as the fastest growing retailer in United State. In 1981 the company went public and by 1984 moves to the New York Exchange Commission. This kind of financial movement allows the opening of international operations. By 1984 Home Depot was opening operation in Canada by the acquisition of the company called Aiken Heads. After Canada, Home Depot expansion took place with Mexico in 2001 and China in 2006. Through the combination of national brands and products The Home Depot sets the standard for innovate merchandise for do it yourself customers and professional contractors. MARKET SYSTEMS AND LEGAL SYSTEMS With operations in different countries around the world, Home Depot needs to be aware about the different market and legal system that...
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...HISTORY: IKEA is a globally famous home furnishing retailer. IKEA was founded by a 17 years old boy Ingvar Kamprad in 1943. It has grown rapidly and today it is the world's largest furniture retailer, known for its cost control, operational details and continuous product development, allowing it to lower its prices while continuing its global expansion. Since then, the IKEA Group has grown into an international retail brand with 131,000 co-workers in 41 countries generating annual sales of more than 24.7 billion EURO. IKEA carries a range of approximately 9,500 products, majority of which is flat-pack resulting in reduction in costs and packaging. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website. IKEA stores include restaurants and cafés serving typical Swedish food. They also have small food shops selling Swedish groceries. The biggest sales countries are Germany, USA, France, UK and Sweden. Competitive prices are one of the foundations of the IKEA concept and help to make customers want to buy from IKEA. This low price strategy is united with a wide range of well designed, useful products. IKEA’s products provide for every lifestyle and life stage of its customers, who come from all age groups and types of households. This is vital in times when the retail sector is depressed, as it increases IKEA’s potential market. I have selected The Home Depot for comparison with IKEA which are one of the largest...
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...THE HOME DEPOT, INC. Introduction 1. Identify the company’s mission, vision, and primary stake holders. 2. Identify the five forces of competition and how it impacts the company. 3. Create a SWOT analysis for the company identifying the major strengths, weakness, opportunities and threats. 4. Based on the SWOT analysis, recommend how the company may capitalize on its strengths and opportunities, and minimize its weaknesses and threats. 5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. 6. Determine the recent corporate governance issues that are currently affecting the company’s decisions and report how the company is or should be handling the issues. 7. Use 4-5 external sources as part of your assignment. Introduction Home Depot, Inc. is the world’s largest home improvement retailer with 2,246 retail stores in all 50 states in United States, the District of Columbia, Puerto Rico, Virgin Islands, Guam, 10 Canadian provinces, Mexico, and lastly China. HD (Home Depot) provides employment to approximately 321,000 full time employees. HD stock is traded on the New York Stock Exchange (NYSE:HD), is included in the Dow Jones industrial average and Standard & Poor’s 500 index. This company sales a range of building materials, home improvement and lawn and garden. (Poor's, 2011) Home Depot was found by Bernie Marcus and Arthur Blank, on June 29, 1978. Their vision was to create and...
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...The Home Depot Home Depot’s Plan Home Depot had several intentions in regarding the use of its organizational talent to gain a competitive advantage in the Do It Yourself Industry. The first of these is to ingrain the importance of corporate success through human capital. In the current economic environment, corporate success and growth; even survival, is dependent on the firm's ability to create employees that are motivated, skilled, and committed. The concept of how important human capital is to corporate success can be summed up with a quote from Nobel Prize-winning economist Gary S. Becker says that “The basic resource in any company is the people. The most successful companies and the most successful countries will be those that manage human capital in the most effective and efficient manner” (Brocaglia, n.d.). The Home Depot embraced this idea when the company considered its organizational talent as a competitive edge. The second of these intentions is first-class customer service through engaged employees. Employees are the first line of defense and influence when it comes to a firm's level of achievement in customer service. Customer service and satisfaction become the competitive advantage that allows for retaining customers longer even through severe price competition; and that satisfaction should be paramount through all stages of customer interaction (IBM, 2007). By placing such an emphasis on a satisfying customer experience, The Home Depot adds...
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...Financial Statements Paper Part I ACC/497 March 7, 2016 Financial Statements Paper Part I Financial statements allow users to view company performance, analyze past trends, project future performance, and make essential business decisions regarding investing into the enterprise. The consolidated statement of earnings, balance sheet, and statement of cash flows are a few of the reports users may look to find crucial information regarding the business. Reviewing The Home Depot's financial statements offers a glimpse into how the company performed during the 2008 and 2009 fiscal years and what business decisions should be made based upon the company's reports. Consolidated Statements of Earnings The consolidated statement of earnings, the income statement, displays relevant business information to users to predict future cash flow by evaluating past trends of a company, forecasting future performance, and assess risks of achieving future cash flows (Kieso, Weygandt & Warfield, 2013). The income statement contains elements such as revenues, expenses, gains, and losses. In Home Depot’s income statement information depicts a steady decline in gross profits, operating income, net earnings, and earnings per share, while they reported an increase in operating expenses. Gross profits declined from 2007 to 2009 from $26.5 billion to $23.9 billion. Operating income decreased by half from $8.8 billion to $4.3 billion in 2009. Net earnings dropped from $5.8 billion to $2...
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...As the second-largest home improvement operator in home improvement industry, Lowe’s serves more than 17 million customers a week at around 1800 stores worldwide and has established itself as a successful retailer over the past decades. However, the question for Aunt Mary is not how wealthy the corporation has been, but whether it is the right time to purchase Lowe’s company's share now. The answer is yes. Here are the top five reasons why Lowe’s stock is a buy. Reason 1: A Gradual Recovery in the Housing Market Homebuilding in the U.S. shot up 11.3% in December of 2016, which directly caused comparable sales at home improvement industry increased 5%. Economic predictions for 2017 denote the outlook for the industry remains favorable as the...
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...EXECUTIVE SUMMARY The Home Depot is an American retailer of home improvement, construction products and gardening products. Frank Blake is the Chairman and Chief Executive Officer of the Home Depot. The Home Depot was founded in 1978 and it is considered the largest home improvement retailer globally. Home Depot has 1786 stores within USA, Mexico, Canada, China, United Kingdom and South America. Competitions in the home improvement industry are based on several factors such as price, quality, durability, product features, customer preferences and warranties. The Home depot has shown its excellent past growth with the products involved in home construction, maintenance, renovation and remodeling. The Home depot has its main target market in...
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...The Home Depot Financial Management Project Company Financial Analysis For: Professor Ana Machuca Submitted by Team A: Betcher, Rhonda Cammack, Cheryl Desai, Shekhar Barnes, John Babatunde, Lasisi Adamson, Christopher Submission Date: February 26, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY: ...................................................................................... 3. COMPANY INTRODUCTION: ............................................................................... 5. FINANCIAL ANALYSIS: ......................................................................................... 8. WEIGHTED AVERAGE COST OF CAPTIAL (WACC): ........................................ 11. FUTURE CASH FLOWS: ...................................................................................... 16. HISTORICAL STOCK PRICE: .............................................................................. 22. SECURITY ANALYST’S REPORTS: .................................................................... 25. DIVIDEND and CAPITAL STRUCTURE: .............................................................. 26. CORPORATE GOVERNANCE: ............................................................................ 28. MERGER and INTERNATIONAL STRATEGY: .................................................... 29. REFERENCES: .....................................................................................................
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