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Home-Plus: Regional Big Box Discount Store

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Home-Plus is a regional big box discount store doing well in the market. Although, it has gigantic competitors such as Walmart and Target. With such competitors, Home-Plus should be aware that there are choices they might make and end up not making any profits or, worse being kicked out of the market. According to the proposed marketing strategy, this student disagrees since this is a huge risk for Home-Plus that could ultimately end in getting kicked out of the market. However, the doubling of the luxury goods will make Home-Plus a unique store in the market, the drawbacks of the proposed market strategy are numerous. Some of the reasons why this student disagrees is one, normally luxury goods take a lot of time in the stall without being

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