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Honda Crz

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Submitted By ctash
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Discussion on the 5 promotional mix used by Honda The promotional mix used by Honda is divided into two categories which are traditional promotion medium and non-traditional medium. We have chosen the 5 latest promotional mix to be discussed including advertising, sales promotions (traditional promotion medium) and social media, sponsorship marketing as well as guerrilla marketing (non-traditional medium). Advertising is the most common tool used by company to promote their product. Advertising is the creation and delivery of messages to targeted audiences through the purchase of time or space in media owned by others. Honda advertises through newspapers, television and radio. These mediums of advertising are believed to be very effective and able to convince the viewer to buy their cars. The advertisement of Honda could be seen easily and reached to every class of people. The images used by Honda in the advertisement are always attractive and eye-catchy. It is very successful as consumers are usually influenced easily by virtual affect. They would be convinced by the advertisement, perceiving the car is as good as the advertisement description. Honda advertises frequently in newspapers, television and radio because repetitive advertising could attract customer’s attention easily. Indirectly, the consumers will be influenced and tend to believe the advertisement. As a result, they will opt for Honda cars.
The second traditional promotion mix used by Honda is sales promotion. Sales promotion is any behaviour-triggering temporary incentive aimed at prospects, customers, channel partners or salespeople. It usually offers a temporary and immediate inducement to buy a product. A very common sales promotion used in automobile industry is the festive season promotion, which is applied by Honda too. In the latest promotions of Honda, they offer several added values to

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