...Nature Got it Right Sustainability at Honest Tea Nature Got it Right Sustainability at Honest Tea Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. I. Executive Summary Honesty is defined by Dictionary.com as “truthfulness, sincerity, and frankness”. It is the quality at the center of Seth Goldman’s idea for a beverage made with all natural ingredients. Teaming with Barry Nalebuff, Goldman began Honest Tea in 1997, creating a natural ready-to-drink tea sweetened with pure ingredients. Honest Tea utilizes Unruh & Ettison’s “accentuate” strategy throughout all aspects of their business, including manufacturing, packaging, shipping, and even promoting green initiatives in society (Unruh & Ettison, 2010). Honest Tea has positioned itself in the ready-to-drink tea industry based on points-of-difference such as the...
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...301-652-3557 Email: sethandbarry@honesttea.com Honest Tea Business Plan – December 1998 2 TABLE OF CONTENTS Mission Statement ..…………………………………………………………4 Executive Summary ..………………………………………………………..5 Company Story ..…………………………………………………………….6 Product.……………………………………………………………………….6 Product description ..…………………………………………..…….6-8 Flagship line of flavors and new flavors for 1999……………………..8-9 Production and manufacturing ..………………………………..……9-10 Market Opportunity …………………………………………………………10 Profile of target customer ……………………………………………12 Market research and market response ……………………………….13-16 Marketing and Distribution …………………………………………………..16 Distribution and promotion …………………………………………..16-17 Packaging and pricing …..……………………………………………17 International markets …………………..……………………….…….17-18 Product development and future products ……………………………18 Management …………………………………………………………………..18-20 Statement and aspirations for social responsibility ……………………………20-21 Financial Statements YTD and Projections ……………………………………21-23 The Investment Opportunity …………………………………………………..24 The Offering ……………………………………………………………24 Financing History ….…………………………………………………..24 Exit strategies ………………………………………………………….25 Investment risks ………………….…………………………………….25 Competitive Advantage ………………………….…………………….25-26 A Parting Thought .………………………………………………….……..…26 Honest Tea Business Plan – December 1998 3 Mission Statement Honest Tea seeks to provide bottled tea that tastes like teaa world of flavor freshly...
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...Entrepreneurial process focuses on opportunity recognition (1) the types of entrepreneurial Including the founder of the name of the cause, the cause of type of organization (sole proprietorship, partnerships, limited companies, joint stock company), the management team (organization, the management staff, managers rewards of ownership, other investors, directors and supervisors, other shareholders rights and restrictions, of professional consultants, support and services), business projects, industrial properties, the main product (name, introduction, purpose, characteristics), technology (R & D, made of equipment, production capacity, production line of staffing, quality control, the goods, sources of raw materials), manufacturing and operating plan (select operating cycle, manufacturing and operations locations, strategies and plans), an important figure in introduction, including the positions, work experience and expertise, level of education, which is a venture the most basic content. (2) funds Refers to the venture fund sources should include the individual and the others amount of contribution ratio of bank loans ... and so on, this will affect the whole cause of the amount of shares and dividends. In addition, the proportion of total funds allocation for the entire business plan, should also be clearly documented, if you want to venture plan to apply for a loan, shall also state the specific purpose of the loan. (3) stage goal Refers...
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...Abraham Lincoln was the sixteenth president of the United States of America from March 1861 until he was assassinated in April of 1865. His face can be seen on the American penny as well as the five dollar bill. Lincoln also makes an appearance as one of the four famous American Presidents carved into the miraculous Mount Rushmore. In our opinion Abraham Lincoln was an extremely interesting and important individual because of his involvement in the Emancipation Proclamation, his assassination, and the many legends told of him such as the nickname, “Honest Abe.” Abraham Lincoln was born on February 12, 1809 in Hardin, Kentucky to Thomas and Nancy Lincoln. Even though he lacked a thorough formal education, he was determined to make a difference nonetheless. One of his first political roles was in March of 1832 when he campaigned for the Illinois General Assembly. Although he had the popularity vote, he was not as strong in other aspects like in the way of money and education. This could have been the reason that he did not win the election. Later on in 1846 Lincoln was voted to serve a two-year term in the United States House of Representatives. He had many political roles leading up to the presidential election of 1860, by which he became the sixteenth president of the United States of America. Abraham Lincoln played an important role in the Battle of Fort Sumter during the American Civil War. Soon after Abraham Lincoln’s success in the presidential election of 1860, South...
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...the largest coffeehouse company in the world with over 21,000 stores internationally, including over 12,000 in the United States. Starbucks was founded in 1971, and became a dominant force in the coffee community. Between 1987 and 2007, Starbucks opened on average two new stores every day. Starbucks has numerous products that appeal to different consumers and their beverage preferences. Starbucks span of products consists of coffee, tea, sandwiches, baked goods as well as other foods and beverages. Starbucks Evenings locations also offer a variety of alcohol and appetizers after 4pm. Starbucks has a reputation for exercising ethical business practices and uses the six pillars of the marketing code of ethics on a consistent basis. Honesty Starbucks chooses not to advertise their product through the several means of typical advertising that other businesses use. By not following the trends of typical advertising, this helps Starbucks remain honest in how they represent their products to consumers. Starbucks has demonstrated that they are an honest company by making their ingredients public, as well as how their food and beverages are produced. These methods have made Starbucks one of the most recognized and lucrative companies throughout the world. Responsibility Starbucks takes responsibility for their community and for their customers, which makes them an appealing company to invest in. In addition to Starbucks pledging to give back to the community, they are also committed...
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...Elements of Business Project Group Members: Lee Chiew Yen (07) Ang Rui Mei (12) Joana Ng (14) Lee Jia En (17) Class: BJ1501O Lecturer: Mr Raja Content Description of the objective of business organisation Company Background Information TWG Tea's parent company, The Wellness Group, was founded by Manoj M. Murjani in 2003. It was established in 2008 by Manoj M. Murjani, Taha Bouqdib and Maranda Barnes and they opened their first tea outlet in Raffles Place's Republic Plaza. Within 6 years, TWG have a number of 44 salon, stretching across 15 countries. TWG has become The Wellbeing Group and was co-founded by Taha Bouqdib, Maranda Barnes and Rith Aum-Stievenard in 2008. The founder of TWG, Murjani had left TWG in 2012 to spend more time with his son who is studying in London. Taha Bouqdib has become the Sole Founder and President of TWG. TWG stores spread across 42 countries and it has 27 stores worldwide, with another 12 stores scheduled to open before the end of the 2013. Objective of Business (a) Economics: Profit Earning – TWG have their profit earning through their goods and services, also from shareholders too. One of the major shareholders was OSIM. Production of Goods - benefited TWG is because they provide a full service that is designed to fit your needs and also producing goods that have market demand. Stakeholders: Welfare of Employees: Taha Bouqdib has said that “It is necessary to recognise your staff’s achievements, what...
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...MGMT6 Chapter 1: Management Pedagogy Map This chapter begins with the learning outcome summaries and terms covered in the chapter, followed by a set of lesson plans for you to use to deliver the content in Chapter 1. Lesson Plan for Lecture (for large sections) Lesson Plan for Group Work (for smaller classes) Assignments with Teaching Tips and Solutions What Would You Do? Case Assignment––Netflix Self-Assessment––Is Management for You? Management Decision––Should We Try to Make More Money Management Team Decision––Negotiating with Investors Practice Being a Manager––Finding a Management Job Develop Your Career Potential––Interview Two Managers Reel to Real Video Assignment: Management Workplace ––Camp Bow Wow Review Questions Additional Activities and Assignments |Highlighted Assignments |Key Points | |What Would You Do? Case Assignment |After a period of phenomenal growth, Netflix faces several challenges as it looks | | |to develop new ways to deliver movies. | |Self-Assessment |Students get a first glimpse to determine if their...
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...Every nation is rich in ancient culture. And in this most sacred wealth of folk wisdom, which is passed from mouth to mouth. Kazakh nation rich in its customs, traditions, poetry and musical creativity: aytys, bard, edifying words. That just did not survive the people, no matter how thorny his way, though he did not lose the collected bits of old culture and folk wisdom. The mentality of the Kazakh people is based on the trilogy in language, memory and culture as sung in the songs. The people paid special attention to education of the young generation. From an early age they pawned a sense of patriotism, love of country, respect for elders, support youth. The role of grandparents in the upbringing, which, pampering and loving grandchildren, telling them stories, legends, true story of the brave men, bis, and thus is born in them a sense of imitation, love of work empathy, responsibility, morality. A grandfather required knowledge by heart seven generations of ancestors, in order not to spoil the blood. People brought up children, gradually accustomed to labor, to the subsequent generation of grown-up have taken care of the elders. The environment also influenced the formation of the person, so the children were taught to choose the right friends. If there are not good friends, then parents try to save their child. And one of the important aspects in the education of every child is the desire to achieve the goal. Mistakes senior strictly pointed at them, but they are also gently...
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...Environmental Scanning Desmond Meade University of Phoenix MGT/498 Crystal Tart August 1, 2011 This paper will provide information on The Coffee Bean and Starbucks environmental scanning. Starbucks and The Coffee Bean are two of the most successful companies in there industry. They both provide some best coffee and tea to coffee drinkers. Both companies provide a very relaxing and classy environment for their clients to enjoy the smooth taste of their product. The Starbucks rich bold flavor was establish in Seattle WA. In 1971, while The Coffee Bean was establish in California in 1963. Environmental scanning is the process of which an organization uses to analyze and evaluate external and internal factors that affects their organization. When conducted effectively environmental scanning can help an organization understand whether or not the company is on right path to long term success. Environmental scanning also helps organization indentify the right skills and resources for each department within their company. The environmental scanning process requires a strategic strategy by management that includes the implementation of the SWOT the analysis. A detailed environmental analysis includes several factors: an evaluation of external and internal activities, understanding the latest and future business trends and identifying employees’ skills and knowledge to help the company to achieve its goals. The external factors for Starbucks and The Coffee Bean are very...
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...Behavior Change Project My health goal was to change my eating habits. I chose this goal because I have a bad habit of not eating as well as I should. Although I usually do not eat fast food, I eat a lot of carbs. I was raised in an Italian family so macaroni and pizza are my two worst enemies. I figured that if I used this project to get rid of my bad eating habits, I would have an easier time eating healthy after this class ends. Before starting the project I realized that there will be challenges, but this project was not meant to be simple. If behavior change was simple, then anyone would be able to change behavior whenever they wanted to. In order to translate my health goals into target behaviors I realized that I had to sit and analyze my diet so I can see exactly which of my eating habits I should do away with. Firstly, I usually drink a glass of milk before bed every night. I did some reading online and learned that humans are the only species that drink the milk of another animal and drink any sort of milk after infancy. I also learned that the milk in the grocery store is full of hormones and other toxins. Therefore I decided that it would probably be a good idea to stop drinking milk. Another bad eating habit that I have is that I eat a lot of carbohydrates, especially in the form of macaroni. Since I come from a very Italian family, macaroni has always been a staple of my diet. However, the macaroni at home was handmade which cuts out all the additives and...
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...Final Project: Debate Paper XBCOM/275 October 6, 2013 Should a Death Row Inmate be Granted a Last Meal One of the most controversial debates today is regarding the ability for death row inmates to order a last meal before execution. What sparked the debate most recently is when a man named Lawrence Russell Brewer, a death row inmate housed in a Texas prison, ordered a meat lovers pizza, two chicken fried steaks with gravy and fried onions, tomatoes, bell peppers, onions, and jalapeños, a large bowl of fried okra and a side of ketchup, three fajitas, one pound of barbequed meat with a half of loaf of white bread, one triple patty cheeseburger, a pan of peanut butter fudge topped with crushed peanuts, three root beer drinks and one full pint of Blue Bell ice cream (Fernandez, Manny). After Lawrence Brewer ordered this huge feast, he did not even eat one bite. This extravagant meal was costly in many ways to taxpayers. Lawrence Brewer took his last opportunity to show the government, the victims, the family of the victims, and all people just how little he cared. Many people were disgusted by his arrogance and disdain, and others thought nothing, as though it were his right to order whatever his heart desired in the last hours before his death. The current debate runs deep. Normally a last meal requests are made approximately two weeks prior the scheduled execution. Why in the world would you treat a vicious murderer like a special celebrity two hours before they...
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...for the Answer: http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 BUS 599 Week 1 Discussion "Company Description" Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following...
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...Click Link for the Answer: http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 BUS 599 Week 1 Discussion "Company Description" Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos:...
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...Click Link for the Answer: http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 BUS 599 Week 1 Discussion "Company Description" Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos:...
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...Click Link for the Answer: http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 http://workbank247.com/q/bus-599-complete-course-bus599-complete-course/21454 BUS 599 Week 1 Discussion "Company Description" Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: * Create your NAB company name and explain its significance. * Develop your company’s Mission Statement and provide a rationale for its components. BUS 599 Week 2 Discussion "Growing Honest Tea" Please respond to the following: * Review the following documents: * Honest Tea’s business plan for 1999 (PDF). * A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). * Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response. BUS 599 Week 3 Discussion "Don't Miss the Mark" Please respond to the following: * Watch the following videos:...
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