...Honey & Honey Products Business Plan Nancy L. Barlow Salem International University Marketing Management January 26 ,2014 Contents Outline 3 Company Mission Statement 3 Introduction of the Product/Service 3 Target Market 4 Competition (Direct and Indirect) 5 Pricing Structure 5 Distribution 5 Sales Forecasting 6 Action Plan 7 Production 9 Summary 10 References 11 Outline The objective of the current report is to prepare a business plan for a company, Honey and Honey Products, selling the same. The report will include description of the company, its products and services offered. It will provide a detailed analysis of the target market, demographics and reason behind choosing them. Direct and indirect competitor analysis will help in determining present risks and future opportunities in the target market. A comprehensive marketing plan, including budgeting and sales forecasting, will facilitate analysing the strengths of the business plan in short-term as well as long-term objectives and goal fulfilments. Distribution strategy for market penetration will be established and the production process of Honey and Honey Products will be discussed in detail. Company Mission Statement The mission statement for the company will be: “To source, distribute as well as sell the best quality honey and honey substitutes with continuous commitment of incorporating an ethical and sustainable growth...
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...Interview Q&A I. Why did Emart choose to import Manuka honey? a. In recent years, consumers have been increasingly aware of the quality of the honeys they are buying in the market, and they are increasingly demanding quality and credibility. Because of this, New Zealand’s Manuka honey has been gaining in popularity, and we wanted to be able to give our customers a high quality, healthy honey like Manuka at affordable prices. b. Before Emart imported Manuka Honey, Korean consumers couldn’t buy affordable Manuka Honey in any supermarkets. II. So why did Emart choose to import from Airborne Honey as its first Manuka Honey? a. We chose Airborne Honey because of their credibility in two main areas: i. Airborne Honey is New Zealand’s oldest honey company at 102 years old. ii. Airborne Honey has a great quality control system, where they focus on 3 specific points: 1. They test exactly how much pollen is in every batch, and guarantee all honeys meet international CODEX standards (UN FAO/WHO guidelines). 2. Airborne Honey uses a patented system that produces undamaged, natural honeys with extremely low heat damage. 3. Airborne Honey has a very detailed traceability system, where they can tell customers exactly where their honey came from---and pinpoint it on a map of New Zealand a. For example, instead of saying a general location, such as “Your honey came from the Seoul area of Korea, Airborne could say that this particular jar of honey came from beehives on the backside of the King Sejong...
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...More than honey The movie takes a good look at bee colonies in the USA, Australia, Switzerland and China. Throughout the movie, its creator Markus Imhoof repeats Einstein’s saying:“When the bee population dies out, humans will die out 4 years later.“ Seems ridiculous and phony, but when you take a moment to think about the fact that one third of our food is pollinated by bees, you start to think differently. One third may be pollinated by bees, but at least another third relies on the pollination of honeybees. Yet the bee colonies are starting to disappear. The movie tries to explain why and how while showing how they are being treated in different environments. The movie describes brilliantly how the bees live: how they work together in their hive from the moment they are born. They remain loyal to their family no matter what and work to create a queen and keep the colony running like clockwork. The movie shows the many reasons that together make the lethal combination for the bees: toxins, transportation and diseases. To say honestly, it is heartbreaking, even for the viewer, to see a beekeeper open a hive and see thousands of little dead bodies on the ground with no particular reason. I guess that is what the movie relies on - the compassion and heart of the viewer. In China, once Mao Zedung told to kill all the sparrow because they eat the seeds on the crops. As a result there were so many insects that they had to start destroying them too. Due to that in some districts...
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...as a food. Pollen is one of the richest and purest natural foods, consisting of up to 35% protein, 10% sugars, carbohydrates, enzymes, minerals, and vitamins A (carotenes), B1 (thiamin), B2 (riboflavin), B3 (nicotinic acid), B5 (panothenic acid), C (ascorbic acid), H (biotin), and R (rutine). Honey Honey is used by the bees for food all year round. There are many types, colors and flavors of honey, depending upon its nectar source. The bees make honey from the nectar they collect from flowering trees and plants. Honey is an easily digestible, pure food. Honey is hydroscopic and has antibacterial qualities. Eating local honey can fend off allergies. Beeswax Secreted from glands, beeswax is used by the honeybee to build honey comb. It is used by humans in drugs, cosmetics, artists' materials, furniture polish and candles. Propolis Collected by honeybees from trees, the sticky resin is mixed with wax to make a sticky glue. The bees use this to seal cracks and repair their hive. It is used by humans as a health aid, and as the basis for fine wood varnishes. Royal Jelly The powerful, milky substance that turns an ordinary bee into a Queen Bee. It is made of digested pollen and honey or nectar mixed with a chemical secreted from a gland in a nursing bee's head. It commands premium prices rivaling imported caviar, and is used by some as a dietary supplement and fertility stimulant. It is loaded with all of the B vitamins. Bee...
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...Honey Production in India. Introduction Honey and beekeeping have a long history in India. Honey was the first sweet food tasted by the ancient Indian inhabiting rock shelters and forests. He hunted bee hives for this gift of god. India has some of the oldest records of beekeeping in the form of paintings by prehistoric man in the rock shelters. With the development of civilization, honey acquired an unique status in the lives of the ancient Indians. They regarded honey as a magical substance that controlled the fertility of women, cattle, as also their lands and crops. The recent past has witnessed a revival of the industry in the rich forest regions along the sub-Himalayan mountain ranges and the Western Ghats, where it has been practiced in its simplest form. Formation of Honey Honey is produced by bees as a food source. In cold weather or when fresh food sources are scarce, bees use their stored honey as their source of energy. By contriving for bee swarms to nest in artificial hives, people have been able to semidomesticate the insects, and harvest excess honey. The worker bees raise larvae and collect the nectar that will become honey in the hive. Leaving the hive, they collect sugar-rich flower nectar and return. In the hive, the bees use their "honey stomachs" to ingest and regurgitate the nectar a number of times until it is partially digested.] The bees work together as a group with the regurgitation and digestion until the product reaches a desired quality. It...
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...they lay eggs and fertilize them as needed from sperm stored in the Spermatheca. Since the number of sex alleles is limited - about 18 are known in Apis - there is a high probability that a queen will mate with one or more drones having sex alleles identical with one of the sex alleles in the queen. It is therefore typical for a queen to produce a percentage of diploid drone eggs. [edit]Micrapis Apis florea and Apis andreniformis are small honey bees of southern and southeastern Asia. They make very small, exposed nests in trees and shrubs. Their stings are often incapable of penetrating human skin, so the hive and swarms can be handled with minimal protection. They occur largely sympatrically though they are very distinct evolutionarily and are probably the result of allopatric speciation, their distribution later converging. Given that A. florea is more widely distributed and A. andreniformis is considerably more aggressive, honey is – if at all – usually harvested from the former only. They are the most ancient extant lineage of honey bees, maybe diverging in the Bartonian (some 40 million years ago or slightly later) from the other lineages, but among themselves do not seem to have diverged a long time before the Neogene.[4] [edit]Megapis There is one...
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...Hello i'm Jayden volluntering at the sea bird sancuary.Then I stopped.My friends asked me what I was looking at.I pointed at a- tree and we all stepped back.It was a bee hive.We looked around us and saw plenty of bees going to the hive.One of my friends was allergic to bees and he ran.We all heard lots of buzzing.Another one of my friends said bees are 3/4 of an inch and they die when they sting you. I made my friend Jerry next to me go near the bee hive.He was going to touch the bee hive .Then he got stung and fell on the warm dirt head first.We carried him away from the hive.We found a website about honey bees on the computer and we found...
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...There are many animals that rely solely on sharing information of food sources with their conspecifics in order to survive (Wilson 1971). Social insects are well known to partake in this type of behavior. Whether it is by trail pheromones, directly guiding the conspecific to the food source or in some cases signaling, such as the vibratory waggle dance of the honey bee, increases foraging effort (Frisch 1967; Jarau & Hrncir 2009). Honey bees’ waggle dance is well understood and known to provide their nest mates with information on not only the presence of valuable food sources but also the exact location and quality of the food source (Couvillon 2012; Frisch 1967). The main component of this dance is called the waggle run which is when a...
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...Zabrina Campos M. Lynn Sullivan Environmental Issues September 12, 2013 Saving the Honey Bees How common is it for certain specie to disappear without a trace? Could this be possible? Apparently it is. Since 2006 the Honey bees have become a great deal of worry not just in the US, but around the world. They have begun to disappear without leaving any trace behind, denominated, Colony Collapse Disorder (CCD). This phenomenon that has been hunting many for a few years has not yet been understood. Honey Bees are an essential part of human survival. Thanks to them we are able to eat every day. Many of the plant’s survival depend on the honey bees since “one third of the world's agricultural production depends on the European honeybee”(Cox-Foster ). They are the ones that can pollinate a certain amount of plants much quicker and easily compared to other insects. There have been many hypotheses concerning the loss of bees in the past years. One suspect that caused the disappearance of honey bees was the vorroa mites. These are parasites greatly responsible for the loss of a large number of bee colonies between 1987 and 2006. However, as the bees were studied there was found many unknown symptoms. This is how a hypothesis was developed stating that something was making bees more fragile. Its immune system was becoming weaker making them suffer different types of infections. However, the numbers of the vorroa mites were not extremely significant as to be the ones killing the bees...
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...Consumer: This will be all of our consumers that have either purchased our honey products or called for our beekeeping service. This entity will include the Consumers First Name, Last Name, and their Address in order to keep track of where they are ordering from. The location of the ConsumerCounty is important because it will determine from which county the honey they will receive is going to come from and also, which beekeeper to send out if they choose to hire our beekeeping service. This entity will also include the consumer’s Phone Number and Email Address in case we have to call them about their order or if we decide to send out newsletters and coupons by email. Finally, this entity will identify each consumer with a unique ConsumerID. Vendor: The attributes in this entity will compile a list of all the beekeepers we subcontract in order to supply our honey. These will include the beekeeper’s VendorName, VendorAddress, and Vendor PhoneNumber in case we have to contact them via mail or phone call. However, mainly we will need their VendorEmail and which VendorCounty they are operating in. Furthermore, we will identify these Vendors with their VendorID, and more importantly which ColonyID they are operating. Service: This entity will include only two attributes, which include ServiceID to identify which service (beekeeping) we have performed and in which ServiceCounty the service was located in. Equipment: Equipment entity will include a list of all the equipment used...
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...Food Company – Happy Valley (Honey) Introduction Happy Valley (Honey) www.happyvalley.co.nz Vision We understand our responsibility thus we work to ensure we produce with the planet in mind. Principles We as a company endeavour to approach our business practices are guided by an ethical and social responsibility to guarantee the following principles; stewardship, transparency, fair working conditions, innovative leadership, sharing and creating opportunities to the disadvantaged producers, non-discrimination, better environmental practices and the application of responsible methods of production Important Issues • Happy Valley understands the urgent and real need for healthy bees as pollinators for food production. We are actively seeking new and improved solutions to improve honey bee health. • To ensure the ongoing healthy status of our bees we strictly limit crop protection products and specifically curtail unnecessary chemical pest treatments which could hurt the health or affect the growth of healthy bees. We only use crop protection products that are effective in managing pests, excellent operator safety with relatively favourable environmental profiles. • Scientists and health regulatory authorities agree that bee health is a complex issue especially as in recent times it has been put forward that bee populations are on the incline. The need to be resolute and proactive in management practices is even more important now. Such is the delicate balance...
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...Often the first thoughts are negative, but humans fail to realize how significant the honey bees are as a species. People reap benefits from them spanning from agricultural to medical, yet many still do not know how intricate their behaviors are, or how much they influence a human’s life, or even how they make honey. For being such a significant figure in many fields, why is it that humans know so little relating to these remarkable insects? A way to change this lack of knowledge is through educating oneself on the facts of honeybees, which can then stem a deeper appreciation...
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...The Declination of Honey Bees Bees being such a small creature may seem unimportant, but they have a massive impact on how we live and now with the alarm that the honey bees are dramatically decreasing in numbers something has to be done. With honey bees facing so many issues and with the bees being so crucial to the agricultural industry. There must be many methods to control and stabilize the honey bees population. Honey bees are a simple insect that many people seem to overlook and take for granted their importance and according to Elizabeth Grossman, "One of every three bites of food eaten worldwide depends on pollinators especially bees" (1). This mean that without the honey bees 33 percent of the food supplied worldwide could be...
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...I think it would be great to be inside a beehive be bee do lots of thinks and there are lots of kinds of bee like her some kind of bee like a bumble bee, a working bee and a queen bee and they all do loss of thinks. Now that’s take about the working bee the working bee does A worker bee is any female bee that lacks the full reproductive capacity of the colony's queen bee; under most circumstances, this is correlated to an increase in certain non-reproductive activities relative to a queen, as well. Queen bees occur in many bee species other than honey bees, but this is by far the most familiar colloquial. This is what the queen bee does the term queen bee is typically used to refer to an adult, mated female that lives in a honey bee colony...
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...Honey bee lost on agriculture & humans Introduction Most individuals consider all bees nuisance that are only needed during the spring and summer for floral abundance. But in reality they are an important part for proteins (nuts), fruits, and veggies that make it onto your table year around. They are our pollinators. A relatively new condition known as colony collapse disorder or CCD is causing bee inhabitants to plummet. In CCD honey bee colonies inexplicably lose their workers. This has resulted in a loss of 50% to 90% of colonies in beekeeping across the United States. Causes This is not only affecting the US with 40% loss in commercial honey bees since 2006, but also in the Europe with the loss of commercial honey bees by 25% since...
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