...Oliveira de Frades/ Portugal Student nr: 70662912 Exam nr 50046800 Email: Claudia.soeiro1@gmail.com The song I'm choosing is full of poetry and it has a deep meaning like clear water and I guess we all feel it once in life at least. In this thesis I would like to approach the meaning the song as for me and the difference between 1993 until 1999. Also leave an important message to you that you can read during this prewriting. In 1993 singers were artists and some ugly in 1999 singers are all models that sing. In 1993 I was 15 years old. I was a teenager in the down of my adult life and when I listen to this song on the radio I always wondered what that emotion so private that they sang was. Private Emotion: The song is from the Hooters and the lyrics are as follows: Every endless night has a dawning day Every darkest sky has a shining ray And it shines on you, baby, can't you see You're the only one who can shine for me It's a private emotion That fills you tonight And a silence falls between us As the shadows steal the light and wherever you may find it Wherever it may lead Let your private emotion come to me Come to me, come to me, come to me When your soul is tired and your heart is weak Do you think of love as a one way street? Well, it runs both ways, open up your eyes Can't you see me here, how can you deny It's a private emotion That fills you tonight And a silence falls between us As the shadows steal the light And wherever you may find it Wherever it...
Words: 1392 - Pages: 6
...customers well (Kotler and Keller, 2006, p. 410). One company that provides a service that displays good external and internal marketing is Hooters of America restaurant. Hooters first opened in 1983 in Clearwater Florida. As of 2005, Hooters had over 700,000 restaurants worldwide (International Directory of Company Histories). Hooters’ external marketing consists of medium priced American food, such as wings, hamburgers, and chicken sandwiches. Its pricing are closely compared to restaurant chains such as Buffalo Wild Wings, Apple Bees, and Ruby Tuesday. Hooters restaurants are located throughout America, particular off interstates. Promotion includes Hooters merchandise, billboards on interstates, Hooters magazine, and the famous Hooters Competition, which is similar to the Miss USA and Miss Universe pageants. The thing that sets Hooters apart from competitive restaurants is its internal marketing strategy. Hooters hires very attractive female waitresses who wears a scantily clad uniform which consists of very short orange shorts and a tank top which both are “sized to fit comfortably” (International Directory of Company Histories). “Hooter girls” are also encouraged to sit down and chat with male customers. Hooters restaurant policies set an atmosphere there’s friendly and fun. This is executed through birthday parties which Hooter...
Words: 618 - Pages: 3
...the fastest-growing restaurant chain in the US in 1991 and 1992. Along with the success, Hooter’s also faced many legal issues with regards to sexual harassment and unfair work practices. Although most cases were settled out of court, it seems as though the brand image withered due to several bad press in relations to employees complaints, one of which a store manager in California videotaped female Hooter’s girls changing in the locker room. As a result, this “Breastaurant” saw its market share decrease due to new and successful competitors such as Kilted Tilts, Twin Peaks among others. In its parent holding company Chanticleer’s March 2014 10K financial statement, it states it is currently operating at a loss, citing “failure by Hooters to protect its intellectual property rights, including its brand image” as one of the reasons. In the following analysis, the Porter’s Five Forces Model will be applied to the restaurant sector Hooter’s currently operates in, attempting to draw some conclusions and identify weaknesses within the company for sustainable growth. Analysis: Porter’s Five Forces Supplier Power: The restaurant industry, as well as the fast casual sector is a very competitive industry. Many of the foodservice suppliers are large companies who serve numerous businesses. Amount of suppliers may be...
Words: 941 - Pages: 4
...MEMORANDUM/POLICY "THE CMC-HOOTERS MANAGEMENT MANIFESTO" GUIDE TO HOOTERS RESTAURANT OPERATIONS EXCELLENCE By James E. Cornett III, with J. Philip Cornett All Rights Reserved Copyright 1998 Created: December 1996 Last Updated 11-04-10 MANAGER RESPONSIBILITIES This memo will highlight responsibilities for the Hooters Manager position. Many duties are for the position of General Manager. However, any "assistant" manager performing these duties well will progress and perform much better than one just merely going through the motions. This set of philosophies and operating policies was derived from the CMC-HOOTERS GENERAL MANAGER MANIFESTO. OVERVIEW There are many responsibilities that will be defined in terms of mechanical responsibilities.... But more important than that, and therefore things that I will list first, are philosophical and attitudinal responsibilities. Most managers can run a typical restaurant. But Hooters is not a typical concept or restaurant operation. It takes a special person to manage a Hooters and an even more special person to be a excellent manager of a Hooters Restaurant. You have to run the restaurant like it's yours and the GM's to own and run, working as a team, and make yourself only settle for being the BEST in town. Nothing second rate. You must know that settling for mediocrity means death to the restaurant, any potential bonuses, and death to job security and career growth. That means always concerning yourself...
Words: 21957 - Pages: 88
...Undercover Boss Labor and Management Relations NAME GOES HERE COLLEGE GOES HERE Abstract This paper discusses labor and management issues that were addressed by Cinnabon employees on the show Undercover Boss. The layout of the paper will cover the summary of labor and management issues, and conclude with a recommendation that is derived from the compiled resources. Finally, the recommendation will be a compilation of data with a separate recommendation on how management and the labor force can work better with each other. Management Issues As McGlothlin (2014, p. 125) noted, In Good Company: Corporate Personhood, Labor, and the Management of Affect in Undercover Boss, corporations more times than not don’t take the time to interact with their employees to see what’s working and what’s not. Interacting with your employees helps uncover draconic policies that prevent an employee from wanting to succeed. Cinnabon suffers from the inability to make its own decisions because it is owned by the Roark Capital Group which has its own corporate structure. Labor Issues Three employees had to work with the undercover boss, Cole, to figure out labor issues within the work force. The first employee worked as a cashier at a Cinnabon franchise, the second employee worked as a machine operator at a Cream of Wheat factory that produces a Cinnabon-flavored product, and the last employee worked as a coffee hostess at a Cinnabon kiosk located within a large gas station (McGlothlin...
Words: 728 - Pages: 3
...Is Hooters’ employee selection critical to the effective implementation of its strategy? Do the job specifications for Hooters restaurant servers have a discriminatory effect against male applicants? Does Hooters management appear to have a bias against males? Response: Hooters employee selection is critical to the effective Hooter’s primary image is that of sex appeal and the entire waitstaff is the reflection of the company’s image. Hooters main target audience is middle age men and the business sell wings by using the sex appeal of it’s servers. Hooters has a reputation of having only female waitress that are very attractive with little uniform. Even their logo resembles a female anatomy. Their whole business model is based on those principals. Majority of the customers go there to get served food and entertained by attractive waitress. Hooters is a major food retailer with 400 restaurants that employe thousands of people primarily women. These women are making a living with having a job at Hooters. Hooters has the right to hire only female waitress because that’s their company image and principal. Having a male waiter at Hooters just doesn’t mix with company image. Hooters will also loose a lot of customers if they integrate, because the majority of the customers go there for the female waitress. That’s what makes Hooters different from the other restaurants. There are a lot of restaurants that sell the same type...
Words: 457 - Pages: 2
...Hooters & Hot Wings Mr. Steven D. Moore MGT-370-4839-Operations Management Professor Daezer November 12th, 2012 Abstract In my Arizona family we have a tradition were on the birthday of one of the males in the family, the other men in the family pay for the night out. It can become a long night as you can imagine, but the birthday boy has a good time. The plan is usually Hooters for dinner and who are we kidding the scenery, a movie, happy hour and or a gentlemen’s club after. Contrary to popular belief, Hooters does have very good food and the service is good. The waits are not long even doing peak hours and you don’t feel like your needs are not being met. I will discuss the operation process for beer and food at Hooters and any areas I think that can be improved in the process, if any. The operation Hooters currently has in place is very efficient and effective to the lay person. I think that their approach is how most diners handle peck hours, which is separate the floor into smaller manageable areas and constantly check the clients. The servers watch their client’s drinks and food levels periodically to make sure that they are not lacking. There are always a set number of clean glasses ready for beer refills, because that is one of Hooters primary products. They also keep a specific number of staff members at the facility doing peak hours in order to avoid customer service issues. Hooters & Hot Wings The Hooters we visit is medium size. One complaint...
Words: 592 - Pages: 3
...MGMT-410 Social Media Losses Damian Walker DeVry University Robin Churray May 17, 2015 Social Media Losses Alexis Hanson v. Hooters of Ontario Mills On May 18 in Ontario Mills, California, a National Labor Relations Board Administrative Law (NLRB) Judge found Alexis Hanson unlawfully fired for complaining about a bikini contest that she believed was rigged. Additionally, the judge ruled that Hooters handbook rules prohibiting behavior, such as insubordination and disrespect to guests, was unruly and prohibited Hooters nondisclosure agreement and an arbitration agreement. Hanson allegedly cursed Pamela Noble, Hooters marketing coordinator, for winning the April 2013 bikini contest and $300 prize money that she believe was fixed, by sarcastically congratulating her online. Subsequently, Hanson received a phone call from Hoot Winc’s vice president of human resources saying she was being fired for “negative social media posts.” NLRB Judge Cates wrote, “The evidence indicates the company knew it could rid itself of Panitch and simply sought to lump Hansons’s discharge in the mix and rid itself of both complaining employees. I find it clear Hanson’s discharge was motivated by her protected concerted activity.” NLRB Judge deemed Hoot Wine LLC and Hooters of Ontario Mills to rehire Alexis Hanson and supplement lost wages due to her dismissal. Ethical Decision-Making The decision ruled for Alexis Hanson was a fair judgement. Hanson’s...
Words: 871 - Pages: 4
...preference for hiring women over men in is not protected under the few exceptions that Tile VII makes for employers. The “bona fide occupational qualification” or BFOQ, for example, is one of the exceptions that do not apply to our situation. The BFOQ allows for sexual discrimination when the “essential” part of the particular job requires the applicant to be of a certain sex (1). The BFOQ will not protect us simply because of our preference, we need to ensure that we give equal consideration to all applicants in our hiring process regarding all positions, and are careful that all firing is done strictly based on performance. An example of this issue coming into play would be the case of Grushevski's v. Hooters of America. In this case, a class action law suit was brought upon Hooters restaurant...
Words: 1789 - Pages: 8
...– Place Place stands for distribution channels. The Hooters restaurant chain currently operates in 28 countries, over 430 locations. One of them is Japan, Tokyo The Hooters system is currently comprised of over 430 locations in 28 countries The fourth P in the marketing mix is the place where your product or service is actually sold. Develop the habit of reviewing and reflecting upon the exact location where the customer meets the salesperson. Sometimes a change in place can lead to a rapid increase in sales. You can sell your product in many different places. Some companies use direct selling, sending their salespeople out to personally meet and talk with the prospect. Some sell by telemarketing. Some sell through catalogs or mail order. Some sell at trade shows or in retail establishments. Some sell in joint ventures with other similar products or services. Some companies use manufacturers' representatives or distributors. Many companies use a combination of one or more of these methods. In each case, the entrepreneur must make the right choice about the very best location or place for the customer to receive essential buying information on the product or service needed to make a buying decision. What is yours? In what way should you change it? Where else could you offer your products or services? Read more: http://www.entrepreneur.com/article/70824#ixzz2ll1yuro8 http://travel.cnn.com/tokyo/drink/hooters-tokyo-sexist-but-what-did-you-expect-042915 http://www...
Words: 282 - Pages: 2
...models are hired solely on their ability to walk down a runway. The key to eliminating “looks” discrimination is to focus on situations where said discrimination is actually non-essential to the job. In “Why Looks are the Last Bastion of Discrimination”, the author notes a particular case of discrimination, “In Michigan, for example, a Hooters waitress sued the chain after she was told to lose weight and improve her looks. Lawyers For hooters argued that employees at the restaurant – who wear tank tops and tight shorts – are entertainers as much as servers,” Rhodes, Debra L. 246. This passage denotes a situation in which attractiveness is directly related to the job. The women working at Hooters are not only needed to be effective waitresses but to also be attractive to their largely male consumer base. The acknowledgement of the uniforms they are required to wear speaks volumes to the requirement of appearance in the work place. The uniforms are intentionally sexualized it is a signal that this is a business which is not attracting customers solely on the merit of its food and customer service. An even bigger signal of this is the name “Hooters”...
Words: 844 - Pages: 4
...Sex Sells and Ethics “In our day to day lives, we always face situations were we have to make decisions and decide what is right and wrong. We are always faced with the debate of what is moral or immoral, ethical or unethical”[The Ethical Dilemma of Advertisements]. Is it ethical to implement the ideal “sex sells” within Marketing? In order to answer the posed question, one must first define ethics. Ethics as outlined in Marketing the Core is “the moral principles and values that govern the actions and decisions of an individual or a group”. Although ethical choices stem from your personal moral philosophy, which can be categorized into two ideals: moral idealism, a “personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome”[Marketing the core]. Where as utilitarianism is a “personal moral philosophy that focuses on the ‘greatest good for the greatest number’”[Marketing the core]. Sex appeal can be defined as messages, whether as brand information in advertising contexts or as persuasive appeals in marketing contexts, which are integrated with sexual information, in particular, this appeal can be defined as the degree of nudity or sexual explicitness in an Ad, It can be found in the visual, audio, and verbal elements of advertisements.[Liu&Li&Cheng2006] In Mark Levit’s Article: Sex in Advertising: Does it Sell? he explains “Sex appeal can increase the effectiveness of an ad or commercial because it attracts...
Words: 876 - Pages: 4
...Discrimination, no matter what kind is a shame to us as human beings. Why do we discriminate? Must we discriminate? Is there a need to classify one another and put them at a certain level? Discrimination is the practice of unfairly treating a person or group of people differently from other people or groups of people. The act of discriminating is the process by which two stimuli differing in some aspect are responded to differently. It is also the act, practice or an instance of discriminating categorically rather than individually, which becomes prejudicial. Discrimination has many categories of which includes, racial, religious and gender discrimination. For the first main point of my speech, I will be talking about racial discrimination. Racial discrimination is when a person is treated less favourably than another person because of their race, colour, Descent, national or ethnic origin or immigrant status. I don’t see the need for us to see one another as different colours. So what if we were born with different skin colours? We still have the same colour of blood don’t we? Racial discrimination is divided into two groups, which is direct and indirect discrimination. Direct discrimination is when a real estate agent refuses to rent a house to a person because of their particular racial background or skin colour. An indirect discrimination is when there is a rule or policy regarding equal rights but has an unfair effect on people of particular race, colour, Descent...
Words: 1465 - Pages: 6
...structure is needed to be changed. 3.2 Project Procedure: The procedure of the filling process of this machine includes the following steps: • Start the machine. • The entrance gate opens. • The sensor counts eight containers and the entrance gate will close. • The software agreed the presence of the containers by the sensors. If there is any false orientation then the hooter rings. • If the software agreed then the tray moves backward. • The nozzles move down. • The reed switch checks the nozzles if they are not place at a reference position then the hooter rings. • If they are at correct position then the controller opens solenoid valves and reed switches check whether solenoid valves are open or close. If they are close then the hooter rings. • If they are open then the servo pumps start and high speed counters count the pulses produced by the encoders. During the filling process conveyor belt is drives at low speed. • The counters stop servo pumps after counting the required pulses. • The nozzles move up. • The reed switch checks the nozzles if they are not place at a reference position then the hooter rings. • The tray moves forward. • The exit gate opens. • The conveyor belt is drives at high speed. • A sensor will count the containers. • After counting six containers by the exit gate sensor, the entrance gate opens and sensor will count the six containers and this process continues until and unless the machine is being stopped. • A sensor is also placed to count the...
Words: 1429 - Pages: 6
...sexuality leads to more exploration of our younger generations to have sex earlier than they should be and producing babies at a younger age as well as they are contracting more STD’s. I think the media’s influence on our future generations needs to be tempered and that is the job of the parent or caregiver. The media’s portrayal of sexuality has not has as great an effect on my life as it could have as I do not watch much TV and tend to read more often than watch a movie. The media has more of an impact on those around me and influences me through them. My friends have an intense amount of pornography that they watch and it makes them see women as objects instead of as human beings. They want to go to Hooters instead of a nice restaurant. This is because the advertising for Hooters portrays the women working as waitresses...
Words: 524 - Pages: 3
