Course Project
Hosp 590 Keller Graduate School of Management
October 20, 2013

Introduction The event that will be planned will be the wedding between Jenna and Rob. This wedding is themed “A midnight walk in the park” and offers a variety of different activities and amenities for guests. The event will occur at a major Chicagoland hotel with a centralized location to airports, shopping and other tourist activities. One notable impacting factor to the event is the demographic of guests. The bride’s family contributes to over half of the attendees. The bride’s parents have also been divorced for over fifteen years with lots of tension between the families. It will be critical when planning the event that components are added into the wedding plans to help prevent conflict and reduce the risk associated with guests not being able to attend a joint event together. Planning to match the selected theme and carry tones of the theme through all elements of the event will lead to events success and ensure that the happy couple and other guests are attend a wedding to remember.
Stakeholders
The wedding between Rob and Jenna has a variety of different stakeholders with many different goals and objectives. The first set of stakeholders includes the bride and groom, Jenna and Rob. The happy couple have the goals to have a successful event day, memorable wedding with each guest feeling as though they have escaped the Chicagoland area for an evening and entered a park at midnight. The next set of stakeholders are the bride’s family, since the bride’s parents are divorced there are many dynamics to account for here. The goals of the parents will be to interact and ensure that both sides of the family can interact for the evening with little to no conflicts, taking away from the couple. The final set of event stakeholders will be the groom’s family. While