Grace Angelo
Keller Graduate School of Management
HOSP 594
Final Project

Table of Contents

Executive Summary
Statement of Purpose a) Company's mission statement b) Brief history of the business opportunity c) Current situation d) What makes the business unique e) Creating value for customers f) Key success factors for proposed business

Name and Legal Structure
Description of the Business a) Management philosophy: vision mission, goals, objectives b) Type of Organization

Description of the concept, licenses, and lease a) Concept b) Pricing

Market analysis and strategy a) Industry analysis, including segmentation in which the concept belongs within the lodging industry b) Description of the target market, demographics, psychographics, lifestyles, and market potential, including the size and growth rate c) Competitive analysis d) Strengths, weaknesses, opportunities, and threats e) Location, ease of access, and parking f) Nature of competition g) Potential new hotel and resort competition h) Location analysis i) Description of the area j) Commercial residential profile

Pricing strategy a) Room pricing

Advertising and promotional campaign a) Objective b) Techniques c) Target audience d) Means of communications e) Schedule of communications

Conclusion and Summary
Works Cited/References

Executive Summary

The concept for Island Vacation Resort revolves around several key words: Quality, innovation, Value, Luxury and Service.
Island Vacation Resort will be a superior, five star resorts, located on South Beach. This new resort will give South Beach the opportunity to offer residents, visitors and businesspeople a unique and welcome alternative in lodging.
The need for such a quality establishment is well documented in a recent