UNIT 11
Structure
11.0 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10

MANAGING HOSPITALITY OPERATIONS: ORGANISED SECTOR

Objectives Introduction Types of Accommodation in the Organised Sector Policy Formulation and Strategies Financial Management Product Design Marketing Management Safety and Security Organisation of a Hotel Let Us Sum Up Clues to Answers

11.0 OBJECTIVES
After going through this Unit you will be able to explain the: • • • • typology of accommodation in unorganised sector, procedures involved in policy and strategy formulation, application of marketing management in hotels, and role of safety and security in organised accommodation sector.

11.1 INTRODUCTION
Ever since man started to travel in search of food, work, better prospects or leisure, there has been a demand for overnight stay. Lodging houses were built to provide accommodation along the trade and caravan route. Missionaries and religious travellers were accommodated by local people in their houses. But the demand for shelter kept on increasing with the development of highways and technological advancements in modes of travelling. As a result inns gave way to hotels. Hospitability industry today is a massive industry providing home facilities away from home to millions of travellers. These travellers can be segmented into various categories like business travellers, tourists, etc. All have different needs and expectations. However, the hospitality industry is so versatile that it is catering to the needs of all of them. In this Unit, we will discuss the operations of the organised sector of the hospitality sector which design and implements the strategies and policies to support these operations.

11.2 TYPES OF ACCOMMODATION IN THE ORGANISED SECTOR
The term “tourist accommodation” invar iably turns our attention to hotel. But tourist accommodation does not revolve around