...learning about importance of strategic planning and management. In this particular assignment, a well-known organisation within the hospitality, events and tourism industry – Shangri-La Asia Limited (SLA) is chosen to conduct a SWOT analysis and potential strategic through the use of TOWS matrix. To further accomplish the learning outcome of this assessment, external and secondary research had been carried out through the use of internet, books and journal in completing the report. The SWOT analysis of Shangri-La Asia Limited is further divided into sections. In strength and weakness, it described the brand reputation of the company and its difficulties in expansion on different culture market respectively. Moreover, opportunities and threats is further been analysed into the growing demand of market and increasing labour cost in Mainland China. Furthermore, a TOWS matrix is created and potential strategic is strongly analysed based on the SWOT analysis. As such, it also look into strategic for Shangri-La Asia Limited (SLA) in overcoming the difficulties in culture difference and taking advantage of its brand reputation for expansion. Lastly, strategic such as being cost effective and revising job description of position is been look into. Table of Contents Executive Summary 1 Introduction 3 Analysis 4 Company Overview 4 Company History 4 SWOT 5 Strength 5 Strong brand image and reputation 5 Business geographically diversified in Asia-Pacific 6 Weakness 7 ...
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...year ended December 31, 2010 amounted to GBP 454 million. The search for innovative products has led the company to focus on the swift technology evolution within the hospitality industry around the world. This has necessitated the accurate estimation of future developments for maximising customer satisfaction and retention. Environmental scanning and market research reveals that customers are driving the industry towards technology convergence (Bentley, 2007, p2). The hotel industry presently relies upon stand-alone modes or discrete technology application devices to fulfil customer service requirements, in areas like electronic check-in/ check-out facilities, purchase and use of in-room entertainment or even the control of room settings for different utilities and appliances that are used by the customers during their stay in the hotel. Due to the continuous nature of the service provided by the industry, it is difficult to install/ retro-fit new technologies in operational properties at reasonable cost outlays. Consequently, it is difficult to consider further technology investments for retrofitting innovative technology developments as a substitute for technologies installed previously. This necessitates the need for investment in technology that encompasses multiple functions for the hospitality industry customer. This need has led to the concept of this MRD that caters to ‘last-yard’ connectivity...
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... 6 1.1 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.3 2.3.1 2.3.1.1 2.3.1.2 2.3.1.3 2.3.1.4 3.0 3.1 3.2 3.3 3.3.1 3.3.2 4.0 4.1 2 Overview of the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political Factor .............................................................................................................. 9 Economic Factors....................................................................................................... 11 Social and Cultural Factors ....................................................................................... 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ...............................................................................
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...internal and external environment with relevant models. Secondly, the design formulation of the business portfolio strategy to answer our question and thirdly, we give a conclusion. This approach will help the corporate parent to use its core competencies in an effective and efficient manner to help its multi-domestic strategy to earn above-average returns. WHITBREAD ENVIRONMENT ANALYSIS 1. INTRODUCTION Established in 1742, Whitbread is one of the UK’s oldest and well-respected companies. The story really begins in August 1720 with the birth of Samuel Whitbread, who began his brewing apprenticeship in 1736, then founded his first brewery six years later. In 2001, Whitbread become the company it is today. They sold their breweries and left the pub and bar business, refocusing on the growth areas of hotels and restaurants. Their reinvention as the UK's leading hospitality business naturally coincided with the ending of this country’s brewing and pub-owning tradition, started by Samuel Whitbread over 250 years earlier. Now Whitbread is the UK’s biggest hospitality company, it has got the UK’s no. 1 hotel brand, Premier Inn and the no.1 coffee shop brand, Costa. Also very proud of their much-loved restaurants, Brewers Fayre, Beefeater...
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...| | Hilton Hotel | | | | Index Hilton Hotel 2 About Hilton Worldwide 3 Mission 3 Vision 3 Objectives 4 Market Position and Services 4 SWOT Analysis of Hilton Hotels 4 Strength 5 Weakness 5 Opportunity 5 Threats 6 Challenges 6 Internal and External Environment 7 PESTLE Analysis 7 Economic Environment 8 Legal Environment 8 Technological Environment 8 Social Environment 9 Political Environment 9 Porter’s five forces model for Hotel Hilton 9 Current strategies 10 Offering Future Strategies 13 Recommendation 15 References 15 Hilton Hotel From Omaha to Rome there are about 500 Hilton Hotels located in between. Online transactions help in the development of Hilton Hotels. Among all hotels Hilton hotels are unique. In year 1919, in Cisco (Texas) Conrad Hilton bought first hotel. And this Hotel was inaugurated in year 1925 in Dallas which was named ‘Hilton’. In America during year 1943 Hilton hotels grown to first extensive hotels, this was situated for the facilities of industrial customers. Subsequently having huge development in their hotels, the owner of Hilton Hotels i.e. Conrad Hilton grown into the richest person around the whole world. Hilton hotels were operated outside America also. In Puerto Rico in year 1949 Hilton operated his 1st hotel outward of America. In year 1979 Conrad Hilton died and the whole business was owned by Barron Hilton (Hilton’s son). They opened around 500 new hotels in the whole world...
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...analyze strategic framework of the premier Inn hotel chains .In order for the analysis to be successfully implemented, the report has embraced the current strategy position within the sub unit part of the company. The analytical tools that will be used are PESTLE, Five porters’, SWOT, and value chain analysis. The analysis tends to show a very competitive market structure; faced within the harsh economic times in the hospitality industry. The differentiation strategy, implemented to the company has enabled it to deliver unmatched services to the customers in the UK. This report also analyses the internal and external environment in which premier Inn carries its own business. It will in further analyze the value addition chain of the company in terms of services offered to customers and look at the resources and competencies of the company holds. The industry current and future strategy is analyzed on the prevailing market conditions and the consumer demand .At the end of the report recommendations on the premier Inn will be provided to enable the business to be in a better competitive edge as they solve the current problems. They will solve the current weakness and threats while maximizing on the strengths and opportunities. Table of contents 1. Introduction 4 2. External environment Analysis 4 2.1 PESTEL 5 2.2 Porter’s five forces model 8 3. Internal environmental Analysis 10 4. SWOT Analysis 13 5. Strategic clock analysis 13 6. Conclusion 14 References list 16 Appendices...
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...Objectives of the assignment Students should intend to think about the marketing theory they have been learning and to start using that marketing perspective to better understand specific industries/organizations that are operating in a particular marketplace. Students should acquire understanding of the role of marketing and also see that there is a wide range of information available from a variety of sources that can be used by organizations and practitioners for analysis. Components of the assignment 1 a – prepare a PowerPoint presentation including a MACRO environment analysis of a chosen international company (see appendix 1). Use relevant literature and approaches for preparing the macro analysis such as DESTEP, PEST, PESTL, etc. (5 points) 1 b – set up a SWOT analysis for the same company and present it using visual aids. Remember that in a SWOT analysis you identify strengths, weaknesses, market opportunities for your company, and threats to your business. (5 points) 1 c – prepare a PowerPoint presentation on the competitive landscape of the same company. Use the popular Porter Five Forces framework. In the Five Forces Model, Porter explains that in any industry there are five forces that influence what happens within the industry: 1. Existing companies, 2. potential new companies, 3. substitutes for products offered, 4. the suppliers, and 5. the customers. These five forces combine to make up the business environment. By studying the structure...
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...Hospitality Markets Analysis Marketing Analysis – Portsmouth Football Club Report Table of Content Part 1: Executive Summary Part 2: Intro Part 3: Hospitality Marketing Analysis Strategic Marketing Analysis Strategic Competitor Analysis Part 5: SWOT Analysis of Portsmouth FC Hospitality Services Strengths Weakness’s Part 6: Customer Research (Questionnaire) Questionnaire Finds Part 7: Recommendations for the organisation Marketing Objective Brand Management Improve awareness Recommended marketing Activities Part 8: Conclusion Executive Summary This report contains an analysis of Portsmouth FC’s hospitality markets in attempts to widen their brand name and recognition in not only the football aspect of its daily business but also within that of its hospitality services. This Analysis contains various marketing models, which range from SWOT Analysis, Porters Five Forces, PESTEL and Ansoff Matrix. This reach documents the organisations hospitality markets both internal and externally and analyses all affecting factors that prohibits the growth of club’s hospitality services. Intro For our Marketing analysis, we were tasked to create a hospitality report for Portsmouth’s local football club, ‘Portsmouth FC’, in an attempt to help the organization properly marginalise profits by appropriately utilizing resources. Portsmouth FC has seen the worst of times due to its financial issues and a number...
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...CASE STUDY OF THE CHALLENGES FACED BY SAUJANA HOTEL IN EMPLOYEE TURNOVER AND RECRUITING RANK AND FILE EMPLOYEES By, Gowri Balasubramaniam 901357 Submitted to, In Partial requirement of Business Consultation Strategy TABLE OF CONTENTS CASE OBJECTIVES ................................................................................................................................................... 3 INTRODUCTION ...................................................................................................................................................... 3 BACKGROUND OF COMPANY, INDUSTRY AND COMPETITORS .............................................................. 4 BUSINESS ISSUES/ CHALLENGES ...................................................................................................................... 5 SOLUTIONS/RECOMMENDATIONS ............................................................................................................... 11 SWOT ANALYSIS ................................................................................................................................................................. 11 STRENGTH ........................................................................................................................................................................ 12 WEAKNESSES ......................................................................................................................................
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...profitable, honorable and first choice hospitality service providers in the world Mission and Vision Marriott’s mission and vision endeavor to offer the highest quality and service standard in the hospitality industry with magnificent lodging facilities, leading technology, sophisticate management and enthusiastic servicing team to achieve complete customer satisfaction. Our hospitality management service strive to sustain ongoing business growth and financial strengths in order to maximize every stakeholder’s interests and provide endless contribution back to the community, through service diversification and enduring global expansion. Executive Summary This report analyzes the current strategies of Marriott International and based on the given and researched information to develop a number of recommended future strategies in order to sustain the growth of the corporation. I believe that Marriott has a good chance for success even through the market is highly competitive. Marriott can successful by developing market to Asia Pacific and using the two recommendations that have been discussed, whilst being backed up throughout with the core competency of marketing. I believe that the multi-brand and product advantage can be achieved despite other hotel corporation to penetrate any market for a period of time. As the leading hospitality corporation develop over 13 multi-brand products in serving various customer needs that no other hospitality group has. However, this advantage...
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...Marketing Analysis: Four Seasons Hotels and Resorts Subject: 2012 Electif 136 : Marketing du luxe Lecturer: RIOUX Christophe Made by Erasmus student: Valeria Grinevich 2013 Content Introduction 2 History of Four Seasons Hotels and Resorts chain 3 Marketing Strategy Analysis 4 SWOT analysis 7 Target segments 7 Marketing Mix (4Ps) 8 Bibliography 11 Introduction For my luxury brand marketing analysis I choosed the Four Season Hotels chain, as on my mind it is one of the most successful and well-known hotel chain, providing 5 star service all around the world. Every hotel – is a masterpiece. You won’t find two similar hotels, as all of them are unique, built in different styles, based on the part of the world, where the hotel placed. But at the same time they all combined by unrepeatable spirit of elegance and chic. “Treat others as you would like to be treated” this is the golden rule and the basis for the success and recognized service quality of the Four Seasons hotel chain. The company offers luxury accommodation and beautiful high-professioned SPA complexes, as well as catering services for different types of the events, from wedding to corporate meetings. FHS also provides leisure activities, including golfing, skiing, tennis, fishing, cooking schools, fitness facilities, family travel, dining, sailing, scuba diving, and other types water sports. Four Seasons has chosen...
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...ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 2-9-2012 Analysis of the Real Estate Investment Trust (REIT) Industry Frederic Juillet Johnson & Wales University - Providence, fredjuillet@gmail.com Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Accounting Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Finance and Financial Management Commons, Marketing Commons, Real Estate Commons, and the Strategic Management Policy Commons Repository Citation Juillet, Frederic, "Analysis of the Real Estate Investment Trust (REIT) Industry" (2012). MBA Student Scholarship. Paper 6. http://scholarsarchive.jwu.edu/mba_student/6 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. G Feinstein Graduate School Analysis of the Real Estate Investment Trust (REIT) Industry An industry Analysis Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 Instructor, Gary Gray Ph.D Faculty Advisor, Martin Sivula, Ph.D. Frédéric Juillet February 9, 2012 INDUSTRY ANALYSIS Executive Summary In 2009, most REITs opted for the recapitalization of their balance...
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...Edge Hotel School Business Report Name: D L Tutor: Module Title: H O Degree Title: BA Hotel Management Submission Date: 7th November 2014 Academic Integrity Statement: I declare that the work in this assignment was carried out in accordance with the requirements of the Edge Hotel School Academic Offences Policy and Procedures and that it has not been submitted for any other academic award. Except where indicated by specific reference in the text, this work is my own work. Work done in collaboration with, or with the assistance of others, is indicated as such. I have identified all material in this assignment which is not my own work through appropriate referencing and acknowledgement. Where I have quoted from the work of others, I have included the source in the references/bibliography. Any views expressed in the dissertation are those of the author. Business Report Contents Introduction p 2 Discussion p 3 Conclusion p 8 References p 9 Appendices p 10 Appendix 1 – Strategic Management Model p 10 Appendix 2 – Swot Analysis Chart p 10 Appendix 3 – Service Recovery System p 10 Appendix 4 – Pareto’s law p 11 Appendix 5 – Kellog’s Square Dealer p 11 Introduction The aim of this business report is to write about a performance, indicating areas and recommendations for improvements. In this report Service Recovery Process (SRP) will be reviewed and how it impacts on hotel operations and strategic...
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...Table of Contents: Introduction….………………………………………………………………………………..p. 3 Five Forces Model in Hospitality Industry…………………………………………………..p. 4 Top three companies in Hospitality Industry (Hotels)………..…………………………….p. 5 Marriott International, Inc. Comparative Strategy, Value Chains..……………………....p. 7 Differentiation Strategy of Marriott International, Inc……………………….…………...p. 7 Cost Leadership Strategy of Marriott International, Inc…………………………………..p. 8 Value Chains of Marriott International, Inc………………………………………………p. 8 Primary Activities…………………...……………………………………………….p. 8 Supporting Activities………………………………………………………………...p. 9 Business processes………………………………………………………………….p. 10 Conclusion………………………………………………………………………………….…p. 11 References……………………………………..………………………………………………p.11 “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”. (Bill Gates) Introduction. In the today’s world of competitive markets, information technology has a huge impact on the success of the companies. “The role of IT is constantly evolving and has changed significantly from the days when the IT organization was often referred to as “data processing.” Today, in many industries, IT enables some businesses to differentiate themselves from their competitors. Those companies...
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...PESTLE Analysis There are certain factors in macro-environment that could affect decision making and strategies of organizations. Sudden Changes in Tax, Imposition of Laws, Increasing or Reducing Trade Barriers, Cultural & Demographic Changes and Changes in Political Environment & Government Policy are some of the key examples of macro environment. These changes could bring certain positives as well as negatives for every business. PESTEL (Political, Economic, Social, Technological, Environmental and Legal) Analysis is a tool which is widely used by business managers for analysis of these critical factors. It is very helpful for development of strategic decision making. The Premier Inn’s PESTLE Analysis below critically evaluates and identifies different strategic in a competitive and dynamic environment. Political Positive and pragmatic collaboration with UK Government has brought Hospitality Industry into key success area of economic development in UK. Hospitality is the UK’s fifth largest industry, directly employing more than 2.4 m people and contributing over £34bn in gross tax revenues. As the generator of eight per cent of total employment, the industry is ahead of the financial services, transport and communications, and constructions sectors. Prime Minister David Cameron has recognised that tourism is one of five ‘big-ticket’ industries of the future and one that the government ‘should get behind’ especially as for every 0.5% increase in the UK’s share...
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