...more or less about Chinese food culture. Because of the species richness, Chinese food culture plays an important role in the world. Due to the large national territorial areas, climate and product mix, there are different kinds of food cultures in different provinces. Every dish has its own favor and none of them share the same taste. Take some of the distinctive dishes, Sichuan, Guangdong and Fujian, for example. First, Sichuang dishes are famous for its peppery taste. They focus on hot, peppery and savor food by using pepper, capsicum and shallot as the main materials. What’s more, they are famous for the hot pot, filling with different ingredients. Second come Guangdong dishes. They pay more attention to the cooking skills. They keep the original favor of the food with proper sweetness and salt. Also, they prefer the food with tender and slide taste, which means the food is filled with sweet smelling and delicious favor. All of these make Guangdong food “a best taste only in Guangdong”. Third, Fujian dishes are good at using seafood as their main original materials. Relying on frying and decocting, they mix the seafood with elaborate oil. Besides, they decorate the food to personalize their beautiful appearance. They are also famous for the distinctive “pickled” favor. Sometimes, they steam the food, which is charming and healthier, comparing with the fried. Although Chinese food can be found all over the world, the food actually made in China is the most traditional, because...
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...Required Report - public distribution Date: 6/27/2005 GAIN Report Number: CH5407 CH5407 China, Peoples Republic of HRI Food Service Sector Mainland China HRI Annual Report 2005 Approved by: LaVerne E. Brabant U.S. Embassy Prepared by: China Food & Agricultural Service, ATO Beijing Report Highlights: China's food service sector continues its eye-popping growth, expanding faster than GDP as newly prosperous urban residents continue to spend disposable income on eating out. Young white-collar workers are developing a taste for western food, and Chinese restaurants are developing a new top tier. Catering for weddings and other events is a new growing sector. The high-end market is spreading beyond the three major cities of Beijing, Shanghai and Guangzhou. Distribution has become more efficient and professional in major cities, but remains problematic elsewhere. Education and training in the use of new products is needed all along the value chain. Competition from other nations and domestic substitution is fierce. Includes PSD Changes: No Includes Trade Matrix: Yes Annual Report Beijing ATO [CH4] [CH] Table of Contents Part I. MARKET SUMMARY 3 A. Market Overview 3 B. Market Drivers 4 C. SWOT Analysis for US Food Products 6 Part II: ROAD MAP FOR MARKET ENTRY 6 A. Market Structure 6 1. Target Population 6 2. Distribution 7 B. Entry Strategy 9 1. Overview 9 2. Marketing, Sales and Education 10 3. Establishing...
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...ANZCO Foods Limited: Pursuing the Chinese Market From my perspective, the answer to Parker’s question at the end of the case is to use different prices or different products in different markets. And to better conduct this strategy, I would suggest ANZCO to launch its own importer firm in China if possible. Because with its own firm, it can better control distribution process and better sell its products. My specific suggestions are as follows. Positioning: Geographically ANZCO should focus on two big markets: Northwest areas and eastern areas. The target market should be northwest area, because sheep meat is a major part of consumer diets in that area. And for the eastern area, the eastern coast should be the most important area because the purchasing power for this area is higher than others, where ANZCO can use a higher price and its premium products to further its profits. Besides, Chinese market can also be divided into urban and rural area. I would suggest ANZCO to target at the most developed regions first because the purchasing power of those areas are higher and they are the major centers of processing industry. I consider the best way for ANZCO to expansion within these areas is to cooperate with hypermarket players in China because some of them plan to launch more shopping centers in China. Products: I would suggest ANZCO to provide low-end cuts of sheep meats, and lamb flaps should be the main products in Chinese market. Because in China, mutton flaps are seen...
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...| 2011 | | Tian Gong Fujitsu | [BUSINESS PLAN FOR TIAN GONG Hotel] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Table of contents A. Executive Summary B. Statement of Purpose C. Name and legal structure D. Description of the business E. Description of the concept, licenses, and lease F. Market analysis and strategy G. Hotel Room Configuration, Food service menus, Beverage Menus, and Pricing H. Advertising and promotional campaign I. Conclusions and Summary Works Cited A. Executive Summary Tian Gong Inn. will centrally locate in the heart of the exclusive Gold Coast at the intersection of Goethe Street and North State Parkway. Within walking distance to the shopping and restaurants on the Magnificent Mile and Michigan Avenue, the nightlife on Rush Street, Lincoln Park and the beaches of Lake Michigan. Just a short distance to Millennium Park, museums and cultural centers, and the Loop business district. Tian Gong will provide 285 spacious and oversized guest rooms and suites are individually furnished with integrity, taste and superb functionality. It will attract more and more upper class customer as well as many of the foreigners, specially more and more Chinese business traveler, because this hotel will use traditional Chinese decorate...
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...an ice cream? No? Why? Because every food, to taste better, must be consumed using the right vessels and cutlery! Same is the case with Chinese and Japanese foods which seem to taste better when eaten with chopsticks. The origin of chopsticks can be dated back to China, around 3000 to 5000 years ago. Widely used in Japan, China, Korea and Vietnam to eat all kinds of foods, most of the chopsticks are made of bamboo while some are also made of ivory, plastic, silver and jade. They are considered as extensions of the fingers and are considered much better than spoons and forks in their usage. Although the respective Asian communities use chopsticks as effortlessly and naturally as Europeans use forks, it doesn’t really come that easily for the rest of us. Despite the fact that most of the world thinks of them as impossible feats, chopsticks actually provides your hands with a physical affinity with the food — something that our quintessential spoons, forks and knives can never boast of. Having said that, we also acknowledge that eating with chopsticks could require some training and hence the next section that talks about how to use chopsticks. Eating With Chopsticks * Clasp one chopstick between your thumb and middle finger. The chopstick must be in such a position that it is placed at the base of your thumb and at the lower joint of the middle finger. While the bottom chopstick remains intact, the upper chopstick moves to grasp the food. This chopstick should not touch your...
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...------------------------------------------------- Abstract: The case examines Marriott International's (Marriott) various innovative HR practices, which earned it the reputation of being 'the best place to work' in the hospitality industry. It describes Marriott's 'Spirit to Serve' culture and the company's HR philosophy which guided its various HR initiatives. The case gives an overview of the best practices employed by the company in the recruitment, selection, training and development of employees. It also details the employee retention strategies and grievance redressal system at Marriott. Finally, the case reviews the benefits reaped by the company because of its employee friendly HR practices. | | ------------------------------------------------- Issues: » Understand the role of an organizational philosophy and culture in the development of human resource policies in a multinational organization » Get insights into the HR best practices of a large global service organization » Understand the role of employee development programs for retaining employees and improving organizational productivity » Appreciate the benefits that accrue to an organization through the use of employee-friendly policies ------------------------------------------------- The Spirit to Serve Once, when a customer checked in at an Anaheim Marriott hotel, she was in a very disturbed state of mind. It was on her way to the hotel that she learnt of her sister's death. The worst part...
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...Guanlin Situ EWS 301.02 Prof Banh 5-14-2013 The Westernized Panda As the melting pot, “the United States has the largest ethnic Chinese population outside Asia” (Zhou 43). When people choose to step in the melting pot, their original identities will be blurred in some ways, languages, daily habits, religions, and the most important element, which is food. Panda Express, a fast casual restaurant serving American Chinese cuisine, is one of the most popular places that serving orange chicken. The company was founded in 1983 by Andrew Cherng, Peggy Cherng and Ming Tsai Cherng. It is also the largest chain of Asian fast food restaurants in the United States. As of year 2011, the company has approximately 1500 restaurants covering 42 states and Puerto Rico. To a sector that was used to be dominated by American fast food, burgers and fried chicken, the invention of Panda Express found a good market niche. The success of the company relies heavily on its unique concept, quick-service Chinese restaurant, and its locations, shopping mall food courts, supermarkets, key intersections, college campus, airports and casinos (Panda Management Company, Inc. History). Dishes featured in Panda Express are originated from different regions of China. Usually, adjustments have to be made in order to allow the dishes to be more acceptable by Americans. For example, cuisines from Hunan and Sichuan are usually “spicy and oily, often featuring a sophisticated blend of intense flavors” (Coe...
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...the cut-throat world of fast food was remarkable, but Mr. Chan did not want the company to rest on its laurels. At his meeting this afternoon with senior management, Mr. Chan planned to suggest that the company needed to move outside of Hong Kong and follow a much more aggressive plan than it had followed when it had moved slowly into China (with both Café de Coral outlets in neighboring Guangdong Province and recently New Asia Dabao in Shanghai) and also into North America (by buying into and then purchasing outright the Manchu Wok chain) over the last several years. He knew that the company needed a very clear globalization strategy in order to move to the next level of growth and to find sustainable growth opportunities away from Hong Kong. Mr. Chan had no clear plan at this point and he needed input from his managers and the Board. Mr. Chan reflected on how Café de Coral was a household name in Hong Kong and was the most popular QSR in its home market. The company dominated the market in Hong Kong and continuously improved its brand image through innovations in food preparation at its centralized food processing and distribution centers in Hong Kong and across the border in Guangdong. It also had perfected methods of offering large menus (up to 150 items) that changed four times over the course of every day with different items added and other items taken off the menu two to three times a week to provide variety as well as fresh and delicious food in a...
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...KOREA by Tahnee Robinson Introduction In Korea, growing, harvesting, preparing, and eating food is a social event for the Korean people. The people are a large population of people that live in close proximity to each other. This fact has resulted in Koreans that live in clustered village communities outside their major cities. This type of communal lifestyle, historically, made eating one of the most important times of day in a farm home or the royal court. Although the variety and quality food differed between farmer and the royal court, the importance of Korean cuisine and meal time remained the same. Korea descended from Mongolians, and was governed by imperial dynasties since before the Common Era. Korean cooking has a distinct national identity that, in its contemporary, form combines dishes and techniques from both peasant diets and royal palace foods. Korean food is very spicy. Korean cooks in the 16th century were delighted by the chili, introduced by the Portuguese. The information used to create this paper are sources located by internet searches and one book. Please see the attached reference page. Royal Cuisine Korean royal cuisine, at one time was only enjoyed by the royal court. This type of cuisine takes from a few hours to several days to prepare. The chef harmonizes warm and cold, hot and mild, rough and soft, solid and liquid, and balances colors. The meal is served on hand-forged bronzeware. The specific arrangement of dishes alternates...
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...* What Food and Beverage Serving and Related Workers Do * Food and beverage serving and related workers perform a variety of customer service, food preparation, and cleaning duties in restaurants, cafeterias, and other eating and drinking establishments. * Work Environment * Food and beverage serving and related workers are employed in restaurants, schools, hospitals, cafeterias, and other dining places. Work shifts often include early mornings, late evenings, weekends, and holidays. About half worked part time in 2012. * How to Become a Food and Beverage Serving or Related Worker * Most food and beverage serving and related workers learn their skills through short-term on-the-job training. No formal education or previous work experience is required. * Pay * The median hourly wage for food and beverage serving and related workers was $8.84 in May 2012. * Job Outlook * Employment of food and beverage serving and related workers is projected to grow 12 percent from 2012 to 2022, about as fast as the average for all occupations. Job opportunities in most dining establishments will be excellent, because many workers leave the occupation each year, resulting in numerous job openings. * Similar Occupations * Compare the job duties, education, job growth, and pay of food and beverage serving and related workers with similar occupations. * Food and Beverage Cruise Jobs (Part 1/3) Overview of the F&B Department on Cruise Ships * Renee Ruggero...
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...co Food and Beverage Operations DHM 102 The Official Guide Boston Business School 520 North Bridge Road #03-01 Wisma Alsagoff Singapore 188742 www.bostonbiz.edu.sg All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the Publisher. This guide may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover, other than that in which is published, without the prior consent of the Publisher. The Guide is a useful resource for those seeking to gain the internationally recognised CTHCM qualifications. The Guide however must be used together with the recommended textbooks. CONTENTS 1. Introduction 2. Food Production Methods 3. Food Service Outlets 4. Food Service Methods 5. Food and Beverage Service Staff 6. Menus and Beverage Lists 7. Food and Beverage Service Area and Equipment 8. Food Service – Accompaniments and Covers 9. Food and Beverage Service Sequence 10. Beverage Service – Non Alcoholic Beverages 11. Alcoholic Beverage Service – Wine and Beer 12. Alcoholic Beverage Service – Spirits, Liqueurs and Bar Operations 13. Customer Care and Selling Skills 14. Functions and Events 15. Supervisory Aspect of Food and Beverage Management 1 5 31 46 65 77 92 113 128 167 181 207 228 244 262 1 Introduction Description The aim of Food and...
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...Introduction: Chinese cuisine is served anywhere , even in our own homes. Even at our simple gatherings we usually include Chinese cuisine in our entrails. Chinese cuisine is introduced in the Philippines as early as the 10th century. From appetizers to main curses like dim sums, noodles, meat dishes like sweet and sour, asado, roasted and many more. We Filipinos love to eat Chinese foods. Most Filipinos loved Chinese foods because Chinese influences them to their cuisine. Filipino cuisine is influenced principally by China, Spain, and the United States, integrated into the pre-colonial indigenous Filipino cooking practices. When restaurants were established in the 19th century, Chinese food became a staple of the pansiterias, with the food given Spanish names. The "comida China" Chinese food includes arroz caldo rice and chicken gruel, and morisqueta tostada fried rice. When the Spaniards came, the food influences they brought were from both Spain and Mexico, as it was through the vice-royalty of Mexico that the Philippines were governed.In the Philippines, trade with China started in the 11th century, as documents show, but it is conjectured that undocumented trade may have started even two centuries earlier. Trade pottery excavated in Laguna, for example, includes pieces dating to the Tang Dynasty. The Chinese trader supplied the silks sent to Mexico and Spain in the galleon trade. In return they took back products of field, forest - beeswax, rattan - and...
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...Food and Beverage Operations DHM 102 The Official Guide Boston Business School 520 North Bridge Road #03-01 Wisma Alsagoff Singapore 188742 www.bostonbiz.edu.sg All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the Publisher. This guide may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover, other than that in which is published, without the prior consent of the Publisher. The Guide is a useful resource for those seeking to gain the internationally recognised CTHCM qualifications. The Guide however must be used together with the recommended textbooks. CONTENTS 1. Introduction 2. Food Production Methods 3. Food Service Outlets 4. Food Service Methods 5. Food and Beverage Service Staff 6. Menus and Beverage Lists 7. Food and Beverage Service Area and Equipment 8. Food Service – Accompaniments and Covers 9. Food and Beverage Service Sequence 10. Beverage Service – Non Alcoholic Beverages 11. Alcoholic Beverage Service – Wine and Beer 12. Alcoholic Beverage Service – Spirits, Liqueurs and Bar Operations 13. Customer Care and Selling Skills 14. Functions and Events 15. Supervisory Aspect of Food and Beverage Management 1 5 31 46 65 77 92 113 128 167 181 207 228 244 262 1 Introduction Description The aim of Food and...
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...Solutions Premium Bloomberg Businessweek Businessweek Global Economics Europe's Carmakers Want to Shrink. Unions Stand in the WayUnion resistance to job cuts has saddled manufacturers with costs Global Economics The Hot New Target for B-School Applicants: GermanyConclave to Elect Pope Starts on TuesdaySkype's Been Hijacked in China, and Microsoft Is O.K. With ItFor Chávez's Successor, Venezuela's Economy Looms LargeRecent Pride and Concrete: Romania's Migrant WorkersThe U.S. Jobs Engine Was Strong Heading Into SequestrationDid They All Retire?Coke, Unilever, Colgate-Palmolive Seize India's Biggest Marketing OpportunityFederal Reserve's Stress Testing Shows Politics, Not MathSections ChinaCurrent Events CalendarU.S. EconomyIndiaEnergyHousingEuropeGlobal EconomicsJobsBlog: EconochatCompanies & Industries Facebook vs. Twitter: Want Your Feed Filtered or Unfiltered?Twitter's unfiltered method can be overwhelming; Facebook's is secretive and invasive but helps with the oceans of content Companies & Industries Britain's Wonga: Payday Lender and Proud of ItAutomakers Cashing in on High-End ModelsThe Economic Benefits of Educating WomenHow Facebook's New Design Can Increase Ad RevenueRecent The Man Who's Trying to Free Sherlock HolmesSkype's Been Hijacked in China, and Microsoft Is O.K. With ItStandard Bank Takes Risky Step With Co-CEOsCoke, Unilever, Colgate-Palmolive Seize India's Biggest Marketing OpportunityEurope's Carmakers Want to Shrink. Unions Stand in the WaySections AutosSportsCompany...
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...University of Nottingham Ningbo China Business School Academic Year 2012/13 Autumn Semester Advertising, the Media and marketing communication Lars Bergkvist Li Jie Student ID: 6505376 Word Count: 2922 1. Introduction In May 29th, 2012, faced with the lost trademark of Wang Laoji, the JDB Group launched its new brand called Jia Duobao. In 1995 the JDB Group gained the right to use the trademark of Wang Laoji, the Chinese Herbal Tea registered by Guangzhou Wang Laoji Pharmaceutical Company Limited. However after seventeen years the two companies fight over the trademark and JDB Group failed in the case. Thus, JDB Group decided to launch a new brand called Jia Duobao, which use the same formula as Wang Laoji (Net Ease 2012). Developing advertising campaigns that are responsive to the changes of new brand is crucial to JDB Group. Consequently, the firm quickly initiated an integrated marketing communication program by choosing a range of communication tools. 2. Overview of the campaign Jia Duobao Advertising Campaign | Advertising | Television, Newspaper and Outdoor Ads | Sales Promotion | Premium, Contests and Mid-autumn Festival Lucky Draw | Events and Sponsorship | London Olympic Event and Sponsorship of the Voice of China | Public Relation | Student Aid and Case Press Release | Internet and Interactive Media | Website, Social media and Online advertising | In order to take advantage of synergy among communication functions, JDB Group...
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