...consumers' sense of sound was appealed to in advertising. This was mainly during television commercials in the form of jingles (appendix a). In the 1970s marketers began to find that smell could be used in brand promotion. They were also able to adjust the scent of their products to make them more palatable for the consumer. Recently sensory branding has developed to encompass all five senses. Where it all starts….. Perceptual Encoding (process of meaning attribution) Sensation (five senses) Stimuli (exposure) See Ear Smell Taste Feel Sight Sound Odor Flavor Texture The Senses 1. Visual Sight is the most used sense for marketing because it is the one most responsive to the environment. According to fashion retailer Gina Tricot, 'the eyes buy 70 or 80 percent of what people buy.' Sight is how the customer knows the product offering, quality, changes, materials, lights and colors. Shapes and color are the first aspects of a brand that is noticed by the customer. * Logos * Corporate colors * Character tools * Look/ appearance 2. Auditory Sound is used in branding to evoke emotions and feelings to influence brand experiences and interpretations....
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...Impact of E-Banking on Capital Bank and local area banking industry in India Coursework- Technology in Business and Society Shahbaz Singh Samra - B022337 Executive Summary The task commissioned was to assess the application of a technology to support organizational change. This report concentrates on how electronic banking (e-banking) has contributed to Capital Local Area Bank (CLAB) and the local area banking industry in India. Focus lies upon CLAB’s operations and how the bank incorporated e-banking to revolutionize and set standards for transparent and efficient banking in the state of Punjab. E-Banking gives strategic value to the organization and the industry because it adds a new dimension to the bank to offer its products and services. It gives the organization a comparative advantage over its rivals. However, local area banks might have to suffer loss of business done through their physical branches especially in urban and more developed areas. This, however, would be a positive for CLAB as the overall business generated would be higher and it gives its customers a facility that is yet to be provided by its competitors. E-Banking t is very cost effective for the bank. A bank, in order to expand efficiently, would be better off investing in e-banking rather than expanding its customer outreach through increasing the number of physical branches. Inevitably, e-banking does have some issues and challenges than an organization would have to overcome to...
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...Dope sheet- agricultural subsidies in India 1) What is subsidy? Subsidies are grants given to a specified public to get a desired action from their side, for instance, when government is feeling that the yield per hectare is low which can be increased by using fertilizers, than government gives fertilizers subsidies so that small farmers can purchase the fertilizer. This means that subsidy is changing the price exogenously to alter the demand and supply figures. Most controversial classes of subsidies across the world are fuel subsidies and agricultural subsidies and today we are discussing agricultural subsidies. 2) What are the latest news stories about subsidies? There is omnipresence of this word subsidy. Recently some big stories came out of this word. Some 12 stories came in month of October itself. For example a) Government is worried because they think their subsidy bill will increase this time because of good monsoons. b) Raghuram rajan, chief advisor to prime minister says we are mistargeting subsidies. c) Manpreet sing from shrimoni akali dal (sad) was thrown out of his finance portfolio because he wanted to do away with power subsidies of 3000 crore. Punjab Government is in debt of almost 150000 crore rupees. 3) Why we need subsidy, what are the benefits of subsidy as a policy? a) Inducing higher consumption/ production b) Offsetting market imperfections including internalisation of externalities c) Achievement of social policy objectives including redistribution...
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...TERM PAPER ON TELECOM SECTOR IN INDIA AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA AMITY UNIVERSITY, UTTAR-PRADESH SUBMITTED BY: ABHINAV AGARWAL (A1808710032 – MBA 3C 2010-12 SECTION-A) AMIT BEHAL (A1802010246 – MBA IB 2010-12 SECTION-B) TABLEOF CONTENTS DESCRIPTION PAGE NO. Executive Summary 3 Objectives of Study 4 Introduction 5 Growth Avenues 9 Top 10 Telecom Companies In India 11 SWOT Analysis 12 Brief About 2G Scam 15 Mergers and Acquisitions in Telecom Sector 16 FDI in Telecom Sector 17 Drivers of Growth in Telecom Sector 18 India’s Competitive Advantage : Porter’s Model 19 Strategic Management 22 HR Policies of Airtel and Vodafone 27 Marketing Strategies 30 Positioning strategy comparison of Vodafone and Airtel 34 Use of social media marketing by telecom companies 35 Advertisement...
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...Abstract:-The fourth generation of mobile networks will truly turn the current mobile phone networks, in to end to end IP based networks, couple this with the arrival of IPv6, every device in the world will have a unique IP address, which will allow full IP based communications from a mobile device, right to the core of the internet, and back out again. If 4G is implemented correctly, it will truly harmonize global roaming, super high speed connectivity, and transparent end user performance on every mobile communications device in the world. 4G is set to deliver 100mbps to a roaming mobile device globally, and up to 1gbps to a stationary device. With this in mind, it allows for video conferencing, streaming picture perfect video and much more. It won’t be just the phone networks that need to evolve, the increased traffic load on the internet as a whole (imagine having 1 billion 100mb nodes attached to a network over night) will need to expand, with faster backbones and oceanic links requiring major upgrade. 4G won’t happen overnight, it is estimated that it will be implemented by 2012, and if done correctly, should takeoff rather quickly. 4G networks i.e. Next Generation Networks (NGNs) are becoming fast and very cost-effective solutions for those wanting an IP built high-speed data capacities in the mobile network. Some possible standards for the 4G system are 802.20, Wi-MAX (802.16), HSDPA, TDD UMTS, UMTS and future versions of UMTS. The design is that 4G will be based on OFDM...
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...Culture Measurement 10 Culturally endorsed implicit leadership (CLT) 11 Conclusion 12 References 13 Introduction The globalization has been the key which allowed the exchange and diversification of different culture. Nowadays, the proper understanding of cultural differences has become a daily matters for businesses because employees, products, services,… are located, are sold and bought across the world (Mirja Ivonen, Diane H. Sonnenwald, Maria Parma, Evelyn Poole-Kober, August 1998). The subject is not new and has been discussed and analyzed for the past four decades (Xiumei Shi, Jinying Wang, 2010). Geert Hofstede, a Dutch social psychologist and professor emeritus of organization anthropology and international management is one of the pioneer in this study area and published in 1980 a book titled “Culture's Consequences: International Differences in Work-Related Values “ and introduced the first four dimensions of national culture (Geert Hofstede, website, 2014) after a six years study realized among IBM corporation’s employees. The Professor Hofstede, analyzed “how values In the workplace are influenced by culture” in more...
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...A PROJECT REPORT ONSUBMITTED BY: Name: Taniya Jain Enroll No.: 12BSPHH011119 Course: Marketing Manegement Seat No.: 76 Sec: F Acknowledgements “Thanks giving seem to be the most Pleasant of all jobs, but it is difficult when one tries to put into words.” I owe a great many thanks to a great many people who helped and supported me during my research for the project. My deep sense of gratitude, to Prof. K.C. Prakash for his continued support and guidance. He has always lent a helping hand and been there when needed. I also appreciate and would like to thank the helpful people at IBS Hyderabad who helped me knowingly and unknowingly in one way or the other. At the end I would also like to thank ICFAI BUSINESS SCHOOL and my friends without whom this Project would have been a distant reality. INDEX S.NO. | TOPIC | PAGE NO. | 1 | Introduction | 4 | 2 | Major Competitors | 5 | 3 | Market Share | 6 | 44.14.24.3 | Comparative Study ON SCALE OF 7 P’sPVRBig CinemasINOX | 71113 | 55.15.25.3 | Competitive AdvantagePVRBig CinemasINOX | 141515 | 6 | Recommendations | 15 | 1. INTORODUCTION Priya Exhibitors Pvt. Ltd is a part of the diversified Bijli Group, which has interests in transport, finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars as at its peak cinema rejuvenated with the latest international trends in cinema exhibition reached India’s shores swiftly with the arrival...
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...Association for doing me this honour. As one gets older, the company of the young makes you feel young and you start adding just not years to your life but life to your years. So thank you for giving me this opportunity. What I have been asked to do is to be a little anecdotal and take you through the journey that I have my self gone through – share with you the lessons and the inspirations one can have from that journey of my life. Mind and Mindset While I am going to do precisely that, let me begin by saying that the idea of having this Shaping Young Minds Programme is a great idea. And why do I say it’s a great idea? When we look at the 21st century, many people say that it is going to be the century of knowledge, but people who think more deeply about it say it is going to be the century of mind. Just think about it. Can you imagine that with the demographic advantage that India has, with 55% of its population being less than 25 years old, you are talking actually in terms of something like 600 million odd young minds shaping the destiny of this country. So, Mr. Handa, what a powerful theme you have selected for designing and defining the future of this great nation. For this, I will really like to congratulate you. There was never any doubt about the quality of the Indian mind. Today, we talk about the digital economy. Digital economy would not be there, if binary digits were not there. And what are binary digits? It is zero and one. And who discovered the zero? It...
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...TERM PAPER Marketing of Services SUBMITTED TO: SUBMITTED BY: DR. SANJAY MEDHAVI, HARSHITA CHATURVEDI, DEPARTMENT OF BUSINESS ADMINISTRATION MBA MARKETING ,3RD SEM, UNIVERSITY OF LUCKNOW UNIVERSITY OF LUCKNOW. ACKNOWLEDGEMENT I, Harshita Chaturvedi, have completed this project with full determination and dedication. First of all I would like to thank our professor, Dr Sanjay Medhavi, for providing us the opportunity of presenting such an interesting topic. I had very little knowledge of the PVR Cinemas but now i have learned a lot while completing this project. I would also like to thank my sister who was of great help in providing the guidelines of how to prepare the project. Lastly, i would like to thank all those who indirectly helped me in some or the other way in completing this project. TABLE OF CONTENTS INTRODUCTION4 PVR CINEMAS5 STP OF PVR CINEMAS7 MARKETING MIX- 7 PS9 SERVICE BLUEPRINTING16 CONCLUSION 18 REFERENCES...................................................................19 INTRODUCTION Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’.Over the years, spending power has been...
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...Journal of Business Research 52 (2001) 263 ± 275 The behaviour of international firms in socio-political environments in the European Union Amjad Hadjikhania, Pervez N. Ghaurib,* b Uppsala University, Uppsala, Sweden Faculty of Management and Organisation, University of Groningen, Landleven 5, 9700 AV Groningen, Netherlands Received 1 March 1998 a Abstract Most of the earlier studies on international business ignore the influence of the political actors and the environment on the internationalisation of the firm. The focus of this study is on the interaction between business and political actors and the main question deals with how firms standing in different stages of their internationalisation manage their relationships with political actors. By using network theory, the study presents a conceptual framework and aims to augment the knowledge on the internationalisation of the firms' political activities. The variety in management actions are discussed by the two variables of influence and adaptation, which have become connected to the two fundamental variables in internationalisation of the firms, namely commitment and knowledge. By comparing the management behaviour of seven small- and medium-sized enterprises (SMEs) and three multinationals (MNEs), the study shows how smaller exporting firms vs. MNEs manage their relationships with political actors. The outcome of the analysis contains results elevating general aspects on the political behaviour of the firms...
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...Land Records Paper.. 1. What is the date of death of Nusrat Bhuto-------- October 23, 2011 2. What is the date of death of Arfa Karim-----------14 January 2012 3. Which Pakistani woman won Oscar Award----------Sharmin Obaid Chenuy 4. On which date Abbotabad operation was carried out--------2may2011 5. How many number of balls in snooker game----------------22 6. Which is the world expensive city--------------Zurich 7. Where is the dum dum airport------------------calcuta 8. World Econimic forum kahan hua-----------Davos 9. Women protection bill of acid thrown on face passed on-----13.12.11 10. which country is largest producer of coffee ----------Brazil 11. G4 countries konsi hn-----------india, brazil, germany, japan 12. Pakistan cabinet recognize India as most favorite nation(MFN)-----11.1.12 13. How many deserts are in Punjab-------------2 14. Dr.Abdulsalam ko kab nobel prize mila------------1979 15. Nobe prize kon si country daita hae -------------Sweden 16. Neil amstrong ny kb moon pr step rkha -------------1969 17. When Pakistan joined UNO-----30sep1947 18. When IMF was established----1945 19. Who was the first captain of Pakistan Cricket team?----------Hafeez Kardar 20. Savak agency ks mulk ki hae ..--Iran 21. old athme kis country ka hae------Japan 22. punjab act kb khatam howa tha .... 23. fasal kharif ki insepection kb start karna chahey---March 24. fasal rabi ki insepction kb start karni chahey ----October ...
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...Introduction Packages Limited was born out of a dream to set up in Pakistan an industry of excellence based on local raw materials and talent. In July 1954 while on a visit to Sweden, Syed Babar Ali the first Managing Director and now Advisor to Packages Limited, negotiated the setting up of a packaging plant in Lahore with the collaboration of AB Akerlund and Rausing (Sweden). Packages Ltd. is one of the most famous and successful companies in packaging industry. It is situated at the south side of Lahore city in the industrial area., Packages emerged as a company geared to provide solutions. Sprawled over 105 acres, Packages is a dynamic example of cross-functional integration of various processes. Initially, Packages helped the consumer industry by providing packaging solutions in the form of cartons for cigarette, tea, confectionery, pharmaceutical and soap industries. However, supply of paper and board by local mills did not meet the quality requirements of the customers. As a result, in 1965 backward integration became a necessity to sustain quality output when a Paper and Board mill was put up. This happened because of strong belief in self-sufficiency and quality product development as an inherent part of the process. It is sole largest company, which is serving the 35% need of a county in its category. Today, Packages Ltd. is considered among the leading, fully integrated packaging complexes in Asia.. It was the dream of Syed Baber Ali to set up in Pakistan an industry...
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...Consumer Behaviour Contents 1. Nature, Scope and Importance of consumer behaviour. 2. Consumer Research. 3. Consumer Learning 4. Consumer Perception 5. Consumer Involvement 6. Attitude, Culture, Lifestyle and Socialism 7. Consumer Motivation 8. Consumer Decision Making 9. Consumerism 1. Nature Scope and Importance of Consumer behaviour. : Consumer behaviour is defined as “The dynamic interaction of affect and cognition, behaviour and the environment b which human beings conduct the exchange aspects of lives”. IT means that the buying habits of the consumer are greatly affected by their thought process and their feelings experienced. Human beings are greatly influenced in their buying actions by various factors like opinion of others, marketing stimuli like product, advertising, packaging and product appearance. Importance of Consumer behaviour: • Ever increasing intensifying competition. • More aggressive competitors emerging with greater frequency. • Changes basis of competition. • Geographic sources of competition are becoming wider. • Niche attacks are becoming frequent. • Pace of innovation is rapid. • Price competition becoming more aggressive • Product differentiation is declining. As a principal, the marketing concept involves understanding the needs of the consumers and translating these needs into products or services to satisfy these needs. The basic objective in marketing is to achieve the goal of profit making through...
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...------------------------------------------------- Introduction Can u guess the name of the company which is is the ninth most valuable brand in the world? has replaced the us army as the nation largest job training organization? controls the market share of more than 3 food chains taken together in America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training...
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...RESEARCH PAKISTANI SINGER’S EYE ON INDIAN MUSIC INDUSTRY (IMI) FOR EXPOSURE (-research by MADHU VIJHANI) TABLE OF CONTENTS SNo. | Particulars | Page no. | 1. | Introduction | 6-8 | 2. | Problem | 89-10 | 3. | Significance of the research | 11-14 | 4. | Objectives of the research | 15 | 5. | Hypothesis | 16 | 6. | Review of literature | 17-33 | 7. | Methodology | 34-36 | 8. | Data processing and analysis | 37-38 | 9. | Data representation | 39-48 | 10 | Conclusion | 49 | 11. | Bibliography | 50 | 11. | Annexures | 51-55 | Table of Data Analysis& Reppresentation SNo. | Particulars | Page no. | `1. | Number of people inclined towards music | 39-40 | 2. | Preference of music by people for different genre | 41-42 | 3.(i) | Number of people preferring Indian singers/music | 43-44 | (ii) | Number of people preferring Pakistani singers | 45-46 | 4. | Number of people favouring Pakistani singers in IMI | 47-48 | Introduction The term 'mass' denotes great volume, range or extent (of people or production) and reception of messages. The term 'mass' suggests that the recipients of media products constitute a vast sea of passive, undifferentiated individuals. With the advancement in Media Technology, people are no longer receiving gratification without questioning the grounds on which it is based. Instead, people are engaging themselves more with media products such as computers, cell phones and Internet. These have...
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