...Foundations Hotel & Conference Center LLC Hotel Business Plan Period: 2011 – 2016 790 Indian Trail Blvd. Traverse City, MI, 49686 Phone: 231-590-2546 Fax: 866-293-0079 Email: manager@foundationshotel.com Web Site: www.foundationshotel.com Contact: Julia Hoard, Manager/Director THIS DOCUMENT CONTAINS PROPRIETARY AND CONFIDENTIAL INFORMATION AND IS NOT TO BE DISTRIBUTED WITHOUT PRIOR WRITTEN PERMISSION 1 Table of Contents ________________________________________________________ Introduction 3 Executive summary 4 Marketing 8 Foundations product mix 8 Market analysis 10 Marketing goals 11 Pricing strategy 12 Operations 12 Advertising and promotion 15 SWOT analysis 16 The organizational structure 18 Management and personnel 18 Administrative organization 19 Construction Bid Education/Skills Training/Internships 20 20 2 Introduction Business description Foundations Hotel & Conference Center is a 3-diamond hotel and offers luxury accommodation and associated amenities to local, regional, national and international tourists and travelers. For business travelers we offer a wide range of facilities such as conference and meeting rooms and exhibition space, including all necessary conferencing equipment and security. Business formation The company was started by Pine Grove Church of God in 2009. The company form is a Limited Liability Company, LLC. Registration is...
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...which may impact Marriot’s ability to compete successfully with other hotel and timeshare properties for customers. 3) Currency exchange fluctuation might make Marriot very vulnerable to foreign markets. b) Business risk 4) – 7) 4) Trademark or intellectual property infringement 5) Circumstances, such as the bankruptcy of its branch hotel owner or franchisee, or a failure under some agreements to meet will impact Marriot for sure. 6) Business segments risk -----unbalance gain between managing and franchising Marriott follows the business model wherein it emphasizes on managing and franchising hotels, rather than owning them. The company operated 46% of its hotel rooms under management agreements, 52% under franchise agreements. But, as compared to this, only 33.6% of the revenue in FY2009 were earned through franchising while 66.4% from own operation. The emphasis on management contracts and franchising although tends to provide more stable earnings in periods of economic softness, however does not provide much scope for revenue growth. c) Risk from emerging markets : 7) The economic and political instability in the developing country lead to the risk of Marriots operation including customer loyalty and reputation. In 2008, a massive bomb blast has hit the Marriott Hotel in Pakistan's capital, Islamabad, killing at least 40 people. These incidents could result in lower check-ins at Marriott hotels which will affect the company’s business and reputation in the long run ...
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...| Marriott/Hyatt | Business Management 364 | | | 11/4/2012 | | Marriott has been in the lodging hospitality business for 85 years. (Marriott.com) Marriott’s mission statement helps define the company’s values and goals. The goal of Marriott is to become the number one lodging company in the world. This goal can be an ongoing challenge with the lodging industry being one of the most competitive industries. Hyatt Hotel Corporation is one of many Marriott competitors. Just like Marriott; the Hyatt Corporation has a mission statement and core value statement. There are several similarities and differences between the two organizations values’ and mission statements. One of the similarities between the two organizations is their priority on the guest. It can be seen in the mission statement for Marriott and Hyatt’s core value statement Marriott’s mission statement states that the company put people first, pursue excellence, embrace change, and act with integrity and serve our world. Hyatt’s’ mission statement states that their mission is to “provide authentic hospitality by making a difference in the lives of the people we touch every day, including our associates, guests, and owners”. (Hyatt.com) Another similarity is that both companies strive to be the number one hospitality brand. Both companies produce a yearly responsibility and sustainable report documenting the accomplishments and ongoing goals and services to the community and world. The difference...
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...Back to Hotel Strategic Management 101: An examination of hotels’ implementation of Porter’s generic strategy in China Yin-Hsi Lo, Assistant Professor of Hospitality Management, Southern Taiwan University, Taiwan ABSTRACT The market-position view (MPV) of the firm in Porter’s generic strategy hypothesizes that the exploitation of differentiation and cost-leadership can create competitive advantage for a firm, which then has a better chance of outperforming other firms in a homogeneous industry. However, this notion has not been tested in the Chinese hotel industry. In response to this gap, this study empirically examines the relationships between the generic strategies of differentiation and cost leadership and hotels’ organizational performance. The results suggest that differentiation is the only significant generic strategy that influences customer satisfaction in the Chinese hotel industry. These findings have important academic and practitioner implications, which are then discussed. Keywords: Competitive Strategy, Customer Satisfaction, Hotel Performance, Market Positioning INTRODUCTION There has been a great deal of discussion in the literature about the impressive hotel development in China in the past 20 years (Derbaix & Pham, 1998; Devonport, Biscomb, & Lane, 2008; Echtner & Ritchie, 1993; Fakeye & Crompton, 1991; C Fornell, 1992; Foxall & Goldsmith, 1994; Pine, 2002; Yu & Gu, 2005). Specifically, many interesting issues have become the favorite topics...
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...Less James v. Vacation Inn You own a hotel in a fairly quiet neighborhood west of the City of Boston. Except for an occasional disturbance, petty theft in the hotel room, disorderly conduct in the bar or restaurant, there have been very few instances of criminal behavior. The hotel has an underground parking garage, which is open 24 hours. Although it is part of the hotel property, it is managed by a 24 hour security company. The Hotel requires that it be staffed round the clock and that security cameras and lights be placed in appropriate areas of the garage to maintain constant surveillance. These requirements are specified by contract between the parties. There has been only one attack on a patron of the garage in the last five years. Police records do not support the notion that the hotel or garage are located in a high crime area, although there have been a few minor incidents of vandalism and property damage. On September 2, 2005, a female guest is attacked at knifepoint at 7:30 p.m. in the evening in the hotel garage. The attacker is never apprehended. She suffers serious physical and emotional injury as a result of the attack and has sued the hotel for damages associated with her injuries. Should the hotel be liable for the injuries sustained by the hotel guest? Why or why not? Explain the elements of a negligence claim and evaluate the known facts of this case against those elements. You might also consider, what other facts or information may...
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...conjunction to operate a 5 stars hotel, a marketing strategy is a compulsory element toward the growth of the business. In our hotel namely The Venetian Sphere, a marketing strategy becomes an important part in term of gaining profitability from the hotel business operation. Basically, as a definition, marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. According to the definition of marketing strategy, clearly to say that, it is very tough activities in our hotel operation whereby, only the right strategy becomes as a key to the hotel business success. TARGET MARKET The first element that we focus in our marketing strategy is target market. Back to our hotel characteristic, The Venetian...
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...Less James v. Vacation Inn You own a hotel in a fairly quiet neighborhood west of the City of Boston. Except for an occasional disturbance, petty theft in the hotel room, disorderly conduct in the bar or restaurant, there have been very few instances of criminal behavior. The hotel has an underground parking garage, which is open 24 hours. Although it is part of the hotel property, it is managed by a 24 hour security company. The Hotel requires that it be staffed round the clock and that security cameras and lights be placed in appropriate areas of the garage to maintain constant surveillance. These requirements are specified by contract between the parties. There has been only one attack on a patron of the garage in the last five years. Police records do not support the notion that the hotel or garage are located in a high crime area, although there have been a few minor incidents of vandalism and property damage. On September 2, 2005, a female guest is attacked at knifepoint at 7:30 p.m. in the evening in the hotel garage. The attacker is never apprehended. She suffers serious physical and emotional injury as a result of the attack and has sued the hotel for damages associated with her injuries. Should the hotel be liable for the injuries sustained by the hotel guest? Why or why not? Explain the elements of a negligence claim and evaluate the known facts of this case against those elements. You might also consider, what other facts or information may...
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... This is a case of two competing hotels, Sunrise Hotel and Beachside Hotel that are both located in a medium sized, tourism based town in the Northeast U.S. The hotels are both competing for the same set of guests, as well as the same set of potential employees. They are both budget hotels, right next door to each other, with 60 guest rooms each and a view of the beach. The occupancy during peak season for the Sunrise Hotel is 98%, but during the winter months goes down to 65%. The Beachside Hotel has peak season occupancy of 90% and off peak occupancy of 50%. Joe is the General Manager of Sunrise Hotel and has been in his current position for 5 years. He has been with Sunrise Hotel for a total of 10 years. He worked his way up at Sunrise Hotel from front desk agent to front desk supervisor, and finally to Assistant General Manager before he became the General Manager. He does a good job of screening potential employees for his front desk area of the hotel because he realizes the importance of that area of the hotel, especially in tourist areas. He also has incentives set up for excellent performance of the front desk agents and training and development programs designed to give everyone information that will help them do their job better. There is a sense of teamwork at Sunrise Hotel and that helps everyone want to do a good job. His guest satisfaction ratings for his hotel are overall excellent. On a rating scale of 1–10, his hotel averages a 9.The average length of...
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...http://www.itcportal.com/careers/your-career-choice.aspx Executive summary This marketing strategic plane is designed for the one of the leading hotel chains which is itc hotels group. ITC is one of the leading chains with the number of hotels all over India. This report will discuss the major areas like operations, marketing, finance and human resource and try to analyses the gap in their polices and working also presents the appropriate solutions. Key success full factors The exclusive Towers concept of a hotel within a hotel, with its own Towers Club and an unique service design is now available at seven ITC Hotels - Luxury Collection .The Executive Club, a concept designed to meet the specific needs of the business traveler, pioneers a tradition in corporate hospitality, setting a premium on discreet efficiency and business related services. Executive Club services are available at nine ITC Hotels at key business locations. The recently launched ITC One offers a new dimension in Corporate Hospitality and is about discovering the’ Power of Personal Space’. ITC One is available at the ITC Maurya, New Delhi, ITC Maratha, Mumbai, ITC Grand Central, Mumbai, ITC Sonar, Kolkata, ITC Windsor, Bangalore, ITC Kakatiya, Hyderabad and ITC Gardenia. EVA Exclusive rooms dedicated for the single lady traveler. These rooms have amenities keeping in mind the requirements of a lady pertaining to her special needs in bathroom accessories, security, and safety and comfort...
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...the Organisation – ‘The Luxury Hotel Group [pic] [pic] [pic] The Luxury Hotel Group The Luxury Hotel Group started business with two small boutique style hotels in Melbourne, Australia. The group is owned and financed by a large consortium of international business experts and several large investment companies. It is in a strong financial position for expansion. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition of a small hotel chain and establishment of some new properties, mainly in Australia. The group employs cultural specialists and prides itself on its multicultural expertise that assists with its success in welcoming guests from all regions of the World. The Group now employs 1000 staff in full time, part time and casual positions. The Head Office, located in Melbourne, houses the management team for the group. The group is owned and financed by a large consortium of international business people and several large investment companies. It is in a strong financial position for expansion. The vision for the Group is to expand geographically to provide a quality boutique alternative in key locations across the Australasian region, whilst maintaining its reputation for exceptional personalised service. Brief Description of Organisation Structure The Head Office of The Luxury Hotel Group houses the Chief Operating...
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...behind the 100% Satisfaction Guarantee is to have the guests act as quality-assurance inspectors by identifying quality deficiencies and reporting them to hotel employees. I do think that this is a good way to improve service quality; however, I am not sure that it is the best way. While it may seem to consumers that employees will try harder to satisfy them, if employees are empowered to refund a customer’s money, they do not have to answer to management, they can just do it. 2. The implications of the 100% Guarantee for (a) guests, (b) managers, (c) owners of the hotel buildings and (d) Promus are: a) Guests – that no matter what happens, even if the hotel really did nothing wrong, they can get their money back. b) Managers – that they have very little to no control over their property or employees. It seems like many important decisions have been taken away from managers, and they can not react in the best interest for the hotel chain because what’s in the customer’s best interest is usually not the same as the company’s best interest. c) Owners of the Hotel Buildings – that they need to keep their facilities in tip top condition or else customers will be dissatisfied with their experience and demand their money back. d) Promus – that this is a program that can enhance the quality of their hotel system. 3. I think that since certain events are “uncontrollable” it would be more realistic to exclude them from the guarantee, but it seems like people...
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...Hotel industry in Kuwait (regency hotel) Hotels Industry is a very important element in any country's economic in our society nowadays, because it's the most necessary field that should be active and focus in improved it in the tourism of the country , and that’s because it's the first thing that comes into the mind of the foreigners or the visitors. Also, it represents the face and the development growth rate of the country for visitors. Hotel industry is a wide industry which includes many various types of tangible and intangible services such as, formal events, wedding planning, pleasant staying, and guide tours around the country, restaurants and catering issues, laundry, theme parks. Some five stars hotels provides all of the above along with means of transportation to any destination that visitors wish to go, that includes driving them to and from the airport. Some facts that I got from the internet, is that the hotel industry is around 3.5 trillion dollar service sector within the global economy. This particular industry is important element in the domain of the countries income because it’s a reservoir income from where the foreigners exchange flows. On the other hand, the more the hotel industry in the country is successful the more the economic status of that country increases. Hotel industry is like many other industries that needs to explore and undergo new innovations, so that a fair blending cash flow of the economy getting balance and increase. The hotel...
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...efficiencies throughout the hotel. This multidisciplinary, collaborative approach, known as integrated design, addresses the building as a whole rather than treating each element separately. For example, at the Proximity Hotel, the practice of integrated design reduced air-conditioning needs by 35 percent, which in turn has cut total energy demand at the project by 11 percent. Approximately 100 solar panels cover the 4,000 square feet (372 sq m) of rooftop, providing 60 percent of the hotel’s and restaurant’s hot water needs. Water is cycled through the solar panels and heated, then stored in tanks, enabling, for example, a guest to shower with hot water heated by the sun on the previous day. Reducing water use is perhaps the biggest challenge facing the hotel and lodging industry. The Proximity Hotel uses low-flow shower heads (2.0 gallons [7.6 liters] per minute versus the standard of 2.5 gallons [9.5 liters]), low-flush toilets (1.28 gallons [4.84 liters] per flush), and low-flow sink faucets. The developer contacted the CEO of Kohler directly when considering the use of low-flush toilets, ultimately selecting a toilet that utilizes less water per flush but has additional water stored in the tank, using simple gravity to increase the pressure of the flush to increase its effectiveness. According to the developer, the implementation of water conservation measures has reduced demand by over 30 percent compared to water usage at other luxury hotels, and the Proximity has saved...
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...The Portman Hotel Company Problem Statement The problem identified in the case is that The Portman Company is facing the issue of high turnover among the Personal Valet which is almost 50%. The morale of PV’s has gone down because their expectations were not met and they were angry. Along with this, increasing complaints by the guests’ have also been a major concern for the management. The increasing cost was also a concern which threatened to raise the level of overhead for the company considerably. Data analysis The problem identified in the case is basically the high turnover among employees or the Personal Valet who consider that the structure of the hotel is too much de-centralized. They have to wait for many days before they can actually discuss their problems with the supervisor. As one of the Persona Valet stated “The supervisors are very less in number and we have to make decisions ourselves in chaos and hurry. We keep trying to find a supervisor who is not available to solve our problems.” After the first interview none of the PV’s met Scott. In fact everything was too much de-centralized and based on personal understanding and decisions, which actually accounted for all the conflicts and chaos. Secondly, the management assumed that the amount of tip for each Personal Valet would be around $200 per week; however it turned out to be $40 for every PV. This was quite demotivating for them because initially they were pretty sure and confident about getting tips in excess...
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...Joie de Vivre (JdV) is a hotel management company established in 1987 in San Francisco by Chip Conley. Throughout the years Mr. Conley and his team expanded the business and created 36-boutique hotel throughout California area. Over the years the company achieve great success they combined two of their hotels, Best Western Hotel Britton and Best Western Flamingo. In 2009 Pam became the general manager of combined newly renovated company, which what is now call the Good Hotel. In 2010 the company was the second largest hotel company in America. Good Hotel was the first in the industry to become known as the “hotel with a conscience.” The phrase is derived from Good Hotel’s positive attitude, environmental sensitivity, and philanthropy; moreover, Good Hotel’s approach was designed to “inspire the good in us all.” The good hotel 1. What is the vision/mission behind the Good Hotel concept? When starting a new business every manager’s dream is to have a great foundation to stand on. That foundation starts with a good vision and mission foundation of what they business must accomplish in order to become successful, the Good Hotel is no different. Tone of the goals of The Good Hotel is to be the first hotel build with on integrity and good moral. It is an eco-friendly base hotel that incorporates reclaimed and recycled construction materials to help with the environment. The concept behind the vision and mission of The Good Hotel is to make sure every guess and workers...
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