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House Divided

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Submitted By peytonl3
Words 262
Pages 2
Peyton Lawson
Mr. Dell
ENGL 1010 – C01
03/27/14
Analyzing Ad
Gant Ad By analyzing the Gant ad, there are three things that pop out to me immediately, the fact that there is an American flag outlining the ad, the man in the ad looks comfortable in the clothing he’s wearing, and he looks to be on a pier possibly fishing. As I began to analyze the ad I realized that their use of colors is used to complement each other. I believe the American flag outlining the ad symbolizes the fact that Gant is an authentic American company. Since Gant is an authentic American company, it will drive people from America to have the urge to buy their product. American men would be a specific target in this certain ad. They would also be targeting the men that are doing service for America. American men also tend to like comfortable and American made clothing. From analyzing the man wearing the chain stitched sweater in the ad and wearing the curved bill hat, it implies that the weather is possibly a bit chilly and that the sun may be glaring over the ocean. By him wearing a watch, it implies that he values his time and plans to be productive with his time. Fishermen would also be a direct target in this ad. The man in the Gant ad looks to be standing on a pier possibly fishing or watching boats dock in over the sunset. The scene in the ad may imply that the sunset could reflect romantic setting.

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