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How a Dss Can Assist in Aligning It with Business Strategy

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Explaining the concept of business intelligence and its use in business
“BI is about turning data into information” (searchbusinessanalytics.techtarget.com/). The author gives an example that “…plotting spatial data onto a map is…[a] BI because it makes the data much more accessible to the user and therefore turns it into information.” (Ibid.). He adds, “BI systems are … very good at sifting through (and/or aggregating) huge volumes of data and turning it into information.” (Ibid.). (Turban 2013, p. 345) concurs, “BI systems are very good at filtering and aggregating huge data volumes into information.” With a business intelligence system, it is possible to summarize sales data for a region and assess the impact of a marketing campaign by product or by geographical area and present the same to users “on mashups.” (searchbusinessanalytics.techtarget.com/). The mention of mashups leads us to the issue of “business intelligence” systems “for the masses” on mobile devices (Turban 2013, p.349). Thus, with mobile and BI technologies respectively and concurrently, “mobile dashboards” have eased and popularized the implementation of “mobile intelligence.” (Ibid.). Today we have what would be called, “Mobile dashboard-supplied [business] intelligence” whereby data and information are accessible online, real-time, anywhere (Turban 249-350).

With todays “visualization technologies…like “business dashboards, enterprise mashups, interactive reporting tools, and visualization apps for mobiles… data from business intelligence (BI) systems, data warehouses, and other internal and external data stores [can be depicted] … in meaningful graphics with drill-down capabilities” (Ibid., p. 334). Such tools assist managers to make decisions quickly, answer to queries spontaneously on the sport and cut costs as well (Ibid.). User-interactivity through data integration from

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