...Marketing Strategies in two organisations Amazon Amazon used growth strategies to have a wider range of products for different markets. For example, you can find anything you like on amazon, which is why it is one of the most popular retailing website. Amazon is becoming bigger and bigger in the world, and it’s becoming more popular because when people visit the website, the products that they are looking for will certainly be there. Amazon and E-bay can offer the same products but you can find that some amazon’s products are cheaper and maybe better quality because the product that you have chosen is going to be well treated when is packaged and sent to the customer. Amazon cares about its customer and it wants to make sure that the products they sell won’t come back with any issues. Amazon made its website more approachable by adding apps and be able to download music. They also make its own product which is the kindle which is digital book reader and is the most cheap book reader you can find and the quality of it is excellent and this will make the customer think that Amazon is a great company to spend with. I think that amazon is doing a great job and I think that they will survive for ever. Maybe it was quite hard when they have started because not a lot people knew and there weren’t any adverts to say that they were there. But now you can find amazon in different countries and why not one day it will become a global company making a lot of profit by selling products...
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...Amazon.com Tax Avoidance Business Strategy, How they did it, And how it affects me. Introduction: Amazon and Tax Avoidance Part I: Amazon Part II: Taxes in the U.S. Part III: The IRS/Penalty for Tax Avoidance Part IV: Amazon and Tax Avoidance Part V: Amazon in Europe Part VI: Amazon in 2014 Part VII: How does it affect me? Part VIII: Conclusion Introduction: The topic I choose to write about is how Amazon.com website avoided collecting sales taxes in the U.S. for nearly it whole existences. I’m going to introduce amazon and what the company is about and the role they played as more then successful online retailer. Then introduce the topic of taxes and state taxes, sales tax, and the importance collecting and paying taxes, and the benefits the country and its residents get for paying such taxes. The amazon company will then be analyze and in operating structure and design and learn how they avoided paying taxes in their home country and how they brought their operation over seas and did the same. And why this topic and subject matter is and should be severely important for future business owners and managers on business structuring operations. Part I: Amazon Amazon is the largest online retailer as of 2014. And how did they accomplish this? Jeff Bezo is the founder and amazon.com and it all started in his garage in the state Washington. Amazon first started off as an online bookstore and soon began to venture off to selling CD’s, DVD’s, and computer...
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...One of the most popular websites in the internet Amazon is a multibillion dollar corporation that started from zero. The genius behind this is Jeff Preston. Jeffrey Preston Bezos was born in January 12 1964, in Albuquerque New Mexico. To his mother who was a teen mom, Jacqueline Gise Jorgensen, and to his father,Ted Jorgensen, who was a bike shop owner. His mother gave birth to him when she was only seventeen years old. His father didn’t even show up to his birth and divorced his wife a few months after Jeff was born. After the divorce Jacqueline met up with a Cuban immigrant named Miguel Bezos. Who was a person that studied in the university of New Mexico and got a degree in welding. He is also known for working with the major gas company Exxon. Bezos attended River Oaks...
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...about what Amazon could have done differently. Amazon.com started out as a large online book retailer. It has transformed itself from the little bookstore on the corner to the mega-super-duper-full-of-stuff store that squats at the end of a monstrous parking lot! You can search inside books, read customer reviews of books, etc. They have managed to keep their pricing low. Their product list has grown to include music, electronics, toys, home improvement and the list goes on. It seems that their goal of providing products for every aspect of life is working. Over the past year Amazon has seen growth along with struggles. Financially they have seen an increase in their business. Amazon has expanded their business pretty rapidly over the past fifteen years and they are still trying to expand further. Amazon is innovative – it started by losing money on books. However, it quickly expanded into other products. Surprisingly, now it even makes money on books though it sells them at a deep discount. As previously stated Amazon began by allowing customers to write comments on the products it sells. There was great resistance from the sellers but the customers loved it. Now the practice has become an industry standard. http://seekingalpha.com/article/78257-the-case-for-amazon-com. It has becomes apparent that the company is so good at reinventing itself because it's gotten into a mode of continually doing so. I think the folks at Amazon come to work each day and think, how can I take...
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...1-25-16 SWOT Analysis Amazon.com is a world wide online retailing company that is the largest in the U.S. Amazon started out as an online bookstore that later started selling movies, music, audio books, electronics, apparel, furniture, food, and now has its own line of consumer electronics. It is a company that has rapidly grown and will steadily grow each year. A companies SWOT analysis is a tool that defines the companiess strengths, weaknesses, opportunities, and threats. SWOT helps a company asses what the organization can and can not do as well as potential opportunities and threats. A SWOT analysis determines what will help a company accomplish its objectives and what obstacles the company needs to overcome to reach the desired results. Amazon has many strengths such as cost leadership strategy, quality products and services, strategic acquisitions, and efficient distribution. These strengths are what help the company keep returning customers as well as creating new ones. Amazons cost leadership strategy is a strength because this means that Amazon produces their products and services at a lower cost than its competitors. Amazon is a reliable, convenient, and know for its low prices and fastest shipping as well the great reputation for customer service. This is why quality products and services are among the companies strengths. Another strength Amazon has is the companies strategic acquisitions. This means whatever the years the company has been adding new services...
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...Case Report - Amazon CONTENT 1. Amazon in Brief 2. Amazon’s Five Forces 2.1 Threat of New Entrants 2.2 Bargaining Power of Buyers 2.3 Rivalry Among Existing Competitors 2.4 Bargaining Power of Suppliers 2.5 Threat of Substitute Products or Services 3. Amazon’s Value Chain 4. Conclusion 5. References Case Report - Amazon 1. AMAZON IN BRIEF Amazon.com, an American company, started the journey 1994 in a small garage based in Seattle, Washington. Today, twenty years later Amazon has become the world's largest web retailer with a predicted revenue around $100 billion in 2014. The founder Jeffrey Bezos, a former Wall Street broker, started Amazon.com by selling books online from the garage in Seattle through the website Amazon.com; With a mission to provide everything for everyone. The company is one of the most customer-centric company in the world and every decision taken by Amazon, started with the key question; What is the value for the customer? - to provide the costumer with the best possible experience of Amazon. Jeffrey Bezos did not care about profit or return to the shareholders; the main focus has always been to provide the costumers with the most enjoyable experience. By offering a wide range of products and services to the lowest possible price and a fast and convenient delivery. Over the years, the selection of products and services have expanded enormously from just...
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...of Management Final Paper Amazon is an online retailer that is very familiar in many homes all around the world. I personally love shopping on amazon, because I can find almost anything I need electronically, books, now even furniture. I got my first real experience with amazon when I wanted to upgrade my cell phone, but even my cell phone carrier wanted a ridiculous amount for the phone I wanted. Even though I have been a customer for years the (SPRINT) wouldn’t budge on the price. So after a little shopping around, even looked at rival carriers with thoughts of possibly switching, I came across the same phone on amazon. I did a few price matching but the deal amazon had been unbeatable. Now the phone was 300 dollars out of pocket to upgrade with my cellular carrier, and maybe 250 to 275 with T-Mobile and Verizon. Amazon had the phone for 124 $ through Sprint, with a new two year contract, free shipping and took care of all the third party agreements. You call that a deal, well I sure did and have been a faithful customer ever since. Now I gave this little history of my own personal experience with Amazon to show that it’s not just ordinary decision I need to give a consult on for me to advise on investing due to their popularity and fame, but to show I have witnessed firsthand on the other side of the table how the company works and how as a customer I felt for the company. In order to give that kind of advice, I will dig deeper in how the business is and if it’s worth...
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...online retail store was not always the largest and had a shaky slow start because the online layout was not eye-catching. In 1994, Jeff Bezos, who founded Amazon.com started his business in his garage in Washington State selling books. However, in 1994, Nick Hanauer took an interest in Bezos business and invested $40,000, and in 1995 Tom Alburg invested $100,000 to join this venture. After receiving these investments Bezos decided to create a website that would be more appealing to customers and hoped to get his business to take off. Over the next three years Amazon increase in book sales, which amazed Bezos because after an analysis was completed he was shocked to find out outside of local customers who were purchasing books from Amazons but customers around the world. In 1997, Amazon reached revenue in the amount of $15.7 million. By 1998, Amazon was starting to show signs of success when Bezos started listing new products for the customers could purchase online (Amazon.com Mission Statement, 2012). Vision and Mission - The mission statement for Amazon.com success is centered on their customers and without their customers Amazon would not exist. Although customers are a large part of a business success of a strong leader who can make proper decision helps the business in the right direction. Amazons vision and mission was “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want...
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...AMAZON WEB SERVICES ASSIGNMENT SUBMISSION GROUP: 6 SECTION A GROUP MEMBERS: ANMOL YADAV 2015PGP039 RANJEET BEHERA 2015PGP298 TANUSHREE BUTOLA 2015PGP401 VIVEK KUMAR KALBHUT 2015PGP432 ZEESHAN ALI 2015PGP441 ZOPE MAYUR MOHAN 2015PGP442 ABOUT AMAZON • US Based multi-national electronic commerce company, started with an aim to become Earth’s biggest bookstore. • Launched by Jeff Bezos in 1994 and went online in 1995 • Headquartered in Seattle, Washington – largest American online retailer • Started as an online store, diversified to sell other products/services AMAZON WEB SERVICES • The Amazon Web Services (AWS) is a set (of about 12 in 2008) of proprietary web-based services owned by Amazon.com. • All these services ranging from simple storage to sophisticated database services constitute the cloud platform offered by Amazon. • As of 2007, there are more than 300K developers actively using AWS. • It is one of the pioneers which brought the cloud computing closer to masses helping number of start ups bootstrap their businesses. AWS is a true testimony of how a just-Internet-enabled business grew into a complete-technology-company competing with dedicated technology companies- the likes of Google, Microsoft, and Apple. In the following case study, we analyze the various aspects of AWS and the business and economic principles that drove their creation and design. • The Amazon web services was launched in 2002 and the portfolio...
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...The Success of Amazon Fully discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and recommendations about what Amazon could have done differently Amazon.com was founded in 1994 as online book retailer. Now, the largest retailer of books has also become the largest online retailer with a customer base of over 30 million people. Amazon completes in a vast array of markets including: books, movies, digital readers, computers, electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting goods, tools, automotive, hardware, building supply, and more. Despite their large product offering, Amazon has maintained its strong brand. Amazon has grown and evolved with the growth of the internet. They market their website to an audience that is typically tech. savvy and educated which typically means that their clientele have the money to spend on their products. One of the biggest pros to Amazon’s diversifications strategy is that they have created a one stop shop that offers almost anything that a person is looking for and have been widely successful. Amazon has made it supper easy for anyone to get started with making money online. The products are easy to find, and the ads are easy to incorporate into any blog or website. And the best part is that they even provide you with step-by step instructions on how to do it. Amazon allows you to open up to 100 Amazon stores which you can link to from your...
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...struggling company could not withstand the changing times and competitive market. Meanwhile, Amazon survived the worst of the struggling economy and competitive market at its peak during hardship. Amazon a fortune 500 company with many other diversified items to greater serves the public and its loyal customers. In times of adversity and economy failure Amazon found ways to adapt to the changing conditions of the market, contemporaneously Borders went on a downward spiral and never recovered. Introduction The history of Amazon and Borders Books goes back to times of great success at the height of competition in online shopping. Realizing the popularity of online shopping Amazon started changing with the time, which was the differences between them and Borders because paperbacks were becoming obsolete just like everything else within society after the Internet. Amazon one of the first big companies to sell books over the Internet in 1994 quickly diversified with numerous other items (Schneider, 2011). Borders management did not see the need to change its structure to effectively compete with other companies within the same business until it was too late, this proved to be a fatal mistake. By Borders outsourcing their online books to Amazon (their competitor) that alone added to their downfall. 1. Describe the history and core businesses of each company. When Amazon started its online business in 1994 they...
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...Management Concepts Border Books and Amazon.com both started out selling books. So, why is Amazon.com one of the largest retailers in the world and Borders Books is out of business? There are many things that go into making a business a success. It is not enough to have a product to sell and a location to sell that product. In order to understand the difference between Amazon.com and Borders Books, it is important to look at the history and core business of each company, the management approach each company took to Internet marketing and sales, the reasons for Amazon’s success despite not turning a profit for the first five to six years, the reasons Borders Books, although they were initially successful ended up in bankruptcy, the extent to which the management of each company adapted to changing market conditions, and ways a company should build flexibility to back up its decision making process so to adapt to changing market conditions. In order to understand the difference between Amazon.com and Border Books, it is important to understand the history and core business of each company. Looking at Amazon.com first, Amazon.com opened for business on July, 16 1995. “The company was nothing more than a few people packing and shipping boxes of books from a two-car garage” (Webley, 2010). The company was using a desk made out of an old door to pack the books. When Amazon.com first started selling books, people wondered why anyone would purchase books off-line...
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...company went public and started selling music and movies in 1997. Over the last 14 years the site has included many more products to the list of items that they sell such as apparel, electronics, DVD’s, toys, games, etc. This essay will discuss if Amazon.com is moving away from its core competency of being an online retailer and the competitive areas between Google, Microsoft, and Amazon. We will also address the uses of Amazon.com database; possible data management issues; the relationship among Amazon’s data, information, and knowledge. The essay will conclude by describing how the retailer uses e-business and e-commerce for B2B and B2C. Transition from Core Competency While Amazon.com remains the top retail provider amongst sales, the profit margins are not as high as investors want them to be (Rainer & Turban, 2008). Profits have fallen, and the operating margins are at 4.9 %, which is below Wal-Mart whose margin is 5.1 % (Rainer & Turban, 2008). Online shopping has become a more desired way amongst the consumer world. With the increasing business comes competition. As a result, Amazon is becoming more and more a part of the technology world. It would not be said that they are moving away from their core competency of being a leading retailer but merely expanding to include offering its IT services and storage to companies and individuals to assist in the technical and logistical parts of their business. Amazon’s Competition Amazon started as a company promising to...
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...AMAZON© By Nadeem Virk Marketing Techniques Spring 2015 Dr. Allen Amazon In today’s world, there are hundreds, if not thousands, of valued global brands. These brands are struggling every day to maintain their value in the market place in order to stay ahead of their competition as well as earn profits for their investors. There are many methods which different brands apply in order to appeal more to consumers, as well as investors. Sometimes these brands choose to focus on being diverse, sometimes they want to make the highest profit, and some of these brands invest to earn profit in the long-run even if there is some loss in the short-run. At the end though, almost all of these brands depend on customers, who’s every day choice and behavior give value to the brands. Some of these methods work, and some don’t bring the expected outcome. These different methods affects these brands (companies) in ways that either increase the brand’s value or decrease it. On the other hand, some brands struggle and neither loose or gain any market value or market share and end up just maintain their prior position. It may seem easy to maintain a brand’s value, but even maintaining the value of a specific brand is very difficult in today’s competitive market. One of the most interesting brands of today’s age is Amazon. According to Interbrand, in 2014, Amazon ranked as the fifteenth highest valued company in the whole world. The value of the Amazon brand is USD $29.478 Billion, which was...
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...Describe the history and core business of each company. Amazon was founded in 1994 by a man whose name is Jeff Bezos. Mr. Bezos originally started Amazon in his garage. He believed that only the internet had the ability to grant consumers the convenience of being able to browse a myriad selection of book titles in the shortest amount of time. In 1995 he started the website Amazon.com which was primarily an online book store at the time. “During the first 30 days of business, Amazon .com fulfilled orders for customers in 50 states and 45 countries- all shipped from his Seattle-area garage” (Overview, n.d.). In Two years later in 1997 Amazon went on to become public being listed on NASDAQ under the trade symbol of AMZN. Since then Amazon has expanded its consumer base by adding multiple products, features, and upgrades. The company now employs over 43,200 employees worldwide and is considered a world-class e-commerce platform. Borders bookstore was founded in 1971 by two brothers by the name of Tom and Louis Borders while they were attending college at the University of Michigan. Borders bookstore was once a leading retailer of books and educational items with stores located throughout the United States, Australia, and Puerto Rico. In 1984 Kmart acquired a company by the name of Waldenbooks and in 1992 Kmart acquired Borders only to merge the two in hopes of generating greater sales (Borders Book Store, 2011). In 1997 Borders launched its first international store in Singapore...
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