...Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 2 CASE 2 GLOBAL E-BUSINESS: HOW BUSINESSES USE INFORMATION SYSTEMS Salesforce.com: The Emerging Social Enterprise (a) The Comcast Social Enterprise Story; L= 2:50 VIDEO CASE Systems URL http://www.youtube.com/watch?v=FFOyKnu8INY; L=2:50. (b) Social Enterprise: Transforming the Firm; L=8:29 VIDEO CASE URL http://www.youtube.com/watch?v=WxC0X7ypaDQ&feature=relmfu continued Chapter 2, Case 2 salesforCe.Com: the emerging soCial enterprise 2 SUMMARY Salesforce.com is the leading provider of enterprise cloud-computing applications with 2011 revenues of $1.6 billion. It provides a comprehensive customer and collaboration relationship management, or CRM, service to businesses of all sizes and industries worldwide and a technology platform for customers and developers to build and run business applications. Recently they have made a number of acquisitions of social technology firms and now offer cloud-based social enterprise services to their primary customers such as Toyota, Gatorade, and Groupon. Salesforce is building private social networks for large corporations and their customers. In addition, Salesforce.com is attempting to transform itself into a social enterprise. Comcast (the second largest cable television network operator in the United States) has also begun to use social platforms like Twitter to respond to customers, a first step in the process of becoming a social enterprise. ...
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...Chapter 2 Global E-Business: How Businesses Use Information Systems 2.1 © 2010 by Prentice Hall Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems LEARNING OBJECTIVES • Define and describe business processes and their relationship to information systems. • Evaluate the role played by systems serving the various levels of management in a business and their relationship to each other. • Explain how enterprise applications, collaboration and communication systems, and intranets improve organizational performance. 2.2 © 2010 by Prentice Hall Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems LEARNING OBJECTIVES (Continued) • Explain the difference between e-business, ecommerce, and e-government. • Assess the role of the information systems function in a business. 2.3 © 2010 by Prentice Hall Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems The Tata Nano Makes History Using Digital Manufacturing • Problem: Outdated manufacturing processes, timeconsuming manual labor. • Solutions: Digital manufacturing systems allowed Tata to create a $2,500 car without sacrificing safety or value. • Dassault Systems’ Digital Enterprise Lean Manufacturing Interactive Application drastically reduced development cycle. • Demonstrates IT’s role in fostering innovation and improving efficiency. • Illustrates...
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...Chapter 2 E-Business: How Businesses Use Information Systems 2.1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Essentials of Management Information Systems Chapter 2 E-Business: How Businesses Use Information Systems STUDENT LEARNING OBJECTIVES • What are the major features of a business that are important for understanding the role of information systems? • How do systems serve the various levels of management in a business and how are these systems related? 2.2 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Essentials of Management Information Systems Chapter 2 E-Business: How Businesses Use Information Systems STUDENT LEARNING OBJECTIVES • How do enterprise applications and intranets improve organizational performance? • Why are systems for collaboration and teamwork so important and what technologies do they use? • What is the role of the information system’s function in a business? 2.3 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Essentials of Management Information Systems Chapter 2 E-Business: How Businesses Use Information Systems The Tata Nano Makes History with Digital Manufacturing • Problem: creating a car that costs $2,500 without sacrificing safety or value • Solutions: implement digital manufacturing that automates processes in product design and production engineering planning 2.4 Copyright © 2011 Pearson Education, Inc. publishing as Prentice...
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...Management Information System – LLC 3215 UNIT 1 INTRODUCTION TO INFORMATION SYSTEMS Unit Structure 1.0 1.1 1.2 1.3 1.4 Overview Learning Outcomes Introduction Information Technology and Information What is an Information System? 1.4.1 Components of an Information System 1.4.2 Functions of an Information System 1.4.3 Data versus Information 1.5 1.6 1.7 Advantages of Computerised Information Systems Information Systems and Businesses Factors affecting the Business Environment 1.7.1 Globalisation 1.7.2 Shifting from Industrial-based to Knowledge-based Economies 1.7.3 Transformation of the Enterprise 1.7.4 The Digital Firm 1.8 1.9 The Internet New Options for Businesses 1.9.1 The Networked Enterprise 1.9.2 Electronic Business, Electronic Commerce and Electronic Government 1.10 1.11 1.12 1.13 1.14 Information Systems at Different Levels of Management Management Challenges with Information Systems Activities Discussion Questions Summary Unit 1 1 Management Information System – LLC 3215 1.0 OVERVIEW Nowadays, information is considered to be a very valuable resource in organisations. It is in fact comparable to other valuable resources like money, human power and raw materials. Information is vital in our everyday life. Consider the importance of weather forecasts in Mauritius during cyclonic periods. This leads us to the concept of information being a driver for decision-making. This unit will help you understand why we need to manage...
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...Management Information Systems Unit 2 Assignment 1 Instructor: Willie Cooper Jr. Chapter 2 1. What are the major functions of a business that are important for understanding the role of information systems? * Define a business and describe the business functions. * According to the book “A business is a formal organization whose aim is to produce products or provide services for a profit.” * There are four major business functions. They are manufacturing and production, sales and marketing, human resources, and finance and accounting. * Manufacturing and production: assembling the product, checking product quality, producing bulls of materials * Sales and marketing: Identifying customers, making customers aware of products, selling the products * Human resources: hiring employees, evaluating employee job performance, enrolling employees in benefits * Finance and accounting: paying creditors and employees, creating financial statements, managing cash accounts * Define business process and describe the role they play in organizations. * Business process is the steps and tasks that describe how a business’ work is organized. A business process is important so that each employee follows the same steps and tasks when working for an organization. * Identify and describe the different levels in a business firm and their information needs. ...
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...Chapter 1 1. How can information technology support a company’s business processes and decision making and give it a competitive advantage? Give examples to illustrate your answer. The term information technology refers to the various hardware, software, networking, and data management parts that are a necessity for the system to function (pg. 8). Businesses regularly utilize computer-based information systems in order to record customer purchases, keep track of inventory, pay employees, buy new merchandise, and evaluate sales trends. Without the support of information technology, businesses would ultimately fall apart. For example if a business did not choose to use computer-based information systems, they wouldn't be able to evaluate what items were selling better than others and ultimately lose valuable information for future success. Information technology can also aid in decision making for a business. Decisions are made based on analysis provided by computer-based information systems. For example a store manager may make the decision whether to discontinue an item for sale or keep it on the floor due to analysis of sales trends provided by computer-based systems. Lastly information technology helps business gain a competitive advantage. A competitive advantage is gained through computer-based information systems by applying innovative application of information technologies (pg. 9). For example a store manager installing touch screen kiosks throughout the organization...
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...Information systems INF 220 Wiley I Post Christopher Powell Information systems are changing the way we do business around the world; it has helped us communicate with people and corporations around the world. I will be answering the question provided to the best I can. 1. How are information systems transforming business and what is their relationship to globalization? a. Information systems provide real time access of information, this is transforming businesses. Companies are connected to data, and people this is how Information systems are related to globalization this makes information easier to get to. 2. Why are information systems so essential for running and managing a business today? a. An effective and responsible use of information systems by management and businesses is important knowledge needed for workers in today's information society. One of the important components for a business and other organizations is Information systems and technologies. Information systems has become a vital field of study in business administration and management, they are considered a major area in business operations in management. 3. What exactly is an information system? How does it work? What are its people, organization, and technology components? a. Information system as a set of components that work together to collect, process, store, and disseminate information to support decision making in; coordination, control, analysis, and visualization in a...
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...Legal and Ethical Issues Relating to Business Information Introduction I this task I’m going to explain the legal and ethical issues in relation to the use of businesses information and also I’m going to explain operational issues as well in the last park of the task i going to analyse the legal ethical and operational issues using appropriate examples . Most people do not feel safe in putting or giving their personal details on different social networks like Facebook and Twitter and another organization who uses the personal detail from the people or customers , the reason being of many hackers invading other people's privacy this also can happen with many businesses as well such as Tesco ,Asda e.g. if they do not have a security system to keep them safe . Legal Issues These are various items of legislation to protect the use of business information. Data Protection Act 1998 is one of the legal issue business information. Many businesses store use information about people. The Data Protection Act protects information held about people from being misused. The information stored by businesses on databases must be: ✓ Obtained fairly and lawfully ✓ Used only for the purposes stated during collection ✓ Adequate, relevant and not excessive in relation to the intended use ✓ Accurate and up to date ✓ Not kept for longer than necessary ✓ Processed in line with your rights ✓ Subject to procedures to prevent unlawful processing, accidental loss, destruction...
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...Computers continue to change every aspect of our lives from entertainment to shopping, from the work we do and where we do it, to how we communicate with friends, relatives, and business associates. As you can see from the opening vignette in the text, many businesses are remodeling their products and services to take advantage of expanded channel outlets such as the Internet, cell phones, and even iPod devices. This chapter gives you an overview of many of the subjects we’ll touch on in this course. It will help you understand how information technology is being used by many businesses worldwide to increase efficiency, save money, and create better relationships with suppliers and customers. 1.1 The Role of Information Systems in Business Today Ask managers to describe their most important resources and they’ll list money, equipment, materials, and people—not necessarily in that order. It’s very unusual for managers to consider information an important resource, and yet it is. As electronic business and electronic commerce grow in popularity and more firms digitize their operations, having useful information is becoming even more important to the global business community. This chapter will begin to explain why you need to manage your information resources as closely as any other in your organization. How Information Systems Are Transforming Business The next time you’re in your workplace or on your school’s campus, even walking down the street, take a closer...
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...by Barbara J. Ellestad Chapter 1 Business Information Systems in Your Career Computers continue to change every aspect of our lives from entertainment to shopping, from the work we do and where we do it, to how we communicate with friends, relatives, and business associates. As you can see from the opening vignette in the text, many businesses are remodeling their products and services to take advantage of expanded channel outlets such as the Internet, cell phones, and even iPod devices. This chapter gives you an overview of many of the subjects we’ll touch on in this course. It will help you understand how information technology is being used by many businesses worldwide to increase efficiency, save money, and create better relationships with suppliers and customers. 1.1 The Role of Information Systems in Business Today Ask managers to describe their most important resources and they’ll list money, equipment, materials, and people—not necessarily in that order. It’s very unusual for managers to consider information an important resource, and yet it is. As electronic business and electronic commerce grow in popularity and more firms digitize their operations, having useful information is becoming even more important to the global business community. This chapter will begin to explain why you need to manage your information resources as closely as any other in your organization. How Information Systems Are Transforming Business The next time you’re...
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...Importance of Information Systems Information systems have proved to be an essential component for every business to grow and evolve in order to become successful. The amount of information in organizations is heavily increasing and it has become vitally important to efficiently manage and share information inside the organization. Information systems are the present and future of the ever changing business world. I will explain why it is vital for us to continue to study these systems and understand why it is important for our future. Companies have to be swift in adopting new technology in order to remain competitive in a continuously developing business environment. This is where information systems come into play. Information Systems is the back bone of today's businesses and critical part of mid-size to large businesses. The massive data and increasing volumes of data needs organized, storing, and fast effective processing for variety of purposes from decision making to risk management, from transaction processing to state-the art products. The large-scale businesses are globally distributed across the world which needs stable and reliable infrastructure and network administration and the applications which can run and handle simultaneous, real time and fast processing. The availability of technology has enabled the businesses to offer variety of services which has made Information systems as part of the businesses today. This is why it’s vital for our population...
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...Critical Writing and analysis Course Code: C07CP Assignment Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves...
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...Chapter 1 Business Information Systems in Your Career Computers continue to change every aspect of our lives from entertainment to shopping, from the work we do and where we do it, to how we communicate with friends, relatives, and business associates. As you can see from the opening vignette in the text, many businesses are remodeling their products and services to take advantage of expanded channel outlets such as the Internet, cell phones, and iPad and tablet devices. This chapter gives you an overview of many of the subjects we’ll touch on in this course. It will help you understand how information technology is being used by many businesses worldwide to increase efficiency, save money, and create better relationships with suppliers and customers. 1.1 The Role of Information Systems in Business Today Ask managers to describe their most important resources and they’ll list money, equipment, materials, and people—not necessarily in that order. It’s very unusual for managers to consider information an important resource, and yet it is. As electronic business and electronic commerce grow in popularity and more firms digitize their operations, having useful information is becoming even more important to the global business community. This chapter will begin to explain why you need to manage your information resources as closely as any other in your organization. How Information Systems Are Transforming Business The next time you’re in your workplace or on...
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...Module 3 Case Study: The Internet as Social Media: Connectivity and Immediacy ITM501: Management Information System and Business Strategy Introduction Successful businesses are assembled on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. I believe the use of social media on the internet provides businesses with new and different useful information. Businesses have found a new place to market and brand themselves in social media sites. Having an available way to connect with customers in an informal way creates loyalty and awareness. However, a company that is vulnerable to hackers and hecklers feeling the squeeze on your newfound success. A social site provides information on what your company is doing and offers a platform to generate spiteful negative comments that could hurt the reputation of your business. These attacks may be controllable with reputation management and social media marketing strategies. Reasons why I took this position Social networking is also very important in the business sector because business is about making connections with people. If a business does not connect to all of their customers, they are bound to lose their clientele. People are looking for personal attention; they want to feel valued, taken care of, and most importantly, heard. They do not desire their needs and concerns to fall to...
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...1. How are information systems transforming business and what is their relationship to globalization? 2. Why are information systems so essential for running and managing a business today? 3. What exactly is an information system? How does it work? What are its management, organization, and technology components?...
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