...10 Steps to Effective Copywriting This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other...
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...advertises their product and the discount offers given to the product.. Few know thr limitations and act accordingly while there r few who though a product is necessary or not will buy it and the reason can be varied like show-off among their friends and relatives, too much of money and an intention of purchasing whatever they need. Thus advertising has an impact but surely it doesnt influence all equally in purchasing a commodity Related Answers: * Why people in the US buy things they don't need? because they like to show off with how much they own * Dont people answer questions on this thing? I don't think they do! I never get any answers! Although I dont know if I asked the questions Related Answers: * What color makes people buy things? Orange, that's why home depot is orange * What is the study of how a country makes and uses the things its people need? economics * Dont people answer questions on this thing? I don't think they do! I never get any answers! Although I dont know if I asked the questions * What makes people do dumb things? dumb thinking. Related Videos: Media Sales Mobile Android App Review See Video Copywriting Tips: Waking People Up See Video How to Sell From Your Heels - Copywriting Tips See Video How to Have a Yard Sale See Video Recent Answers Activity Click here to continue updates * * Who sold the mp3 player?...
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...that exist solely on the Internet, using online mediums. It includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR. Digital PR is extremely useful in enhancing one’s organizations online reputation, delivering key messages to target audiences. It aids in positioning the company as a credible organization and an authority in the industry. Digital PR helps in differentiating one from its competition as well as raises awareness, influences opinion and creates niches. Simply put, one can say that with the advancements in technology, PR sees the onset of using the internet and digital tools as a method of disseminating information. Digital PR aims at achieving the same goals as traditional methods of PR, but is done on an online portal. The most effective and basic Digital PR tools are the following: Search Engine Optimization: Keyword optimized news content is a key device for digital PR. Press releases, media coverage and digital assets such as images or video can be optimized using keywords so as to improve search visibility. This helps in marketing, online reputation and can attract analysts, bloggers and journalists. Some tips for improving SEO activity include creating a keyword glossary and training writers on basic SEO copywriting and linking; including web pages, releases, images, video, PDFs, MS Word Docs on the...
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...Bachelor Thesis Degree programme International Business 2013 Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES – CASE STUDY ON AN INTERNET MARKETING COMPANY: LEAD CREATION BACHELOR´S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES Degree programme | International Business Completion of the thesis| 59 + 18 Instructor: Emmanuel Querrec Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES The purpose of this thesis is to highlight the evolution of the marketing strategies of businesses and more specifically of their communication strategies, with the important rise of social media influence, which is changing the way people get informed as well as their purchasing decision process. Indeed, this research is about underlining the fact that businesses, small or big sized, have to get online and to use social media and to adapt their business models if they want to stay on top of the competition on their markets. The research is supported by a case study of an Australian internet marketing company, in order to get valuable insights from internet marketing experts, which will strengthen the points explained by the different authors in the literature review. KEYWORDS: Marketing strategies, communication strategies, social media, community, online presence, brand image 2 TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Benjamin Ach TABLE OF CONTENT List of abbreviations...
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...Influences and Diffusions of Innovations. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour, Motivation, Personality and Self Concept, Consumer Perception, Consumer Learning, Consumer Attitude Formation and Change. Consumer Decision Process: Problem Recognition, Search and Evaluation, Purchasing Processes, Post-Purchase Behaviour, Consumer Behaviour Models, Consumerism, Organization Buying Behaviour. UNIT III (8 Sessions) Communication, Process of Communication, Marketing Communication, Objectives of Marketing Communication, Integrated Marketing Communication (IMC), Factors contributing to IMC, Participants in IMC, IMC Promotion Mix, IMC Management & Planning Model, Challenges in IMC, Promotion Mix, Sponsorship: POP: Supportive Communication, Role of E-Commerce in Marketing Communication. UNIT IV (16 Sessions) Advertising Management, Overview: Meaning, Nature and Scope of Advertising, Advertising and Other Promotional Tools, Role of Advertising in Promotion Mix, Process of Advertising, Customer and Competitor Analysis, STP Strategies for Advertising. Campaign Planning: Message Creation, Copywriting. Role of Creativity in Copywriting Media Planning, Testing of Advertising Effectiveness, Preparation and Choice of Methods of Advertising Budget, Ethical and Social Issues in Advertising, Management of Advertising Agencies, Role of Advertising in Natural Development. Unit-III Communication, Process of Communication, Marketing Communication, Objectives...
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...writing can be a fulfilling calling indeed. This small content/copy writing interview guide lists the interview questions common to all jobs apart from focusing on the questions more likely to be asked in any interview for a content or Web copy writer. While I was planning to write a small content writing interview guide for a long time what finally made me put my fingers to the keyboard was the truly vast experience gained after giving 11 interviews in 14 days! Persistence does pay at the end of the day. The Getup: As content writing is a relatively informal job, even an informal getup with a semi-formal shirt should do fine. No need for any tie or suit. Punctuality: This is a must irrespective of the job you apply for. Make sure you reach the venue at least 15-20 minutes before the appointed time and put your documents or reference of past work in order and do remember to have an attractive resume in hand. 1) Tell me something about yourself. This is the most common interview question which will almost certainly be asked to any candidate. While it seems a pretty straightforward question many find it the toughest as it’s quite open ended and people fumble when required to speak about themselves rather than about their work and/or skills. But fear not friends. The question is asked merely to know more about your personality than actually seeking your personal details. The best way to approach this question is to start with your high school, go up to graduation/post graduation...
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...recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning curve.” —Ferg Devins Chief Public Affairs Officer, Molson Coors Canada “Don’t know where to start with social media? Chris Brogan takes your hand and guides you through—with a smile.” —Jennifer Cisney Kodak Chief Blogger and Social Media Manager Social Media 101 Tactics and Tips to Develop Your Business Online Chris Brogan John...
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...Nation's Restaurant News, ELDR Magazine, Nightclub & Bar Magazine, DJ Times, Frugal WAHM's Talk Radio, WebProNews, Boston University's The Daily Free Press, Commercial Dealer Magazine, The Ottawa Citizen, and hundreds of business blogs. To get Peter’s FREE marketing tips e-newsletter emailed to you each month, make sure to subscribe by going to http://geisheker.com/newsletter.htm Twitter: http://twitter.com/geisheker Facebook: http://www.facebook.com/geisheker LinkedIn: http://www.linkedin.com/in/geisheker How to Write a Marketing Plan By Peter C. Geisheker, CEO, The Geisheker Group, Inc. www.geisheker.com Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives. The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns. The Plan should also integrate traditional (offline) programs with new media (online) strategies. By not preparing a marketing plan, you are leading your company to certain failure. Attempting to market your product without first creating a marketing plan is like trying to build a house without a blueprint. Anyone with common sense knows that...
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...Social networking plays an important role in our workplace In recent times, more workers around the globe are using social networks. People of every age group, big or small, know how to use the different social networking sites. A US survey showed the habits of 1,600 Internet users from the U.S., UK, Germany and Japan and found that over the past two years, social networking users in the workplace has risen from 19% to 24%. Is it being used to drive our businesses ahead, or if we’re instead wasting our companies’ time and money? Now let we see what the company and employees use it to do: In China, Renren and Xiaonei social networks are very popular now. There is no doubt that it has become one of the best ways to meet people in different parts of the world. People of every age group big or small are using numerous networking sites and creating their profile. They share information and communicate with each other. Social network provides the opportunity to strengthen the bonds between employees in a work place. Social network helps to establish interaction and information sharing between users. With the rapid growth of online users, it has helped the company to promote their business and in reality it has become a marketing tool of driving business. Companies also use it as a platform to distribute product information and some of them have translated into sales. Now look as below the SWOT analysis of social network in our workplace: Strength: It promotes and facilitates communication...
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...Content. Get Customers. How to Turn Prospects into Customers with Content Marketing a complimentary eBook by Joe Pulizzi and Newt Barrett Get Content. Get Customers. Joe Pulizzi • Newt Barrett How to Turn Prospects into Customers with Content Marketing What You Will Learn By Reading This eBook • • • • • • • • • • The 3 reasons traditional marketing isn’t working. Content marketing is the biggest industry you’ve never heard of. What content marketing really is and why it is important. Why using the B.E.S.T. strategy can be the litmus test for your content marketing efforts. Why you must think like a publisher today! The 6 reasons why you can communicate with buyers directly. The 11 biggest benefits of content marketing. The 7 deadly sins of content marketing. What MindJet, Best Buy and ThomasNet are doing to drive business through the use of great content. What content channels are available to launch content marketing efforts and when to choose the right one. and much more… 2 Get Content. Get Customers. Joe Pulizzi • Newt Barrett How to Turn Prospects into Customers with Content Marketing If you answer ‘Yes’ to these questions, this eBook is for You • Are you disappointed with results from traditional marketing efforts? • Do you have difficulty proving a return on your marketing investment? • Are you spending a lot of money on your marketing and you’re not sure if it’s working? • Do your marketing materials talk...
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...A Major Project Report on CUSTOMER PERCEPTION TOWARDS INTERNET MARKETING Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (B&I) programme of Guru Gobind Singh Indraprastha University, Delhi. Submitted To: Submitted by: Mr. Barun Kumar Jha Chitra Dwivedy 05812201810 Delhi College of Advanced Studies B-7, Shanker Garden, Vikaspuri New Delhi – 110018 Batch (2010-2013) DECLARATION I, hereby declare that this Major Project Report, entitled “Customer Perception Towards Internet Marketing”, is an authentic work carried out by me. It has not been submitted earlier for award of any degree or diploma to any institute or university. Place: New Delhi Candidate’s signature Date: Name: Chitra Dwivedy Enroll. No.: 05812201810 Countersigned Name: Mr. Barun Kumar Jha Supervisor Delhi College of Advanced Studies ACKNOWLEDGEMENT It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior and acts during the course of study. I express my sincere gratitude to Prof. (Dr.) M.S. Chaudhary the worthy Director of Delhi College of Advanced Studies, for providing me an opportunity to undergo summer training of doing this project under his leadership. I also extend my sincere indebtedness to Mr. Barun Kumar Jha who...
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...Project Report on Advertising Agency Table of Content ADVERTISING........................................................................................................................................3 INDUSTRY SNAPSHOT..................................................................................................................................4 NATURE OF THE INDUSTRY..........................................................................................................................5 MEDIA.....................................................................................................................................................7 IN-FILM ADVERTISING.................................................................................................................................9 WORK ENVIRONMENT .............................................................................................................................10 PERSONAL CHARACTERISTICS.....................................................................................................................11 EMPLOYMENT AVENUES.............................................................................................................................12 PUBLIC SERVICE ADVERTISING....................................................................................................................12 REGULATION.........................................................................................................
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...Library1. As a humble gift to you, dear reader, we have now put together this Editor’s Choice eBook. It’s a little Smashing Library treat, featuring some of the most memorable and useful articles that have been published on Smashing Magazine in the last few years — all of them carefully selected and thoroughly edited. Ranging from heavily discussed topics such as responsive Web design, to ideas on UX, to trusty mainstays like nifty Photoshop tricks, to hands-on business advice and design inspiration, this eBook is a potpourri as diverse as your work as a Web designer. We hope you enjoy reading it as much as we do editing and creating each and every eBook page that finds a home in our Smashing Library. — Cosima Mielke, Smashing eBook Producer 1. http://smashed.by/library 2 TABLE OF CONTENTS Designing For The Reading Experience ............................................................. 4 Logical Breakpoints For Your Responsive Design ........................................ 24 Sketching A New Mobile Web............................................................................. 35 Towards A Retina Web ........................................................................................... 47 Avoiding The...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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...sector. I have focused on these two areas because becoming a superstar takes more than a diploma (White, 21). It requires the merger of knowledge and action. Abu Bakr, the first Muslim Caliph, is credited with saying “without knowledge, action is useless and knowledge without action is futile”. I believe that combining knowledge and action is a key element in achieving ‘Superstar’ status as described in Professor White’s book, The Superstar Roadmap: How Ordinary People Build Extraordinary Careers. In the following pages, I will relate personal experiences with Dr. White’s Superstar Roadmap and explore personal mastery of the nine steps. Deep inside, I have always felt an insatiable need for education. I have recognized its importance and have spent considerable time reading from the best books, attending formal courses, and informally seeking out dynamic authors and lecturers. In addition, I have always know that someday I would like to start a family and that I will need to be a good example to my children. One of many ways that I can demonstrate the importance of education to them is to be a living example of the principles I hope to teach them. The pursuance of education has not been easy for me and has often been inconvenient but when I listen to my heart and try to act on those feelings, I know that pursuing a Master’s degree part-time is absolutely the right thing for me to do at this stage in my life. It also shows my commitment to be true to my core principles, and myself...
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