...Nguyen company - one of the leading coffee companies in Vietnam with a prestigious brand name, famous history and high growth possibility the next few years. It is a need to explore the industrial performance, business Scope, company's strategies. I shall also base on economic conditions, and company's ability to forecast the direction that the company is taking in the future. Demonstrating on the strengths and weaknesses, hence find the way to maintain competitive among other traditional coffee shop models in the market. As for the first part of the report, I'll introduce more about Trung Nguyen cooperation, their history, their steps… Following by the analysis of their internal (BSD Model), external environments (PESTEL model), Use Five -Forces model of Competition, and SWOT… we will have a complete picture about the business situation of one of Vietnam's leading companies. History: Trung Nguyen has been in Vietnam since 1996, more than a decade passed and the company has been achieving a numerous of entrepreneurial prizes and recognitions from Vietnam government, Vietnamese Young Enterprise Association… Trung Nguyen now is recognized worldwide as the best coffee brand. Let take a closer look of Trung Nguyen steps: • 1996 – Trung Nguyen Coffee Company established Starting from 1996, Trung Nguyen was a small enterprise which processing coffee in Buon Me Thuot city, Daklak province, the largest coffee plantation in Vietnam. During the year, four young entrepreneurs (Trung Nguyen...
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...Vietnam: A History By : Stanley Karnow | April 4 2012 | This paper is about Vietnam: A History a novel on America’s involvement on the war in Vietnam and the policies and feelings surrounding the war. | Book Report | Works Cited Karnow, Stanley. Vietnam: A History. New York: Penguin, 1997. Print. The Vietnam War was not just of interest to the government but the world took great interest as a whole. It was like trying to figure out a magician’s illusion. Before reading this book I only had vague general knowledge of the Vietnam War and how the conflict transpired. I knew about the communist insurgents, the Gulf of Tonkin, Saigon and Ho Chi Mihn. I knew about Presidents Johnson and Nixon, posttraumatic stress disorder and demonstrations. What I did not fully understand was why. Why were the North Vietnamese so resilient? Why did the US make such poor judgment? Why were we really there? What was Vietnam's history prior to our arrival? “History is an organic process, a continuity of related events, inexorable yet not inevitable.” (pg 11) The roots of America's involvement in Vietnam were nurtured by what Professor Daniel Bell has called America's concept of its own “exceptionalism.” George Berkeley, an Anglican bishop and philosopher stated in 1726 as he departed from England to America, “Westward the course of empire.” The phrase, “manifest destiny”, was coined...
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...VIETNAM NATIONAL UNIVERSITY – HCMC INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS DECISION MAKING STYLES OF BUSINESS MANAGERS IN HO CHI MINH CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF Business Administration Advisor: PHAN TRIEU ANH, Ph.D. Student’s name: DO TIEN THINH (BAIU08113) Ho Chi Minh City, Vietnam, 2012 i DECISION MAKING STYLES OF BUSINESS MANAGERS IN HO CHI MINH CITY APPROVED BY: Advisor Committee APPROVED BY: Phan Trieu Anh, PhD., Chair ……………………………… ……………………………….. ………………………………. THESIS COMMITTEE (whichever applies) ii ACKNOWLEDGMENTS First and foremost, I wish to register my great thanks to (Almighty) Jehovah, the true God who strengthen my soul and spirit, and save me from being lost. I would like to show my sincere thanks to my supervisor, Dr. Phan Trieu Anh for his brilliant support, and precise advices. I would like to express my deepest gratitude to my family who has supported me a lot. My sincere appreciation also goes to my professors and lecturers at School of Business Administration, International University for teaching and training me during these four years. It would be a huge mistake if not mentioning my sincere appreciate to Miss Nu Hanh and all my friends who support me a lot during the semester that I had been doing my thesis. Last but not least, I would like to give my thanks to members of CIU, a small group bible study, who encourage me a lot. iii TABLE OF CONTENTS ACKNOWLEDGEMENTS...
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...Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2008. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business In Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services 3/3/2009 Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Market Overview Return to top • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding annually at 7-8.5 percent, while industrial production has been growing at around 14-15 percent per year. Vietnam’s macroeconomic challenges and the global financial crisis dampened this growth in 2008 and will continue to do so in 2009. • In response to significant macroeconomic challenges, including high inflation and a large and growing current account deficit, the...
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...Deodorant market has emerged two “giants" mostly Unilever and Procter & Gamble (P & G), Romano. These brands dominate the market with products such as deodorant Romano (Classic, Gallant), Dove deodorant spray, deodorant Rexona. However, all beauty products from deodorant is directed at an audience mostly women. Consumers do not distinguish the products for women, so men often use deodorant for women. They did not have the notion deodorant own choice. In Vietnam, women typically played a decisive role in the purchase of beauty products. Market deodorant for men is only exclusively Romano. This is a "piece of cake" color Arimount open to exploitation. 1. Macro Environment: 1.1 Demographics: Percentage of years with roughly 50 % of Vietnam's population, however beauty products for men deodorant popular only 2%. 1.2 Economy: Vietnam 's economy is on the rise, the total gross Domestic product GDP despite the change but stable amplitude (the statistics show Furniture Vietnam 's GDP Increased Continuously from 2000 to 2007, Reaching then the 8.44 % decline in 2008 and 2009 at 6.31 % is 5:32 %, in 2010 has Increased by 6.78 %, followed by two years in 2011 and 2012 and continued to decline in the 5.89 % and 5:03 %. 2012 GDP growth rate lowest in many years, but it Emphasized "unusual" for the period 2007 to the present). Businesses increasingly more Vietnam "make food" products and goods - services rich and diverse national...
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...Economic Reforms in China and Vietnam: Two Differing (And Yet Similar) Paths China and Vietnam are currently two of the largest economies in Southeast Asia. Being neighbors, they share a lengthy history which includes periods of both cooperation and conflict. Their recent histories resemble each other in many ways – both China and Vietnam were colonized (though to different extents) in the period leading up to World War 2. During World War 2, both countries were occupied (though again to different extents) by the Japanese. In the wake of the war, communist insurgencies in both countries were ultimately successful in displacing non-communist regimes which received significant foreign assistance. Given the commonalities of their recent history, it would stand to reason that both countries would have similar experiences during both their Communist and reform periods. However, this has not always been the case. In this paper, I will argue that even though both China and Vietnam have made significant advances in liberalizing their economies, what they have accomplished is often blown out of proportion. In particular, the economies of both countries are still heavily controlled by their respective governments. Though they differ in some ways – for instance, Vietnam has done a better job of liberalizing its banking system than has China, and China’s economic growth has been marked by a steep increase in inequality which has not been seen in Vietnam, they are both fundamentally similar...
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...distribution 6 1.1.2 Definition of distribution channel 7 1.1.3 Characteristics of distribution channels 8 1.1.4 The role of distribution in marketing: 10 1.1.5. Functions of distribution channels 11 1.2 CHANNELS OF DISTRIBUTION 11 1.2.1 Types of Channels of Distribution 11 1.2.2 Participants in distribution: 13 1.2.3. Structural features of channel 15 1.3 THE FRAMEWORK DESIGNING DISTRIBUTION CHANNEL 17 1.3.1 The content and characteristics of the distribution channel management: 17 1.3.2 Steps in designing distribution channel 18 1.4 FACTORS AFFECTING THE DISTRIBUTION CHANNEL 19 CHAPTER 2: FINDINGS ON DISTRIBUTION CHANNELS OF THE DAIRY INDUSTRY 20 2.1 OVERVIEW OF VIETNAM’S DAIRY INDUSTRY 20 2.1.1. Dairy products in Vietnam 20 2.1.2. Findings on Distribution channel system of vietnamese dairy: 21 2.2 OVERVIEW OF VINAMILK DISTRIBUTION CHANNEL 23 2.3. FACTORS AFFECTING DISTIBUTION CHANNEL OF VINAMILK 24 2.3.1. Resource capacity and operational characteristics of the enterprise: 24 2.3.2. Characteristics of the product: 24 2.3.3. Characteristics of target customers: 25 2.3.4. Characteristics of commercial intermediaries: 25 2.3.5. Channel’s goals: 26 2.3.6. Gender and environmental factors: 26 2.4. STEPS IN DESIGNING DISTRIBUTION CHANNEL 27 2.4.1. Examples design distribution channel for Probi yogurt product of Vinamilk 27 2.4.2. Design distribution channel of TH True Milk 28 CHAPTER 3: SOLUTIONS TO IMPROVE THE DISTRIBUTION CHANNEL IN...
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...EAST ASIAN DEVELOPMENT NETWORK (EADN) INDIVIDUAL RESEARCH PROJECT EXCHANGE RATE ARRANGEMENT IN VIETNAM: INFORMATION CONTENT AND POLICY OPTIONS Research team∗ : Vo Tri Thanh (principal researcher) Dinh Hien Minh Do Xuan Truong Hoang Van Thanh Pham Chi Quang HANOI December 2000 ∗ We would like to thank the EADN for financial support. We have benefited very much from the valuable comments from EADN on our interim report. We also thank Dr. Ivo Havinga, Dr. Perter Sturm, and Ms. Anna Lennblad for reviewing our drafts and providing valuable insight comments. In carrying out the research we have owed debts to the General Statistic Office and the State Bank of Vietnam, which provided us with data and inspiration. Finally research assistance by Do Chu Dat and Do Thi Thu Huong is highly acknowledged. Table of Contents Table of Contents List of Tables List of Figures Abbreviation Summary Chapter I Introduction Chapter II The Economic Reforms and the Exchange Rate Arrangement since 1989 II.1 An Overview of the Economic Renovation and the Financial Reforms during the period of 1989-1999 II.1.1 The Economic Renovation (Doimoi) II.1.2 Financial Sector Reforms and Monetary Instruments II.2 Exchange Rate Arrangement during the Period of 1989-1999 Chapter III Exchange Rate as a Policy Tool during the Economic Reform, 1989-1999 III.1 Exchange Rate and Inflation III.2 Exchange Rate and Economic Growth III.3 Exchange Rate and Money Supply Chapter...
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... various risks must be taken into consideration, as they can be great barriers to entry. The company looks to expand with the least financial risk, but greatest potential output and revenue. In evaluating the textile industry in Vietnam, as well as potential modes of entry, we may conclude a recommendation for Augusta Textile Industry’s future potential expansion. Introduction Country Basics Vietnam is formally known as the Socialist Republic of Vietnam and is located in the South China Sea. It is the thirteenth most highly populated country in the world (Hossain, 2010). The current population of Vietnam is estimated at about 90.4 million (The Heritage Foundation, n.d.). There are 54 officially recognized ethnic groups in Vietnam, but the majority are Viet (also known as “Kinh”), comprising of about 86% of the total population. Other significant ethnic groups are the Tay, Thai, Muong, Khome, and Hoa. The vast majority of the Vietnamese population speaks the Vietnamese language, but French is spoken on a small scale. English is the second language in larger metropolitan areas, especially in areas like Hanoi and Ho Chi Minh City (“An Investment Guide,” 2011). Vietnam is divided into 59 provinces and on a cultural level, there are three Vietnams associating with three different Vietnamese dialects: the North, the South, and the Centre. The division reflects just...
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...INDEX CHAPTERS 1. Introduction 2. Definition of Holistic Marketing 3. Relationship of Marketing 1. Customers 2. Employees 3. Marketing Partners 4. Members of Marketing Community 4. Integrated Marketing 1. Marketing Mix 2. Buyer’s Point of View 5. Internal Marketing 1. Marketing Functions 2. Other Departments 6. Social Responsibility in Marketing 1. Profit Responsibility 2. Stakeholder Responsibility 3. Societal Responsibility 7. Conclusion 8. References 1. INTRODUCTION The aim of this research is to outline and explain how the holistic marketing concept that will assist firms dealing with the trends and forces defining the 21st century. Analyzing all the component parts with examples below would clarify the broader picture of this issue. 2. DEFINITION “Holistic Marketing is based on the development, design and implementation of marketing programs, process and activities that recognizes their breadths and interdependencies” (Kotler & Keller, 2008). Moreover, holistic marketing concept is relied on the development, design and implementation that can bring all matters together including the internal processes, working departments, evaluating competitors, and other things produced by a company. Generally, this approach requires the long-term goals and broader perspectives...
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...82940 v2 Skilling up Vietnam: Preparing the workforce for a modern market economy Vietnam Development Report 2014 Main Report November 2013 2 | VIETNAM DEVELOPMENT REPORT 2014 - MAIN REPORT Contents Executive Summary ...................................................................................................................................... 7 Overview – Skilling up Vietnam: Preparing the workforce for a modern market economy ...................... 11 Skills and development in Vietnam ........................................................................................................ 11 Looking back: Vietnam’s shift away from agriculture and the role of education .............................. 11 Looking ahead: Modern jobs and changing skill needs ...................................................................... 13 What skills are in demand today (and will be in 2020)? ........................................................................ 15 Defining “skills”................................................................................................................................... 15 How are cognitive, behavioral and technical skills formed? .............................................................. 16 Preparing the workforce for a modern market economy .................................................................. 17 Step 1: Promoting school readiness through...
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...Development Trend of E- commerce in Vietnam Vietnam's global economic integration will become profound and comprehensive at the joining of the WTO at the end of 2005 or in 2006 and will create a favourable environment for the development of e-commerce. In particular, both the National Assembly and Government are determined to establish an advantageous legal environment for e-commerce. E commerce became established in Vietnam between 2001 and 2005. The E-commerce Department under the Ministry of Trade estimates the next five years will see a strong development of e-commerce in Vietnam. According to the Deputy Trade Minister Le Danh Vinh, enterprises that have good partnerships with foreign partners will be pioneers in encouraging e-commerce in Vietnam. Besides, small and medium enterprises need Government support to acquire advanced applications of e-commerce effectively. Trade transactions B2B (Business to Business) will gradually gain advantage over others. Mr. Vinh said, although the chance of developing e-commerce in Vietnam is very optimistic, there are also many challenges such as the lack of human resources for e- commerce, an under developed ICT infrastructure and particularly the unformed legal environment and policies. In fact, most enterprises only hear of e-commerce but do not know about its benefits and the conditions for joining e- commerce. Indeed, the e- commerce concept is still strange to the majority of the public. Very few enterprise leaders and management...
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...brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname” In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname”. Being one of the most famous brands in Viet Nam, Trung Nguyen has been being confirm its position not only in VietNam but also in the world. With the successes Trung Nguyen has achieved so far, now this brand name confidently can expands and competes with any other top brands. Today we are going to discuss Trung Nguyen Coffee “A Vietnamese brand, an International brand”. CHAPTER 1 THE MANAGERS’ MACRO ENVIRONMENT THE MANAGERS’ MACRO ENVIRONMENT I-/ The external environment of Trung Nguyen The term “external environment” presents the factors, forces, situations, and events outside the organization that affect its performance. For any organizations, those external components include: Economic factor (interest rates, inflation, stock market fluctuations…etc) Demographic factor (age, race, gender, education level, geographic, income...etc)...
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...VNCI Policy Paper # 3 Vietnam Competitiveness Initiative COMPETITION REVIEW OF THE VIETNAMESE TELECOM SECTOR June 2005 This publication was produced for review by the United States Agency for International Development (USAID). It was prepared by Nguyen Thanh Ha and Pham Quang Thanh of Vietbid Technology & Investment Consulting Center and Jacob Gullish of the VNCI with substantive technical input from John Davis of the USAID-funded STAR Vietnam Project. COMPETITION REVIEW OF THE VIETNAMESE TELECOM SECTOR Disclaimer The authors' views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. ACKNOWLEDGEMENTS This report was prepared by Nguyen Thanh Ha and Pham Quang Thanh of Vietbid and Jacob Gullish of the VNCI, with substantive technical input from John Davis of the USAID-funded STAR project. Following the completion of the first draft of the report, the results were disseminated at a public workshop hosted by the Central Institute for Economic Management on 10 November 2004. Feedback from this workshop was then incorporated into the final report. VNCI would like to thank Huynh Thanh Tung of Saigon Postel, Nguyen Manh Bang of VP Telecom and the other managers of the surveyed firms for their responsiveness to our questions and inquiries. Other acknowledgements include Steve Parker (STAR project) and Fred Burke (Baker and McKenzie) for their input and...
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...PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States cannot?” The conventional wisdom has long held that strong spending by consumers in other nations would keep the world economy humming. However, by 2008, Greider’s question was taking on a new urgency and the conventional wisdom was being tested. An economic crisis that had its roots in lax subprime mortgage lending practices began to spread around the globe. In the United States, where the crisis began, economic misery was widespread: The housing market collapsed, real estate values plummeted, credit tightened, and job growth slowed (see Exhibit 2-1). As the price of oil passed the $100 per barrel benchmark, the average price of a gallon of gasoline rose to $4. American consumers were, indeed, less willing and less able to buy. However, the crisis was not confined to the United States alone. Consumer-goods exporters in Asia, which Exhibit 2-1: The bursting of the global real estate bubble was only one aspect of the worst recession in decades. The ripple effects from the economic...
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