...moments during the 20th Century. The Vietnam War was caused by many factors that contributed to the war in Vietnam during the years of 1959 to April 30, 1975. This war just prolonged the struggles between nationalist forces attempting to unify the country of Vietnam. Most of the factors that contribute to the war were the beliefs by a lot of people who wanted to prevent Vietnam of becoming an Independent Country. There are many people who suffered a lot due to this war going on and still due to this day people still picturing how they fought the war. What were the causes of the Vietnam War? Why did the United States become involved in this war? Why did the Vietnam War have such a huge impact both on the Vietnam and the United States? What was the impact that Ho Chi Minh had during the War? One of the most important features when describing the Vietnam War was why the United States became involved in the war, and their reasons for conflict amongst the Vietnamese in the North of the 17th Parallel. It is known that the US was involved for many reasons, particularly their belief in the Domino theory where if one country fell to Communism, the rest of South-East Asia would fall along with it. There are many other reasons why the United States became involved in this war. There are many reasons why the United States became involved was them being concerned with Vietnam and that would lead to the Domino Theory. The Domino Theory began when US policy-makers and most Americans considered...
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...The Vietnam War Vietnam is a small country in the Southeast Asia. It has a population of 80,000,000 people. The official language of Vietnam is Vietnamese. The capital city is Hanoi. Although the country has many strong points, it also has a bloody history that includes wars. One of the greatest wars that the country has been through is the Vietnam War-the War against the US. The war started in 1954 and ended in 1975. The Vietnam War was a great failure to the US on both warfare and domestic issues. The history dates back to the 1940s when Vietnam was fighting for its freedom from the colonial French. The not giving in policies of French triggered the anger in Vietnamese. In the beginning of the twentieth century many has joined numbers of movements to gain back freedom. Later Vietnamese from all over the country would gather under the leader of Ho Chi Minh, (Neu, 2005, p.2). The man who led the revolutionary army of Vietnam to fight for freedom was Ho Chi Minh. He had so much influence to the country and to the world. As Charles E. Neu said of Ho around the time he was a leader “Ho became one of the great revolutionary leaders of the twentieth century”, (Neu, 2005, p.3). He was the man behind all the actions. In 1941, the Viet Minh or the Independent of Vietnam were formed under the lead of Ho Chi Minh, (Neu, 2005, p.3). Through many battles and hundreds of thousands of lives has been taken, Vietnam finally emancipated from France. On May 7, 1954 the end of the battle of...
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...South-Vietnam is if they are attacked, we would give them the support they needed to win. The spread of communism was another reason the U.S. was involved in Vietnam and the U.S. was trying to contain the spread of communism (Doc 2b). The spread of communism was another reason because the leader of North Vietnam, Ho Chi Minh, was a communist leader trying to take back over of South-Vietnam with his fierce military. It would have worked if the U.S. did not step in and help South-Vietnam, but the U.S. successfully helped defend South-Vietnam from North-Vietnam’s communist leader trying to capture the country. The Vietnam War had a big impact on American society. One impact was the power of President Lyndon B. Johnson and how he was misusing his power as a president (Doc 4a). Lyndon B. Johnson was misusing his power as a president by making every decision even without Congress’ approval. That is not a good mix when a president and Congress do not get along. Another impact on the American society was a racial impact (Doc 4b). When a U.S.person saw a Vietnamese person, the U.S. person would be frightened because of the acts in Vietnam. Not all Vietnamese thought like Ho Chi Minh but the U.S. people stereotyped them...
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...in Southeast Asia collapsed to Communism then surrounding countries would soon fall” to rally support for their intentions to save Vietnam from Communism (Davidson, 2011, p. 839). The true reasons for U.S. involvement in the Vietnam Conflict is debatable, however one thing is clear, the war caused further division in a country already suffering from its own social issues. There had been conflict in the Vietnam long before the U.S. became involved in the conflict. Vietnam had been occupied by foreign countries for many years, and by 1940, Vietnam was under both French and Japanese rule. Ho Chi Minh, a Communist Vietnamese revolutionary leader, vowed to create a Vietnam that was independent of foreign rule (Davidson, 2011, p. 839). Ho Chi Minh established the Viet Minh whose main purpose was to liberate Vietnam from French and Japanese control. Northern Vietnam supported the Viet Minh efforts to create an independent Vietnam and joined forces with southern communist Vietcong to overthrow South Vietnam and unite Vietnam under one Communist government. The French were unwilling to relinquish control of Vietnam and decided to fight back. The U.S., in an effort to uphold its Cold War foreign policy of containment, which basically meant preventing the spread of Communism, decided to support the French by providing military aid. However, in 1954, the French decided to withdraw after a defeat at Dien Bein Phu. The Geneva...
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...Conflict in Vietnam, 1963-75 Revision Notes Part 1; Reasons for the US involvement in Vietnam What was the background to the Vietnam War? • Vietnam was ruled by the French till 1954. Then it was divided into two countries. • The communist ruler of North Vietnam, Ho Chi Minh, wanted to unite the North and South under his control. He supported the Vietcong in South Vietnam. • President Diem ruled South Vietnam. He was strongly anti-communist, but was also a brutal and unpopular leader. Who were the Vietcong? • The Vietcong (or the National Liberation Front) were the communist guerrilla soldiers fighting to overthrow President Diem and his government. • By 1964, there were over 100,000 Vietcong in the South and they were killing thousands of South Vietnamese officials every year. Diem's army could not get rid of them. Why did the Americans get involved? • America said it wanted to ‘save’ the South Vietnamese people from the evils of communism. • But, remember that this was the time of the Cold War. Americans were obsessed with stopping Communism, both abroad and at home in the USA. • The Americans wanted to "contain" (stop) the spread of Communism in the world (the Truman Doctrine). The USA wanted to support non-Communist governments which were threatened by Communists. It knew that the USSR and China, both Communist-ruled, were sending aid to Communist North Vietnam. • The Americans also believed...
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...Environmental Management and Sustainable Development in Vietnam Kenichi Nakagami As a result of the Asian currency crisis, wishful thinking about a future leading role of the East Asian economies in the world economy has lost momentum.The currency crisis has had a great impact on Vietnam,which adopts the ‘Doi Moi’ policy, and negative changes in regard to the outlook towards economic growth and foreign investment are becoming noticeable. However,since Vietnam joined ASEAN in 1995, improvement of hard and soft infrastructures, which contributes to Vietnam’s economic development,is well underway,and industrialization and urbanization are rapidly progressing. This has caused the gravitation of population towards cities, and the impoverished conditions of rural communities. The citizens are now facing the difficulty created by widening earning differentials between city and rural communities. The serious environmental pollution such as air pollution(CO2,SOx,NOx), waste disposal,and water pollution occurred in urban area. There is a need to work out a countermeasure to this situation, need for the sound economic development of Vietnam. It is necessary to perceive environmental and social effects precisely and to learn from the experience of environmental destruction in the Japanese economy which is described as “noneconomic mindedness of economy inconsiderate of environment” in order to achieve sustainable development. The objective of this paper is to grasp the relationship between...
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...Sponsors AmCham Scholarship Review Interview with Nguyen Ngoc Ha and Le Tran Anh Dung (AmCham Scholars 2009) Facts and Figures AmCham Scholar Alumni Activities AmCham Scholars Profiles Index th Directory Introduction 02 AmCham Scholarship Directory - 10th Anniversary HERB COCHRAN Executive Director AmCham Vietnam, Ho Chi Minh City Chapter Mr. Cochran has lived in Vietnam for about 10 years, in various cities such as Can Tho, Hanoi, and now Ho Chi Minh City. Previously, Mr. Cochran worked for the US State Department, US Commerce Department, and US Embassy in Japan and Thailand. “I would like to see AmCham Scholarship expand to other cities such as Can Tho, Da Nang and Da Lat.” AmCham Scholarship started out as an idea for community development. From there, we created a selective program to find the most outstanding Vietnamese students. Through this process, we hoped to find the best employees for AmCham companies. We thought this investment would generate benefits for both the companies and the community at large. The AmCham HR Committee then stepped up to take real leadership in designing the program and winners selection. It was the Vietnamese staff of AmCham companies on the HR Committee who decided the process, the application, the English language test, the ability test (now the Profile assessment) and the interview. By reaching out to...
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...history, their steps… Following by the analysis of their internal (BSD Model), external environments (PESTEL model), Use Five -Forces model of Competition, and SWOT… we will have a complete picture about the business situation of one of Vietnam's leading companies. History: Trung Nguyen has been in Vietnam since 1996, more than a decade passed and the company has been achieving a numerous of entrepreneurial prizes and recognitions from Vietnam government, Vietnamese Young Enterprise Association… Trung Nguyen now is recognized worldwide as the best coffee brand. Let take a closer look of Trung Nguyen steps: • 1996 – Trung Nguyen Coffee Company established Starting from 1996, Trung Nguyen was a small enterprise which processing coffee in Buon Me Thuot city, Daklak province, the largest coffee plantation in Vietnam. During the year, four young entrepreneurs (Trung Nguyen founders) with a vision of creating a famous Vietnam coffee trademark, established Trung Nguyen Coffee Company and gradually introduced the authentic Vietnamese coffee to the world. It was a...
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...Research Paper for SOC 350 National University 25 November 2012 The Vietnamese Americans’ Successful Transition to the United States Group of Vietnamese immigrants started after 1975 to the United States started after the Vietnam War. Early immigrants were refugee boat people (refers to refugees, illegal immigrants or asylum seekers immigrate in numbers in small boat fleeing persecution or poverty). Forced to flee from their mother country and often drive into poor town neighborhoods, these newcomers have yet managed to establish tough communities in a short amount of time. More than sixty percent of Vietnamese Americans reside in the states of California, Texas, Washington , Florida and Virginia. (Rothenberg 205) As a fairly recent immigrant group, most Vietnamese Americans are either first- or second-generation Americans. They have the lowest division of people with more than one race between the major Asian American groups. As many as one million people who are five years and older speak Vietnamese at home, making it the seventh-most spoken language in the United States. As refugees, Vietnamese Americans have some of the top rates of naturalization in the 2006 American Community Survey, 72% of foreign-born Vietnamese are naturalized US citizens; this collective with the 36% who are born in the United States makes 82% of them United States citizen in total. Of those born outside the United States, 46.5% entered before 1990, 38.8% between...
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... • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding annually at 7-8.5 percent, while industrial production has been growing at around 14-15 percent per year. Vietnam’s macroeconomic challenges and the global financial crisis dampened this growth in 2008 and will continue to do so in 2009. • In response to significant macroeconomic challenges, including high inflation and a large and growing current account deficit, the Government of Vietnam (GVN) implemented a series of fiscal and monetary tightening measures in 2008 that were effective in stabilizing the Vietnamese Dong, cutting the trade deficit, and slowing inflation. As these measures were taking hold, the global economic outlook worsened in the fall of 2008. As a result, Vietnam now expects 6.5 percent GDP growth in 2009, but many economists...
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...Table of Contents CHAPTER 1: INTRODUCTION 3 1. RESEARCH BACKGROUND: 3 2. PROBLEM STATEMENT AND RATIONALES 4 2.1 problem statement: 4 2.2 rationales: 5 3. AIMS AND PURPOSE: 6 4. SCOPE 6 5. SIGNIFICANCES AND IMPLICATIONS 6 CHAPTER 2: LITERATURE REVIEW 7 1. MARKETING MIX 7 2. PROMOTION 11 2.1. The relationship between promotion and marketing mix 11 2.2. The role of promotion 12 2.3. Promotion mix 13 2.4. Promotion management 14 CHAPTER 3: METHODOLOGY 16 1. RESEARCH PROCESS: 18 2. DETERMINING THE CONCEPT OF RESEARCH: LITERATURE REVIEW 18 a) Quantitative method 19 b) Qualitative method 20 c) Research design 21 CHAPTER 4: VIETNAM WEDDING PLANNER AND ITS “WEDDING DÉCOR” SERVICE. 22 I. DESCRIPTION OF THE COMPANY 22 II. WEDDING DÉCOR SERVICE MARKET 29 III. POTENTIAL COMPETITORS 37 CHAPTER 5: RESULT OF STUDY 38 I. MAIN FINDING FROM QUESTIONAIRS GIVEN TO CUSTOMERS 38 1. Sample demographics 38 2. Customer awareness towards “wedding décor” service 40 3. Customers’ opinion 43 II. MAIN FINDING FROM IN-DEPTH INTERVIEW 47 1. Advertising 47 2. Sale promotion: 48 3. Public relation: 49 CHAPTER 6: SUGGESTION 50 II. EXECUTIVE SUMMARY: 50 III. THE RESULT OF ANALYSIS ON THE CURRENT MARKETING SITUATION: 50 a. Strengths: 50 b. Weaknesses: 51 c. Opportunities: 51 d. Threats: 51 IV. PROMOTION PLAN 52 V. LIMITATION OF THE THESIS 55 CHAPTER 7: CONCLUSION 56 CHAPTER 8: BIBLIOGRAPHY 56 TOPIC: Developing...
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...Running head: VIETNAM Vietnam: Its Impact and Lessons Learned . Prof. Carol Scott Contemporary International Problems – POL300 March 14, 2010 Vietnam: Its Impact and Lessons Learned Introduction The Vietnam War, also known as the Vietnam Conflict and the Second Indochina War to most was considered brutal and unwarranted; it did not accomplish anything and caused a massive death toll. This war was fought between the communist North Vietnam and the government of South Vietnam. Communist North Vietnam was supported by its communist allies while South Vietnam was supported by the United States and the other nations that were against communist. This was a war fought with the use of guerrilla warfare on hostile soil with an enemy, known as the Viet Cong. Guerrilla warfare is combat in which a small group of combatants use mobile military tactics in the form of ambushes and raids to combat a larger and less mobile formal army. The Viet Cong used anything at their disposal to stop the United States from changing their way of life/religion. The Viet Cong was a lightly armed South Vietnamese communist controlled coalition. This made it impossible for anyone to benefit from an invasion of this country. The warfare used played a major role in the outcome of this war. The United States entered the war to prevent the takeover of South Vietnam and the spread of communism in that area. The impact has placed a tremendous hardship on the returning soldiers and the...
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...THE LEVY ON PLASTIC BAGS IN IRELAND 8 II.1. Summary 8 II.2.The nature of the levy 10 II.3. Implementation and enforcement 12 II.4. Results and impacts 12 III. LESSON FROM PLASTIC BAGS LEVY IN IRELAND 17 III.1. Ireland’s lessons 17 III.2. Plastic bags levy in Vietnam: 19 CONCLUSION 23 REFERENCES 24 INTRODUCTION Now that people increasingly pay more attention to environmental issues, they are manifested in all areas of life. Air pollution? Do not worry. Already a car powered by electricity or eco-gasoline or even grass. Water pollution? Do not worry. Already advanced wastewater treatment technologies. So what if the pollution is caused by the consumption of plastic bags? Not easy to answer. Let’s stand in the shoes of a public economist. The consumption of plastic bags brings a lot of benefits for everyone. If you are a manufacturer of plastic bags, you will get a lot of money as your profit. If you are a consumer of plastic bags, you will be satisfied with the benefits that they bring you. They are cheap, very light and of course, very easy to throw away after used. Now the problem has arisen. Have you ever wondered where plastic bags will be after discarded? We can say for sure that they do not disappear. They stay and pollute the environment. Environment Commissioner Janez Potocnik used to say: "The impact of this plastic waste can be seen littering our landscape, threatening our wildlife and accumulating as 'plastic soup' in the Pacific Ocean, which may...
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...Lecturer: Anouk Roy G10 Pham Huynh Huong s3411991 Bach Nguyen s3426166 Tram Nguyen Ngoc s3410307 Nguyen Vy Thuy s3427595 Thuy Thai Kim s3410258 Chi Tran Le s3410405 Lecturer: Anouk Roy G10 Pham Huynh Huong s3411991 Bach Nguyen s3426166 Tram Nguyen Ngoc s3410307 Nguyen Vy Thuy s3427595 Thuy Thai Kim s3410258 Chi Tran Le s3410405 Contents Executive Summary 4 A. ANALYSIS: 4 I. Introduction 5 II. Situation Analysis 5 1. Company description 5 2. Product description 6 III. Marketing Environment 7 1. Micro-environment 7 2. Macro-environment 12 IV. SWOT Analysis: 15 V. STP 17 1. Segmentation 17 2. Targeting 18 3. Differentiation (Competitive advantages) 18 4. Positioning 19 VI. Marketing Mix Strategies 22 1. Product 22 2. Price 25 3. Place 26 4. Promotion 27 B. MARKETING OBJECTIVES 29 C. RECCOMMENDATIONS 30 I. Marketing strategies 30 1. Target Market 30 2. Differentiation and positioning 31 II. SWOT matrix (table) 32 Ill. Marketing Mix Strategies 32 1. Product 33 2. Price : 34 3. Place 35 4. Promotion 36 Reference list: 45 Executive Summary Tuong An is an enterprise specializing in producing vegetable cooking oil for nearly 35 years and is one of the leading companies in Food and Foodstuff Industry in Vietnam. Since Tuong An was established, the firm has received many rewards and become one of the most customers favorite brands. The main function of Tuong An Cooking Oil is to bring good nutrition...
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...James Bennett Professor George J. Prokopiak HIS-114-OL010 Written Assignment 5 16 February 2015 Vietnam War and a New World Order with the End of Cold War Written Assignment 5 Question #1: As far as Vietnam is concerned, how did President Johnson "Americanize" the war? What was Nixon's policy of Vietnamization? Was anything achieved at the peace talks? What are the legacies of the Vietnam defeat? President Johnson “Americanized” the Vietnam War by many different avenues of approach taking a more aggressive posture. The president first started by supplying the South Vietnamese army with American military and economic assistance (Roark, 976-981). He significantly increased the American troop presence from 16,000 in 1964 to over 553,000 by 1969 displaying a much larger American presence (Roark, 976-981). America had stepped up bombing throughout Vietnam and neighboring countries (Roark, 976-981). In hopes of getting the backing of the American people and government, he strategically thought out who and where the bombs would be dropped (Roark, p. 980-981). He did not bomb near the northern border of Vietnam (Roark, p. 980-981). President Johnson did not want to provoke China or the Soviet Union into the war (Roark, p. 980-981). He did not want to make the same mistakes as Korea with the Chinese. He also thought about collateral damage. He tried to focus the bombings to low populated areas to minimize civilian casualties (Roark, p. 980-981). The bombing campaign was known...
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