...INVESTIGATION OF CAFFEINE CONTENT LEVEL OF TOP 5 COMMERCIALLY AVAILABLE COFFEE PRODUCTS USED BY MSU CHS STUDENTS AND ITS EFFECT ON COGNITIVE PERFORMANCE An Undergraduate Thesis Presented to: Prof. Ashley Ali- Bangcola, RN, MAN In Partial Fulfillment Of the Requirements In HS 199 1ST semester AY 2011-2012 Presented by: Norhanifah R. Mala-atao June 2011 Chapter 1 THE PROBLEM AND ITS SCOPE Background of the Study “A cup of coffee will do.” One might say this early morning before leaving for work or for school, in the afternoon when you are so busy doing all your stuff and you feel drained, or late evening when you need to be awake to study a pile of lectures, make your requirements, prepare for your report and the like. It is really a fact that nowadays people are hooked at drinking coffee for them to stay alive and more alert. For some, it has become a habit. Aside from that, it is also undeniable that coffee production is in greater amounts. Coffee shops are widely spread, and if you passed by a grocery mart or mini-store along the corner of your streets, you can buy an instant coffee product. It is readily available in market at an affordable cost. What is really in coffee that we seem to be addicted with? It is actually the caffeine. Caffeine is a drug that is naturally produced in the leaves and seeds of many plants. It's also produced artificially and added to certain foods (www.kids.org.caffeine.html). Caffeine is defined as a drug because...
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...Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in the United States M.A. Heckman, K. Sherry, and E. Gonzalez de Mejia ABSTRACT: The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth. The targeted demographic group is teenagers, young adults, 18 to 34 y old; although expansion into nontraditional markets is also occurring. It is claimed that energy drinks can offer an increased energy boost related to their ingredient profile of caffeine, taurine, herbal extracts, and vitamins. Research suggests that energy drink formulations, in addition to increasing energy utilization, may also improve mood, enhance physical endurance, reduce mental fatigue, and increase reaction time. However, in most cases, the corresponding mechanisms of action are not clear. In addition, concerns have been raised over their safety and with a currently weak regulatory environment, efforts need to be made to ensure consumer safety. The objective of this article is to review the current U.S. energy drink market with emphasis on its market size, target demographic, active ingredients, potential benefits, safety, and regulations. Introduction Energy drinks refer to beverages that contain, besides calories, caffeine in combination with other presumed energy-enhancing ingredients such as taurine, herbal extracts, and B vitamins. They first appeared in Europe and Asia in the 1960s in response to consumer demand...
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...sales last year of €3.78bn ($5.17bn), compared with €3.26bn a year earlier. In spite of its size, however, the group is still steeped in the sort of folklore and philosophical quackery that most large multinationals eschew in favour of efficiency of production. In one example of the group’s unusual approach to mass production, the caps on its bottled mineral water can be sealed only on nights when the moon is full in the sky. This is the kind of behaviour that could infuriate shareholders of a publicly listed company. Mr Mateschitz is unambiguous about the likelihood of Red Bull appearing on the stock market in the future, however. “Never. Thanks to our financial philosophy, we are not and never have been in need of additional capital, nor does anybody want to cash in. If we were to go public, the company would lose all of its benefits and in turn we would be left with numerous disadvantages,” he says. http://www.ft.com/cms/s/0/8733b030-de30-11e0-9fb7-00144feabdc0.html#axzz1nQrxHXt1 Some observers say that Red Bull's branding is revolutionary, calling it an 'anti-brand' strategy. The company faced additional problems in Pakistan where there were already many established drinks available. The firm avoided usual methods of marketing, relying more on what is called 'buzz marketing' or word-of-mouth. A brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports, such as motor sports, mountain biking, snowboarding...
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...Chapter 10 – Nutrients, Physical Activity, and the Body’s Responses Chapter Learning Objectives 10.1 Discuss the short-term and long-term benefits of achieving cardiorespiratory fitness. 10.2 Explain how the fitness pyramid can be incorporated into anyone’s lifestyle. Suggest simple ways to increase activity level throughout the day. 10.3 Explain why it is important for an athlete to maintain blood glucose levels before, during, and after vigorous exercise. 10.4 Describe how an elite athlete’s body uses dietary protein during and after strenuous exercise. 10.5 Discuss which vitamins and minerals are essential for optimal athletic performance and why they are important. Discuss some reasons why female endurance athletes may be vulnerable to iron deficiency 10.6 Evaluate whether conjugated linoleic acid (CLA) and other ergogenic aids are useful for obtaining an ideal body composition for sports. Comprehension-Level Multiple-Choice Items 1. Which of the following is not a component of fitness? a. flexibility b. muscle strength c. balance d. muscle endurance e. cardiorespiratory endurance 2. Which of the following enhances flexibility? a. weight training b. aerobic activity c. calisthenics d. stretching 3. Muscles respond to the overload...
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...analysis……………………………………………………………………………………………………..…….43 11.Supply and distribution of red bull………………………………………………………………………….…….45 12.Red bull in news…………………………………………………………………………………………………………....46 13.Reccomendations…………………………………………………………………………………………………………. 50 References Exhibit(survey questions)………………………………………………………………………………………………….53 2 INTRODUCTION TO BRAND AUDIT A brand audit is a thorough examination of a brand’s current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, five questions should be carefully examined and assessed. These five questions are how well the business’ current brand strategy is working, what are the company’s established resource strengths and weaknesses, what are its external opportunities and threats, how competitive are the business’ prices and costs, how strong is the business’ competitive position in comparison to its competitors, and what strategic issues are facing the business. Generally, when a business is conducting a...
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... Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012. Monster beverages have always been, and still claim to be free of preservatives, caffeine, sodium, artificial flavours and colours. Although many people believe that all energy drinks contain high levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise. The Mission Statement The mission of Monster Beverage Corp. is to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products. This mission statement provides Monster Beverage Corp. with the information needed for the company’s vision. It answers the following questions: * What business are we in? * Who are our customers? * What offerings...
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...Nova Southeastern University Wayne Huizenga Graduate School of Business & Entrepreneurship Integrating Values - The Legality, Morality, and Social Responsibility of Caffeine-Alcohol Drinks Introduction The subject of this paper being presented is a specific review of how Phusion Projects, maker of the Four Loko alcoholic drink, acted between 2005 and 2010 in regards to their operation within the caffeinated alcoholic drink market. The paper will review the FTC and FDA legal issues specific to 2010 that were filed against Phusion Projects. There will be 3 different ethical theories used to determine how the company morally acted in their choices. The ethical theories that will be used are Utilitarian, Kantian, and Machiavellian views. Finally, we will review how Phusion Projects handled their social responsibilities. We will be limiting the focus of the paper to the decision to operate within the caffeinated alcohol energy drinks and the marketing decisions made by Phusion Projects. Their actions were important because they forced the government to ban the niche market they had worked so hard to operate within. To better understand the case we have included this brief overview of the market and specifics to Phusion Projects and the Four Loko product. Phusion Projects was formed in 2005 by a group of 4 friends. They chose to enter the alcohol energy drink market based on current drinking trends at that time. Red Bull and vodka was...
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...units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their opportunities however, could be to extend the product line or team up with another company such as Smirnoff. The threats present to Red Bull are the unhealthy image associated to it by society and health critics and the rising competitors. Despite all these possible setbacks Red Bull continues to be the number one seller of energy drinks worldwide. Introduction 1.1 Give a general introduction to the assignment The aim of this report is to analyse the product Red Bull Energy Drink produced by the company Red Bull, and apply theoretical concepts to the energy drink product category, including analysing information relevant to the industry, environment, competitors, customers and brand of Red Bull all done through secondary research. 1.2 Describe your product The Red Bull Energy Drink is a functional beverage developed for those who want a clear and focused mind, are dynamic and performance-oriented (Red Bull 2013). Red Bull also claims to have had numerous scientific studies done on its product and individual ingredients that go into its energy drink in which proves that Red Bull Energy Drink increases performance, increases...
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...[pic] FACTORS AFFECTING PERFORMANCE CONTENT: FOCUS QUESTION 1- HOW DOES TRAINING AFFECT PERFORMANCE • Energy systems • Types of training and training methods • Principles of training • Physiological adaptations in response to training FOCUS QUESTION 2- HOW CAN PSYCHOLOGY AFFECT PERFORMANCE • Motivation • Anxiety and Arousal • Psychological strategies to enhance motivation and manage anxiety FOCUS QUESTION 3- HOW CAN NUTRITION AND RECOVERY STRATEGIES AFFECT PERFORMANCE • Nutritional considerations • Supplementation • Recovery strategies FOCUS QUESTION 4- HOW DOES THE ACQUISITION OF SKILL AFFECT PERFORMANCE • Stages of skill acquisition • Characteristics of a learner • The learning environment • Assessment of skill and performance FOCUS QUESTION 1- HOW DOES TRAINING AFFECT PERFORMANCE • Energy systems: All energy is provided in the muscles in the form of the molecule adenosine triphosphate (ATP). Chemical reactions in the body cause ATP to break down and release energy to the muscles for work. The chemical reactions are a result of a combination of oxygen we breathe and the breakdown of food, mainly carbohydrates and fats. The structure and breakdown of ATP: The ATP molecule has three phosphate molecules attached to it by high energy chemical bonds. One phosphate splits from the molecule and energy is released. The remaining compound is adenosine diphosphate...
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...they play a crucial role in building the body and providing protection against diseases(Andersen, 2010). This work is going to cover the importance of eating healthy diets among young children. It will evaluate the nutritional value and how it helps in the development and finally the types of food children eat and how it influences their physical and intellectual development. General outlook The main importance of eating health diets is associated with the many problems of weight control. Following a balanced and health diet normally helps individual to lose weight in an easier way or it plays a crucial role in maintain a person’s healthy standards. Study has it that those who strictly follow a well- balanced and healthy diet have high chances of decreasing the chances of being affected by the chronic diseases. Chronic diseases in most cases relates to poor healthy conditions because of eating poor balanced diets that cannot sustain their bodies. The occurrence of heart disease, diabetes, and cancer normally arises through poor eating habits (Insel, 2011). According to (Freston) another major importance of eating healthy diets is that it helps in reducing the blood sugar level. This knowledge allows an individual to reduce the consumption of sugary foods like fruit juices, ice cream, white bread, and soda as they cause a rise in blood sugar (Murphy, 2008)....
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...of using this kind of social networking is growing stronger with its rapid development of technology. Facebook is known to be the largest and most used social networking site nowadays. However, there are also different factors that affects to the students either negative or positive. Its benefits to the students is that through facebook they may use the site to interact with people they already now or to meet new people, staying connected with friends, keeping up to date on news more quickly, for creative expression, to experience global exposure, lots of great resources and information can be get. On the other hand, there are also negative effects that could really contribute on using Facebook among students, those factors are; Students does not care about the surroundings, there will be less social interaction, privacy blow up, Reduce time for study, less family concern and bad for health. The extent of student’s in academics may be determined by its grades that a student earns for a period of learning. It is believed that a grade is a primary indicator of such learning. If a learner earns high grades it is concluded that they may also have learned a lot while low grades indicated lesser learning. However, there are factors also to be consider which affecting the study habits of the students, mostly those are due to lack of ability to concentrate, social lives (like texting, hanging out with friends), spending too much time on internet , too much falling in love and etc. This...
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...Study Our character is a collection of our habits, and habits have a powerful role in our lives. Habits consist of knowledge, skill, and desire. Knowledge allows us to know what to do, skill gives us the ability to know how to do it, and desire is the motivation to do a certaintask (Covey, 1990). Habits are routines of behaviour that are repeated regularly and tend to occur subconsciously. Habitual behaviour often goes unnoticed in persons exhibiting it, because a person does not need to engage in self-analysis when undertaking routine tasks. Study skills include how a person studies, as well as the particular resources a person uses. They are intentional use of one or more cognitive processes to accomplish a particular task. Good study skills include note-taking, reading, summarizing, organizing, identifying important information, and meaningful learning and elaboration (Ormrod, 2008).They are generally critical to success in school, are considered essential for acquiring good grades, and are useful for learning throughout one's life. Study skills are the methods of researching and learning that are used to absorb educational information. It has been widely accepted in modern times that college is a time to learn, experiment, and grow. Academic performance is the commonly used gauge with which to determine whether or not a student has indeed learned what he has been taught. It is the ability of the student to apply academic skills in a variety of ways or settings. Through...
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...Technology must develop to the individual as stated and mandated in the Constitution for his development and to the nation as a whole. Scientific discoveries and inventions led into the development, progress and industrialization of the nation. Science plays a fundamental role in the life of an individual. It prepares the person in this changing world by equipping him the knowledge, intellectual and scientific skills and attitudes. It helps an individual to explore and explain truths producing useful models of reality of this physical world. It can also provide answers to many of our questions about thing in the environment and the observable phenomena. Science is a very practical subject that students must have to enjoy with the activities related to various lessons covered. This is indeed an area of knowledge where everyone should master, love and to learn about. But nowadays as to observation, learners are hard up in the subject. They don’t know how to make their objectives and conclusions during the activity. Some students are not interested in Science subject. Students tend to cut class during their science...
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...Coke – Ethical Issues “Our product is quite healthy. Fluid replenishment is a key to health. Coke does a great service because it encourages people to take in more and more liquids.” - Michael Douglas Investor, Coke’s Chairman and CEO. “Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars.” Dr. Brita Butler-Wall, Executive Director, Citizens’ Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an ‘unusual odor’ and an ‘off-taste’ in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness...
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...Chapter 2 REVIEW OF RELATED LITERATURE & STUDIES The review of related literature for this study focuses on the factors affecting the study habits of high school students. The review focuses on identifying different factors that affect or cause changes in a student’s study habits. The chapter begins with a definition of study habits, followed by the significance, factors that affect study habits – student’s attitude, teachers, parents, etc. – and ways on how to improve one’s study habit. The research outcomes germane to study habits and a matching relation to grades, participation in class, and academic. DEFINITION OF STUDY HABITS According to Romeo M. Losare Jr. (2009) study habits simply mean how a pupil manages his/ her time in such a way that he/she can review and study regularly. He also said that Study habits are the ways that you study - the habits that you have formed during your school years. Study habits can be good ones, or bad ones. Good study habits include being organized, keeping good notes, reading your textbook, listening in class, and working every day. Bad study habits include skipping class, not doing your work, watching TV or playing video games instead of studying, and losing your work. Zenaida Honggang (2009) stated that study habits are flexible. It is anytime, anywhere learning. It is also anchored on by teaching on life skills beyond obtaining information. Richard J. Field (2006) agrees with the book Council for Exceptional Children (2005)...
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