...Andre Henry Prof. Guillaume Teasdale 02-43-244-01 Tues Mar 31, 2015 Americanization in Canada Americanization is the influence of the United States on the culture of another country. The influence extends on another countries cuisine, popular culture, technology, political techniques and business practices. Americanization refers to a process of acculturation by populations to American values and cultures. Canada and the United States are allies and trading partners (Gravelle 135). The two countries share a rich history of cooperation with each other. Cooperation between the two nation has been promoted by the fact that the two countries are neighbors. Canada began developing relationships with the United States after the Canadian confederation. The nation began their reliance on the United States for their national defense. Many Canadians believe that the country’s economic, political and military dependence on the United States would not make a difference in their day to day life activities. The Americans have influence more than the Canadian culture. Aspects in relation to media, economic dependence, American propaganda, artists and political pressure from the United States have made Canada too Americanized. The factors that make Canada too Americanized reflect mainly on the social life witnessed among many Canadians. They are viewed as risk hazards because they threaten the traditions and heritage that define the nation as an independent country. The US and...
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...Chapter One Canadian Constitution * THE MOST IMPORTANT DOCUMENT IN CANADA!!!!!!!!!!! * Has the roles of ALL levels of the government and describes how they work together * Governor General * Executive * Legislative * Judicial * Also has things like ooooh, the Charter of Rights and Freedoms British Monarch * The governor general is the Queen’s representative here in Canada * They are the formal head of state * So no real power… * Considered part of the executive and legislative branch The Executive Branch * Prime Minister and the Cabinet are part of the executive * To become PM, you have to lead a political party and win the most seats in the HofC * The cabinet is chosen by the PM and they come from his political party * Makes most laws and goes through the process to enact them * Basically runs the government through the days * Cabinet ministers are given portfolios that they are responsible for * They research issues and help to propose laws from their portfolio * Ex. Agriculture, justice, foreign affairs are types of portfolios * Each cabinet runs their own affairs which is the day to day activity of the government. * Each cabinet minister has their own staff to help them Political Parties * Whoever has the most seats leads the government * Candidates run for election, party with most votes form government * Are considered organizations...
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........................................................... 2 GLOBALIZATION VS. LOCAL CULTURES .................................................................................................................................... 3 THE INFLUENCE OF U.S. CORPORATIONS ON LOCAL MORES ................................................................................................... 3 THE DOMINANCE OF THE AMERICAN MARKET .......................................................................................................................... 4 THE INTEGRATION OF CULTURES ............................................................................................................................................ 6 REAFFIRMATION OF LOCAL CULTURE ...................................................................................................................................... 6 A CLASH OF CIVILIZATIONS?.................................................................................................................................................. 7 CULTURAL IMPACTS OF GLOBALIZATION ...................................................................................................................... 8 THE SPREAD OF THE AMERICAN POLITICAL AND ECONOMIC MODEL ......................................................................................... 8 CULTURAL IMPACT #1: NEW GLOBAL PROFESSIONS ..............................................................................................
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...10 6. target market, Segmentation, Positioning...............................12 7. Strategy........................................................................................12 8. Objectives.....................................................................................13 9. Marketing Mix.............................................................................14 10. Budget.........................................................................................15 11. Peer Assessments .......................................................................19 1. Executive summary PepsiCo is one of the main players in the beverage markets. The Canadian drinks market exists 16.3% of carbonated soft drinks, PepsiCo is in this market the biggest in Canada, but they want more, even though PepsiCo had a market share of 45.3% in 2011, they feel the competition of Coca Cola (44.2% market share). PepsiCo is underperforming in comparison to its main competitor Coca Cola in the urban markets, like Toronto and Vancouver. PepsiCo started a marketing campaign in 2012 by reintroducing the Ultimate Taste Challenge (UTC), in which they focus especially on the Millennials between 16 and 25 years of age. Those Millennials get the change to do a blind test in comparing...
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...company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91. Economic In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo. http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/?page=full Technological The last decade many technological advancements and new innovations have been implemented in people’s life. This is also greatly affecting businesses. Internet, mobile phones and interactive TV are just examples of the many changes in technology that have occurred in the last years. One of the biggest opportunities especially for promoting purposes is the coming of social media. What is...
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...Place 14 Price 14 Budget & Control 15 External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91. Economic In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo. http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/?page=full Technological The last decade many technological advancements and new innovations have been implemented in people’s life. This is also greatly affecting businesses. Internet...
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...Sustainable Tourism in Canada Content 1. Canadian Tourism Industry……………………………………………………..1 1.1 Canadian tourism industry introduction…………………………………...1 1.2 Canadian tourism industry structure……………………………………….1 2. Sustainable Tourism Strategy…………………………………………………...2 2.1 What is sustainable tourism policy? ..............................................................2 2.2 Reasons of the establishment of sustainable tourism policy……………….2 3. Stakeholders……………………………………………………………………...3 3.1 Federal, provincial and territorial tourism organizations………………...3 3.1.1 Non-market behaviors deployed by tourism organizations…………4 3.1.2 Market behaviors deployed by tourism organizations………………6 3.2 National Parks and Provincial Parks……………………………………….7 3.2.1 Non-market behaviors deployed by National and Provincial Parks..7 3.2.2 Market behaviors deployed by National and Provincial Parks……..8 3.3 Transportation sector (Air, Rail way, Automobile, Cruise, etc.)…………..9 3.3.1 Non-market behaviors deployed by the transportation sector…….10 3.3.2 Market behaviors deployed by the transportation sector………….11 3.4 Accommodation, food and beverage sectors………………………………12 3.4.1 Non-market behaviors deployed by accommodation, food and beverage sectors……………………………………………………..12 3.4.2 Market behaviors deployed by accommodation, food and beverage sectors………………………………………………………………...14 3.5 Travel agencies……………………………………………………………...
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...movement in Quebec is still powerful and remains a threat to Canadian unity. The separatist movement in Quebec is still strong but with time, circumstances have changed. It is not the same Quebec we saw 50 years ago. We do see instances when Stephen Harper is shouted at during his speeches in Quebec City and couple of mini demonstrations for separating Quebec here and there but there needs to be a lot more resentment within the French Canadian community to go to polls once again and ask for their “sovernigty.” To talk about the present we need to start with the past when the separatist movement was strong, violence followed by referendums taking place. The actual time of crisis. The Quiet Revolution had started in Quebec in the 1960`s which showed agitation amongst the people of Quebec feeling that the Anglos were taking advantage of the Francophones and that the French Canadians were the downtrodden, marginalized and kept away from the opportunities that Canada could have provided for them. We saw instances such as when the President of the Canadian National Railways in the 1960`s said that there were not enough French-Canadians qualified to be employed in the senior management of the organization (BEHIELS). This enraged the Francophones in Quebec. They felt that the anglos were on purpose marginalizing them. By the mid-1960s a wide variety of proposals for restructuring, renewing and even dismantling the Canadian federal system were forthcoming (BEHIELS). There were...
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...plan. These points should be addressed in your presentation (20 minutes). Marketing Background SWOT analysis: External Influences • Economic Trends • Social and Demographic Trends • Technology Trends • Regulatory Trends Market Analysis • Market Size and Growth • Market Segments (Product Classifications) • Seasonal Analysis Competitor Analysis • Market Share Trends • Marketing / Marketing Communications Strategy Assessment Product (Brand) Analysis • Sales Volume Trends • Market Share Trends • Image and Reputation (questionnaire/ quantitative research) Marketing Communications Plan Target Market Profile • Demographic • Psychographic • Geographic etc Target Market Analysis • Consumer Behaviour (Loyalty) • Consumption patterns Positioning Strategy • Positioning Strategy Statement • Positioning Grid Budget • Budget Available for Plan Advertising Objectives (whatever is relevant to plan) • Awareness • Preference • Trial • Image Creative Plan • Creative Objectives • Key Benefit Statement • Support Claims Statement • Creative Strategy • Creative Execution Media Plan • Media Objectives • Media Strategy • Media Execution Should any of the marketing communications mix components listed below be included in the plan, appropriate objectives...
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...difference between place and space? By definition, a place is both an objective location that is unique and interdependent with other places as well as a subjective concept tied with personal emotion and meaning, created through human experience. On the other hand, spaces are more abstract and are not associated with any social value or connections. 2. What is the defining component of globalization? Explain. The defining component of globalization centers on the increasing interconnectedness and interdependence between places around the world through social, cultural, economic, political, and technological change. Such changes inevitably alter the human experience of place and space and leads to shifts of thinking from one population to the next. Over time, cultures begin to overlap and influence each other and this influence plays immense roles in the development of independent nations’ political and economic systems as well as the well being of their people. Lecture 2 3. Define “chorology” and the importance of a “chorological view” to Geography. Chorology is defined as “the study of regions and spaces”. The modern discipline can be traced back to 18th century philosophers: Immanuel Kant believed all knowledge could be divided into either geography (classifying things according to space) or history (classifying things according to time). Geography was seen at first only in terms of exploration as an instrument of colonialism and imperialism. The goal of a “chorological view”...
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...Canadian Healthy Policy vs. United States Health Policy AHS 330 Health Care Systems: 7Q April 2, 2014 Healthcare in the United States is extremely different from the rest of the world. Over the years government and political analysts have compared and contrasted the health care systems of the United States to that of Canada’s. Despite being located on the same continent both countries have different ways of delivering health care to its citizens. Canada has a single-payer system that is publicly funded, while the United States has a multi-payer system that relies heavily on privately owned healthcare. This could be due to the differences in how many patients are cared for compared to those in America or it could be just a matter of who developed the better healthcare. However, due to the close proximity of the countries it is possible that the United States can adopt the Canadian healthcare system. According to Health Canada, Canada's publicly funded health care system is best described as an interlocking set of ten provincial and three territorial health insurance plans. Known to Canadians as "Medicare", the system provides access to universal, coverage for hospital and physician services. With this being said it is safe to assume that health care services are provided on the basis of need, rather than the ability to pay. “The Canadian Health Act contains a single national plan that is composed of thirteen provincial and territorial health insurance plans that all share...
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...year’s global science and technology exhibition at the Canadian Museum of History. The Canadian Museum of History, formerly known as the Canadian Museum of Civilization, has many exhibitions that showcase important items that have changed the thought and progression of mankind. Their mandate includes the Canadian Museum of History Act, which states that the museum is to “enhance Canadian’s knowledge, understanding, and appreciation...
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...Sustainable tourism is a way for Canadian government to meet efficiently its economic and social needs of people. Introduction. "Sustainability - meeting the needs of the present generation without compromising the ability of future generations to meet their own needs" BRUNTLAND REPORT (1987) Tourism is a major component of economic growth all over the world. Especially in coastal areas where it is also a for sustainable development. Tourism is expected to exert an increasing influence on coastal landscape, ecosystem and cultural heritage management. Coastal tourism, as well as tourism in general, is to a large extent dependant on an environment that is attractive to visitors. Consequently, protection of natural and cultural heritage is a precondition for sustainable coastal tourism. Protecting areas and sites constitutes an efficient and necessary way of safeguarding natural and cultural heritage. Therefore, such areas contribute strongly to sustainable coastal tourism, even though a sound balance between protection and development has to be strived for in each individual case. This is why the nations of the world have committed themselves to the sustainable development of their natural and cultural heritage by signing international agreements. Some of them specifically address coastal zones but the majority is more general and wide ranging. Natural heritage includes biodiversity, natural scenery, value for outdoor recreation, etc. and is best managed in line with the requirements...
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...Communications The Importance of Canadian Regulation - Essay Question 1: The regulation of Canadian content on radio and television has long been a source of controversy. Some argue that the regulations serve no real purpose and have become meaningless in many respects. Others point to successful Canadian musicians and/or television shows, arguing that Canadian content regulations helped these forms of entertainment survive in a highly competitive environment. Do you believe that Canadian content regulations are necessary, and if so, what evidence can you provide to support this belief? Be specific in your answer, regardless of whether you focus on radio, television or both: if you think alternative means of support are more important, detail why this is true. Submitted By: XX Submitted To: XX Professor: XX Student Number: XX Submission Due Date: November 29, 2010 Course Code: CMST 1A03 The Importance of Canadian Regulation Question 1 – Why Is Canadian Regulation Important? In society today, one contemplates the content that is portrayed via media. The Canadian government has placed numerous conditions and restrictions that state what is authorized and what is unapproved to be shown or heard on television and radio. The only cultural medium established in Canada is broadcasting. The government has also established the Canadian Radio-television and Telecommunications Commission, or CRTC for short form. The regulation of radio and television is crucial for...
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... | | "The question whether movie violence should be regulated or not is a difficult and complicated matter." Although many people criticize violent movies, if there is a movie which does not contain sex and violence, who will go to see that movie? Most major movies, such as "Lethal Weapon", "Die Hard", and "Independence Day", were really popular in spite of the fact that the "good guy" killed more people than the "bad guy" did. In my opinion, Hollywood tends to produce few kinds of movies--action, panic, love story, and comedy. Whenever I watch a movie or a video, there is at least one murder in each movie. The biggest number of deaths are in the panic movies, in my opinion. Action movies with violence take heat from adults who blame them for real life violence because they are closer to reality than other movies. For example, in "Natural Born Killers" we can see around 50 deaths, whereas in "Independence Day" thousands of people die. In both movies, tons of people are killed, though the ways to kill are different. The big difference between them is about reality. |[pic] | |PHOTO BY THOMAS PETERS | |"Although many people criticize violent movies, if there is | |a movie which does not contain sex and violence, who will go| |to see that movie?" | Children might imitate behavior they see in the movies. I agree that movies, TV, and...
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