...AB299: Final Project Section 1 July 16, 2013 Amanda Bender Executive Summary Tim’s Coffee Shoppe is located in Sunnydale, Illinois. Sunnydale is a mid-sized city with a busy business district and a large university and Tim’s is located smack dab in the middle of all the traffic. Tim’s Coffee Shoppe is in need of some much needed improvements and needs things to run more smoothly. Some of Tim’s problems were customer satisfaction, employee loyalty and marketing. The following pages have a detailed review of what Tim needs to become more successful. One of the most important things Tim needs to accomplish is a makeover of his human resource program to address employee training, thus creating better customer service as well as expanding the types of marketing he utilizes. If he follows suggestions he would have the opportunity to obtain his long term goals such as * To double revenue by the end of the current fiscal year. * To receive at least 95 percent positive customer feedback regarding the service we provide. Regulations and Management Summary The attempt is to suggest to Tim’s Coffee Shoppe’s areas of weaknesses where subtle improvement to business strategies which can bring in the much desired and needed revenues and increase customer traffic. It is also an attempt to provide cost effective products through a change in supply and logistics for Tim’s Coffee Shoppe. The market segmentation is also to be altered to expand his customer base....
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...extract given below and answer the questions that follow: Salarino : O! ten times faster Venus' pigeons fly To seal love's bonds new-made, than they are wont To keep obliged faith unforfeited! That ever holds: who riseth from a feast With that keen appetite that he sits down? Where is the horse that doth untread again His tedious measures with the unbated fire That he did pace them first? All things that are, Are with more spirit chased than enjoy'd Gratiano: (i) (ii) (iii) Where does this scene take place? Who has out-dwelt his hour? Normally what do the lovers do as far as the appointed time is concerned? Who is Venus? How do the Venus’s pigeons behave as far as love is concerned “All things that are, Are with more spirit chased than enjoy’d”. How far is this statement brought out by giving the example of a ship in later lines? [3] [3] [3] [3] [4] (iv) (v) How does Gratiano explain in the extract the state of people in love? What will be Jessica’s role in the masquerade? What does she have to say regarding this role? What is your opinion of Jessica 1 ICSE Specimen Question Paper Question 2. Read the extract given below and answer the questions that follow: Antonio : Grieve not that I am fall'n to this for you, For herein Fortune...
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...Joe’s By: Earl Kenneth Remo Jr. Dr. Christopher McGrath Business 520 Leadership and Organization Friday, October 24, 2014 Trader Joe's once began with the founder Joe "Trader Coulombe, while vacationing in the Caribbean, he launched a very unique store brand to compete against 7-Eleven and Pronto Markets. Based in my hometown of Los Angeles, California, Joe decided to revamp his business from Pronto Markets to Trader Joes in Pasadena back in 1967. Now, Trader Joe's is one of the best produce markets in all of Los Angeles. Me and my family have been shopping there since 1997. Matter of fact, our favorite location is 3rd Street and Fairfax Avenue in Farmers Market. They have the best fresh produce that you cannot even think of. I see how employees continuously stay consistent within the company. Trader Joe's uses a friendly, flashy, aggressive, customer-oriented approach to promote a positive work environment for its employees. Employees where Hawaiian shirts, great customer service in which employees will demonstrate and sample the product to its customers on a daily basis from their workstation. The employees have a "Do what we do" mentally at every store, every day and the employees do not have to change prices of the products regardless what holiday or special day it is. The culture of the company, its product knowledge, customer and community involvement is what management cultivates its store employees. Trader Joe's promotes from within the company. From a Crew Member...
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...began experimenting with combinations of spices, juices and syrups, trying to create a refreshing new drink to serve to his customers. His success came in the form of the beverage now known around the world as Pepsi-Cola. (Pepsi Legacy, 2005) And from that day forward the rivalry between Coca-Cola and Pepsi would become legendary. These two beverage companies are competing for the top spot in a massive global market. The cola and carbonated beverage industry reaches to nearly every corner of the planet, and the vast majority of the market share belongs to the two giants Coke and Pepsi. With such a huge market and enormous revenue potential in an industry such as this, it is no wonder that the Coke versus Pepsi competition is so fierce. So how does either of these companies create an advantage over the other? We will compare and contrast the business and marketing strategies of these businesses in...
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...The Themes of Hamlet: Love in Denmark Through the interactions between young Prince Hamlet, his lover Ophelia, and his mother Queen Gertrude, Shakespeare explores the themes of romantic and familial love. The two main female characters are torn between their love for their families and love for their romantic lovers. Ophelia is torn between her love for Hamlet and loyalty to her father, and Gertrude must choose between her love for Claudius and love for Hamlet. Ultimately, Ophelia and Gertrude’s choices and interactions with the men in their lives suggest that familial love is stronger than romantic love. Hamlet’s treatment towards Ophelia reflects the fickleness of romantic love, and Ophelia’s obedience to her father demonstrates the strength of familial love. Likewise, Gertrude’s quick marriage with Claudius reflects the fickleness of romantic love, and Gertrude’s unwavering love for Hamlet demonstrates the strength of familial love....
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...to whom something happens that elicits pity from the audience. For the most part, a tragic hero is a “virtuous” person whose life changes from being prosperous to being a life full of misfortune (Aristotle, Poetics). In other words, the tragic hero is someone of great social standing who begins the story at a very high point, but suffers their downfall because of a tragic flaw. In Sophocles’ Antigone the central theme of this play is the struggle between Antigone and her uncle Creon. The issue of burying Antigone’s brother Polynices is based on the ancient Greek philosophy of death, where any unburied body condemns its soul to torment. Basically, it was the duty of the family to bury their dead. Yet, this issue extended beyond family loyalty to a decree of piety by the gods. However, in the play, Creon goes against this celestial decree because he sees Polynices as a traitor for warring against him as a member of another army. As a means to set an example about the repercussions of disloyalty, Creon issues an edict to leave him unburied. As a man who starts the drama in as the respected king of Thebes, he gradually loses his family, his objectivity, and his power to his stubbornness and hubris that ultimately results in his downfall. Hence, Creon is a tragic hero in the Sophocles’ Antigone because his unbending pride results in tragic downfall as king of Thebes. One way Creon is a tragic hero is through his desire to have unchallenged authority over Thebes. As king of Thebes...
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...all mainly because of the high standards of strategic planning by the marketing team. Ford Motor Company was founded in 1902 and the legend is popular for its exceptional achievements. The most popular of the Car coming out of Ford Motors is the Mustang, to the large scale manufacturing of using moving assembly lines show us how Ford Motors has been setting standards in the fields of innovation and quality. For CEO Mr. Allan Mullaly in a statement given to the contact magazine said that one of his for priorities in the ONE Ford plan is "accelerate development of new products our customers want and value." This does not seem to be a surprise as now in the market lies in the customer's hands where he would want the best of the line of products and for the cheapest price. And in this era where the growth in globalization is sky rocketing it is the sole aim of car manufacturers to grab customers towards their business or they might end up closing their company. The proof of Ford receiving the more awards from J. D. Power and Associates for the surveys in initial quality for five cars, which no other automobile manufacturer has achieved till now, shows us how well planned the marketing strategy of Ford Motors is. History of Ford Motor company Founder: Henry Ford 20th century Henry Ford's first attempt at a car company under his own name...
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...ENTREPRENEURSHIP PROJECT BRAND RIVALRIES Name of the school : SHARJAH INDIAN SCHOOL NAME OF THE STUDENT : DAN K. JOHN CLASS : XII-E CBSE ROLL NO. : ACADEMIC YEAR : 2012-2013 TEACHER IN CHARGE : MR. JAMES THOMAS INDEX SL. NO. | TITLE | SOURCE OF THE PROJECT | PAGE NO. | SIGN OF THE TEACHER | 1 | Acknowledgement | - | | | 2 | Brand RivalryAn INTRODUCTION | www.wikipedia.org | | | 3 | PepsiAn Introduction | www.wikipedia.org | | | 4 | Pepsi the history | www.wikipedia.orgwww.pepsiarabia.com | | | 5 | Products Of Pepsi | www.wikipedia.org | | | 6 | Coca-Cola An Introduction | www.wikipedia.org | | | 7 | Coca-Colathe history | www.cocacola.com | | | 8 | Products Of Coca-Cola | www.wikipedia.org | | | 9 | Pepsi Vs Coca-Cola A Comparison | www.versus.com | | | 10 | Pepsi Vs Coca-Cola THE COLA WAR | www.slideshare.netwww.scribd.com | | | 11 | Pepsi Vs Coca-Cola Which Cola brand is the Better Investment? | - | | | 12 | Pepsi Vs Coca-Cola PRESENCE IN INDIA | www.infobarrel.com | | | 13 | Pepsi Vs Coca-Cola Marketing | www.google.com | | | 14 | Pepsi Vs Coca-Cola Advertising Strategies | www.google.com | | | 15 | Pepsi Vs Coca-Cola Conclusion | - | | | 16 | BIBLIOGRAPHY | - | | | ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals...
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...Donovan Rasberry Shame of College Sports Term Paper Organization _ Administration Mr. Bear April 12, 2012 Should College Athletes Be Paid? “…Three-quarters of a billion dollars built on the backs of amateurs on unpaid labor” (Branch). In recent years, there has been much controversy over whether or not college athletes should be paid. The argument has primarily consisted of whether or not college athletes deserve special monetary treatment over the other students at universities. “College Football Players Deserve Pay for Play” by Rod Gilmore, “Why Student-Athletes Should Not Be Paid” by Kabir Sawhney, and “The Shame of College Sports” by Taylor Branch all voice their opinions on this argument. I believe college athletes should have their full tuition, meals, room and board paid for; but I do not think the school should necessarily be responsible for paying the athletes especially since so many are not responsible with their money. Basically, I believe that the school should not be responsible for giving these student athletes money. In many cases, these athletes walk around campus with rock star status anyway. If they were paid it would further that perception that they were something other than simply a student athlete. If they were to be paid, many of the athletes would simply waste that money on their wants, and not save it for their necessities. The debate must take into account the benefits that colleges and the NCAA reap from these athletes, and in turn what...
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...THE ACCIDENTAL INVESTMENT BANKER This page intentionally left blank THE ACCIDENTAL INVESTMENT BANKER · Inside the Decade That Transformed Wall Street · JONATHAN A. KNEE 1 2006 1 Oxford University Press, Inc., publishes works that further Oxford University’s objective of excellence in research, scholarship, and education. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam Copyright © 2006 by Jonathan A. Knee Published by Oxford University Press, Inc. 198 Madison Avenue, New York, NY 10016 www.oup.com Oxford is a registered trademark of Oxford University Press All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of Oxford University Press. Library of Congress Cataloging-in-Publication Data is available ISBN-13: 978-0-19-530792-4 ISBN-10: 0-19-530792-5 1 3 5 7 9 8 6 4 2 Printed in the United States of America on acid-free paper For Chaille Bianca and Vivienne Lael and William Grant who says he wants to be an investment banker ACKNOWLEDGEMENTS As a f i r s t - t i m e au t h o r ...
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...Children as Consumers: Advertising and Marketing Children as Consumers: Advertising and Marketing Sandra L. Calvert Summary Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements...
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...1. What are the key elements of Morgan Stanley’s 360ο performance evaluation process? The first key element, which is also the name giver for the new evaluation process, is the 360 degree feedback. The new system is based on the idea that a professional should be evaluated by colleagues from all levels of hierarchy, be it superiors, peers or subordinates. This is an innovation, compared to the previous system, according to which the evaluation of a professional was performed by a group of professionals, superior to him/her in the hierarchy. The 360 degree title refers to the periphery of a circle that encompasses the individual, which is exactly the sum of professionals, of all ranks, who can provide constructive feedback to the professional, as opposed to just their supervisors’ opinions which only makes up for a portion of their surrounding professionals, which can thus be described as “part of a circle, but not all”. The aim of 360 degree feedback is that the one-sided perspective of the supervisors is eliminated. This perspective is usually formed by the special nature of the relationship of a given professional to their supervisors. That relationship is usually similar to that of a parent to a child or an authority to the people. The relationship between a parent and a child is characterized by the child’s tendency to execute to its parent’s orders, either out of respect or out of love. It is also characterized by a child’s tendency to ask perks from its parent, and...
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...1. INTRODUCTION 1.1 Brief History History of Pepsi:- Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail...
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...Assignment 5: Marketing Strategies MKT 500 September 8, 2013 1. Write an executive summary of your marketing plan. This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores. Reek’s Bistro offers Triangle residents a trendy fun place to have great food in a social environment. The menu contains a large variety of ethnic ingredients and recipes that will bring the Mediterranean culture to the Triangle. Reek’s Bistro forecasts that the majority of purchases will be Greek gyros and salads. The ethnic recipes will be used to provide customers with a diverse menu that offers the usual and the unusual tastes of the Mediterranean. Reek’s Bistro will emphasize healthy dishes, recognizing the trend within the restaurant industry increasing demand for healthy and organic cuisine. Reek’s Bistro will target various segments of the Triangle. Hungry college students will be the first group targeted as prospective customers. Raleigh alone has over 100,000 university...
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...BACHELOR OF COMMERCE YEAR 3 - ACADEMIC CALENDER | | | Appendix A: ASSIGNMENT COVER SHEET | | | | | | | | | | Date Received: ………………………….. | | | | Date Returned: ……………....………… | | | Programme | BACHELOR OF COMMERCE DEGREE | Module Name | BUSINESS MANAGEMENT 3 | Assignment Number | ASSIGNMENT 1 | Surname | De Villiers | First Name/s | Cornèl | Student Number | BCOM 1121041 | Date Submitted | | Postal Address | P O Box 252 | | Henties Bay | | Namibia | | 9000 | E-MAIL | | myregent email addresss | (Please note that confirmation of assignment receipt as well as | | return assignment will be forwarded to this e-mail address) | E-MAIL | renier@iway.na & Cornel.deVilliers@hbaymun.com.na | (alternate e-mail address) | | Contacte Numbers | Cell: 0812575079 | | Home: 064-500694 | | Work: 064-502022 | Alternate Contact: Name | Renier Henning de Villiers | Relationship | Husband | Contact Number | 0812403219 | | | I hereby confirm that the assignment submitted herein is my own original work. | | | | | Signature of Student: | ……………………………………………………………….Date: ……………………………….. | BUSINESS MANAGEMENT 3: ASSIGNMENT 1 Table of Content: Question: Page: Question 1 3-6 Question 2 7-9 Question 3 10-12 Question 4 13-14 Bibliography 15 QUESTION 1: (40) Read the...
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