...P&G Marketing Strategy Proctor and Gamble's marketing strategy on social networks is taking a targeted approach to distributing materials. While doing so P&G provides personalized replies to inquiries, aided by having a dedicated team covering the best way to attract the crowd of young consumers, while at the same time creating new innovations. Proctor and Gamble has come a long way from soap opera to social media. P&G itself has a history of evolving and adapting to the different marketing trends that adhere to consumers needs. As Proctor and Gamble evolves in this age, it uses its marketing strategies to gain a better insight on consumer wants, and preferences. During its Signal P&G event in Cincinnati, Global Marketing & Brand Building Officer Marc Pritchard told former audiences “Today is not about digital marketing; it’s about brand building in a digital world,” which set a resounding tone for the role he wants digital to play for P&G. He went on to make it clear that “digital is no longer a trendy use of technology for technology’s sake, but it’s the way P&G will engage with people in real-time to build brands like never before” ("A real-time demonstration," 2012). Pritchard also talked about how brand building has changed since the proliferation of Internet technology and about how important it is for brands to keep up. Pritchard puts a big emphasis on the influx of mobile devices in the market and the pace at which consumers are adopting to mobile technology. He...
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...Executive summary This report is mainly to analyze the pampers relationship marketing strategy, pampers is s is a brand of baby product which is introduced and marketed by Procter & Gamble, and also pampers is the largest and fastest growing brands among P&G company. overall, pampers will established their reputation, and also retain the loyalty of its costumers by building communication channel with its costumer through internet, ITV and direct mail. The structure of this paper will begin with the introduction of P&G organization and costumer’s issue will be defined. Followed by the question about how pampers address their costumers, moreover, I will analyze and evaluate the consumer and the way they act upon it in communication. Followed by the role of direct mail in relation to the other channels in the communicating with mother and how the role of direct mail has changed with the rise of internet and ITV, and there will also be the comparison of the roles of the Internet and iTV in Pamper's communication strategy. Then is the reason Why relationship marketing effective in the market for nappies and other baby products. Lastly, the conclusion and recommendation will also be stated. Table of content NO | Contain | Page | 1 | 1.0 Background of P&G1.1 Consumers issue | 33 | 2 | 2.0 How they address their costumers | 4 | 3 | 3.0 The role of direct mail communicating with mothers.3.1 The role of direct mail is decreased by the rise of internet...
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...OD Application: “Changing P&G” Abstract Proctor and Gamble is known as one of the largest consumer product companies in the world. With over 170 years of business experience they have also become one of the world’s largest manufacturer of home cleaning products. (Brown 2011) P&G invented branding in the 19th century: since then it has acquired products and companies like wildfire, from Cover Girl, to Pepto Bismol. (Business Insider. 2014) Throughout this paper we will examine whether P&G integrated behavioral, structural, or technological change strategies throughout the re-formation of the organization. We will examine whether or not they used all three strategies to effectively change the cultures and ideology of the employees throughout the process. OD Application: Changing P&G How do you think institutions, corporations, and organizations deal with changing times? Some of the most successful institutions, corporations, and organizations have set in place change strategies. Many companies ask advice from OD consultants; the consultants go into their organization and review processes and data so that a change process can be chosen. Then after a change process is chosen by executive management, the change begins. A company by the name of Proctor and Gamble was started by two brothers, Mr. William Proctor and Mr. James Gamble. The two brothers first started out with a little candle and soap shop and then decided to combine both of their crafts. (Business Insider...
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...Global Marketing Strategies Contents TASK 1 2 1.0. INTRODUCTION 3 2.0. HOW CREDIT CRUNCH WILL AFFECT INTERNATIONAL BUSINESS? 4 3.0. RECOMMENDATIONS TO OVERCOME THIS CREDIT CRUNCH 6 4.0. CONCLUSION 7 5.0. BIBLIOGRAPHY 8 TASK 1 Discuss the likely effects to international/global business by the recent credit crunch. Suggest ways to overcome these problems. 1.0. INTRODUCTION Credit crunch is an economic downturn, when the world experiences a credit crisis. It is caused by declining value in real estate and by defaulting loans, arising from contraction in the supply of credit. A credit crunch is a [sudden] reduction in the availability of liquidity in the financial markets ( i.e. loans or credit) resulting in a sudden increase in the cost of obtaining a loan from financial institutions(Pearson, M. 2008) The United States of America banks had extended loans for purchase of homes to “risky” clients and this resulted in loan defaults in mortgages but soon spread to the rest of the market both in the United States of America and in the rest of the world. 2.0. HOW CREDIT CRUNCH WILL AFFECT INTERNATIONAL BUSINESS? The credit crunch affects international business in many ways as described below: 1.0. High Interest rates- the credit crunch has resulted in high interest rates and high cost of borrowing. This affects businesses as the cost of re-financing or diversifying a business increases. Businesses with large debt see high cost of...
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...| Details Executive Summary AcknowledgementsLiterature ReviewMethodologyIntroductionSignificance of ProjectBackground Of P&GVision Of P&GMission statementP&G in PakistanProducts in PakistanLaunch Of Ariel in Pakistan Laboratory Test Granular Detergents PEST & SWOT Analysis Political FactorsEconomical FactorsSocial FactorsTechnological FactorsStrengthsWeaknessesOpportunitiesThreatsCompetitive AnalysisSizes and PriceBCG MatrixSegmentation & Target MarketMarket SegmentationTarget MarketMarketing MixProductPricePlacementPromotionConsumer researchQualitative ResearchQuantitative ResearchPromotional StrategiesAriel-Help the Needy campaignAriel-Maa TV ProgramAdvertising StrategiesAdvertising ObjectivesCreative StrategyTV advertisementsKey Customers BenefitsSupport For Key customersMedia StrategyGraphical AnalysisQuestionnaireConclusionRecommendationsBibliographyAppendix | Page No. | Executive Summary Ariel is a product of Procter & Gamble. It is among the leading detergents in Pakistan and is a pioneer in developing marketing strategies for detergents, which are both innovative and productive. We were assigned the task of evaluating the marketing strategies for Ariel. First section contains the Introduction of P&G and its line of products and it also contains the history regarding the launch of Ariel in Pakistan. Second Section contains the PEST & SWOT analysis...
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...Marketing Assignment: How does an organization create customer value? Description Marketing is one business function that deals with customers. Creating customer value and satisfaction is at the heart of modern marketing thinking, concepts and practice. This can be attributed to the fact that customers are the lifeline of any business and serve as the source of current profits and future growth of an organization. Hence, in a hypercompetitive economy, where customers are more aware and informed of their buying decisions, an organization can stand out from its competitors’ only by fine tuning its overall value delivery process and communicating superior value to the customers. An example of one such superb marketer is Nike. The company’s strategy of building superior products around popular athletes has changed the face of sports marketing and has created a huge base of loyal customers for them. This is because Nike knows that great marketing goes beyond promotional hypes and false claims- it is delivering real value to the customers and going above and beyond their expectations. Nike’s initial success resulted from the technical superiority of its running and basket...
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...Introduction Marketing is delivering goods and services to the customers and be likely to signify managerial future more willingly than industry prospective. Analysis says that, marketing is conducts which are guarded in their implementation to reach objective and collective performance of the company. Recently P&G has introduced an extra $1bn for the purpose of advertising and making total spend was $8.6bn (£5.4bn), that is equal of around 11% of whole sales. Chief executive of P&G Mr. Bob McDonald P&G says: “They are carrying out on all three width of expansion strategy - touching and recovering extra consumers' lives, in new parts of the world and more absolutely."They have made investments in modernization, support of marketing and value of consumer. These have provided go faster unit volume that might increase the profitable market share growth in the near future. Those are very obvious sign in their strategy is operating." (http://www.mad.co.uk/) Marketing planning process strategy for the expansion The P&G has implemented a supply chain innovation and MR. Jake Barr is in charge of this. He is responsible to form out the techniques to obtain the customer commodities like giant's detergents, soaps and personal care products etc. for the people of 5 billion customers in 170 countries more efficiently including USA. This could generate $50 billion for the company that have boasts 13 brands and making more than $1 billion worth of revenue every year. In order to...
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...innovation and knowledge) and Nabil Sakkab (senior vice-president for corporate R&D) in 2006 PREMISE Procter & Gamble launched a new line of Pringles potato crisps in 2004 with pictures and words—trivia questions, animal facts, jokes—printed on each crisp. They were an immediate hit. In the old days, it might have taken us two years to bring this product to market, and we would have shouldered all of the investment and risk internally. But by applying a fundamentally new approach to innovation, we were able to accelerate Pringles Prints from concept to launch in less than a year and at a fraction of what it would have otherwise cost. Here’s how we did it. Back in 2002, as we were brainstorming about ways to make snacks more novel and fun, someone suggested that we print pop culture images on Pringles. It was a great idea, but how would we do it? One of our researchers thought we should try ink-jetting pictures onto the potato dough, and she used the printer in her office for a test run. (You can imagine her call to our computer help desk.) We quickly realized that every crisp would have to be printed as it came out of frying, when it was still at a high humidity and temperature. And somehow, we’d have to produce sharp images, in multiple colors, even as we printed thousands upon thousands of crisps each minute. Moreover, creating edible dyes that could meet these needs would require tremendous development. Traditionally, we would have spent the bulk of our investment just...
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...How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today? Business Research Methods UO5115C Hemis Number: 440759 Degree: Marketing BA (Hons) Seminar Tutor: Kajal Sharma Title How has Dove’s Marketing Campaign “Real Beauty” affected how women perceive themselves compared to celebrity women in the media today? Research Statement The aim of this research is to investigate how women feel about themselves and their body images since Dove’s marketing campaign “Real Beauty”. Women in the media are perceived a certain way and since the marketing campaign have ordinary women changed their opinions on how they see celebrities. Rationale and Research Questions 81% of women in the United States agree that “…the media and advertising set an unrealistic standard of beauty that most women can never achieve”. Body confidence has been a serious issue with women due to how women celebrities look in magazines. Perfect skin, flawless and slim is seen as a way all women are expected to look, but a majority of this is down to airbrushing and advanced computer technology. (2004) Dove created a marketing campaign to show women they can be happy no matter what size they are, and have taught women of all ages that women in the media have an easier access to tools to make them look a certain way, and they should not feel the need to conform to this. For this research, a more in depth analysis of how...
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...International Marketing Report Hien Le Thi Thu G6533 Degree Programme in International Business November 2013 Table of Contents 1 Crest toothpaste overview 2 2 Introduction to the case 2 3 Marketing & Branding strategy analysis 3 4 Lessons & Recommendations 5 4.1 Do not confuse the customer 5 4.2 Remove product duplicates 5 4.3 Remember your heritage 6 Resources and references 7 Crest toothpaste overview Born in 1995, Crest was the first fluoride toothpaste brand introduced by Procter & Gamble (P&G) in Germany and United States and sold globally. In many European countries, such as Germany, Bulgaria, Serbia, Crest is sold under the name Blend-A-Med, the name of established German toothpaste acquired by P&G in 1987. In France, Sweden, Belgium, the UK and many other countries, P&G markets similar formulation under Oral-B brand. Within two years of its ADA acceptance 1960, Crest’s sales nearly tripled, pushing Crest well ahead as the best-selling toothpaste in the United States. In 1976, the America Chemical Society recognized Crest with fluoride as one of the 100 greatest discoveries of the previous 100 years. Crest has been a leader in dental health innovations since its inception in 1955. In 2005, Crest was thrilled to celebrate its 50th year of providing healthy, beautiful smiles to families across the country. Introduction to the case Clearly, Crest had an extremely great start as the first fluoride toothpaste in the world. Crest’s parent company...
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...protected from harm. Argue that current practices in marketing to children are OK and do not need further regulation. Introduction Since the new millennium era, marketing has an important role in society as the concept changed from being an efficient producer to social marketing concept. By implementing this concept which prioritises consumers’ satisfaction, both producer and consumer have benefits (Solomon et al. 2006, p. 14). As this is going on, beside the profits, producer also gets the chance to build a long term relationship with the consumer, which is one of the Integrated Marketing Communication (IMC) characteristics (Solomon et al. 2006, p. 389). This leads to the topic of this report which is stated that marketing to children are allowed and do not need a further regulation. This topic is interested to be learnt as children have important role in society’s future and marketing has a big part in their growth. Therefore, this report will explain first the regulation of marketing to children, then point out the important role of marketing for children, and lastly present the parents’ role in this practice. Marketing to Children Regulation in Australia As it is explained above about social marketing concept, it is also believed that a long term relationship can create the long term profitability by establishing good marketing that focus on consumers’ satisfaction and good ethics in the practice (Brubaker 2007, p. 58). These ‘good ethics’ lead government in every country...
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...2014 DIRECT MARKETING PLAN FOR UNI TRANSPORT 2|Page 3 EXECUTIVE SUMMARY We developed a direct marketing plan for the transportation service known as the UNI Transport. We have come up with a marketing plan from where we have developed a direct marketing plan. We have firstly come up with a SWOT analysis through which we have identified the strengths, weakness, opportunities and threats. From there we have identified our target market and then we have gone further in to build a customer database from which we have identified our types of customers. From there we have moved on to the existing communications used and then we went for the marketing objectives and strategy. From the marketing objectives, we have recommended the communications that should be used by the service. After that, we have moved on to describe what the service offers and then we have talked about the types of payment terms. Since price and growth are interrelated, we have later moved on to the Ansoff matrix. Lastly we have calculated the expected return on investment and the upcoming plans for the coming years. 3|Page 4 OVERVIEW OF THE SERVICE The service we have chosen to work on is a university transportation service, run by a student of North South University. The name of this service is ‘UNI Transport.’ This is an existing service that is operating in a small scale. For students who study in universities located in faraway areas such as Bashundhara, it is an everyday hassle to travel...
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...which has operations in U.S. cities and 24 foreign countries. In fact, they ranked 14th in the Fortune 500 and 42nd among industrial companies worldwide. In 1987, they had US$17 billion in revenues and US$786 million net earnings. Commitment to develop and market products that can satisfy consumer needs is said to be the critical factor to their success. Subsidiary operations of Australia, New Zealand, India, Pakistan, Philippines, Indonesia, Taiwan, Japan, Thailand, Singapore and Malaysia are all managed by P&G’s Asia-Pacific Regional Headquarters in Hongkong. P&G-Asia’s major brands include Pampers, Always, Head and Shoulders, Rejoice, Oil of Ulan, Clearasil, Camay, Zest and Vicks. One of the P&G subsidiaries in Asia is in Singapore. P&G-Singapore which has 70 staff is headed by a managing director which is also responsible for Malaysian operations. Feminine pads/napkins are one of the products that are being produced by P&G. Always, a brand of feminine pad that was introduced in three lead markets (i.e. U.S., Saudi Arabia & Singapore) in 1983 was an initial success. When introduced in Japan, P&G was blocked from using Always because of trademark reasons. Because of this, the name Whisper was used instead and luckily it was successful. In 1988, competition in the feminine pad market is composed of three major competitors: Kimberly Clark’s Kotex (35% market share) , P&G’s Always (25%) and Kau Laurier (20%). Eight other brands competed for the remaining market share. P&G was...
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...Case study 1: Has restructuring paid off at Procter & Gamble? Procter & Gamble (P&G), formed by William Procter and James Gamble in Cincinnati in 1837, is one of the oldest global companies. Its famous brands include Tide, Pringles and Crest. For much of its history, the company has been innovative in producing new consumer products and new marketing techniques, such as the soap opera. However, despite its record of reliable profit growth, by the 1990s P&G had become weighed down by bureaucratic hierarchy. According to Richard Tomkins: ‘the company became formula-driven, risk-averse and inbred. Even the smallest decisions had to be referred to senior management. Individuality was frowned upon: employees learnt how to write memos, how to speak and how to think’ (Financial Times, 12 June 2000). Times became harder for the well-known brands, which were losing sales to copycat products and supermarket own brands. The big supermarket chains, such as Wal-Mart, grew more powerful and were able to demand lower prices from manufacturers. In a restructuring in 1990, P&G’s chief executive closed 30 plants worldwide, cutting 13,000 jobs. This move brought down prices, but damaged employee morale and adversely affected product innovation. In 1999, a new chief executive, Durk Jager, took radical measures to dismantle the company’s multilayered bureaucracy. Aiming to recreate entrepreneurial spirit, he took power away from country-based divisions and created global product managers, with greater...
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...Morgan Motor Company An analysis on Internal and external environment i|Page Table of Contents Executive Summary .................................................................................................................. iii 1.0 Current Situation.................................................................................................................. 1 1.1 Current condition ............................................................................................................. 2 1.2 Strategic Posture .............................................................................................................. 2 2.0 Corporate Governance......................................................................................................... 6 2.1 Board of Directors............................................................................................................ 7 2.2 Top Management ............................................................................................................. 9 3.0 External Environment: Opportunities and Threats ............................................................ 11 3.1 Physical Environment: Raw Material ............................................................................ 12 3.2 Societal Environment ..................................................................................................... 14 3.3 Task Environment .............................................................
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