...City, State Date Contents Cloesen, U., 2013.Japanese Custom Motorcycles. Poundoury Veloce Publishing Ltd. 11 Cloesen, U., 2014. British Custom Motorcycles: The Brit Chop - choppers, cruisers, bobbers & trikes. Poundoury: Veloce Publishing Ltd. 12 Cycle World Magazine - Jan 2009 12 Hancox, H., 2000. Tales of Triumph Motorcycles and the Meriden Factory. Poundoury Veloce Publishing Ltd 12 Rosamond, J., 2009. Save the Triumph Bonneville: The Inside Story of the Meriden Workers' Co-op. 12 Weckerle, A., 2013. Civility in the Digital Age: How Companies and People Can overcome trolls. New York, NY: Pearson Education. 13 Woolridge, H., 2004. The Triumph Trophy Bible. Poundoury Veloce Publishing Ltd. 13 Abstract This term paper is a study of Triumph Motorcycles Ltd with a focus on the major risks that face the company in the foreseeable future. The opportunities and the threats that are presented by the risks have also been analyzed critically. The strategies that will be used to take advantage of the opportunities presented and also those strategies to curb the threats identified have been formulated in this paper. The strategies considered are specific to Triumph Motorcycles Ltd. Triumph Motorcycles is the biggest United Kingdom motorcycle manufacturer. The various threats facing Triumph in the motorcycle industry are studied in this paper include but not limited to: competition, changes in technology and innovation, costs of production and marketing, changes in customer...
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...designated location to purchase the motorcycle you can trust. Our customer’s appreciate the level of experience we have, and our attention to customer service. Cruisers has made your purchases not only easy, but special. Because of the loyal relationship we have developed with all of our customers, Cruisers has chosen a different type of motorcycle. The new Touring Class models will be available in addition to our standard fuel efficient cruisers. Cruisers decided adding a new product line would help achieve long term success. With the support of our customers and our research we should be able to accomplish short term and long term goals, in the next 5 years. Previously, Cruisers has used the traditional organization in our project management. It has been successful because Cruisers has only been manufacturing and selling our standard fuel efficient cruiser. Now, with the new project of manufacturing the Touring Class motorcycles, we will need to adjust our management organization. Using traditional organization will inhabit Cruisers to take control over the production of the new motorcycles. In order to manufacture and produce this new class of motorcycles, Cruisers will need to put in place a team to head this project. As the project manager, I will assign someone I feel has shown great potential here within Cruisers. Someone who has both great responsibility, but also the energy to ride this project through. Developing a new line of motorcycles will require new attention to a...
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...traffic accidents among motorcycle drivers . The study was focused to determine if the ability of motorcyclists to be seen on the road to be a vital cause for motorcycle accidents on the road (Wells , et al , 2004 The study was conducted over a period of three years in Auckland , New Zealand where the authors selected 150 survey sites on major motorways The study was conducted on random times between six in the morning and midnight on different days of the week and different directions of travel . The participants of the survey were randomly selected on the road and were interviewed as to whether they use their headlights during the daytime , if the driver uses reflective or fluorescent clothing materials while on the road , the color of the motorcycle vehicle , the color of the clothing of the driver and the helmet color used by the driver . Based on their findings , they were able to conclude that the use of headlights during the daytime , reflective or fluorescent clothing and light color helmets greatly reduced the chances of the driver from being involved in a motorcycle accident that may result to severe injuries or death (Wells , et al , 2004 Although the article was informative as to what precautions a motorcycle driver can take in to avoid getting involved into a major road accident that could kill the driver or leave the driver permanently disabled , the study is very limited in that they only concentrated on how the visibility of the motorcycle driver is on the road...
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...important and valuable aspect to the firms SCA. The brand is heavily used and widely recognized; all told the HD brand was ranked as the 41st most valuable brand in 2003. Further the brand has been described as “self-reinforcing” thus representing that customers, both past and present often return for additional purchases (accessories, customization, and services) or to trade-up into a new bike (voices.yahoo.com). Heavily linked to the social and psychological factors of the consumer experience the HD brand produces high levels of emotion for its customers; so much so that the brand will most likely live strong well after the company has ceased to operate. By the utilization of product differentiation, low production numbers, above average costs and the non-tangible factors of sociological and lifestyle facets HD fulfills its current target markets desire for status, exclusivity, individuality, and emotional attachment and needs (voices.yahoo.com). It is these key aspects that allow differentiation; and thus how the firm competes and offers uniqueness to its customers. Google advantage Google has a number of advantages, perhaps foremost being the massive investments in its built infrastructure. Google’s mission of “organizing the world’s information” requires more than the most sophisticated software; it necessitates huge investments in massive physical plant, particularly data centers, power systems, cooling technologies, and high speed fiber optic networks. Google has built up a...
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...Good afternoon everyone, we are Group 9 and our discussion issue is “Where is my motorcycle?” Our motivation is according our experiences that there were many students couldn’t find their motorcycles in car park. And if you don’t lock your motorcycles, your motorcycles may be stolen and you almost can’t get it back. So we want to improve these problems. In order to solve the problems, we use wireless communication technology to locate the car position. On the other hand, connect RFID Tags to help us find your car in car park, send signal through the active tags can quickly know the location of their own motorcycle and speed up the efficiency. For example, there is a car park in Providence University. Students always spent a long time to find the car every day, We can solve this problem. Wireless network is transfer data media with non-entity network. It’s combines with telecommunications network to interconnect between the nodes without cables. The advantages of the wireless network is the high mobility , low construction costs , saving time, and difficult-to-wire. Wireless network are usually used in some areas of wide range , temporary or the region need dynamic Internet. Today we discussed the scope of it’s application in RFID I think everyone should know about what is RFID and how operation of RFID. I will give you some knowledge about RFID. A RFID system uses tags, or labels attached to the objects to be identified. Two-way radio transmitter-receivers...
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...high-level technology and distinctive design. KTM paved the way for innovative technology in terms of engines, suspensions and assembly practices. The unique design element came through their distinctive orange colour and characteristic styling; combining Italian style with German efficiency. Consequently, they acquired a reputation for reliable and high quality motocross bikes. Secondly, Kunz mentioned that one of the keys to winning in the industry is a strong dealer network because it enables prediction of demand trends and consequently leads to new product development and production planning. The Dealer Net of KTM distributed 80% of its motorcycles through its own sales subsidiaries (who contract with dealers) and 20 % through general importers. Overall KTM had a presence in 72 countries around the world. It can be said that the venture has solid relationships which gives advantages in terms of financing, promotions, marketing and racing events. The Dealer Net also led the company to participate in races and receiving first hand rider preferences. KTM sponsored racers in every major off-road racing circuit in Europe as well as in over 50 world championship titles. For instance, during Paris-Dakar race almost 80% of the approximately 200 participants rode KTM motorcycles. This provides high-touch access to customers. Customer data allowed them to foresee inventory needs, buying behaviour, new product design and pinpointing potential trends. In addition, KTM used the racing...
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...most profitable motorcycle manufacturers in the world; a mechanical concern into a global brand; a fast motorcycle into a symbol of Italian design and tradition, extreme performance, and technical excellence. Under Minoli, Ducati had enjoyed explosive growth and profitability. Revenues had quadrupled since 1996; EBITDA had grown from 33.4 million Euros in 1997 to around 60.0 million Euros in 2000; the market share had gone from 5.1% in the sport bikes segment in 1997 to 6.7% in 2000 (see Exhibit 1). Despite this success, Minoli was concerned with the future of the company. He knew that Ducati could not grow indefinitely, and was struggling with what strategy might overtake these bounds. Minoli and the rest of Ducati’s top management team were considering different alternatives. One alternative was to attack Harley Davidson’s niche with a Ducati interpretation of a cruiser. Was this broadening of Ducati’s traditional niche the right move to sustain the profitable growth of the company? The Market for Motorcycles in 2001 The roots of the motorcycle industry date back to 1868, when Louis Perraux installed a steam engine on a rudimentary bicycle. In 1894, the Hildebrand brothers and Alois Wolfmüller produced the first motorcycle with an internal-combustion, two-cylinder gasoline engine. The motorcycle quickly became a cultural icon. As T. Krens, the curator of “The Art of the Motorcycle” exhibition at the Guggenheim Museum in New York, observed: The motorcycle is a perfect metaphor...
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...Strategic plan for TAG Motorsports Todd Guthrie BUS/475 June 25, 2012 Becky Shokraii Strategic plan for TAG Motorsports The economy may not be conducive to opening a new business however; the need for a local motorcycle manufacturer and repair business outweighs the economic outlook. TAG Motorsports will open with a vision, mission, and values that determine the strategic direction of the organization. A SWOTT analysis, balanced scorecard initiatives, communication plan, and monitor and control measures, as well as recommended actions for improved corporate citizenship are included. Mission of TAG Motorsports TAG Motorsports is a locally owned motorcycle manufacturer and repair business. It will manufacture custom motorcycles and trikes, as well as service all other manufacturers’ products. The mission statement for the business is “TAG Motorsports builds custom motorcycles and trikes, services and repairs all other manufacturers’ products, and treats their customers in an honest, transparent, and trusting environment”. This mission statement describes the firm’s product, market, and technological areas of emphasis, and it does so in a way that reflects the values and priorities of the firm’s strategic decision makers (Pearce II & Robinson, 2009). The vision of the company parallels the mission statement. Vision of TAG Motorsports The vision statement of TAG Motorsports clearly supports the organizations plans and goals. The vision statement for TAG Motorsports...
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...Introduction Manufactured in Redditch, UK, the Bullet was the culmination of designs that date back to 1933. The classic 350 cc model made its debut at the Earl’s Court motor show in 1948 and was an immediate success. Its big brother, the 500 cc came along later, in 1953. In 1955, a satellite factory was established in Madras, India, to meet demands from the Indian Army. When the UK factory closed in 1970, the Madras plant continued production. In 1994, Enfield India was acquired by the large engineering group, Eicher, which has since made a number of improvements to the bike. However, despite these, its distinctive appearance remains unchanged and provides an opportunity to enjoy the privilege of riding a “classic” reproduction bike. History of Royal Enfield In 1893, the Enfield Manufacturing Company Ltd was registered to manufacture bicycles. By 1899, Enfield were producing quadricycles [disambiguation needed] with De Dion engines and experimenting with a heavy bicycle frame fitted with a Minerva engine clamped to the front downtube. In 1912, the Royal Enfield Model 180 sidecar combination was introduced with a 770 cc V-twin JAP engine which was raced successfully in the Isle of Man TT and at Brooklands. First World War (1911–1920) Inter-war years (1921–1939) Second World War (1939–1945) 1913 Enfield 425cc 1923 Royal Enfield 225cc 1941 Royal Enfield 250cc In 1911, prior to the outbreak of the First World War in 1914...
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...Kenyan startup Sendy has launched to provide a platform for on-demand deliveries, connecting customers with reliable couriers who have been reviewed by other users. Allowing customers to contract a reliable rider and pay via mobile money or Visa, Sendy seeks to overcome the lack of trust between customers and couriers and gains revenues through a 15 per cent fee on each transaction. The startup is one of 37 Kenyan semi-finalists for mobile startups event PIVOT East, which will be held in Nairobi on June 24 and 25, and is waiting to discover whether it has earned the chance to pitch at the event. Alloys Meshak, founder and chief executive officer (CEO) of Sendy, told HumanIPO the average customer in Kenya was unwilling to have a valuable item delivered by a stranger unless they had been endorsed beforehand, something his startup is trying to facilitate by crowdsourcing recommended riders. “Last year my mum back in the village lost two bags of cement by randomly giving them to a rider to do the delivery, and that was after a 30 minutes wait by the roadside for available riders,” he said. “Back in the city I am always frustrated that we have so many riders in town and you cannot send them to pick or deliver something because you cannot tell their availability or you simply don’t know them.” He said Sendy provided a way to collect information on riders and connect them to customers, creating a new market. Both riders and customers are required to sign up on the site, on which...
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...STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY, JALANDHAR 2008-2011 ABSTRACT The research project was undertaken to study the consumer preferences towards 150 cc motorcycles in Ludhiana city. Consumer is said to be the pivot around which the entire business activities revolve and thus it is necessary to know that how individuals make decisions. Primary data were collected from a sample of 120 respondents which was taken from the service centers of the motorcycle outlets. The factors leading to need arousal for 150 cc motorcycles were identified as availability of better pick up and elegant appearance. The main source of information about the motorcycle has been the media both print and electronic. The decision to purchase a particular brand of motorcycle was mostly made by the customer himself. The important factors considered while purchasing a motorcycle were pick up, styling and fuel efficiency. Bajaj Pulsar provides highest satisfaction in case of pick up, comfort, after sales service and maintenance cost whereas TVS Apache provides...
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...registered on UMSD7T-15-3 - Strategic management (business, international and management); UMSD7U-15-3 - Strategic management (accounting, economics and finance); and UMSDDJ-15-3 - Strategic management (marketing, events and tourism). Any account of Honda's successes must grasp at the outset the unusual character of its founder, Sochiro Honda, and his partner, Takeo Fujisawa. Honda was an inventive genius with a large ego and mercurial temperament, given to bouts of "philandering" (to use his expression).[ 8] Postwar Japan was in desperate need of transportation. Motorcycle manufacturers proliferated, producing clip-on engines that converted bicycles into make-shift "mopeds." Honda was among these, but it was not until he teamed up with Fujisawa in 1949 that the elements of a successful enterprise began to take shape. Fujisawa provided money as well as financial and marketing strengths. In 1950, their first D-type motorcycle was introduced. They were, at that juncture, participating in a fragmented industry along with 247 other manufacturers. Other than its sturdy frame, this introductory product was unnoteworthy and did not enjoy great commercial success.[ 9] Honda embodied a rare combination of inventive ability and ultimate self-confidence. His motivation was not primarily commercial. Rather, the company served as a vehicle to give expression to his inventive...
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...a joint venture between Hero Cycles of India and Honda of Japan, came into existence in 1984 as a motorcycle and scooter manufacturer in India. In 2001, Hero Honda became the largest two wheeler manufacturing company in India with over a million units produced as well as the 'World's number one' company in terms of the unit volume sales for the calendar year. The technology for manufacturing the bikes was provided by Honda whereas Hero was strong in its distribution and service network spread across the country. | | In August 1999, Honda Motor Company announced the setting up of Honda Motorcycle and Scooter India (HMSI) for making scooters and later motorcycles as well. After this, the stock of Hero Honda fell by 30%. Subsequently, HMSI started producing motorcycles, competing directly with Hero Honda. Hero felt that its ambition to go international was being hampered by the joint venture. Both the companies decided to end the joint venture and signed their parting agreement on December 16, 2010. With the split, the erstwhile partners became competitors. Both the companies have several opportunities ahead of them and are likely to face challenges to gain and consolidate their position in the Indian two wheeler market. Issues: » Understand the benefits (utilizing strong points of both) and problems (different ambitions) of companies being in a Joint Venture. » Understand how the companies can together make the Joint Venture a success. » Discuss whether the decision of...
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...taking the simulation an individual can learn how to use the perceptual maps of marketing to their advantage in different markets. The maps are identified by way of “widely used tools in marketing that provide a visual representation of customer perceptions towards objects (products, brands or companies), and how these are positioned in the marketplace” (The Marketing Analysts, 2011) The paper discussion will explain the suggested results for the simulation in addition to individual outcome. The positioning and differentiation will also be explained and how they relate to the perceptual map simulation. While taking the simulation one could see that the product life cycle was effected during scenarios. Simulation The motorcycle company produced over 200,000 motorcycles a year and the most popular one is the Cruiser Thorr. Major problem came when the customer base started to change and the sales started to decline. The reason for the decline in sales is the demographic the motorcycle company decided to target. They decided to target the older generation and priced the Thorr too high for the younger generation. Being that the motorcycle company decided to market to the more mature demographic the company did not focus their marketing on the younger generation thus they were not even aware of the motorcycles. That decision had a great effect on the sale of the motorcycles. Only targeting the older generation meant that the motorcycles were designed for that generation and did...
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...profitable motorcycle manufacturers in the world; a mechanical concern into a global brand; a fast motorcycle into a symbol of Italian design and tradition, extreme performance, and technical excellence. Under Minoli, Ducati had enjoyed explosive growth and profitability. Revenues had quadrupled since 1996; EBITDA had grown from 33.4 million Euros in 1997 to around 60.0 million Euros in 2000; the market share had gone from 5.1% in the sport bikes segment in 1997 to 6.7% in 2000 (see Exhibit 1). Despite this success, Minoli was concerned with the future of the company. He knew that Ducati could not grow indefinitely, and was struggling with what strategy might overtake these bounds. Minoli and the rest of Ducati’s top management team were considering different alternatives. One alternative was to attack Harley Davidson’s niche with a Ducati interpretation of a cruiser. Was this broadening of Ducati’s traditional niche the right move to sustain the profitable growth of the company? The Market for Motorcycles in 2001 The roots of the motorcycle industry date back to 1868, when Louis Perraux installed a steam engine on a rudimentary bicycle. In 1894, the Hildebrand brothers and Alois Wolfmüller produced the first motorcycle with an internal-combustion, two-cylinder gasoline engine. The motorcycle quickly became a cultural icon. As T. Krens, the curator of “The Art of the Motorcycle” exhibition at the Guggenheim Museum in New York, observed: The motorcycle is a perfect...
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