...Product, Pricing, and Channels Paper Learning Team A - MKT/421 Professor Luis Product, Pricing, and Channels Paper The following paper discusses how the Grayl, a water filtration equipment manufacturer offers its personal water filtration device to a number of target markets such as those who are health conscientious, environmentally focused, outdoor enthusiast and travelers. The discussion covers a number of topics such as the product features and benefits, the phases of the product lifecycle, the packaging of the product, the pricing strategy, and the channels of distribution. Product Features and Benefits The Grayl is a water filtration cup that functions much like a French Press. Filtered, good tasting water is as convenient as ever with the Grayl. Simply fill the outer cup with water, press the inner cup in the outer cup, and in as little as 15 seconds the Grayl filters the water by isolating it in the inner cup. During the filtration, the Grayl removes, chemicals, metals, and most of the bacteria commonly found in unfiltered water. The Grayl thoroughly filters water using technology that features a triple-charged ion mesh that pulls germs and viruses out of the water with magnet-like force. It also features an anti-microbial agent that ensures freshness every time. Though convenient at home, school, or office, the Grayl will also eliminate worries about finding clean water when on-the-go for a number of reasons such as day-to-day mobility; outdoor and...
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...Physics PHYSICS FORMULAE AND PRINCIPLES Fundamental quantities and SI units The standard units were set up by the international system of units, SI The fundamental quantities, there symbols and there SI units a listed below Quantity symbol SI unit & unit symbol Length l metre (m) Mass m kilogram (k g) Time t second (s) Temperature T Kelvin (k) Current I Ampere (A) Amt. substance mol mole 6.02 x 10 23 (molecules) Luminous intensity - candela (c d) MULTIPLES AND SUBMULTIPLES Multiples are larger than the base units and submultiples are smaller than the base units Multiples Symbol Prefix Meaning Example Deca d 10 1 0 Decameter Hecto h 102 100 Hectometer ...
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...Name: Pasion, Catherine Shaina O. Section: 1BSCE-1 ; CHM 111 (MW 7:00-8:30 am) Research Activity No.3 ------------------------------------------------- MATTER and ENERGY MATTER and ENERGY 1. Matter and Energy 2.1 Physical and Chemical Changes 1.8 Temperature 2.2 Classification of Matter 1.9 What is Thermometer? 2.3 Mixtures & Pure Substances 1.10 Heat and Thermodynamics 2.4 Matter and its Phases 1.11 Energy Mass Relationship 2.5 Properties of Matter 1.12 Personal Reaction 2.6 ENERGY 2.7 Heat Energy 2. Matter and Energy 3.8 Physical and Chemical Changes 1.8 Temperature 3.9 Classification of Matter 1.9 What is Thermometer? 3.10 Mixtures & Pure Substances 1.10 Heat and Thermodynamics 3.11 Matter and its Phases 1.11 Energy Mass Relationship 3.12 Properties of Matter 1.12 Personal Reaction 3.13 ENERGY 3.14 Heat Energy Matter and Energy Matter and Energy 1. Matter & Energy Anything that we can see, touch or sense is made up of matter. The computer screen, the keyboard in front of you, the air that you breathe, the water that you drink are all examples...
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...1) When is the average velocity of an object equal to the instantaneous velocity? A) always B) never C) only when the velocity is constant D) only when the velocity is increasing at a constant rate 2) A new car manufacturer advertises that their car can go "from zero to sixty in 8 s". This is a description of A) average speed. B) instantaneous speed. C) average acceleration. D) instantaneous acceleration. 3) Suppose that a car traveling to the East (+x direction) begins to slow down as it approaches a traffic light. Make a statement concerning its acceleration. A) The car is decelerating, and its acceleration is positive. B) The car is decelerating, and its acceleration is negative. C) The acceleration is zero. D) A statement cannot be made using the information given. 4) Suppose that a car traveling to the West (-x direction) begins to slow down as it approaches a traffic light. Make a statement concerning its acceleration. A) The car is decelerating, and its acceleration is positive. B) The car is decelerating, and its acceleration is negative. C) The acceleration is zero. D) A statement cannot be made using the information given. 5) Suppose that an object is moving with a constant velocity. Make a statement concerning its acceleration. A) The acceleration must be constantly increasing. B) The acceleration must be constantly decreasing. C) The acceleration must be a constant non-zero value. D) The acceleration must be equal to zero. ...
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...Topic 5 Objectives 1) Ancient people were aware of numerous different kinds of matter. The two major forms of matter that they dealt with were “metals” and “earths.” a. Metals: Gold, Silver, Copper, Iron, Mercury, Lead and Tin i. Used for weapons, etc b. Earths: Clay, mud, Sand, Silt, Loam, Ash i. Used for pottery, melted sand to make glass, used stone to make appliances ii. Woods used as well as fibers (clothing) 2) Development of Elements: a. Matter is one basic substance i. Thales – water basic element, found as gas, solid and liquid ii. Animaxander – all matter is from one “boundless thing”, determined by the qualities hot/cold, dry/wet iii. Anaximenes – Air is the one basic substance iv. Empedocles – Earth, water, fire, air b. Wood reveals composition of matter when it burns – matter is a combination of two or more elements – fire issues from it, water hisses from it, air (smoke) is produced from it, earth (ashes) remain behind c. Four elements, four qualities – air, fire, water, earth – cold/hot, dry/wet d. Elements can change state to another element – they are interchangeable ( i.e., water becomes air when it evaporates 3) Alchemists vs Chemists a. Similarities: concerned with composition, form and properties of materials; studies combine theoretical outlook with experimental curiosity; looking...
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...Institute of Medicine (IOM) report: "The Future of Nursing: Leading Change, Advancing Health,": Transforming Practice, Transforming Education, and Transforming Leadership. Debra New Grand Cannon University September 6, 2015 The Future of Nursing: Leading Change, Advancing Health to understand how the 2010 Institute of Medicine (IOM) report impacts nursing we must first understand what it is. The IOM report is the result of a two-year project that was launched by the Robert Wood Johnson Foundation (RWJF) along with the Institute of Medicine. The report presents recommendations for an action plan for the future of nursing (Institute of Medicine, 2010 p.119). The report titled the “Future of Nursing” contained research that supported a formation for the envision on the way nursing will become. The central idea was to make sure the public would receive quality, affordable care where they would feel protected. The report was designed for nurses, policy makers, government officials, insurance companies and the public, all of which have a vested interested to ensure quality, safe, cost effective health care (Holzemer, 2010 p.119). The recommended changes in these areas of nursing serve as a fundamental part of attaining the goals set forth by the Affordable Care Act(2010)...
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...system 11 games were enjoyable for the most part - I played tons of PinBot and Cyclone, and we loved it when ES, Taxi and especially Whirlwind (with the great Millions Plus) came out. Nothing deep, but solid, fun games with nice use of sound, ramps, displays, flippers and rules. And a huge step forward from games in the 70s/early 80s like Wizard, CF, Flash, EBD, Fathom, Xenon, BH, etc. Then WPC games came out and B/W was on fire. Wizard modes, stacking, DMD animations, diamond plate to keep the playfield beautiful, the divine, responsive, fliptronics flippers, way improved audio (especially with DCS). Dummy heads that interacted with you, balls magically swept across the playfield on their own by ingenious use of underplayfield magnets, guns that fired balls, crazy flow and screaming loops, games played lightning fast, games had humor and character.... It seemed like they could do anything with a pin. I would drive long distances to play these masterpieces on location. HUGE steps forward from HS, PB, ES, Whirlwind, BR, etc. Then B/W exited the scene and left us with rebranded Data East games. It seemed...
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...Final Marketing Plan MKT/421 Marketing Plan The following paper discusses marketing plan for the Grayl, a water filtration equipment manufacturer that offers a personal water filtration device effective at eliminating particulates, chemicals, and water-borne pathogens by 99.9%, while decreasing the individual carbon footprint of plastic water bottles. The marketing plan will include the following; an overview of the organization and the Grayl water filtration bottle; a SWOT and competitive analysis; phases of the product life cycle; packaging, pricing, and channels of distribution; a segmentation and target market assessment; a description of the target market and their emotional and logical drivers; and a positioning statement. The assessment provides solid feedback on the features and benefits of the product as they relate to the individual needs of their target markets and the different behaviors they exhibit. Company Overview In 2012, a Seattle-based company was started by founder Nancie Weston based on a new idea that, with a little help from her friends, began to take shape into a viable company. Nancie had a dream of inventing new and innovating products that make a difference in people’s lives for those trying to achieve a healthier lifestyle while minimizing their carbon footprint. From this dream, Nancie focused her knowledge on creating cutting-edge technology for personal water filtration devices. To set her device apart from other water filtration products...
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...1 General Science General Science CHAPTER I. CHAPTER CHAPTER CHAPTER I CHAPTER I CHAPTER I CHAPTER II CHAPTER II CHAPTER II CHAPTER III CHAPTER III CHAPTER III CHAPTER IV CHAPTER IV CHAPTER IV CHAPTER V CHAPTER V CHAPTER V CHAPTER VI CHAPTER VI CHAPTER VI CHAPTER VII CHAPTER VII CHAPTER VII CHAPTER VIII CHAPTER VIII CHAPTER VIII CHAPTER IX CHAPTER IX 2 CHAPTER IX CHAPTER X CHAPTER X CHAPTER X CHAPTER XI CHAPTER XI CHAPTER XI CHAPTER XII CHAPTER XII CHAPTER XII CHAPTER XIII CHAPTER XIII CHAPTER XIII CHAPTER XIV CHAPTER XIV CHAPTER XIV CHAPTER XV CHAPTER XV CHAPTER XV CHAPTER XVI CHAPTER XVI CHAPTER XVI CHAPTER XVII CHAPTER XVII CHAPTER XVII CHAPTER XVIII CHAPTER XVIII CHAPTER XVIII CHAPTER XIX CHAPTER XIX CHAPTER XIX CHAPTER XX CHAPTER XX CHAPTER XX CHAPTER XXI CHAPTER XXI CHAPTER XXI CHAPTER XXII CHAPTER XXII CHAPTER XXII CHAPTER XXIII CHAPTER XXIII CHAPTER XXIII CHAPTER XXIV CHAPTER XXIV CHAPTER XXIV CHAPTER XXV CHAPTER XXV CHAPTER XXV CHAPTER XXVI CHAPTER XXVI CHAPTER XXVI General Science CHAPTER XXVII CHAPTER XXVII CHAPTER XXVII CHAPTER XXVIII CHAPTER XXVIII CHAPTER XXVIII CHAPTER XXIX CHAPTER XXIX CHAPTER XXIX CHAPTER XXX CHAPTER XXX CHAPTER XXX CHAPTER XXXI CHAPTER XXXI CHAPTER XXXI CHAPTER XXXII CHAPTER XXXII CHAPTER XXXII CHAPTER XXXIII CHAPTER XXXIII CHAPTER XXXIII CHAPTER XXXIV CHAPTER XXXIV CHAPTER XXXIV CHAPTER XXXV CHAPTER XXXV CHAPTER XXXV General...
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...trade to Europeans who were at war at the time. This as a problem seeing as almost all of Europe had been taken over by France at the time and pretty much the only major power worth trading with in Europe was England, almost all foreign trade died. The United States northeastern states all suffered a depression they had never known before. Times had never reached a lower point and will not for about one hundred forty years when the great depression hits. Jefferson had made the biggest mistake he had made in his entire presidency with just on bad decision. Nearly all of his work to pay off the national debt halted and progress came to a screeching stop. All of this being said about the only people still able to make a living were either in the south or in the Louisiana Purchase because they could grow crops for themselves as well as for other people and food is always a good that is being bought no matter how hard times get. This was directly resulting from Jefferson’s decision to buy Louisiana from the French. It may have counter acted his poor decision with the embargo just enough to keep America afloat. The French looked at the Louisiana Purchase through a whole different lens. Napoleon planned on the purchase being a French colony but after slave revolts in nearby Haiti he lost most of his interest in the Purchase. As great as the port of New Orleans was for the French they could not keep it because of their focus mainly being on the war in Europe. After previously taking...
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...Introduction It’s as far back as I can remember, when I’d see a product on television that captures my attention, I’ve always had this feeling overcome me. It was at that very moment that new things become a priority for me. I can remember always shouting that I must have that particular item in my life immediately. This is the very same projected ideal and sentiment intended to manifest within the marketing demographics of the newly popular Hoverboard. This technological prototype seems to offer a wide range of impressive but also simplistic hoverboard models. Living in today’s technologically advanced society, creators have been able to provide buyers with our most basic purchasing desire; variety. Some offer consumers the ability to mobilize themselves through the motor-powered two-wheeled model. Others that are bit higher-end offer consumers the ability to levitate off the ground onto the board using a magnetic gravitational technology. Never the less, regardless of the budget or style, the new popular fad has caught on with consumers and is certainly carving out its own place in the market. Features The Hoverboard features are limited but tend to range from Bluetooth capabilities to the synchronicity of GPS mapping and assisted personal transport at speeds between 5 to 8mph. Creators have also found ways to add cosmetic appeal to the devices that directly is reflective in pricing such as LED lighting or AM/FM radio. Some celebrities have gone as far as special ordering...
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...ELECTRONIC VERSION To order a print copy go to www.macgyverbookbook.com ELECTRONIC VERSION To order a print copy go to www.macgyverbookbook.com The Unofficial MacGyver How-to Handbook: Actual Working Tricks as Seen on TV’s MacGyver Revised 2nd Edition Bret Terrill and Greg Dierkers Illustrated by Patience Gallegos Cover Design by Timothy Thul The Unofficial MacGyver How-To Handbook Copyright © DECEMBER 2005 by Bret Terrill. ISBN 1-887641-47-5 Published by American International Press. All rights reserved. www.aipbooks.com We’d like to thank Bret’s dad whose Tivo© and love of MacGyver made this book possible. So blame him. Chapter I: Great Escapes Chapter List Keep Your Cool: Escape from a Meat Locker Take That, Indy: Escape from a Pit of Snakes The Amazing MacGyver: Escape from a Straitjacket while Trapped Underwater Escape from an Incinerator Escape a Pack of Hunting Dogs Escape from the Basement of a Collapsed Building Escape from Being Blown to Kibbles and Bits Chapter II: Car Troubles Make a Stick-Shift Car Drive Itself Repair a Busted Brake Line While in a Moving Car Fake a Flat Tire Recharge a Car Battery with a Bottle of Wine Lift Your Car with a Innertube Repair a Broken Fuel Line with a Ballpoint Pen A MacGyver Classic: Make an Arcwelder from a Car Battery and Pocket Change Chapter List Chapter III: Angus Macgyver: Superspy/ Chemistry Teacher Make a Fire Extinguisher with the Contents of Your Kitchen Cabinet stop...
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...ARTICLES Sociology o Sport Journal, 1998, 15, 1-20 f O 1998 Human Kinetics Publishers, Inc. "Disciplining the Body": HIV-Positive Male Athletes, Media Surveillance,and the Policing of Sexuality Shari Lee Dworkin and Faye Linda Wachs University of Southern California This paper analyzes how mainstream print media polices sexuality through framings of HIV-positive male athletes. We analyze the HN-positive announcements of Magic Johnson, Greg Louganis, and Tommy Morrison. Specifically, we discuss differences between the framing of gay men (Louganis) and self-identifiedheterosexual men (Johnson and Morrison). First, there is an extensive search for the ways Magic Johnson and Tommy Morrison contracted HIVIAIDS. Media coverage emphasizes that "straights can get it too" through promiscuity and a "fast lane" lifestyle. Consistent with the historically automatic conflation of HIVIAIDS with gay identity, the media pose no inquiries into the cause of Louganis' HIV transmission. We close our discussion by focusing on the meaning of extending the signifier of HIVIAIDS beyond gay bodies to include working class and black male bodies. Media surveillance of sexual identity and the body reinforces hegemonic masculinity in sport while feeding into the current sexual hierarchy in U.S. culture. Cette Ctude porte sur la f a ~ o n les mCdias Ccrits surveillent et contr6lent la sexualit6 par dont le biais de leur traitement des athlktes masculins skro-positifs.Nous analysons les annonces de skro-positivitk...
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...101 Third Edition Electrical Engineering 101 Everything You Should Have Learned in School… but Probably Didn’t Third Edition Darren Ashby AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Newnes is an imprint of Elsevier Newnes is an imprint of Elsevier 225 Wyman Street, Waltham, MA 02451, USA The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK © 2012 Elsevier Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the Publisher. Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/ permissions This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). Notices Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information...
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...of Auckland, New Zealand Eric Le Ru, Victoria University of Wellington, New Zealand James Overduin, Towson University, USA Vesselin Petkov, Concordia University, Canada Charles H.-T. Wang, The University of Aberdeen, UK Andrew Whitaker, Queen’s University Belfast, UK For further volumes: http://www.springer.com/series/8902 Péter Hraskó Basic Relativity An Introductory Essay ´ Emeritus Professor at University of Pecs, Hungary 123 Péter Hraskó University of Pécs H-7633 Pécs Szántó Kovács János u. 1/b Hungary e-mail: peter@hrasko.com ISSN 2191-5423 ISBN 978-3-642-17809-2 DOI 10.1007/978-3-642-17810-8 Springer Heidelberg Dordrecht London New York Ó Péter Hraskó 2011 e-ISSN 2191-5431 e-ISBN 978-3-642-17810-8 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt...
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