...and Digital Media Industry Paper 1 Electronic and Digital Media Industry Paper Loyre Allen Mass Communication / 255 September 15, 2014 Damiso Josey Electronic and Digital Media Industry Paper 2 In this paper I will cover the roles that technology in electronic and digital media has played in the evolvement of time. I will cover the historical and contemporary roles of the mass media in society and also describe how the chemical and electronic technology of photography, recording, and transmission has changed from the original discovery to present day. I will also cover hoe the media uses these technological innovations, analyze how the development of digital technology has affected the way the content, distribution, and the style of electronic media and finally discuss exactly how it has evolved over time and had made everyone depend on them. The history of the print media and the role that it plays with the government, and society as a whole has since aged and evolved at a consisting rate. In an age when innovation is constantly adding to how we define mass media, print media, and technology to maintain its role and presence in or world. In a very simply way, Businessmedia.com defines the media as” the industry associated with the printing and distribution of news through newspapers, magazines and books.” Newspapers, magazines and books are the oldest, most basic form of media that there...
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...social media. In a short essay this impact of social media on individuals’ lives is explained by, Maria Konnikova in “The Limits of Friendship”. Konnikova highlights how communication and relationships are changing drastically. Konnikova also states that our social circles are changing dramatically, while citing a well known British anthropologist named Robin Dunbar. Konnikova’s viewpoints are easily related to how social media can emotional impact people. In another piece of writing Bill Wasik’s, “My Crowd Experiment: The Mob Project” Wasik explains his experience with boredom and how it led to the creation of something new and powerful. Wasik describes the introduction of the flashmob to the world and the great social impact the flash mob has had. He also describes a phenomenon called the “bandwagon effect” and how it has influenced many people’s decisions in the world today. Another source that gives a portrayal of emotional impacts caused by social networks comes in the form of a movie entitled, The Circle. In The Circle, the idea of total...
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...University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions | Answers | What is meant by the term media convergence with regard to technology, and how has it affected everyday life? | The term media convergence with regards to technology is basically all the media used in everyday life. For example, music, internet, television, and the news are considered media convergence. These are some examples of media convergence that just about everyone uses in their day to day lives. These are also examples that keep changing drastically over a very short time span. This kind of media change requires us to keep changing drastically over a very short time span. It also makes learn how to stay on our toes and how to be able to adjust to the changes. I think that this kind of media convergence will stay evolving every few months and becoming more and more high tech with their changes. The internet has changed so much and most people would not know what to do with themselves if the internet went away. However, not everybody has or knows how to use the internet even with times and technology the way it is. People turn to the news every morning or night so they can be aware of what is going on in the world and their surroundings. I think something else that would be considered media convergence would have to be the smart phones. They have some people who stay on the go and do their school work and even their jobs...
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...The changing audience Media uses are closely bound up with our social life. The way that people obtain information is changing every day in every aspect of our daily life, along with the developments of new technologies. Some researches tend to show us that the audience has become more active in a range of ways since the emergence of social media. Social media generally applied to web-based services that facilitate many forms of social interactions or networking. The design principles behind these websites enable users to create and develop online relationship with others. We are communicating with potentially large and invisible audiences by using social network sites or blogs (Zappavigna, 2012, p. 2). People has drawn attention to the fact that social media is changing the way of how we use media in daily life. All these indicate that audience research is no longer in the old-school. This article will provide a theoretical framework of how media is used, and the challenges that the emergence of social media has posed on audience theory. Audiences play critical roles in any types of mediated communication. We all participate in the mass media, and most people have a sense of audience in every aspect of it. Back to the decades ago, some audience theories such as linear communication theory is about the direct relationship between the mass media and audience. It instils the ideas to the passive audience directly. Moreover, the two-step flow theory of mass communication. The...
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...allowing us to communicate and examine things in new ways. Communication technology has been shaped around writing and has enabled many writers to explore and develop new techniques with the help of, smart phones, laptops and social media. It is this multimodality that opens up new media possibilities and opportunities for great works to be presented and published online. Audiences can interact with works, stimulating creativity and allowing new experiences to be ‘breed’ in the dynamic writing ecosystem. Interactivness has been established thanks to technological advances, allowing pieces like, ‘Welcome to Pine Point’ (Shoebridge, P., & Simons, M) to accentuate the possibilities that interactive media has on writing environments....
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...childhood” (3 Tips for Disconnecting Kids From Over-Stimulation, Video Games, and Digital Media). This quote is a good example of how things have changed because of digital technology coming into society. It shows how kids are stuck to their computers and TV’s because all they want to do is play video games. This relates to the theme course questions, In what ways are various digital media technologies making Americans more or less social? In what ways does the utilization of different digital technologies help to sustain communities or bring...
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...Abstract The purpose of this research is to show leaders how Social media, Facebook, Twitter, and LinkedIn can quickly enhance a leader's understanding of how social media documents change in the culture. Social media search tools improve leadership's capability of having relevant information about anticipative changes in regards to transformational elements. Social media tools can search live change management topics and delivers results. The social media findings of change Management, Total Quality management, and organizational development benefits leaders by providing knowledge from social media searches. Technological, social, and economic environmental changes are driving rapid change in organizations. Simple word searches generated multiple sites and resources that are interlinked and become available to anyone open to learning. The results show leaders the benefit from the exposure to how social media accelerates ideas of communication within communities of multiple site perspectives. The results of this research are succinctly summarized on how provide up to date innovative ways to gain acceptance and connection for why accepting change is possible. Leaders who stay current with organizational changes are more effective decision makers. How can a leader stay informed with the changes that affect today’s organizations? Twitter, Facebook and LinkedIn are social media tools a leader can quickly search for information about Change Management...
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...Name: Diane Sneddon-Fry Student Number:00061383T Unit Module: PRN 101 Teacher: Tiffany Junee Essay: How is the changing technology environment impacting Public Relations? How is the changing technology environment impacting on Public Relations? Public Relations more than ever before is feeling a direct impact on this fast moving and ever evolving technology based world we live. Traditional forms of media are becoming obsolete, people are participating in more on-line discussions and organisations are much more accountable as more and more people have access to computers, phones and applications 24 hours, seven days a week. ‘In a world where e-mails are returned faster than phone calls and decisions may be made based on corporate websites, it is becoming increasingly important for businesses and business professionals to create and maintain and effective online presence.’ (Gale Cenage Learning, Madiha Bilal Kapadia, 30 November 2011) Recently Qantas was involved in a potential on-line disaster or was it a stroke of Public Relations genius that shifted the focus from the trade union discussions to a pair of first class pyjama’s? Qantas is Australia's largest airline and one of the oldest airlines in the world. Qantas was founded in Winton, on 16 November 1920 as Queensland and Northern Territory Aerial Services Limited by Paul McGuiness, Hudson Fysh, Fergus McMaster and Arthur Baird. Initially the airline operated air mail services subsidised by the Australian...
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...The Effect of Social Media Network on Student’s Attitude towards Social Life CHAPTER I INTRODUCTION Research Question 1. Is there any relationship between the Satisfaction of User and the Trust of those students who use Social Media Network daily in their lives? 2. What are the independent factors involved that effect the dependent variable such as Social Behavior of the student while using Social Media Network Sites on daily basis? 1.1 Background Social Media Networking is considered to be one of the most important means of communication for young generations and most importantly for the students in today’s advance technology. In today’s communication world, Facebook is considered to be the most visited website (Wilhelm, 2010). The elements which influence the youngsters or student’s decision to use social media networking is still a mystery. In order to understand the social networking, this study is an attempt to understand and explore the student’s behavior that what makes them so eager to get connected in the social networking and what effect take place in their behaviors or attitudes while using social networking (O’Reilly, 2007). The term Social Networks have a different meaning in the literature, as to some of researchers who have a different set of meaning Socially & Interactive Technologies. This can be anything such as messaging and text messaging or other networks which provides online communications that allows youngsters and students...
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...Effects of Social Media in International News Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. For almost two decades, the web has changed the world and revolutionized how information is stored, published, searched and consumed. The ripple effect has spread so wide that it impacts not just businesses and industries but crosses over into politics, medicine, media and breaches geographical locations, cultural boundaries and ultimately, affects people’s day to day lives. The great wave of web innovation since Google in 1998 has been in social media. Social media is about networking and communicating through text, video, blogs, pictures, status updates on sites such as Facebook, MySpace, LinkedIn or microblogs such as Twitter. A survey about social media usage in news operations will be conducted among selected chief editors from different parts of the world: the former future media chief of the UK’s biggest news organization, the North American bureau chief of a wire agency, the Singapore bureau of a news wire agency, a Malaysian wire and radio news organization, an Indonesian news agency and one of the biggest digital online groups in India.-WIKIPEDIA New-media technology is not only having a serious effect because of its impact on established journalism. The way...
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...seminal paper Encoding/Decoding (1980) arose primarily from Hall’s reservations regarding the theories of communication underpinning mass communications research. It worked on the assumption that the ‘media offered an unproblematic, benign reflection of society’ (Proctor, 58). Mass communications research became prevalent after the Second World War and was funded by commercial bodies with a desire to know how audiences could be influenced more effectively through advertising. According to the mass communications model, the sender (mass media) generates a message with fixed meaning, which is then communicated directly and transparently to the recipient (audience). Hall’s paper challenged all three components of the mass communications model ; arguing that – (i) the message is never transparent to the audience (ii) meaning is not simply fixed or determined by the sender; and (iii) the audience is not a passive recipient of the meaning. Hall’s encoding/decoding theory focuses on the different ways audiences generate (rather than discover) meaning. Hall’s theory re-addressed the themes of the Uses and Gratifications theory : examining audience power over the media, rather then the media’s effects on the audience (Katz: 1959). Such theoretical study later concluded that audiences use the media to fulfil their own needs and gratifications (Katz, E., Blumler, J. G., & Gurevitch, M.: 1974). Hall's model focuses on groups rather then the individual, which is more useful when looking at...
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...The Modern Media During the last fifteen years, our generation’s life is connected to internet and social media websites. Social media has gained the people and companies attention around the world because of the powerful effect on community around us and how it could turn anything to a trending story. Sharing photos, videos, and thoughts opened a new window for communication which is getting easier with phone apps. Twitter, Facebook, Instagram, and YouTube are the most effective websites and it's changing everything around us even the world’s map. Spending more time surfing internet made us addicted to stay online rather than doing outdoor activities , Which is harmful for our health and brain. Surfing the Net for many hours around the day will isolate the person from being active an active person which might be a cause to turn him out to terrorist or a physical person. Also, creating a second life in social media could damage the person’s communication skill in real life. In the beginning, it was about expressing thought and sharing what’s going on with people and making friends. After that, both people and companies started making changes in real life thru the social media. Facebook was a perfect field to be famous around the world. Many people got connected and became friends because of Facebook. People found Facebook their free space to talk about everything they think about, also, online games kept some people setting for days playing, uploading, and chatting. ...
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...‘Society has now entered a postmodern age and we need new theories to understand it.’ Assess this view. Society has experienced important changes in recent times. Some sociologists argue that these changes are so reflective that they represent an important shift, from the modern society of the past two centuries, to a new, postmodern society from the era of modernity to the era of postmodernity. Other sociologists disagree and argue that although recent changes have been very significant, these are actually part of modernity itself. In addition to this, opinions are also divided on what theory we need to understand these changes in society. Some have adopted the perspective known as postmodernism to describe society today while others have adopted existing modernist theories such as Marxism. Most sociologists agree that modern society emerged during the Industrial Revolution in the 18th century in Western Europe. Before understanding whether our current society is modern or postmodern, it is important to define a modern society. Modern societies are nation states; they are a key political unit in a bounded territory ruled by a centralized state and the people usually share the same language and culture. Another aspect of modern societies is capitalism, based in private ownership of means of production, maintaining the conditions under which it operates. Lash and Urry describe this as `organized capitalism. Wealth distribution in modern societies is uneven and Fordist principles...
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...Social Media: Keeping in Touch with Everyone but Ourselves John Doe University/College 04 May 2014 Abstract Technology developed in the past decade has been life-changing. Cell phones have become the most quickly embraced consumer technology in history. Because of this boom and the monumental popularity of social media; have we lost the ability to communicate without this medium? Smartphones and pocket-sized mobile devices have allowed us to do things that were only dreamed of a few years ago. These new technological marvels combined with the overwhelming wave that is social media are reshaping the way we communicate, and with whom. Smartphones and social media are changing the way we relate to people and lessening the depth of our face-to-face relationships. Additionally, while trying to save the moment for the future, we are losing our opportunity to experience and enjoy that moment in the present. Twitter. Facebook. Instagram. Snapchat. Repeat. Ever find yourself performing this ritual over and over again during the day? Perhaps on the way to work, waiting to be seen for an appointment, or while relaxing during a meal. Glance around a restaurant and try to find people who don’t have their heads down using their cell phones or mobile devices to text, Tweet, or update their Facebook statuses—all while supposedly sharing a meal with others at their table. Because of the proliferation of cell phones and the monumental popularity of social media, have...
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...University of Phoenix Material Print Media Industry Worksheet In Parts A and B, respond to each question using complete sentences, in a paragraph of at least 100 words. Be clear and concise, and explain your answers. Cite any outside sources consistent with APA guidelines. In Part C, respond to each of the statements with a specific example or an explanation; use complete sentences as needed. Part A: Historical and contemporary role of the print media industry Choose one of the following two topics: the feminist movement (women’s liberation) or public education. Answer the following questions about the relationship between your topic, the print media industry, and American society. Provide specific examples and cite at least three professional publications or articles. 1. How has the print media industry historically treated your selected topic (feminism or public education)? How does the print media industry treat that topic today? Historically, print media was the primary way to get the message out for the feminist movement. In the 1960’s newspapers job opportunities were based on gender and magazines that featured articles geared toward women were about household and beauty tips. “Media increasingly reinforced stereotypes of feminists as confrontational, aggressive, unfeminine, man-haters, bitter, angry, infertile, lesbian, and asexual.” (Bradley, 2005) Time magazine promoted Kate Millet as the face of womens liberation only to out her for being...
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