Jon Ronson used events and similar situations to spread and analyze the impact of public shaming on social media intentionally or unintentionally. Jon Ronson picks apart key areas of emotional attachments and the credibility that tweets and status updates power held on the people in modern day society. Using sympathetic language Jon draws attention to the fact public humiliation and targeting people is not moral and usually blown up into this big issue of the hour by users on social media. In the article, “How One Stupid Tweet Blew Up Justine Sacco’s Life” by Jon Ronson, Journalist, he uses a situation in which a woman, Justine Sacco, was targeted and publicly shamed and almost lost everything she had because of an offensive tweet she created