...the first commercial transparent roll film, as a result, Thomas Edison developed the motion camera in 1891. A few years later Kodak marketed the Folding Pocket KODAK Camera, currently considered as the ancestor of all modern roll film cameras. By the time the 20th century rolled around, Kodak accounted for 90% of film and 85% of camera sales in America. Then, the evolution began and digital photography replaced photographic film and smartphones replaced cameras. As a result of the evolution, Kodak consequently experienced a decline in sale of photographic film, because of its slowness in transitioning and adapting to the change; in spite of the fact that they invented the core technology used in current digital cameras. In January 2012, Kodak filed for Chapter 11 bankruptcy protection, resulting in the sale of many of its patents to aide in restructuring. Kodak reemerged and is currently focused exclusively on digital printing for business. For this reason, Kodak’s most valuable operations in terms of core business and growth businesses are: retail systems solutions, document scanners, and digital...
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...Frost R 2009, E-Marketing, 5th Edition, Pearson Education, Inc. Marketing implications of internet technologies • The internet has properties that create opportunities beyond those possible with the telephone, television, postal mail or other communication media. • This can be seen in terms of global reach (worldwide partnership, employee collaboration and salesperson telecommunicating), mediating technology (allowing timely communication and data sharing), the use of bits rather than atoms (Information, products and communication in digital form can be stored, sent and received nearly instantaneously) and task automation (self-service online for transactions and payment). Other properties include network externality (businesses can reach more of their market with automated communication), time moderator (consumers hold higher expectations about communication with companies), information equalizer (consumers have more access to product information and pricing), scalable capacity (huge amount of data can be stored in the server space paid for by the company), open standard (companies can access each other’s databases for a smooth supply chain) and market deconstruction (many distribution channels are performed by non-traditional firms like online travel agents). • These internet properties not only allow for more effective and efficient marketing strategy but also changed the way marketing is conducted. E-business, e-commerce & e-marketing • E-business...
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...Question 1. How have the characteristics of digital media supported eBay’s growth? “Digital media refers to audio, video, and photo content that have been encoded”. (n.d) “Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more”. (n.d) Nearly twenty years ago, the term internet was almost unknown to many people. However, today, the internet has become the one of the most powerful communication tools available, with eBay being one of the first websites to take advantage of the many possibilities the internet had to offer. It showed how the characteristics of the digital media and the internet can help expand a business. Having the internet at the center of the business, eBay has been able to offer buyers convenience and accessibility. Users with access to internet connection, whether on a computer or mobile device, can visit eBay at any time to compare prices and make purchases, without having to leave their homes or offices anywhere around the world. By being independent of a location, eBay has been able to reach into global markets and increase their consumer base. Digital media has impacted positively on the growth of eBay because through the use of digital technology business owners can: * create content of marketing messages * deliver these messages across diverse media * optimize these messages through systematic targeting and measurement of impact * build strong brands ...
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...878.9802; email: ssulhoff0627@lions.piedmont.edu Macroeconomic Assessment For the Internet Industry The face of the Internet has changed vastly since its inception approximately 30 years ago. From the humble beginnings of a network for universities in the early 1980’s came the ability for connecting multiple networks and the need for Internet Service Providers (ISP) in the late 1980’s. To say that this industry has had exponential growth is an understatement. The invention of the World Wide Web brought us into the modern Internet. No longer is it a solely a means of transporting messages. In the 1990’s it became widely known as the information superhighway. Vast amounts of information combined with the development of the search engine made the Internet a powerful resource. Meanwhile, exponential technology developments made it possible for virtually all households to own a personal computer. In the mid 1990’s electronic retail, now commonly called ecommerce, began to take hold. Companies like Amazon and EBay developed their online shopping retails with limited products and the prediction that online retail would have a growth rate of 2000% (Stone, 2013). Online purchasing continued to grow and develop in everyday consumer transactions like online banking, purchases, and video streaming. The next paradigm shift in this digital revolution came in the 2000’s with the cell phone becoming common place among all demographics. Mergers and acquisitions changed...
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...Introduction The purpose of this paper is to analyze the technology industry with a particular focus on the Smartphone industry. The companies that will be compared in this paper are Apple and Samsung. This paper will begin with a brief overview of the history of each of the companies as well as their initial business strategies and core competencies. In addition to this, it will be addressing globalization, the drivers to globalization and the affects that it had toward the business strategies of each of the two companies. Furthermore, the paper will look at the technological advances that have occurred in the industry and how that has impacted the companies, along with how it has shaped each business in order to keep up with the rapidly evolving and expanding market. Lastly, it shall explore what the companies are planning for the future and some of the trends that are occurring within the industry that may be influencing Apple and Samsung. Brief report of Companies Apple Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was later incorporated the company on January 3, 1977, in Cupertino, California. In 1985, Jobs left Apple and founded NeXT, acquired the graphics division of Lucasfilm (Pixar), and joined the Disney’s Board of Directors. It was not until 1997 that Jobs returned to Apple and...
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...for a successful online marketing campaign 6 Recommendations………………………………..…………………………………………………………………………………………………7 Conclusion…………………………………………………………………………………………………………………………………………….…8 References 9 Executive Summary Sherry Ward appointed to research the possibility of adding online sales to the Ward Sock Company. The purpose of this report is to determine if moving to an online sales department will increase our customer base and ultimately increase our sales. This report will review the advantages and disadvantages of adding online sales to the company, how online sales will influence our company and lastly how best to implement the recommendations. Ward Sock Company methodical and calculated work ethic has proved to be key to the company’s long-term success therefore thorough research and analysis is imperative to the success of the online sales project. The research shows that there are many advantages to progressing to an online sales division, by going out on the world wide web the store will be open 24/7 not only will this our existing customers additional access for easy repeat purchases it has the potential of adding new customers. The company will need to be careful with online transactions making security a top priority. Offering reviews and posting feedback will aid potential customers in purchase decisions. The impact of online sales will give Ward Sock Company, a brick-and-mortar store, an opportunity to compete in the digital economy. Since Ward Sock...
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...Kodak vs. Fujifilm Me Professor Swinney Strayer University January 19, 2014 Abstract I began writing to show how business can quickly go out of business, if the owners do not keep an eye on its public. Kodak failed to meet its customer’s needs, so the company could not keep up with demand. I have gone shopping and found myself searching for an item I have seen advertised in another store. Only to be told that the item is out of stock or the store does not carry that product. This is what happens when supply does not keep up with demand. The company goes under, under the strain of their competitor’s pro activeness. Kodak needed to make changes sooner rather than later when their management made decisions that could help or hurt Kodak. Fuji constantly made changes and made the necessary changes to meet their customer’s needs. As a business owner being able to reach and understand each customer will help in sells so profits will rise. Many people continue to shop where products are cheap and convenient. Staying in business is like knowing and meeting different people with different wants and needs and then helping them with finding an inexpensive means of finding them. That is the nature of business and a way to keep a customer satisfied. Building a relationship with customers is the most important aspect in business. If the business does not speak directly to its customer’s...
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...contrasting the e-marketing mix strategies of two competing e-businesses Nike Inc and Sass & Bide. Firstly, the report will critically analysis the roles of the Internet on the Fashion Industry. Secondly, the report will highlight ways in which the Internet has significantly changed the way the Fashion industry operates. Thirdly, the report will analysis and compare the product mix strategies of both Nike and Sass & Bide. Fourthly, the report will analysis and compare the price mix strategies of both Nike and Sass & Bide. Fifthly, the report will analysis and compare the promotion mix strategies of both Nike and Sass & Bide. Sixthly, the report will analysis and compare the place mix strategies of both Nike and Sass & Bide. Seventhly, the report will summarise the key findings from the analysis of Nike and Sass & Bide. Lastly, the report will outline whether superior marketing mix strategies are found in either Nike or Sass & Bide. * The report is successful in highlighting the varied roles the Internet has within the Fashion industry and how it has significantly changed the way the industry operates. * The report demonstrates differences between the e-marketing mix strategies of Nike and Sass & Bide that allow each business to have success, profitability and growth * The report allows for an interesting critical analysis to be revealed that comprehensively compares and contrasts the online marketing efforts of both...
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...Mekyas Moges 11/18/2013 Sports Marketing Professor Master. Nike World Cup 1. Discuss the factors that have resulted in Nike Football becoming over a $1 Billion division and a major force in the football market. The Nike football brand believed that the only way to seize any kind of opportunity for growth is to first have a product that speaks for itself. Therefore, Nike believed that footwear product innovation should have the most focus. Nike had four steps to product innovation, development, design, marketing and most importantly, testing. The company spent hundreds of millions of dollars to create the right products that the athletes could preform well on. The fact that the 2006 world cup final between France and Italy, an Adidas and Puma team respectively, had 12 of the 22 starts still wearing a Nike shoe is a testament to the quality of the Nike products. Once Nike became a proven brand. It needed to find ways of reaching fans in unconventional ways because the Advertising rights were already bought out from Adidas. But, Nike saw how international players from South America and Asia were moving to European leagues and the game was about to transform from a “scoring matters” culture, to a “getting past your man is just a good” culture. This played well with Nike’s sponsorship with the Brazilian National team who were well known for their stylish way of playing football. Nike piggybacked this niche in the market to bring a new edge of football that promoted individual...
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...Breaches And Identity Thefts Information Technology Essay Current online marketing strategies deliver immense benefits to the modern global firm by way of better market reach, cheap and convenient transaction possessing, multiple online payment options and real time consumer data management. Marked benefits are commonly discernible in the area of internet based business-to-business or B2B, and business-to-consumer or B2C e-commerce models. These online commerce models rely on digital marketing for their success, which in turn in essentially a remarkable success of information technology and data management techniques. However, the growth of digital marketing is getting severely affected by the misuse of technology by criminals and unscrupulous persons in various ways. Such misuse of technology encompasses identity theft, data loss and other data security breaches. Increasing information security breaches and cases of identity theft in recent times threaten the marketing of products and services either online or offline like never before. This paper attempts to understand issues and outcomes of identity theft, data loss and security breaches on the present and future global marketing environment by examining several secondary sources of information. 2. What is identity theft? We can help you to write your essay! Professional essay writers Our writers can help get your essay back on track, take a look at our services to learn more about how we can help. Essay Writing Service...
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...illustrating how competitive advantage can be achieved and consider suitable ways of implementing a change in strategic direction. Accor is the world’s leading hotel operator, has 45 years of experience. Its hotels spread over 92 countries with 4,400 hotels, the hotel brands from Luxury to budget – Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotel F1 and Motel 6. For future growth, Accor believes “…the foundations for future growth with the goal of becoming the hospitality industry’s global benchmark and providing customers with a unique, constantly renewed hotel experience.” (Annual report 2011 p.14) In order to meet the organization goal, Accor has formulated its future strategic directions “reinventing on its brands, strengthening the relationship with customers, global expansion, reinvent hotels sustainably, and developing people.” (Accor Annual report 2011 p.13) In 2011, Accor launched the project of modifying the existing economy brands – Ibis family. “A major project was launched for our economy brands, in partnership with our franchisees. Its purpose is to modernize and clarify our offer and make ibis the uncontested world leader in the economy segment… (Accor Annual Report 2011, p.3) As the global economy changing, some experience travelers may not consider luxury hotels but economy. However, they still expected the best services everywhere, “the creation of the ibis family has led...
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...contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? Human and natural resources, capital, technology, and entrepreneurship all contribute to changes in business. Due to all of these factors currently growing, I believe the pace is likely to accelerate over the next decade. 2. What role does entrepreneurship play in the economy? Who stands to gain from the success of individual entrepreneurs? How do other parties benefit? Entrepreneurs contribute greatly to many aspects of the economy. Giving them the opportunity to create and grow businesses generates profits for multiple business and creates jobs. Everyone in the economy has the opportunity to gain from entrepreneurship. 3. When did American business begin to concentrate on customer needs? Why? The relationship era marked the beginning of businesses focusing on customers and maintaining long term relationships. After WWII consumers started dominating the market again. Companies had to appeal to customers in order to make money. Since it’s cheaper to maintain customers and keep them coming back, businesses began focusing on the customer and creating long lasting relationships with them. 4. How do nonprofit organizations compare to businesses? What role do nonprofits play in the economy? How do they interact with businesses? Nonprofit organizations are like businesses, but they do not work for a profit. While businesses operate for a profit...
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...Amazon is one of the largest online retailers in the world and was one of the first to sell goods over the internet. The effects of economic, cultural, trade environment and political and legal factors have varying influences upon Amazon’s international marketing mix. The economic impacts of market characteristics and competition are vital information for the growth of Amazon. Internet retailing industry will continue to see positive growth and expand. The online retailer industry sales increased by 14% compared to 2011 (Guardian, 2012). There has also been an increase in disposable income spent on online retailers over the last 5 years (Forbes, 2011). Both these market characteristics provide positive sign for potential market growth for Amazon and possibly indicate expansion in the future. There is a wide range of competition that Amazon faces from small companies such as dotcom businesses to larger ones such as EBay. First mover advantages is largely a function of technology, foresight and the ability to gain trade secrets ( Lieberman, 1988). A strong brand image and economies of scale in production are some of the positives as a result that Amazon has gained. There remains intense competitive rivalry, as search engines such as Google are becoming first choice for consumer when shopping on line. For Amazon, this increase in competition faced forces the business to expand its services to a broader market and strengthen its established markets. The online retailer industry...
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... Subject : Global advancement on E-Business in the past 5 years and emerging concept for the future. Introduction : The ebusiness structure and development for the past few years With nearly 90 000 e-business website in France, approximatively 300 000 in United Kingdom, a ratio of 2 websites created within each hour, the volume of european purchases has been constantly growing for the last few years. E-business also has been constantly evolving, and is still developing itself. Thanks to the technology of course, but thanks also to marketing pioneers who saw a great opportunity to gain more profits. We can generalize those statements to the whole retail market, which is experiencing a new revolution, the first one since 1960 with the birth of the retail distribution. But this evolution is somehow unpredictable because we don’t know how the technlogies can grow in the future and most important how the world is going to the next years… A- The past few years… More power for the customer 1 EBUSINESS HERVE JEAN CHARLES 1B With the emergency of social network such as Facebook, the amount of contents released by people on the web has been increasing a lot. Everywhere on the web you can see consumers talking about their purchase experience about one product, the service quality, they debates about the prices, give their opinion about the design etc… The multiplication of reviews and random opinions on the internet has became a stronger...
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...partner in a new business, one of your roles is to review information technology tools available to assist you in a certain aspect of your business (e.g., marketing, accounting, sales, quality assurance). Select a technology that emerged within the last five years and consider its impact on your business. Make a decision on whether to adopt this technology. B. Information Technology Tools 1. How technology helps business grow * SBA. (December 13, 2010).New Technology Guide Helps Entrepreneurs Grow Their Small Businesses and Create Jobs. Retrieved April 10, 2012 from, http://archive.sba.gov/idc/groups/public/documents/sba_homepage/news_release_10-71.pdf * Smart Business Information Technology. (2012). Information technology aids in business growth. Retrieved April 10, 2012 from, http://bizitc.com/performance/information-technology-aids-in-business-growth/ * SBA. (2012). New technology guide helps entrepreneurs grow their small businesses and create jobs. Retrieved April 10, 2012 from, http://www.asbdc.org/Library/SBA%20Technology%20Guide.pdf * Entrepreneurs’ Organization. (2012). How I leveraged technology to grow my business. Retreived April 10, 2012 from, http://www.eonetwork.org/knowledgebase/specialfeatures/Pages/HowILeveragedTechnologytoGrowMyBusiness.aspx 2. How technology lessens the geographical gap between countries * Net Industries. (2012). The international gap in technology. Retrieved April 10, 2012 from, http://education.stateuniversity...
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