...MARKETING PLAN Table of Contents Section Page Executive Summary 3 - 4 Product / Service Description 5 - 7 Target Market 8 - 10 Macro Environment 11 - 12 Microenvironment 13 - 15 Price 16 - 17 Channels of Distribution 18 Advertising, Sales Promotions, PR Plans 19 - 20 Budget for 3 Years 21 Reference Page 22 - 23 Executive Summary The following marketing plan will help guide the Golden State Warriors back into the respectability of the league. For the past sixteen years, the organization has been unsuccessful in all aspects of the business. Aspects include: forming a competitive team that consistently makes the post season year in and year out, staffing a highly qualified management group, and increasing single & season ticket sales over a three year span. With the goal to build a “winning NBA franchise,” we will first focus on the aspects of improving the culture and employing a new face for the team. With this, it will provide a more attractive setting for “big name” free agents to come join the Warriors and bring them back into a respectable state. With the marketing strategy that I will implement, it will give the Warriors increased amount of leverage against the other 30 NBA organizations by increasing the market share by at least 4.36%. With every available free agent in the market, the Golden State Warriors have a 3.33% chance which does not include...
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............................................................. i Table of Contents..................................................................................................... ii INTRODUCTION..................................................................................................... 1 Nature and Importance of the Study............................................................. 1 Statement of the Problem............................................................................. 4 Respondents of the Study………………………………………………………. 4 METHODOLOGY………………………………………………………………………… RESULTS AND DISCUSSIONS.............................................................................. SUMMARY, CONCLUSION AND RECOMMENDATIONS...................................... Summary....................................................................................................... Conclusion..................................................................................................... Recommendations......................................................................................... REFERENCES…………………………………………………………………………… INTRODUCTION Nature and Importance of the Study Numbers, it seems, could...
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...for advancement. The opportunity to excel would be the primary reason to achieve this goal while gaining the skills, and knowledge, of management. A position of increased responsibility requires much knowledge to be successful and a company, or business, may fail without these credentials. Mintzberg stated that “managers are important people who are supposed to sit above others, removed and disconnected from the work of making products and selling services. The higher they go, the more important they are, so that on reaching the top, becoming Chief Executive Officer; they are the corporation even if they arrived yesterday. To become such a manager or, better still, such a leader who gets to sit on top, it is necessary to sit in a business school for two years, which enables one to manage anything” (Mintzberg, 2004, p. 6). This statement sums up the value of a master’s degree in business, and the importance of obtaining all the knowledge as one climbs the ladder of success. The 30 years of military service has...
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...growing up in a middle-class London family, and attending Silvia Young Theatre School when she was just twelve years old. Amy had dreams of becoming this very famous person who wanted to work onstage and wanted people to hear her beautiful voice so that when anyone listened they would be genuinely happy. Amy has a very soulful voice that captivates an audience wherever she goes. However, her most recent tour did not turn out well because of her constant substance abuse of drugs and alcohol use. According to fans and critics, Amy had a promising future. Although her initial drug use was a problem in many ways her fans overlooked her conceptual behavior. Amy has been struggling with substance abuse for a long time, and it has now monopolized her life. For a few months, she was doing pretty well drug-wise and alcohol-wise until she relapsed just a few months later. Everyone that knew her personally said she was a happy, sentimental person. Unfortunately, drugs and alcohol got the best of her. In the year 2008, she had been hospitalized more than a handful of times, seven to be exact. Because of her raging alcohol and drug use she suffered from several health complications, such as emphysema and dehydration. Amy also dealt with other health issues during that year, including allergies to medications and breast implant complications. In summary, we conclude that Amy Winehouse could have been the superstar singer we all imagined her to be. However, drug use...
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...BMW MARKETING INNOVATION Since the competition started to imitate BMW’s advertising messages of outstanding quality, BMW decided to come up with a unique way of reaching its target audience. The company did so by hiring Fallon Worldwide, and advertisement agency based in Minneapolis, MN, to come up with a new campaign. Fallon developed the concept “The Hire” series. Fallon's responsibility also included the way in which these movies were to be delivered to BMW's target audience. It was also questionable whether the campaign should be the same throughout the world, or if it should be localized to adapt to language and consumer taste differences. In order to attract highly recognized directors, as well as actors, BMW was willing to spend a large amount of money. In addition to coming up with a unique advertising campaign, BMW also wanted to change their image. One of the goals was to make BMW look, not only cool, but likeable, which the brand needs to do to combat negative perceptions some people have based on old associations with the 80’s style yuppie arrogance. Company Profile BMW (Bayerische Motoren Werke Aktiengesellschaft) was founded in 1916 and has been publicly traded since 1969. The company produces, and markets, a varied range of higher end sporty cars and motorcycles. BMW has also manufactured the first passenger car running on hydrogen ready for common use, although the production figures are limited by the lack of a respective filling station net. In...
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...Acct:6302.720 Contemporary - Control Systems Journal Critique 2 Dr. Carol Sullivan July 3, 2015 The Accounting Competency Crisis within the U.S. By Max Jackson Tell me something... What do Bear Stearns, Swissair, Health South, World Com/MCI INC. Tyco Ltd, Enron and Arthur Anderson all have in common, they all shared one weakness that has killed all companies alike.... the inability and the lack of quickness to spot bad accounting practices and procedures that were in place that lead to their immediate demise. It is because of this bad oversight and bad practices that Corporate America is railing for new talent, only for the talent not to be at the caliber they wanted. Some within Corporate America blame the current education system for not preparing today's "OVER ENTITLED STUDENT" who feel as though they can rightfully command a 6 figure salary as if they were Moses parting the Red Sea, with regards to doing the job they have been hired to do only to do nothing! In my paper, I not only place blame where it needs to be, at both the foot of the Educational System and Corporate America for not doing their part in order to prepare today's students, but I also state from those what can be done to help today's student over come today’s current job disparities within the field of accounting. Intro: In today’s tough job market, companies all across the United States are in a race as if it were a nuclear arms deal in order to find the top talent within the accounting...
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...THE EFFECTS OF EQUAL EMPLOYMENT OPPORTUNITY AND AFFIRMATIVE ACTION IN WOMEN SPORTS March, 2007 TABLE OF CONTENTS Title Page i Table of Contents …..……………………………………………………………………2 Section I. Introduction 3 Section II. Review of Literature 4 Equal Employment Opportunity Laws 4 Affirmative Action 6 Effects of EEO and AA on Women Sports 7 Effects on EEO and AA on women playing sports 7 Effects of EEO and AA on women coaching sports 9 Effects of EEO and AA on women in administration………………...11 Section III. Summary and Conclusions 14 References ............... 17 INTRODUCTION Women in sports have indeed come a long way. Years ago it was socially unacceptable for women to do anything other than cook and clean. Men dominated the work place and the sports industry. But eventually women got fed up with being treated less significant than their male counterparts and began protesting. Not until the mid-1950s and early 1960s did nondiscriminatory employment become a strong social concern (Bohlander & Snell, 2004). While women were just beginning to make a name for themselves, the government began regulating Equal Employment Opportunity (EEO) by passing a series of laws, in an attempt to correct social problems of interest to particular groups of workers, including women. EEO laws have made a major impact on women in all industries, but especially on women in sports. While EEO laws focused on non-discrimination, affirmative action went beyond...
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...Summary on the topic: Information technology in music Table Of Contents introduction 1. New technologies and music 2. Sound recording 3. Prospects for the development of information technology in music Bibliography introduction One of the main characteristics of the post-industrial period, should be considered as the rapid development of electronic technology, contributing to the automation of storage and processing of information through computers. The advent of powerful computers and new computer technology has had a tremendous influence on the formation of modern musical culture. Capabilities of modern computers are increasing every day in parallel to advances in science and technology and development in the field of programming. It is time to mature constructive relations, the construction of general building, where both parties will feel the growing need in mutually enriching projects. So different and once seemed a distant spheres of human intellectual activity in the last decades of the last century not only imbued with mutual respect, but we can safely predict a brilliant fruitful development of their cooperation. Evidence provided by a music computer fundamentally new possibilities in the development of professional thinking musician in all spheres of musical creativity will inevitably lead to rising introduction Music technology that will significantly complement and even change the very nature of the work of composer, musicologist, performer and...
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...The Executive Summary The product line of chocolate has been around for more than couple of decades. Still for all, the market is far from becoming saturated as the chocolate can lose its 1st preference since the consumer try to consume other products like toffees and sweets etc. Usual slogan for every chocolate is promising the taste of the product. Some go far as to offer consumer a situation for the consumption of chocolate. Competing on these lines therefore will only add to the clutter. And how have we decided to position KKrunch? KKrunch offers the attitude to go ahead and consume KKrunch with an attitude that the product is positioned with and simply tells you that the product is there to help you on experiencing something that you dream of doing every day. The campaign slogan “Break the Rule” has been the modeled on inspirational themes which brings the pressure and temptation for to consume the product. In addition to this, the campaign will have the humor and the slogan links to that appeal which provides an attractive attitude positioning the product and provide the unique taste of KKrunch is focusing on to the target market. Three types of individual have been identified as the audience of KKrunch • Firstly, the advertisement targets fun and challenging excitement. The advertisements used are attractive and they show the fun and the coolness of reaching beyond boundaries (challenge). The ambiguity allows us to convey the message to abroad spectrum of fun seekers...
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...Shareholders Watchdog, Inc. 777 Wall Street New York, NY 10005 December 7, 2011 RE: Is CEO Compensation Fair? Dear employee, Accompanying this letter is our completed report that discusses the issue of the fairness of current CEO compensation. Although there are two sides of this argument, recent legislation and regulations for reform tend to support those who believe it is unfair. We have evaluated the current standards of CEO compensation and examined why both sides think they should prevail. There are some advantages that strongly support CEO’s huge salaries, including the following: * Provides incentives and motivates the CEO to obtain or surpass corporate objectives * Retains key-value leaders for the long-term, resulting in consistent corporate success * Creates a strong CEO confidence for him/her to reinvest in the corporation (bonds) Our overall research indicates that CEO compensation does not reflect actual performance in most cases. Many CEO’s are grossly over compensated (including stock options, bonuses, hedge funds, and other benefits). The “Golden Parachute” guarantee adds insult to injury. Based on our research, conducted from the UNLV Library periodicals database and online sources, we recommend the following: * Require corporations to adhere to sections 951, 953, 955 and 956 of the Dodd-Frank Bill * Maintain a collective (“Esprit de corps”) work force environment for all employees * Consult third party professional...
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...International Financial Management Fall/2014 Please read and summarize the two articles attached below: 1) Why Some Countries and Cities Are So Much More Expensive Than Others 2) Are US Multinationals Abandoning America? Write a 1-2 page summary for each. It’s due in one week. Please bring a hardcopy to class. Why Some Countries and Cities Are So Much More Expensive Than Others By Derek Thompson The Atlantic Magazine Our special report on the world of prices wouldn't be complete without asking, and trying to answer, a big, and surprisingly complex, question: How do pricey countries get that way? [pic] Reuters ChinaZenaide Muneton is a nanny in New York City. Last year, she made more than $200,000, Planet Money reports. Yes, with five zeros. How in the world can Manhattan nannies be worth $200,000 a year? One answer is that they're more talented than your typical babysitter. The highest-paid nannies can cook four-course macrobiotic meals and know their way around a Zamboni (those are actual examples of nanny skills). But the number-one reason why nannies in Manhattan can get paid $200,000 is very simple. Rich families can afford it. And in the market for locally-delivered services, like caring for a child, prices rise as high as the clientele can afford to pay. What $200,000 nannies have to do with the price of tea in Six-figure nannies don't rule the world, but they help explain the world of prices. On a global scale, the price of locally-delivered services, such...
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...SPM ENGLISH LANGUAGE 1119 SMART MODULE 2 2011 [pic] SPM ENGLISH LANGUAGE 1119 SMART MODULE 2 2011 Patron En. Mansor bin Lat Director of Kedah Education Department Advisor Tn. Hj. Asmee bin Haji Tajuddin Head of the Academic Sector Coordinator Pn. Hjh. Zaliha bt Ahmad The Principal Assistant Director (English Language) Committee Members Pn. Wan Aisyah bt Haris (Assistant District Language Officer for Language, Kota Setar) Pn. Hjh. Fadzillah bt Selamat (Assistant District Language Officer for Languages, Kubang Pasu) En. Yong Kooi Hin (Assistant District Language Officer for Languages, Baling Sik) En. Nordin bin Mohd. Noor (Assistant District Language Officer for Languages, Padang Terap) En. Azmi bin Othman (Assistant District Language Officer for Languages, Kuala Muda Yan) En. Nagaiah Velu (Assistant District Language Officer for Languages, Langkawi) En. Md. Zahir bin Husin (Assistant District Language Officer for Languages, Kulim Bandar Baharu) Pn. Nadia Normala Vimala bt Abdullah (Assistant District Language Officer for Languages, Pendang) Cik Farha bt Sobry (Assistant District Language Officer for English (Secondary), Kuala Muda Yan En. Oslan bin Yum (Assistant District Language Officer for English (Secondary), Kubang Pasu Panel of Smart Module 2 2011 (SPM 1119) 1. Pn. Farah Ikhmar bt Jafri (SMK Sik) 2. En. Lim Swee Teong (SMK Simpang Kuala) ...
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...American International Journal of Contemporary Research Vol. 2 No. 6; June 2012 A Case Study of Human Resource Practices in a Private Sector Pharmacy in Trindad and Its Comparison to the Best Practice Model Sandeep Maharaj1SHalimar ALI1, AlliaHUSAIN1, Cassie JOSEPH 1,Dushala PRASHAD1 Sureshwar Pandey2 1,2 School of Pharmacy The University of the West Indies, St. Augustine Eric Williams Medical Sciences Complex Mount Hope, Trinidad & Tobago Abstract Objective: To conduct a case study on the Human Resource Practices in a Pharmacy and compare their practise to the Best Practice model. Method: An interview was conducted, with respect to the Human Resource Practice employed at a private sector pharmacy. A list of the questions used as a guide during the interview is attached in Appendix 1. The overall response rate was 100%. Results: The results obtained were summarized in a table. It showed at the pharmacy under study adopts 6 of the 10 best practices: Providing a Safe, Healthy and Happy Workplace, Providing Performance linked Bonuses, Utilization of 360 Degree Performance Management Feedback System, and Utilization of a Fair Evaluation System for Employees, Highlighting performers and Employing Open house discussions and feedback mechanisms. The practices which are not carried out by the pharmacy include an Open book management style, knowledge sharing, reward ceremonies and surprising employees with unexpected rewards. Conclusion: From the interview it can be deduced that...
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...Executive Summary Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. Unilever’s one of the most popular brand is LUX. They segments LUX.’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the company’s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them...
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...Book Review: The TIPPING POINT HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE ByMalcolm Gladwell Table of Contents Introduction and Summary…………………………………………………………………… Page 2 Objectives of Study…………………………………………………………………………….Page 2 Method of Study…...………………………………………………………………………….. Page 2 Chapter wise summary and Critical Analyses……...…...…………………………………….. Page 3 Theoretical Framework………...……………………………………………………………… Page 6 Relating Theories to Practical Aspects……………………….……….………………………. Page 7 Learning and Conclusion…………………………………………………………………….... Page 9 “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.” -Malcolm Gladwell Introduction and Summary Malcolm Gladwell’s book The Tipping Pointis a compilation of compelling ideas and innovative thoughts in a field of study which so far had been considered mysterious and unquantifiable.The book challenges this premise and provides its readers with insights through real life examples and case studies which indicate how societies and individuals in a society can be influenced in order to tip ad existing trend and establish a new one. He decries the process with three key rules- the Law of the Few, the Stickiness Factor, and the Power of Context, with...
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