...How to Use Coupons Julie Rogers 04/04/2012 How to Coupon 1) Coupon Language a. Explanation of terms 2) Where to Get Coupons b. Places to find coupons 3) Organizing Your Coupons c. Helpful suggestions 4) Stacking Coupons d. How to maximize your coupons 5) Go To The Store e. Time to see 6) The Checkout Lane f. The experience of couponing How to use coupons Couponing is the technique of pairing up coupons with sales so you can get the best price on products you need. There is a large range of couponers. Some do it sporadically and others are extreme couponers. To be a couponer yourself, you need to understand the basics of how to pair up store coupons and manufacturer coupon, if your store doubles coupons and how to hold on your coupons to use them at the best time. The coupon language is like a foreign language. Here is a list of abbreviations, terms and definitions to help better understand the language used in couponing. $$/$$ - This means $ off when you spend $ amount. $/# - This means that you get $ off for every # you buy. B1G1 = Buy One Get One Free Blinkie = A coupon that prints out at a machine in the store. They are located by the product associated with that particular coupon. BOGO = Buy One Get One Free CAT = Catalina. A coupon that prints out at the register that is either $$ off your next purchase or $$ off a certain product. Closeouts - These are typically greatly reduced...
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...Consumerism: Using coupons to save money Gina York ENG102 May 23, 2012 Sarah Giragosian Consumerism: Using coupons to save money Consumers face daily struggles. However, many would say that the one thing they struggle with the most is how to find ways to stretch their paycheck enough to cover the bills and put food on the table. In fact, despite having two paychecks coming in, the average American family is still unable to make ends meet. While we can eliminate some things from our daily lives, such as the $5 cup of coffee at the local “Java Joe’s”, we cannot eliminate our daily need for food and basic necessities. Consequently, with the continued downturn in the economy, people have had to become more creative in finding ways to save money. Using coupons to aid in discounting products is widely becoming the method of choice. Consumers have had to make some very hard decisions based on income and necessities. We have all had to “tighten our belts” and “watch our pennies”. “During these hard economic times, many people are looking for new ways to save money on as many things as possible. Groceries, electric and other utility bills, as well as on other items like diapers and baby care supplies, cleaning supplies and paper products.” (How to Save Money With Grocery Coupons, 1999-2012) Along with the ever present thought of saving and keeping our hard earned dollars in mind, many have returned to the days of our grandmothers, known for saving their pennies. We realize that...
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...Coupon Craze: Is it worth it? Abstract In today’s world people are always on the go and always wanting to have things so fast. It is surprising to find that not everyone wants the cheapest price however. Couponing has grown to become a popular craze due to the recent airing of the reality show Extreme Couponing. Only 2% of all printed coupons are actually used in today’s economy. This is especially surprising when you can find coupons in so many places today. There is the Sunday paper, internet coupons, and mobile coupons. There are also many stores that offer store coupons that can be combined with manufacturer coupons to save even more money. Even if you do not have a ton of time to dedicate to saving money there are services that will send the coupons you want to your home already clipped and internet sites telling you exactly what store to go to and with what coupons. With everything laid out and explained couponing today seems to be a logical thing to do. So then why are only 2% of the coupons being used? Introduction Have you ever stood behind someone in line at the grocery store with a handful of coupons and think to yourself what a waste of time? In today’s fast paced lifestyle, couponing is actually a great way to save money. Today, there are about “310 billion coupons printed and only 2% of them are actually redeemed.”(Slater, 2001, p.3) “Coupons have been criticized on the grounds that they only discriminate against low-income consumers, consumers who...
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...Chapter 4 Answers to Concept Review Questions 1. Managers need to understand how bonds and stocks are priced because (1) firms regularly issue stocks and bonds to raise money for investment (2) understanding how securities are priced is helpful when conducting an acquisition or a divestiture, (3) the stock price is an objective signal of how managers are performing, and (4) finance theory teaches that the goal of the manager should be to maximize the firm’s stock price. 5. The coupon rate equals the annual coupon payment divided by par value. The coupon yield equals the annual coupon payment divided by the bond’s market price. 6. A bond sells at a discount when the bond’s coupon rate is lower than the market’s required rate of return on the bond. 11. An issuer benefits from an option to call a bond, because such an option allows the issuer to lock in a more favorable interest rate if rates should fall.. The option to convert bonds into common stock benefits bondholders. Once the stock price rises high enough, the value of the bonds starts to behave like the stock’s value—the prices start to rise. So convertible bonds offer investors some minimal level of return plus a lot of upside potential. 13. The price of a Treasury note quoted as 98:10 is 98 10/32 percent of par value or $983.125. Answers to End-of-Chapter Questions Q4-1. What is the relationship between the price of a financial asset and the return that investors require on that asset, holding...
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...1: M-Coupons The purpose of this paper is to discuss how technology can help the Broadway Café to strive in this technological society. During the years, technology has made some miraculous technological contributions to society. Currently, the latest technological breakthrough that has been introduced to this country is called mobile couponing. Mobile couponing is a computer generated paperless coupon that is forwarded to individuals through a technological device (What is mobile couponing, n.d.). Many businesses are deciding on using the new method of technology as part of their marketing campaign. When businesses are texting information to their customers this information goes straight to either a loyalty card, or to their cell phone. This is a great benefit to business because it’s helping to cut down on the use of some much paper. Also, those businesses that are sending these coupons to their customers this will help cut down on scanning a lot of coupons that the customer has brought in. Customers are able to get through checkout counter quicker and with ease. Third reason retailers are choosing to send their customers these mobile coupons so that it will make their shopping trip stress free, and customers will never have to worry about forgetting their coupons because it’s already on their customer cards (What is mobile couponing, n.d.). Unlike the regular traditional paper coupon, and the mobile coupons they are not the same. What makes these coupons different...
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...Making Business Decisions I: M-Coupon Why are m-coupons better than traditional paper coupons? M-coupons are superior to paper coupons in several ways. M-coupons are easily accessible and can be obtained and used at any time. You don’t have to worry about leaving your paper coupon at home and missing out on a deal. You can store the coupon to your phone and save the time that you would normally use clipping paper coupons. Using m-coupons is also environmentally friendly; by eliminating printing the coupons you are saving trees. M-coupons are cheap and easily traceable, according to an article on Haddonave.com mobile coupon redemption rates averages are 10 times higher than the paper coupon. The fact that the m-coupons are sent to a mobile phone they have a 95% read rate, unlike coupons sent in email or over the web. What are the risks involved with mobile marketing and m-coupons? In any business venture you may always encounter some sort of risk. The risks associated with m-coupons are intrusion, scams, age appropriateness, and security. Using m-coupons is a very effective way to get that direct contact with the customer, and with that you can sometimes come off as being intrusive. You should set up a system that allows the customer to choose when they receive the coupons so they aren’t getting communications from you when they are not wanted. You don’t want your communications to seem like they are some sort of scam. Always be sure that communications are authorized...
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...important because of millions of people around the world exchanging text message or use multi-media service to each other. By utilizing the popularity of text message or mobile coupon, we can convince mobile user customers to switch to our product. The café needs to use mobile technology to extend its marketing by offering mobile coupons its customers. Mobile coupons allow café customers to get instant redemption coupons on their cell phone. As customer walk past the café (or within a 25 foot radius of the café) a coupon for a dollar off a latte or a 15% off discount on an order will be sent to customer’s mobile device. (Cohension Case). Customers can simply bring their cell phones to the café to redeem the coupon electronically. M- coupon is much better than traditional paper coupons for many reasons. First of all, it provides great convenience to customers. Customers do not have to worry about cutting the paper coupon from newspapers or magazine to carry with them for future use. It is instantly sent to customers, stored in their cell phone, so all they have to do is to bring their cell phone to the participating business. Many customers forget to bring coupons, but not many of them forget to carry their cell phones. It cuts delivery and redemption costs as well as reducing papers wastes. Mobile coupon is very effective marketing tool and provides great redemption rates...
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...Evolution Of Coupons.......................................................................................4 Digital Coupon Delivery Moves To The Forefront...........................................................................................6 Personalization Tops Digital Coupon Benefits.........................................................................................11 Retailer-Manufacturer Collaboration Moves The Needle On Digital Couponing.............................................................................................15 The Retailer Learning Curve For Digital Couponing............................................................................................16 The Digital Future...................................................................................................18 Conclusion: Retailers’ Digital Couponing Predictions and Demands.................................................................20 Appendix..................................................................................................................21 2 The Tipping Point: Retailers Embrace Digital Couponing Executive Summary Over the last two decades, technology has helped put security and distribution controls in place to build the online coupon system that we see today. With the rise of smartphone usage, we see an even more dramatic shift for consumers away from traditional clip-and-save paper coupons and towards digital coupons. In a recent...
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...Date: December 2 At the meeting last week, J&J was considering how it should account for the Shiny Teeth coupon drop that took place on October 1, 2012. As discussed of your concerns, we conducted our audit in accordance with auditing standards general accepted in the United States of America. My responsibility is to express an opinion on our findings of the audit. I believe that our audit provides a reasonable basis for our opinion. Our focus was on the Shiny Teeth coupon drop. The accounting issue is determining redemption rate offered on September 1 and drop on October 1, 2012. According to FASB Accounting Standards Codification 605-50-05-1a a vendor's accounting for consideration given by a vendor to a customer (including both a reseller of the vendor’s products and an entity that purchases the vendor’s products from a reseller). Such consideration (including sales incentives) offered by a vendor on either a limited or a continuous basis to a customer may take various forms including discounts, coupons, rebates, and free products or services. The accounting issue is the correct recognition of coupons offered on the sale of toothpaste. We will address the issue of timing and measurement of the revenues and liabilities resulting from the coupon. Next, we looked at the effect of the Shiny Teeth coupon drop on its financial and how it should be recognized. The sale incentive (coupon) offered by the company and retailer reduced the price of the product by $1...
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...Bond Concepts: Bond Pricing It is important for prospective bond buyers to know how to determine the price of a bond because it will indicate the yield received should the bond be purchased. In this section, we will run through some bond price calculations for various types of bond instruments. Bonds can be priced at a premium, discount, or at par. If the bond's price is higher than its par value, it will sell at a premium because its interest rate is higher than current prevailing rates. If the bond's price is lower than its par value, the bond will sell at a discount because its interest rate is lower than current prevailing interest rates. When you calculate the price of a bond, you are calculating the maximum price you would want to pay for the bond, given the bond's coupon rate in comparison to the average rate most investors are currently receiving in the bond market. Required yield or required rate of return is the interest rate that a security needs to offer in order to encourage investors to purchase it. Usually the required yield on a bond is equal to or greater than the current prevailing interest rates. Fundamentally, however, the price of a bond is the sum of the present values of all expected couponpayments plus the present value of the par value at maturity. Calculating bond price is simple: all we are doing is discounting the known future cash flows. Remember that to calculate present value (PV) - which is based on the assumption that each payment is re-invested...
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...preventable and most curable, if caught early. Organizational Pattern: Motivated Sequence Introduction I. Attention-Getter: So you put on your swimsuit, grab a towel and head to soak up the sun. But, you forgot ONE VERY important thing. SUNSCREEN. And now you are the risk of the world’s most common cancer! II. Relevance to Audience: According to the Skin Cancer Foundation, one of every five Americans is diagnosed. Melanoma doesn’t discriminate; everyone is at risk. III. Credibility: Since I am a skin cancer survivor, of two different cancers, I feel well knowledgeable and very passionate on the topic. IV. Preview: I’m going to walk you through just how dangerous it is to everyone. What you can do to prevent yourselves from getting this deadly disease and how you can get involved with The Skin Cancer Foundation, to make a difference. Transition: (“We all know it’s important, so why are so few protecting themselves?”) Transition: (“There is a simple solution to this problem.”) Transition: (“First, I will explain what skin cancer is.”) Transition: (“Of course it is impossible to completely avoid sunlight.”) Transition: (“Regardless of your skin color you are at risk for skin cancer.”) Transition: (“So, if you are someone who has a greater risk of skin cancer, you should take the necessary precautions to reduce your exposure to UV radiation.”) Transition: (“These are all simple precautions you can take to reduce your risk of...
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...launches a new toothpaste, Shiny Teeth, on September 1, 2012. In connection with this launch, J&J developed a comprehensive marketing campaign. Part of the campaign involves releasing approximately 500,000 coupons in Sunday newspapers in locations in which the new toothpaste will be sold. When a consumer redeems the coupon upon purchasing the product from a retailer, the price charged is reduced by $1. This retailer sends the coupon to a clearinghouse. J&J reimburses the retailer for the discount provided to the customer. J&J discontinues the coupons for this product on October 1, 2012. The coupons expire on October 1, 2013. J&J has not offered coupons on toothpaste before, nor have they offered coupons with a one-year expiration period. They have, however, offered coupons with a six-month expiration date on other products. These coupons had a 1.5 percent redemption rate. J&J estimates that approximately 2 percent of the toothpaste coupons will be redeemed by customers prior to the expiration date. However, J&J does not have any data on the redemption rate for coupons offered on toothpaste. J&J has sold and recognized revenue for over $2,000,000 of Shiny Teeth into the supply chain by September 30, 2012. J&J is considering how it should account for the Shiny Teeth coupon drop that took place on October 1, 2012. In doing so, J&J asks for your help. Prepare a memo addressing the following questions. Base your analysis of these questions on the relevant authoritative literature...
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...In connection with this launch, CCPC developed a comprehensive marketing campaign. Part of that campaign involves releasing (‘‘dropping’’) approximately 500,000 coupons in Sunday newspapers in locales in which Fresh & Bright will be sold. When a consumer redeems the coupon upon purchasing a bottle of Fresh & Bright from a retailer, the price charged to the consumer is reduced by $2. The retailer at which the coupon is redeemed sends the coupon to a clearinghouse. CCPC reimburses the retailer for the discount provided to the customer. CCPC discontinues the coupons for its new detergent on October 1, 2009. The coupons expire on October 1, 2010. CCPC has not offered coupons on detergent before, nor have they offered coupons with a one-year expiration period. They have, however, offered coupons with a six-month expiration date on other products. Those coupons had a 1.5 percent redemption rate. CCPC estimates that approximately 2 percent of the detergent coupons will be redeemed by customers prior to the expiration date. However, CCPC does not have any data on the redemption rate for coupons offered on detergent. CCPC has sold (and recognized revenue for) over $2,000,000 of Fresh & Bright into the supply chain by September 30, 2009. Requirements CCPC is considering how it should account for the Fresh & Bright coupon drop that took place on October 1, 2009. In...
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...As coupons continue to be an inexpensive form of marketing, nearly half of all retailers reported offering consumers some form of bonus coupon program. This means your competitors are probably utilizing coupons in their marketing plan and maybe should you too. Other reasons to use coupons include: To Increase Number of New Customers To Increase Sales of a Specific Product To Increase Branding & Awareness To Reward Current Customers To Entice Return of Former Customers To Create An Opportunity to Up-sell a More Profitable Product Highly Measurable Form of Marketing How to Use Coupons in Promotions Coupons should motivate the consumer to not only purchase the product but to take notice of the brand. A well-designed coupon offer focusing on one particular product or service can generate a short-term boost in traffic to most retailers. While only a small portion of coupons may actually be redeemed, establishing brand awareness is one of the long-lasting effects of a coupon promotion. Before starting a coupon promotion, be sure the offer is right for your market. Not every type of product, or retailer, can benefit from adding coupons to their marketing mix. In some instances, coupons may actually lower the value of a brand. A coupon campaign requires testing and measuring. The use of tracking codes printed directly on the coupon, or coded in electronic delivery, allow a retailer to see which customers redeemed the coupons and where those coupons were found. Evaluating...
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...on a long-term basis, it does so by selling securities that are called bonds. There are different types of bonds available, each with different risks and rewards. The different factors associated with each type of bond, determines how it fits into your portfolio. A bond is an interest-only loan, where the borrower will pay the interest every period, and then repay the principal amount at the end of the loan. The value of bonds fluctuates. When the interest rate increases, the bond becomes worth less. When interest rates fall, the bond becomes worth more. A bonds value at a particular point in time, known as its yield to maturity, can be calculated by using information such as: the number of periods to maturity, the face value, the coupon or stated interest payment made on a bond, and the market interest rate for bonds with similar features. With this information we can calculate the bonds yield to maturity (YTM) or “Yield” for short. The US government is the biggest borrower in the world. In early 2009, the total debt of the US Government was approaching $11 Trillion Dollars. When the government wants to borrow money for more than one year, it sells Treasury Notes/Bonds to the public. Most US treasury bonds are just ordinary coupon bonds. Some older issues are callable meaning the government can repurchase the bond at specific price prior to maturity. Treasury issues have no default risk because the Treasury can always come up with the money to make the payments...
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