...MARKETING PRESENTATION Team members: Monday, January 20, 14 "How can a company grow? How can marketing help the company to grow? How to take into account competitors and customers?" Monday, January 20, 14 How to grow? What is growth? Monday, January 20, 14 What is growth? Monday, January 20, 14 What is growth? Growth is not just about expansion, because a company can grow smaller in order to focus more on its high added-value product and have more profit. Whereas some companies grow very large and have a big market share, but still report a little profit. Monday, January 20, 14 Growth in general is to make more profit. Monday, January 20, 14 But some companies care more about the profit whereas some companies care not as much. Long-term growth company (family enterprise, state’s pillar industry like Samsung), care more about the development of the company. Short-term growth company (many listed company, small start-up) care more about making its company more worthy or to satisfy and more accurately, surprise the shareholders. Social business: grow to make a better world. Monday, January 20, 14 How to grow? Monday, January 20, 14 It depends. Monday, January 20, 14 We need to now what we want to achieve, exactly. Monday, January 20, 14 Go public Customers Products Profits Services Capital Cash Revenues Market shares Employees Long-standing Monday, January...
Words: 545 - Pages: 3
...Similar things can be heard when looking at companies. A big trend currently in business is business growth. Many people in business rate the success of their business purely by how large and quickly they are growing. However, in business planning it is often too easy to overlook some of the dangers of growing a business. In order to have successful business growth, the business must have a plan. Part of that plan is to understand some of the problems that come with business growth and ensure they are not simply growing for growth’s sake. Bigger does not necessarily mean better, nor does growing bigger mean that the business is protected from the same problems (or perhaps more) that smaller companies deal with. CNBC has listed 10 mega companies that are no longer active companies (American’s Iconic Companies that Disappeared, 2015). Amoco was swallowed up by BP. Bethlehem Steel, the world’s second largest steel manufacturer, went bankrupt in 2001. Circuit City went bust in 2009. Compaq Computers was the largest supplier of PC systems in the US in the 90’s but no longer exists. Leeman Brothers with $600 billion in assets had the largest bankruptcy in US history in 2008, and is now defunct. And you can no longer “Love it at Levitz” since one of the largest furniture retailers in the country went under in 2007. MCI, Pan Am, Tower Records, Woolworth, and Washington Mutual were all on the CNBC list as well. Several other companies that are no longer in existence but were not...
Words: 1566 - Pages: 7
...in a certain aspect of your business (e.g., marketing, accounting, sales, quality assurance). Select a technology that emerged within the last five years and consider its impact on your business. Make a decision on whether to adopt this technology. B. Information Technology Tools 1. How technology helps business grow * SBA. (December 13, 2010).New Technology Guide Helps Entrepreneurs Grow Their Small Businesses and Create Jobs. Retrieved April 10, 2012 from, http://archive.sba.gov/idc/groups/public/documents/sba_homepage/news_release_10-71.pdf * Smart Business Information Technology. (2012). Information technology aids in business growth. Retrieved April 10, 2012 from, http://bizitc.com/performance/information-technology-aids-in-business-growth/ * SBA. (2012). New technology guide helps entrepreneurs grow their small businesses and create jobs. Retrieved April 10, 2012 from, http://www.asbdc.org/Library/SBA%20Technology%20Guide.pdf * Entrepreneurs’ Organization. (2012). How I leveraged technology to grow my business. Retreived April 10, 2012 from, http://www.eonetwork.org/knowledgebase/specialfeatures/Pages/HowILeveragedTechnologytoGrowMyBusiness.aspx 2. How technology lessens the geographical gap between countries * Net Industries. (2012). The international gap in technology. Retrieved April 10, 2012 from, http://education.stateuniversity.com/pages/2124/International-Gap-in-Technology.html * Wikipedia. (February 7, 2012). Digital Divide...
Words: 2563 - Pages: 11
...continued his passion in computer science. He made a call to one of his favorite bands and asked if he could create a website for two band t-shirts and a CD. With vision and passion, he started building a portfolio and Grow was established. Grow is a computer, interactive design, digital experience, interactive studio, digital agency that creates quality websites and other types of digital advertising for major brands and advertisers. In other words, they make really cools stuff happen when you click on the right place on your computer, Tablet or phone. The team at grow creates unique, high levels of creativity and technology. With a staff of approximately 30 employees and getting bigger, Grow has made an impressive mark to Norfolk Virginia. Grow is located in a four story historically restored storefront located on Granby Street, downtown Norfolk. They created a modern and clean feel to the building. Grow is not your typical office space with cubicles, they have couches, benches, and a full kitchen to feed the staff. Benefits The benefit packages is great with a number of perks that are very much appreciated such as bring your dog to work day, according to the CEO Drew Ungvarsky, they have allowed the majority of the wish list with the exception of one. At Grow, the employees are encouraged to ride their bikes to work, and hired a bike mechanic to repair bikes when needed. The expected work hours are 45 hours in a week. If an employee works in excess of 60 hours a week...
Words: 1389 - Pages: 6
...startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth. If you want to start one it's important to understand that. Startups are so hard that you can't be pointed off to the side and hope to succeed. You have to know that growth is what you're after. The good news is, if you get growth, everything else tends to fall into place. Which means you can use growth like a compass to make almost every decision you face. Redwoods Let's start with a distinction that should be obvious but is often overlooked: not every newly founded company is a startup. Millions of companies are started every year in the US. Only a tiny fraction are startups. Most are service businesses—restaurants, barbershops, plumbers, and so on. These are not startups, except in a few unusual cases. A barbershop isn't designed to grow fast. Whereas a search engine, for example, is. When I say startups are designed to grow fast, I mean it in two senses. Partly I mean designed in the sense of intended, because most startups fail. But I also mean startups are different by nature, in the same way a redwood seedling has a different destiny from a bean sprout. That difference is why there's a distinct word, "startup," for companies designed to grow fast....
Words: 5367 - Pages: 22
...design software * Geo-mapping to see where the market is not over saturated with children's clothing * A back end tool for retailers to be place orders over the internet * Software that was created for the company is a tool bag in for retailers to make it easier for the ordering processing for the internet users. 2. How does the Geo-mapping software help the company grow? Explain how sales reps use the results of the Geo-mapping system. The Tea Collection plays a role for ensuring their survival and to promote competitive advantage. The customer service has been well improved and It helps the organization to prepare themselves so that they can work up to a level which will allow them to be on top, at the same time it shows how the markets that they have already targeted are operating. It uses the software to be able to sell their products online across the country. 3. What is the main technology challenge identified in the video? How would you suggest this challenge should be addressed? The main technology challenge identified in this video is the integration of the different computer systems, would suggest addressing this dispute by investing money in in-house training of the people working on integrating these systems. So that everyone in the company has the same knowledge consequently it will be easier to work together Moreover, on communication specialized employees whose task is the communication between the people working with those computer systems could enhance...
Words: 480 - Pages: 2
...How to Reach the Most Potential Andrew Garcia Comm 155 Professor Ricks November 27, 2011 The way a business is run has a dramatic impact on its success. During this time of economic crisis companies must look at tools on how to make themselves more prosperous. The main ingredient is the people that work at the establishment and also the management team that takes on the day-to-day business. This team makes sure to help the business reach its goals but also help his team reach its potential. Often a business can lose when it puts the wrong management team in charge and deters the growth of the business and associates. Although a good boss and bad boss have similar characteristics, he also differs in qualities that he uses to manage his associates and his business. Large and small business’ have one thing in common, to create revenue and become successful doing it. In order for that to be accomplished, it must have a strong management force that will create a strong backbone for the business. Finding that core group of managers is harder than it sounds. To gather the right combination it may take time but will benefit the business. These individuals bring different strengths to the team and as a collaborated group will bring success to the business. Individuals have similar attributes and also have their own personalities that make them who they are. Some have qualities that they are able to pass on to others with ease and teach others some of the qualities that they...
Words: 1127 - Pages: 5
...Stages of Business Development When we are born we’re call an infant, as we grow from infancy we grow into childhood, from childhood we grow into adolescence, and from adolescence we grow into adulthood. In the same way we grow and develop through the different stages of life so does a business. Every business undergoes a life cycle that is referred to as stages of business development. Hisrich et al., describes the three major stages of business development funding as: the early stage financing, the expansion or development financing, and the acquisition and leveraged buyout financing (Hisrich et al. 2010). Under each major stage there is a smaller stage that a business goes through. Although, there are others such as Churchill & Lewis who claim that there are five stages in which a business moves through; these stages are: existence, survival, success, take-off, and resource maturity (Churchill & Lewis, 1983). This paper is intended to compare and contrast the two authors on stages of business development and revealing the outcome of an entrepreneur’s unsuccessful fate with one company. The Early Stage Financing: Through each stage the business will grow and develop if the entrepreneur uses good decision making strategies, proper planning, financial funding, and hard work. In the early stage Hisrich et al. refers to this stage as the time when entrepreneurs will find that it is the most difficult because they will need seed capital and start-up capital funding to be obtained...
Words: 1607 - Pages: 7
...Introduction……………………………………………………………………………...1 Advantages of Online retail Marketing………………………………………………....3-4 Disadvantage of Online retail Marketing………………………………………….........3-5 Potential Impact of Online Sales for Company……………………………………........5-6 Requirements for a successful Online Market Campaign…………………………........6 Recommendation………………………………………………………………………...7 Analysis on Starting an online retail marketing………………………………………...8-9 Conclusion………………………………………………………………………………9 Source page…………………………………………………………………………...10-11 Executive Summary Section: In this report will illustrate the findings and analysis done for the online marketing opportunities directed towards retail sales. This report will help guide and illustrate to viewers in all business aspect about the understanding of the advantages and well as disadvantages of marketing products and or services online. This report will also give you a better sense of how easy, fast, and convenient to market a product or service successfully and how many endless opportunities there are when promoting or establishing a product online. This online retail marketing will eventually be the norm of how to do business online rather than in stores or other places. If anyone wants to start a online retail business and to grow your online sales this report will illustrate the findings you need by FTI consulting inc to be successful online retail business owners. This report is intended for anyone that wants to start an...
Words: 4804 - Pages: 20
...five categories each human need: Physiology, security, belongingness, esteem, and self-actualization. According to the Flight 011 video, Amanda Shank, the Assistant Store Leader, worked for a company where she did not feel valued. She was told that she was just one of the numbers (Flight 011, 2010). The needs that were not met were a mixture of self actualization and self esteem; her opinions are not valued, therefore, there is no motivation to move up or be successful at the company. If Shank’s managers ensured her that she is valued to the company and gives her positive feedbacks to do better. There might have been a chance for her to be motivated to stay in that company and even move up in the corporate ladder. “Expectancy Theory suggests that motivation depends on two things – how much we want something and how likely we think we are to get it” (Griffin, 2011). The position in retail can be viewed as a temporary job to most. The employees who start from the entry level position usually do not get paid very much. Emily Griffin, crew development, joined Flight 001 in an entry level position. She never realized that she would grow in the company. By having the support of the owners of the company and being very tolerant on her mistakes, she was able to grow within the company. Having the motivations from the owners encouraged her...
Words: 689 - Pages: 3
...When it comes to building great leaders within a company, it can be a big challenge. In this century, it is especially more difficult for leaders to perform and the rapid globalization thats happened is making it even more challenging. GE uses management science theory to manage and organize its company. The company uses the classical perspective to train its employees into becoming leaders, its uses behavioral management perspective by providing its employees a place where they can go and develop their skills. It has kept up with the contingency perspective by creating new leaders, that are able to advance as globalization changes. GE has used management science theory more than quantitative approaches to provide their customers the products and satisfaction they want. The company choices its employees based on how passionate and innovative the person can be, and it also helps its employees gain more knowledge and skills. GE has developed the Crotonville campus in New York, to help its employees and anyone willing to learn, bring out the best potential in their work, GE spends millions of dollars to provide that to people from all around the globe, which shows how much they care about what kind of people should be leading. GE has some of the most passionate and innovative people in this world, that is why GE has managed to stay as one of the top company's in the United States. The pattern of management developments at GE over the last century does reflect the pattern suggested...
Words: 1385 - Pages: 6
...Discuss how the leadership talent pipeline at Ecolab was critical to executing its business strategy. The CEO and executives got together and came up with a strategy that grows the company. They had to capitalize on success to capture greater share in markets. What this mean is they had to go a step higher than where the company currently stands. I think because they don’t want to get comfortable and stuck and can’t grow. They also are looking for new opportunities for the company to expand. With this being said they are trying to develop a broader range of cleaning and sanitizing products. They want to keep up with competition and exceed them. I think once they got everything done nationally they want to go globally; they probably realize there are more opportunities besides in the U.S. and want to be the first or one of the first to expand globally. Stepping into the health market probably was a stepping stone for Ecolab. HR took the lead to develop and implement a global pipeline program so the company could develop the leadership talent it needed to grow. To summarize, Ecolab had to implement a strategic plan. With all the growth Ecolab would grow double its size and they had to be prepared and ready. Discuss Ecolab’s talent management philosophy. There are several philosophies that are involved in Ecolab talent management. They are: a. Talent is shared: Basically everyone had to step in and help out where needed. They are all there to serve a purpose and it’s...
Words: 693 - Pages: 3
...Provides weights to vendors and some customer via email so deal with the customers, vendors, and Brokers . Always, I have to focus on each details, I have to be organized with my paper work. I should know how to deal with any problems either with shipments, customers or any damages. I must know how to do my job professionally. The company will be very lucky to hire someone like me, I would be a great assets because I have strong working knowledge and ability to learn quickly, also my ability to use organizational skills with high attention to detail furthermore my ability to deal effectively with changes in customer orders. However, Communication is a must to be a team leader in any company or business. Secondly, team work. I firmly believe in working together to get a task done and without teamwork, we wouldn’t be able to make the dream work. To be more effective in any organization we have to be able to point out the faults and what’s not working with accomplishing our goal as a team. Once that happens, the rest becomes easy. As a coordinator, I should not only be able to perform the daily duties but have to be able to show progress as well as to be able to grow with the company and grow the company as well. Based on my performances is based how well the company can grow and succeed. One should be able to show interest in the position and have faith that we will be able to surpass any given expectations. Above all, honesty goes a long way. We have to be honest with ourself...
Words: 405 - Pages: 2
...applications used by The Tea Collection. a Web site for retailers to order clothing, design software to create the clothing, geo-mapping software to identify high-potential sales regions based on demographics, a “back end tool” which keeps track of orders—a database. The tea collection currently using a geographical information system and they are reaching the most success of levels in business to make it advanced rapidly and they are doing the best in fast growing private companies .As long as they are always looking for the best techniques so they use applications to sell their products and it helps them to improve their sales. Also internet facilities make it easier for them. 2. How does the geo-mapping software help the company grow? Explain how sales reps use the results of the geo-mapping system. The tea collection using the software to give them more chances for selling their clothing line between the countries. And they are using Geo-mapping to check if there is any availability to build up their company in the area , where is not offering children’s clothing in US and most of the areas is not having children’s clothing or the same type of selling. They are also using a geographic data mapping software to find a better locations and the best place to arise a new tea collection. There is many advantages of using the software .Finding the zip code of the area where there is a high probability that retailers will purchase their clothing lines and checking the...
Words: 681 - Pages: 3
...Chapter 1 Assignment Amanda Manning 1. How is diversity good for a company? As stated in the video, businesses can experience benefits both outside and inside their company. When a business has a more diverse workplace by brining individuals from many different ethnic backgrounds and cultures, the business itself will increase. Having a mix of employees, the company will have the chance to learn more about different cultures and then have the opportunity to be able to expand their business internationally. 2. How can diversity among employees within a company help that company do a better job in the marketplace? Having many different diverse employees within a company, it allows the company to reach out to important minorities and focus on what they want as individuals. Being that there is a mix of diversity within the company it will make it easier for the business to make a better position in the marketplace, because they have that opportunity to be able to learn about many different ethnic backgrounds and cater to each in the appropriate manner. 3. What are some possible differences between an effective company diversity program and a company’s public relations efforts related to diversity? Diversity comes with many challenges as stated in the text, which include: cultural differences, language barriers, gender issues, education levels, age factors, and nonverbal differences. In order for a company to succeed in diversity programs they have to be committed...
Words: 489 - Pages: 2
