...that occurs is that MySpace gave too much freedom to the users to post anything and everything they want. The user had almost all control over how they wanted their page to look. If you look at Facebook, you can see that everyone’s ‘profile page’ looks exactly the same and that is because Facebook wants to have control over the users and as well as not allow advertisement that can be crude or offensive to parents who want to keep their children safe. Another factor to their downfall was that MySpace never offered many reasons for anyone to stay. MySpace was mostly used by musicians and artists to show a sample of their work. Now a days I’ve noticed that MySpace is still used by more famous musicians who give you sample of their song from the next album or even sometimes they put their Mixtapes on MySpace for everyone to listen to. Another factor to the fall of MySpace is that more and more social networking sites are appearing and more and more people leave MySpace to go to the newer ones. For example on June 28th 2011, Google came out with Google+ which is the newest social networking site. For me personally, I am starting to like Google+ more and more everyday, while my liking for Facebook is slowly decreasing. The reason for this is that once again the advertising on Facebook and the constant changing of how it looks starts to irritate me, while Google+ looks fresh and new. Don’t be surprised if within the next two years, Google+ surpasses Facebook in registered users; they already...
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...place out a job advertisement for the position available and would include the person specification so that they can narrow down the people that apply. It would also include the amount of vacancies and the location, salary and whether it’s part-time or full-time work. When advertising for a job you must take legal consideration, according to the BC Human Rights Code you must not make any reference to any of the below whilst advertising job vacancies; * Race * Colour * Ancestry * Place of origin * Political belief * Religion * Marital status * Family status * Physical * Mental disability * Sex * Sexual orientation * Age The advertisement is designed for people that are looking for job. This can be referred through radio, televisions, social network, and website or through word of mouth. This would attract a large number of applicants as the internet is the main sources, which people use to find jobs, such as coffee café. A job advertisement is a paid announcement in a newspaper or other medium about a job vacancy. The advertisement is part of a wider recruitment process designed to attract suitable qualified candidates for a job. For example Coffee Café would place out a job advertisement for the position available and would include the person specification so that they can narrow down the people that apply. It would also include the amount of vacancies and the location, salary and whether it’s part-time or full-time work. When...
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...nications The Evolution of Corporate Communications Paul Chin 10/26/2005 |[pic][pic]| |[pic] | Trying to get a message across to every employee in an organization is a lot like trying to control kids in a school bus: some will listen; some will hear but misunderstand the message; and some will ignore the message altogether and later complain, "But nobody told me." Communicating to hundreds, sometimes thousands, of employees within an organization is no small feat. This challenge is further complicated in organizations with a global presence, where corporate headquarters is responsible for delivering the same message to satellite offices in geographically dispersed locations. But it's not enough to just create the message. Effective corporate communication involves not only the message itself, but also the medium that carries and delivers it. It's these two components of a communication that dictate whether employees will receive and understand it. But don't fool yourself in thinking that there's some long process of deliberation when they receive one of these messages. Most corporate communications will grab the attention of an employee for no more than a few seconds — if at all. It's within that very narrow window of opportunity that they will decide whether to read something or toss it aside. Employees are processing more information than ever before — information dealing with their projects, their clients, and their industry as a whole. With all this information...
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...Insomnia, schizophrenia, and high blood pressure, doing drugs can lead to all of these. Drugs are very bad for you and your body, I don't think that a lot of people know the side effects of the drugs they are taking because they are so focused on the high. Three drugs that are very well known are marijuana, meth, and ecstacy, these all have effects on your body that not a lot of people know about or consider when taking these drugs. The more that people know about side effects, the more they will think about the drugs they are taking before they take them. The main drug that also the most popular is marijuana, it has a lot of different side effects that not a lot of people consider at all before taking the drug. Like cigarettes, marijuana...
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...live consciously every day, without knowing the point we are starting from, we are just randomly groping in the dark. Having the map gives us a fix on our current location. When we are able to identify our starting point, we can then make actionable plans on where we want to go next. Secondly, this map lists all the different levels of consciousness attainable, thus serving as a critical framework for conscious living. Without knowing the highest end state of consciousness we can attain, we can only be making baby steps of progress and not be optimizing our full potential. But having clarity of the different levels of consciousness provides us with the full context of growth. By knowing the other levels ahead, we are more able to comprehend how limiting our current level of consciousness is, what we should be striving towards and the highest end point we can reach. While we can debate on whether Hawkin’s is fully valid or exhaustive, the map definitely provides us a very good reference point to start with. For me, having this map of consciousness has been very helpful in identifying where I currently stand in my pursuit of growth, becoming more conscious of my reactions towards life events and what they represent,...
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...Friends, Fans, and Followers: Do ads Work on Social Networks? How Gender and age Shape Receptivity DaVID G. TaYLoR sacred Heart university taylord44@sacredheart. edu JEFFREY E. LEWIN social-networking sites (sNs) such as Facebook and Twitter are growing in both popularity and number of users. For advertisers and the sites themselves, it is crucial that users accept advertising as a component of the sNs. Anecdotal evidence indicates that social-networking advertising (sNA) can be effective when users accept university of North Texas it, but the perception of excessive commercialization may lead to user abandonment. jeffrey.lewin@unt.edu Empirical support for these propositions, however, is lacking. Based on media uses DaVID STRUTToN and gratification theory, the authors propose and empirically test a model of content- university of North Texas related, structural, and socialization factors that affect users’ attitudes toward sNA. david.strutton@unt.edu INTRoDUCTIoN content but actively promoted it. Yet, according to To generate brand awareness for its Old Spice fra- one industry-sponsored study, only 22 percent of grance line, Procter & Gamble invited Facebook consumers had a positive attitude toward social users to “Turn Up Your Man Smell” by becoming media advertising—and 8 percent of consumers “fans” of its products. Within a week, the brand’s studied had abandoned an SNS because of what fan page had more...
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...School of Marketing Curtin Business School Consumer Acceptance and Response to SMS Advertising Kyle Jamieson This thesis is presented for the degree of the Master’s of Philosophy of Curtin University 1 March 2012 DECLARATION To the best of my knowledge and belief this thesis contains no material previously published by any other person except where due acknowledgement has been made. This thesis contains no material which has been accepted for the award of any other degree or diploma in any university. Signed 25/03/2011 2 ABSTRACT The rising market penetration of the mobile phone and rapid increase in wireless technology represent significant opportunities for advertisers to reach consumers. Mobile phone advertising has emerged as one of the fastest growing advertising mediums in recent times, and this rise is being led by Short Message Service (SMS) advertising. Despite the growing number of worldwide companies adopting SMS advertising, very little is understood about consumer reactions to this medium. In particular, little academic research has been conducted on consumers’ acceptance of this medium and their behavioural responses to advertising messages. In addition, researchers have thus far been unable to identify the impact of culture on acceptance and response to SMS advertising. This research aims to bridge the gap between academic knowledge and advertising practice by testing...
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...WORK Idioms Marketing word partnerships Brainstorming Noun compounds and noun phrases Henri-Claude Cosmetics - creating a global brand: Devise a TV commercial for a new eau-de-cologne Writing: action minutes Listening: An interview with a professor of international marketing and the CEO of a training organisation Talk about building Listening: An interview with the Head of Global relationships Corporate Responsibility of a major company C) page 22 Describing relations Networking Multiword verbs Reading: How East is meeting West - Al-Munir Hotel and Spa Group: Come up with a plan for improving customer satisfaction and loyalty Writing: letter Business Week WORKING ACROSS C U LTURES: 1 DOING BU S I N ESS INTERNATIO NALLY C) page 30 REVISION U NIT A C) page 32 DISCUSSION U N IT4 SUCCESS C) page 36 U N I TS JOB SA TISFACTION Discuss what makes people/ companies successful RISK C) page 52 Listening: An interview with the MD of a technology development company LANGUAGE...
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...BUSINESS AND SOCIETY INTRODUCTON With increasing urgency, market and social forces are rewriting the roles and responsibilities of business as well as its strategies. Though the profit motive of business is understood and accepted, people do not accept it as an excuse for ignoring the basic norms, values, and standards of being a good citizen. Modern businesses are expected to be responsible towards the community resources working toward the growth and success of both their companies and their communities. Business ethics can be examined from various new perspectives, including the perspective of the employee, the commercial enterprise, and society as a whole. Very often, situations arise in which there is conflict between one or more of the parties, such that serving the interest of one party is a detriment to the other(s). For example, a particular outcome might be good for the employee, whereas, it would be bad for the company, society, or vice versa. Social responsibility of business ethics and consumer right are the influential aspects of the business and society relations. The social responsibility of businesses to the society’s interest and resource utilization is determinant to the business success. The Consumer right is the main components of the social responsibility of businesses in addition to other components needs special emphasis. The other general sector in business and society is the idea of consumerism and environmental movement, which is claim...
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...I Welcome To Telemarketing.com Telemarketing ServicesYou’ve come to the right place for Telemarketing and Telesales Services. Our goal is to provide you with the information you need to conduct successful inbound and outbound telemarketing programs.We are now part of AnswerNet, one of the US leading Inbound and Outbound Telemarketing and outsourced teleservices firms so you can be sure that your telemarketing needs are handled with the utmost professionalism and care. | | | So why should you do telemarketing? Telemarketing is the most popular, dynamic, flexible and effective marketing and communications technique available. To get started, select the business situation & solution that best fits your needs: * Small Business Telemarketing Services – Telemarketing services tailored for the small business, startup business or the smaller budget. Learn more... * Business Telemarketing Services – Telemarketing services tailored for the mid-sized business or any business looking to implement full service telemarketing solutions. Learn more... * Enterprise Level Telemarketing and TeleSales Services – Advanced Telemarketing & Telesales services for larger businesses or corporations looking for more complex telemarketing and telesales solutions - up to the outsourcing of your inside sales or customer care teams. Learn more... Inbound Telemarketing Publish, display and mention your phone numbers in catalogs, direct mail, emails, faxes, print ads, on websites...
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...ENGLISH BUSINESS WRITING [pic] MODULE BOOK AND READER Course of study: ICM / English Course title: Business Writing Year of study: term 4 ourse year: 2011-2012 Department of English School of European Studies and Communication Management The Hague University Course Information |Title |Business Communication | |Name of study unit |English Communication Skills | |Study unit | | |Department |ICM | |Module manager |A. van der Wijngaard / Y. Overdevest | |Module number |To be announced | |Programme / year of study / term |ICM / year 1 / semester 2 / term 4 | |Study load |28 hours (1 ECTS credit) | |Entry level |None...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...|Word |Synonym |Sentence | |Abase |to humiliate, degrade, debase, corrupt, |Don’t abase yourself by accepting this offer. | | |disgrace | | |Abash |to bewilder, confound, confuse, puzzle, amaze,|That poor man felt abashed in the company of rich man & women. He was not at | |[uh-bash] |stun, leave speechless, bamboozle. |all abashed by his open admiration (প্রশংসা). | |Abate |to remove, lessen |We resumed our journey when the rain abated. Rather than leaving immediately, | | | |they waited for the storm to abate. | |Abdicate |to forsake, give up, (পরিত্যাগ করা, অস্বীকার |Edwar VIII abdicated the British throne to marry the woman he loved. Saddam was| | |করা), resign, relinquish, hand over, step down|abdicated from his throne. | | |from, abandon | | ...
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...Marketing 201 Chapter 1 Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Needs: States of deprivation Wants: Form that needs take as they are shaped by culture and individual personality Demands: Wants backed by buying power Segmentation, targeting, demarketing. * Production concept is the idea that consumers will favour products that are available or highly affordable. * Product concept is the idea that consumers will favour products that offer the most quality, performance, and features. * Selling concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. * Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do. * Societal marketing long-term interests, and society’s long-run interests. Marketing mix: Place, promotion, product, price * An integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers. Customer Relationship Management (CRM) : building and maintaining profitable customer relationships by delivering superior customer value and satisfaction * Customer’s perceived value * Customer satisfaction: product’s perceived performance matches...
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...A multivariate explanatory study into the factors that affect consumers' attitudes, intentions and engagement with indirect mobile marketing. A dissertation submitted by: Phil Hudson BA (Hons) Marketing The Media School Bournemouth University 2012 - 2013 Word count: 9992 I Dissertation Submission Form with Author’s Declaration This form must be fully completed and submitted to the Media School Student Support Reception with 2 copies of your bound dissertation/project. Incomplete submissions will not be accepted. Full Name: Phil Hudson Student ID Reference No: 4229546 Programme: BA (Hons) Marketing Submission Date: …………………………………………………… I declare that this dissertation/project is all my own work and the sources of information and the material I have used (including the internet) have been fully identified and properly acknowledged. Student signature ……………………………………………………… Contact Details Please ensure that details of your contact address for future correspondence and information regarding graduation are up-to-date via the log-in page of the student portal: http://studentportal.bournemouth.ac.uk/log-in/?srclnk=123home Access Permission to the Dissertation I approve the use of my dissertation/project as a reference text for future students on the following basis: Public Access (freely available) Confidential (permission of author required) Strictly Confidential (not available for reference under any circumstances) Yes / No Yes / No Yes / No For Office Use Only Date...
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