In-Store Retail Marketing (trade promotion) is the lifeblood of the supermarket and for brands. These create Trial and Repeat Purchase AND create all important Impulse Sales. You know impulse, all of those items you purchased that were not on your shopping list!

Pretzel Crisps VP of Marketing Perry Abbenante, for Pretzel Crisps knows retail marketing, he was the Senior Grocery Director at Whole Foods Market headquarters in Austin, Texas and was responsible for national buying and merchandising. Do you think he can tell us how to transition promotional ideas into Innovative Retail Marketing Strategies? You bet!

Perry recently gave us advice on Winning New Product Launch Tips so know I want him to give us the secrets for great In-Store Promotions… not only strategy but some tactical examples of what he does with the Pretzel Crisps brand to drive sales at the point of purchase.

Overall Retail Marketing Strategy and Tactics

How Do You Get Penetration - Gaining New Shoppers To Buy The Product?

Perry says "When you have a relatively new product, get placement or display outside of your normal department is a key strategy. In our Activation Markets, we get our staff on the ground to get placement outside of the deli where we are normally merchandised. This tactic helps to attract new people that have never seen your product."

Frequency - Or Getting Existing Customers To Buy More Often Is The Lifeblood Of Consumer Foods. Give Us Some Examples Of How You Do This?

"Pretzel Crisps® is a multi-use product. So in addition to being a great standalone snack, it's great for dipping and can be paired with meat, cheese, fruit, veggies. An example of this is the Tortellini Delight, Slider on a Pretzel Crisp, which shows we are a great base for an appetizer. Our demos show people how to use it in more than one way. Social Media helps us engage with our customers on