...Week 8 Assignment Your Company Name: Marketing Plan Your Name Date Your Degree Program Partial Fulfillment in the Requirements for MKT 500 Strayer University Your Company Name: Marketing Plan Executive Summary (Thoroughly revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information. Company Introduction and Mission Statement (Thoroughly develop your company’s mission statement and company introduction) Simply highlight and retype over this information. Branding, Pricing, and Distribution Plans (Discuss why the branding, pricing, and distribution strategies are so important to a business.) Simply highlight and retype over this information. Branding Strategy (Thoroughly develop the company’s branding plan.) Simply highlight and retype over this information. Pricing Strategy (Thoroughly develop the company’s pricing plan.) Simply highlight and retype over this information. Distribution Strategy (Thoroughly develop the company’s distribution plan.) Simply highlight and retype over this information. Competition (Thoroughly classify the company’s major competitors as inter- or intra-competitors. Thoroughly categorize the competitors’ major strengths and weaknesses. Discuss at least 3 major competitors and...
Words: 2287 - Pages: 10
...She's Counting on You! If you’ve ever been a part of a bridal party, you know there is a lot more to it than just looking great on the wedding day. If the bride has been gracious enough to ask you to stand with her on the biggest day of her life, you have to fulfill your duties should you say yes. Some brides may lay out exactly what they expect from you while others may assume you already know the tasks of being an awesome bridesmaid. If you are assuming the responsibility of a bridesmaid you should know what is expected of you. The bridal party is typically expected to be a pillar of support by helping complete wedding tasks, help plan bridal showers and parties, and making sure that the wedding day goes off without a hitch! Possibly the most important part of being a bridesmaid is being supportive of the bride. This is a general statement, but bridesmaid’s true scope of duties can change from bride to bride. You will not only need to lend your time but surely an ear throughout the wedding planning. Supporting the bride can begin with helping her pick out the perfect dress for her wedding day. Staying with this example, you would need to make yourself available to go with her to go shopping. Once you are with her, be sure to give her an honest opinion of the dresses she is trying on- if she asks. You know your friend better than anyone. If it will hurt her to judge the way she looks in the dress, then it may not be supportive to offer your opinion and advice. If you’ve...
Words: 895 - Pages: 4
...With its nostalgic feel and almost perfect outcomes the Electoral College still has its flaws. From its lack of representation to unproportioned voting power within certain states to making it almost impossible for third party candidates to get their name on ballots. Even though these are some serious imperfections they are evened out by some of the college’s principles. But with its aging process and advancements in technology the election process is in dire need of change. I believe that the Electoral College was a brilliant idea back then but times have changed. The founding fathers were not wrong for creating it but with how this country has evolved since then makes this system obsolete. According to Alexander Hamilton, the Electoral College is if "not perfect, it is at least excellent," because it ensured "that the office of...
Words: 598 - Pages: 3
...In general literature review means to explain and analyse investigation that has been conducted and studied that have been published on the research topic. Not only should relevant literature be summarized, but it should be reviewed critically in order to detect areas for further research. Since this project is aimed at the investigation on event management in emerging market, the discussion of different research topics is necessary. The topic that will be covered are: the concept of Integrated Marketing Communication, Marketing Communication vehicals and objectives, event marketing as part of Marketing Communication, the organization of and critical factors in event Management institutional voids in emerging markets, and strategies for companies operating in emerging markets. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. Event management has emerged over the past decade as a dynamic sector of the tourism and leisure industries. The number, diversity and popularity of events has also grown throughout this period. As the number of events increase, there is a growing realization about the continuing need to develop event management professionals who are able...
Words: 1956 - Pages: 8
...v. 201303 Dream Appliance 3-Year Marketing Plan Assessment Code: MKT1 Task 318.1.5-06-15 Student Name:xxxxxx Student ID: xxxxxxx Date: xxxxxx Mentor Name: xxxxxxx v. 201303 Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product ................................................................................................................................................... 3 Consumer Product Classification ............................................................................................................... 3 Target Market ............................................................................................................................................... 4 Competitive Situation Analysis ..................................................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4 SWOT Analysis............................................................................................................................................ 4-5 Strengths .......................................................
Words: 3429 - Pages: 14
...On the other hand, Paris and his page go to see Juliet, to pay tribute to her and put flowers on her coffin. Paris sees Romeo and they fight, and Romeo is killed. Romeo then takes the poison, just has Juliet awakes. Romeo dies and then Juliet finds him. Juliet kisses his lips, to find his lips warm from the poison. This moment shows how timing messed everything up and how she just missed Romeo. Juliet then stabs herself to death. The chorus recounts “From forth the fatal loins of these two foes/A pair of star-cross’d lovers take their lives . . . ” These two, from feuding families” (Shakespeare 5,6). These star crossed lovers felt the urge to kill themselves even after the reader already knew about the ending. Even as unknown foes they could find each other at the perfect time. Romeo and Juliet ran into each other at a party they would have never otherwise met. Benvolio and Romeo came in contact with a Capulet servant. The Capulet servant could not read, so when Romeo read the guest list he saw Rosaline on the list. In the streets of Verona during this confrontation was timing but at the party when Romeo met Juliet it was...
Words: 671 - Pages: 3
...Conflict Management Plan 1. Identify the available conflict management strategies and their strengths and weaknesses. Strategy Strengths Weaknesses Accommodation Emphasis on cooperation is high Emphasis on Assertiveness is low Collaboration High on cooperation, Emphasis on assertiveness is high, An emphasis on a mutual positive outcome is high Very rarely comes around to this situation, because these perfect conditions are not very common Competition Emphasis on assertiveness is high; short term outcome Emphasis on cooperation is low; not sustainable in the long run Compromise Used as a last resort; intended to allow others to consider other views and opinions Everyone involved gives up something, so the intentions are not always that great Avoidance Allows for parties to not be involved with each other in the event of flared tempers No cooperation No assertiveness 2. Which of the available conflict management strategies is most appropriate for the current situation with David and James? Provide your rationale, including what factors you considered in making your selection. Your response should be at least 100 words. The most obvious choice to me would be the collaboration conflict management plan. However, this situation is highly unlikely because it involves full cooperation for all parties involved. Therefore, I would have to fall back the accommodation conflict management plan. The problem with David and James is that...
Words: 510 - Pages: 3
...Introduction In this paper Team A is responsible for developing teams for Riordan Manufacturing’s newly designed CardiCare Valve heart valves. The location of these teams is in Pontiac, Michigan, which produces plastic parts for the organization. Team A will develop a Team Strategy Plan of which we will identify several strategies in building viable teams, identify challenges or barriers that may occur, determine the best approach, and measure the teams efficiency. While developing these teams, Team A will create a Conflict Management Plan of which we will analyze the teams strengths and weaknesses, implementation of different conflict management strategies, select the best approach, identify potential challenges, and consider alternate strategies that will foster an efficient team. The Various Strategies Available to Build Teams Riordan Manufacturing is striving to create the perfect teams of employees to generate the best possible production of the newly designed CardiCare Valve heart valves. Creating those perfect teams requires much planning and organization. An important thing that Riordan needs to think about when trying to construct their teams is the number of members of each of the team. Generally speaking, the most effective teams have five to nine members (Robbins & Judge, 2011). When teams are larger, coordination and communication amongst its members may be an issue making it harder to get work done. Another thing for Riordan to consider when building...
Words: 1278 - Pages: 6
... The process of the electoral college is complex and has many components to how it works. The only power the people have over the electoral college is the ability to appoint our electors through the popular vote; however, the electors have free reign, without needing consent from the people, over who is in charge every four years. Within the Electoral College is a rich history, pros and cons, how electors are chosen, how the difference of the popular vote cause Serbian states to be swing states, and why past elections have brought up questions about if the electoral college should be amended. The original philosophy behind the electoral college is what has caused the rich history of the electoral college. Everything began in 1789 when the idea of the electoral college came to elect our very first president. The Electoral College is a system of selecting the next president by electors who vote based on the popular vote of America (U.S. Electoral College). Alexander Hamilton created the original form of the...
Words: 2064 - Pages: 9
...My boss, Mr. Hunt, just so happens, is a deeply religious man. He believed that when God rested on the seventh day, so should we, and all that jazz. That is why the Pizza Hunt had remained closed on Sundays; even though Mr. Hunt knew he was surely missing out on all the business he would’ve received from people ordering pies while they watched football. Having known that I would be the last person out the door on Saturday night, Mr. Hunt having entrusted me with the key, nobody else would be stepping foot into the restaurant until Monday morning, so it was the perfect time to put my plan into action. I had figured that when Erik and his buddies came in that Saturday evening to graciously inform me once again of what a disgusting, ugly slob and friendless loser I was. Also, because it was Halloween and they’d surely be having yet another party, which they would then pick...
Words: 1033 - Pages: 5
...that there could not be a possible comprised between both disposition. In a perfect world it may be possible to find a solution to find a solution to please both party but unfortunately in the world we currently live in it approve to be impossible. Having a big or small government is like a pendulum most of the time it will be leaning towards to one side more than the other, rarely there will be a perfect solution where the pendulum stays in the middle. So one party will have to compromise and take the loss and deal with it. In the case of Jeff Madrick he propose that the bigger government is helpful, not only it stimulates the economy but also improve citizen’s life. He further on layout all the social service that has been put in place to stimulate the economy such as Marshall Plan, the G.I bill for veterans, and Social Security coverage, Medicare etc. Madrick also explained that our economy is more stable after world war II than ever before, he further stated that if the federal, state, and local government absorb roughly 30% of GDP it would generate 700 billon dollars a year to protect its workers and other financial and social programs. In my opinion this is a very slippery slope because in the book he also suggested that the government should take 35% instead of 30%, he also compared the U.S to Europe where he said that European nation contribute 40% of GPD. He also explained on how having a big government will create more jobs. After reading his debate it leads...
Words: 569 - Pages: 3
...Game Theory Background An Illustrative Example Course Structure Introduction to Game Theory Econ 414 Jeff Borowitz Summer I 2010 Jeff Borowitz Introduction to Game Theory 1 / 18 Game Theory Background An Illustrative Example Course Structure Rational Choice What is Game Theory? Game Theory is really “Multi-Party Decision Theory” Outside of game theory, we think of just one actor (firms maximizing profits, workers deciding how much to work, etc.) Decisions involving many parties are very relevant to economics Oligopoly Public Goods Working together on a team project Jeff Borowitz Introduction to Game Theory 2 / 18 Game Theory Background An Illustrative Example Course Structure Rational Choice What is a game? Formally A game consists of Players The actions that the players can take How much each player values each potential outcome What each player knows Definition (A Game) A game Γ = (S, U) is a list of possible actions by each player S = (S1 , S2 , . . . , Sn ), and a list of payoff functions for each player under all possible combinations of actions by each other player U = (u1 (S), u2 (S), . . . , un (S)) Jeff Borowitz Introduction to Game Theory 3 / 18 Game Theory Background An Illustrative Example Course Structure Rational Choice What is a game? Informally Games Fantasy Football (drafting, picking line-ups depend on what others do) Rock-Paper-Scissors Risk Not Games Football (depends on skill, strength...
Words: 1245 - Pages: 5
...to mind is “that no one is perfect”. The most important thing is to take the time to think and make the right decisions. This is how we should handle each situation no matter how minor and learn from our mistakes. My lesson begins on a Friday night after a long week of work. I’m looking forward to celebrating my buddy’s birthday tonight. As I was getting ready to go out after work I started making the plan to pick up our friend Pete. For some reason choosing to take out my 98 Camaro Z28 instead of my more conservative Jetta seemed like a good idea. Why did I choose the Camaro? Why that was a bad idea? These are the questions I should have asked myself. It was a short ride to Pete’s place. When I arrived there I hung out a bit, “pre-gaming” with Pete and heading out to the party. Mistake one choosing to take a race car to a party that I planned on drinking at with a passenger and not having a plan if I couldn’t drive home. Our good friend Eric was having a Luau at his girlfriend’s house for his 23rd birthday party. A lot of our mutual friends from school and work were all there. At the party they had live music on a make shift stage which I thought was pretty cool. There were many festivities to partake in including an open bar and playing a few drinking games. After a few hours the party was winding down so it was time to leave. Pete and I decided to invite a few people back to my place and make a grand exit. This was mistake two leaving a party without realizing that I probably...
Words: 576 - Pages: 3
...Body image, it all ads up The uncomfortable truth behind the ads that define ‘beauty’ and how they affect the women of today. Georgia Walker reports. Every day we are exposed to around 5000 ads, these could be on TV, radio, magazines or social media. Amongst these ads the fashion industry is very prominent. They are constantly using the stereotype of the ‘perfect body’ in their advertisements and this has affected the way some girls feel about their bodies. Ads are constantly sending out subliminal images that are aimed at making us want to buy or look like what is being modelled in the hope that it will boost happiness and confidence. We subconsciously accept this image of perceived ‘perfection’ which really doesn’t exist. For some girls,...
Words: 564 - Pages: 3
...can include training, skills developing, software upgrade, even the way they interview for job openings. According to Peter Block (1999), a consultant is a person that has influence on an individual, group, or company but has no authority to make changes only make suggestions even if the company does not take them. A good skill to have as a consultant is being capable of standing their ground when it comes to management as well as keeping their emotions under control. The reason for this is that in order for a company to have full trust on a consultant one has to show that they believe and standing up for what is best for the business and even thought the company might not go with the consultants plan the consultant needs to put emotions aside and prove that a better plan can be made that would also work. Some of the roles and responsibilities as a consultant are contracting, discovery, feedback, and making final decisions on the project (Block, 1999). Contracting is when the consultant first meets the client and negotiates the wants from the needs, as well as what is expected from...
Words: 530 - Pages: 3
