...event, anticipating 40–60 people will attend for one full day, activities and culminate with a dinner. Round tables are used in the crescent rounds setting, with jug of water on each tables, this setting suitable for dinning an used for 50+ people. This provides guests with the ability to view the speaker and the projections screen during the presentation. This event is suitable to external managers and owners of coffee retail businesses and MacVille clients. Benefits The benefit to delegates to attend the conference is to increase their knowledge, on the new Italian coffee range. The outcome for MacVille having the Australian rights and the first conference in Australia it will bring opportunities to engage and network with managers of retail coffee shops and with the view of building relationships with clients. Also a benefit is the activity program including one breakout event for all delegates to participate in e.g How to make the best coffee using MacVille Coffee machines Conference Video with: International speaker Italian Coffee Specialist Breakout event – Taste testing / networking Learn Latte Art Keynote Speaker Master of Ceremonies: Motivational When, Where and Who The conference will be held on the Gold Coast in November 2014. We will try to ensure the date of conference does not to clash with any other competitor’s event or school holidays and public holidays. We are...
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...Plantation, Restaurant, and Inn: The White Castle of Louisiana n early 1994, Faye Russell, marketing director, and Cindy Hidalgo, general manager, considered the future of Nottoway Plantation of White Castle, Louisiana. Nottoway, which was listed in the National Registry of Historic Places, was an enterprise in the hospitality industry, attracting visitors to tour the mansion that contained many original furnishings. In addition to tours, the plantation offered overnight accommodations, dining and banquet facilities, and a gift shop. Nottoway competed with several other plantations for tourist trade along the Mississippi River, seven of which provided similar tours and elegant bed-and-breakfast facilities. Although Cindy and Faye felt that Nottoway was operating ‘‘in the black,’’ they thought they were missing an opportunity ; tour groups visited the plantation homes, but stayed overnight in the nearby cities of Port Allen or Baton Rouge in a Holiday Inn or similar facility. Couldn’t Nottoway expand its facilities to provide enough overnight accommodations for bus tours and other groups ? I marry there. The complete home consisted of a 53,000 square foot, 64-room mansion surrounded by graceful grounds, including formal gardens, a carriage house, and a caretaker’s cottage (20 years older than the mansion itself). Nottoway was a gem of Italianate and Greek Revival style. The mansion reflected the splendor, luxury, and innovation of its time, featuring coal fireplaces, gas...
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...business a successful one. The restaurant is family owned and the owners want to keep it going as a legacy to the family members who left it to them. Since quitting their jobs, they will have to make money immediately. The restaurant has not been doing well over the last few years and has been losing money. Family members have passed away and others are having health issues, so the restaurant as of now is being ran by the chef as well as some of the servers. Getting this restaurant on the right track will require much work and dedication, and with the right tools in place, customers who are looking to have a great dining experience on a budget and enjoy a delicious home-style meal will get just that. This restaurant is in no way one of the regular fast food restaurants. Here you can sit and enjoy friends, family, have a business lunch, dinner party, birthday party, etc. in a family oriented atmosphere and still have money to spare. The restaurant is in a small community with about 6,000 people and has a great reputation. The restaurant will hold about 75 people at full capacity. Being located right off the interstate, it is in a great location where customers can stop by on their way to work, home, school, from a busy day of shopping, or for a business lunch. Whatever you have...
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...Post-Holiday-Depression-Zack-AhernDoes the holiday season bring out the Scrooge in you? Depression get you down? Cold comfort that there are millions of people like you out there, right? There's just no safety in numbers with this thing. Many familiar with depression will know what I mean when I say sunny days are the worst. Yeah, sure, the birds are chirping, the kids are playing, and in the summer, you can hear the drone of lawnmowers in the distance. But with sunny days come obligations. You're expected to be productive and enjoy the day. Let's be real: Birds poop on your car, kids are loud and annoying, and freshly cut grass unleashes your hay fever. Yes, sunny days put a lot of pressure on a person. Conversely, cold, rainy or snowy days...
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...O to Travel Denmark! “There are more things in Heaven and Earth, Horatio Than are dreamt in your philosophy” - Hamlet, Prince of Denmark If you are a Shakespeare enthusiast and great lover of travel, Denmark is your destination! These famous words from Hamlet prove that there is an undiscovered country that everyone must travel in Northern Europe, not yet “dreamt in your philosophy”. You must travel to Denmark! If you’ve ever heard the Prince of Denmark say these famous words, you know it’s true. In the play, Denmark is a mysterious and lively country, wrapped in a cloak of shadows and adventure, and in real life you discover when you travel to the “Kingdom of Denmark” as it is called by its people, it is much more than that. It’s the hub of Northern European travel. Denmark is the smallest Scandinavian country, with a modest 4.5 million people, but it’s so packed with history and intrigue that I’m convinced that everyone must travel to Denmark once in their life to experience a locale of unparalleled richness, and all the things you would desire travel to take you between “Heaven and Earth”. The best way to travel to Denmark, the nation of Hans Christian Anderson, splendid modernist and gothic architecture and Scandinavian delights, is to fly straight to Copenhagen or Kobenhavn as it’s spelled in Denmark, and become immediately astounded! The warm, mild June air will dance across your face, and the sun will shine bright. It’s the largest and most cosmopolitan...
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...managers, and many more wedding vendors to determine how to save costs on each wedding item (Hammond, 2007). "The absence of a clearly defined project plan consistently shows up as the major reason for project failures," (Gray & Lawson, 2005, p. 118). Without an implementation plan that outlines budgets, how important tasks should be organized, and what the contingencies are in the event that something goes awry, could result in what should be one of the happiest days of someone's life turning into a complete disaster. "The success of your whole day depends on your ability to organize, plan, and budget," (Hammond, 2007, para. 1). The stakeholders in a wedding project are numerous. Naturally the bride and groom are the biggest stakeholders. But also included in this list of stakeholders will be the bride and groom's family, members of the wedding party (maid of honor, bridesmaid, best man, and groomsmen), wedding guests, wedding vendors (florist, musicians, caterer, cake maker, clothiers, venue directors), and the officiate. Further, a successful wedding requires the orchestration of many moving parts and the availability of many resources including people, skills, equipment, materials, and working capital. Research shows that the average couple in Beirut, Lebanon will spend $20,940 on a typical wedding. This budget does not include cost for a honeymoon, engagement ring, bridal consultant, or wedding planner. A wedding budget is absolutely...
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...A private club, with a rich community history, faces the challenge of membership declines and shrinking profits. Like many private clubs, the Hershey Italian Lodge’s declines are driven by economic downturns, aging membership, and increased competition. This document explores the hardships facing the club as well as some alternative action steps the lodge can take to meet those adversities head on. Marketing Plan The Hershey Italian Lodge Stamey 1 Company Overview The Hershey Italian Lodge (HIL) is in its 94th year of operation. Located in the heart of Hershey, PA, HIL was established by a small group of Italian men in 1920. The name Nuova Societa Italiana Indipendente Di Mutuo Soccorso Per Uomini was, and still is, the true name of the lodge. It means, Men’s New Independent Italian Mutual Benefit Society. HIL is a private men’s social club that includes a bar &restaurant serving a traditional style Italian menu, a banquet, and other activities and amenities. As a staple of the Hershey community for many years, the HIL is well known and respected throughout the area. The primary goal of the lodge is to preserve their heritage and build a strong, close community. The mission statement is, “…to provide a comfortable, friendly, affordable, family atmosphere for our members and guests.” The saying “Ieri, Oggi, Domain, Sempre Fratelli” is the motto of the organization and is printed at the bottom of each quarterly newsletter. Translated, this means, “Yesterday, Today...
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...1. There are four controlling marketing mix factors, product, price, promotion and place. They are controllable factors because they are under the control of the marketing department in an organization. An example of items under product would be features, brand name, packaging, service, and warranty. An example of items under price would include list price, discounts, allowances, credit term, and payment periods. Examples of promotion is advertising, personal selling, sales promotion, public relations, and direct marketing. Under place we find outlets, channels, coverage, transportation, and stock levels. A perfect example of the four controlling marketing mix in action would be Procter and gamble introducing a new toothpaste designed to taste good and fight cavities. Logo and packaging designed in bright colors to appeal to kids of elementary school age to encourage more tooth brushing. The price would be $2.00 and there would be coupons to discount the price. Promotion on television and radio commercials, magazine and newspaper ads and website; the ads will use bright colors and happy music, perhaps an animated cartoon character for a fun and family friendly attitude. The place or distribution would be in supermarkets, drug stores, and discount stores such as Wal-Mart. Target demographic is mothers with kids who make buying for the family (advertising could be shown on children’s programming, prompting kids to ask parents to buy the toothpaste.) 2. The requirements...
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...Executive Summary and Company Summary The name of our organization would be Fun and Games Café. We are going to position ourselves as the only company in Melaka that provides café and also entertainment facilities under one roof. Entertainment facilities that would be provided by us include snooker table, pool table, foosball, arcade games and a mini theater. In fact, there are many reasons for our company to be established. We can say that we do not have a direct competitor but an indirect competitor. This is because in Melaka, there is no other outlet that has this combination of the two concepts together. They either have café by itself or entertainment outlet by itself. The potential for our target market to be attracted is also very high. This is because our target market consists mainly on students surrounding the area especially from Multimedia University and also residents around or within 3 kilometers radius from our Fun and Games Café outlet. As we know the lifestyle of people nowadays they tend to like to enjoy and relax more. Other reasons they can hang out at our place includes social and releases tension. Our start up cost would be RM 121, 600 which a large percentage of it would be borrowed from Public Bank. The estimated break even point would be 2.86 years, though; this could be shorten if the market situation is good and provided we put more initiative and hard work. The sales are expected to grow 40%. We must target a net profit of 14% at least and hold...
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...Marketing Plan Scrub Daddy Introduction Explanation: Write a short description here about what you aim to achieve with this marketing plan. The aim of this marketing plan is to focus on the innovative technology of the Scrub Daddy, how it is fun, safe and can be used for almost anything.The overall purpose and its principal focus, is to create a competitive advantage, which allows Scrub Daddy to plan and execute a year-long PR and marketing campaign that would support a record sales years. This marketing plan will also provide a logical sequence of activities which lead to the setting of Scrub Daddy´s marketing objectives and the formulation of plans to achieve them.The purpose is to position the Scrub Daddy as an easy way to clean up tough messes on hard surfaces that is safe to use in the home, at work, or in other environments.The internal marketing goals and objectives are to tailoring the marketing and communications to specific consumer needs. Its marketing objectives are current with the developing customer trends. It is also current with it the firms mission statement that is focused around the consumerClear communication of the mission statement “Scrub Daddy, is all you need” to our customers. | 1. Understanding your market 1.1 Who are your customers? - The main customer is the American / European middle class working and stay-at-home mothers, ages 35-49, have young children, are family oriented and lead busy life styles. This demographic wants...
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...Contiki Holidays You Have One Life, One Shot, So Make It Count! Assessment 1: Major Assignment Group Work: Hung, Jess, Tshala, Rana and Tiffany 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 TABLE OF CONTENTS Company Overview ............................................................................................................................... 2 Backstage Pass to Europe ..................................................................................................................... 2 Travel Styles .......................................................................................................................................... 3 Team Contiki ......................................................................................................................................... 3 Make Every Moment Count .................................................................................................................. 3 Getting Around ..................................................................................................................................... 4 Me Time ................................................................................................................................................ 4 Join Us Online........................................................................................................................................ 4 Save With Contiki ...................................................................
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...VERDICT in ASSOCIATION WITH SAS UK RETAIL 2012 & BEYOND Introduction Welcome to our forecast for UK retail in 2012 and beyond UK retailers face yet another year of tough trading as the economy continues to suffer from the strains of the recession and global downturns. This whitepaper gives our forecast for the next year for total retail and the major sectors. It also explains some of the key issues and future developments that retailers will face over the next few years and what they need to do to survive and thrive. For more information contact: Cindy Etsell Industry Marketing Manager – Commercial SAS UK & Ireland Wittington House Henley Road Marlow SL7 2EB Tel:: +44 (0)1628 490 929 ■ Mobile 07918 724 381 cindy.etsell@suk.sas.com www.sas.com/uk Maureen Hinton Practice Leader UK Retail Verdict Research 119 Farringdon Road London EC1R 3DA Tel: +44(0) 207551 9423 maureenh@verdict.co.uk www.verdict.co.uk About SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. About Verdict Verdict Research is the leading authority on retailing. Its research and publications provide executives in a wide range of business sectors with unrivalled independent analysis of retail sectors & trends. SECTION ONE INTRODUCTION & SUMMARY Summary – key points 2012 retail growth 1.2% - third lowest growth rate in 40 years Non-food will shrink for fourth year out of five – down by £740m (0.5%) Total...
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...ISSN 1940-204X TallTree2 Hotel Casino John R. Mills University of Nevada at Reno Jeffrey Wong University of Nevada, Reno Background The TallTree2 Hotel Casino is a 640-room resort complex featuring a full range of Nevada-style gaming: slot machines, table games (twenty-one, craps, poker, roulette, baccarat, and keno). Besides the hotel and casino, it also has four separate restaurants, two entertainment showrooms, and three gift shops. It is located in the extremely competitive Reno, Nevada, market that includes 25 other hotel casino properties within a 10-mile radius. Given the competitive market, the casino management uses a wide range of marketing promotions to attract customers to the casino facilities where, it is hoped, they will try their luck at the slots or table games. Casinos are designed in such a way that customers must walk through or past the gaming area to get to the restaurants or the hotel registration area. The primary objective of a hotel casino property is to keep a gaming customer in the complex. The casino industry is a unique service industry that has created gaming odds that over a period of time will result in the casino generating revenues from its customers. For example, in northern Nevada, the house normally keeps 2.1% of every dollar that a player puts into a slot machine. Other states and Indian properties can retain up to 12% of each dollar played. For table games the normal return is 12% of drop (money lost by players). To maximize the...
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...Due 7/29/14: Question 1: Describe the communication process. How is this impacted where you work? Response: The communication process is divided up into steps that people complete very quickly. A person has an idea and then takes the idea and places into a message, then decides how the idea is going to be communicated (email, conversation, etc.). Once the person with the idea picks the channel of how they will present the idea, they send it. The audience will then receive the message, decode the message for the meaning and then responds to the message and can provide feedback toward the message sender. The way communication is suppose to work at my current job is the Director has the information, she tells the 2 managers and the 2 managers tell the supervisors that report to them. The supervisors then tell their leads and then the other people who report to them. This way everyone has all the information and the Director is not required to tell everyone. This was outlined in my training process. However, this is not the way communication always works for us. The Director sometimes will call in the supervisors and tell them stuff to tell their team and then pulls in the managers and tells them something different- although the main information is all correct, we all hear it differently and in different ways from her. This causes major confusion! Due to the confusion this has been causing us we have all told the director that we need to go back to the way the communication...
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...1969 WARNING This material has been reproduced and communicated to you by or on behalf of Monash University pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. SKY CITY HOTEL CASINO The Sky City Hotel Casino is a 640‐room resort complex featuring a full range of Nevada‐ style gaming: slot machines, table games (twenty‐one, craps, poker, roulette, baccarat and keno). Besides the hotel and casino, it also has four separate restaurants, two entertainment showrooms, and three gift shops. It is located in an extremely competitive market that includes 25 other hotel casino properties within a 10‐mile radius. Given the competitive market, the casino management uses a wide range of marketing promotions to attract customers to the casino facilities where, it is hoped, they will try their luck at the slots or table games. Casinos are designed in such a way that customers must walk through or past the gaming area to get to the restaurants or the hotel registration area. The primary objective of a hotel casino property is to keep a gaming customer in the complex. The casino industry is a unique service industry that has created gaming odds that over a period...
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