...Consumer Behaviour. It starts with a research about the Consumer behaviour which points out what external (group, cultural and family influences) and internal factors influence a consumer decision and what are the steps that comprise a consumer decision making process. Then there is a research summarized about what are shopaholics, what motivates them to indulge in this excessive shopping, how they are different from normal shoppers in terms of utility and purchase behaviours, how retail outlets supply the goods and services to satisfy the addiction and what are the positive and negative externalities of this behaviour. The research also points out that in long term this addiction turns out to be harmful but in the short term in is quite fruitful and this is what turns the normal shoppers into shopaholics. After addressing the above mentioned issues the report moves to explaining what is shopping addiction, a psychological disorder or just a past time, how it is linked to other addictions, what are some of the symptoms of this disorder, what problems arise when someone starts indulging in this excessive shopping behaviour both financial and social problems and then the general personality characteristics of shopaholics are discussed like shopaholics seek other’s approval, they have low self esteem, they have emotional problems, they face difficulty in controlling their impulses, they fantasize everything around them, they are materialistic and finally in conclusion the report discusses...
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...English 101 Should there be a statewide law prohibiting discrimination based on physical appearance why? Why not? Discrimination against appearance is the most atrocious, yet common thing in daily life. Everything is being based on looks and personality rather than on intelligence. Society’s perception of individuals has become superficial. Society has also set up a false image of perfection in regards to how a person should look to be perceived in a certain way. Therefore, there should be an anti-discrimination law for better equal rights. Going to a store should not feel as if you were walking into a courtroom awaiting to be judged by many strangers. There is no need for an individual to feel threatened by the judgment of others due to their physical appearance. Upon implementation and reinforcement of the anti-discrimination law, everyone would have equal opportunities, and people would be more mindful before speaking or acting. When it comes to things like walking into a job interview or shopping at a store, someone’s personal appearance can unfortunately impact their experience. In other words, you might have a lower chance of being hired for a job if you have tattoos and piercings as opposed to someone who has no visible tattoos or piercings. That is something that unfortunately occurs in today’s society because we have been made to believe that a tattoo or a piercing doesn’t make you as intellectual as someone who doesn’t have one. It is an injustice to be judged...
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...problem, and is difficult to stop. Winn writes her essay in a very simplistic manner, and focuses on the destructiveness of an addiction; she illustrates and compares the destructiveness of addiction to excessive television viewers . First she discusses how the term addiction is commonly used out of context. You will always hear people state that they are addicted to Pepsi or mystery novels, but are they really addicted? What these people actually mean to say is that they enjoy reading mystery novels more than most other forms of ‘passing time’. The same is true for Pepsi. They are not actually addicted to it; they just enjoy it more than most other beverages. Maria Winn then poses a question. Do you think television falls into the fake addiction category (the addiction that is used out of context), or is it a real addiction? She does it this way so that when she states her argument you have already begun to think of an answer and your mind is accepting or rejecting her statements. Since all of her statements support and collaborate each other, it is very easy to get pulled into her train of thought. Winn then goes on to discuss how television addicts, who know they are addicted, will try and tell themselves to do other things, but instead they stay drawn into the TV. To these kinds of people television is an escape from reality. When you are watching a television show, you are not worrying about the bills or the fact that you have to go shopping, you are only wondering if the...
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...the capacity to pursue, apprehend, and return runaway slaves to their owners. Tactics included the use of excessive force to control and produce desired slave behavior” (“The Origins of Modern Day Policing”). The police force has come far in its progression into the officers that we are familiar with today, but the underlying biased views of some officers are still there. Current-day racial...
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...Marketing Research Project Modern retails in India - Trends, issues and future GROUP - 4 Divya Katoch Gaurav Bhola Hanuman Sharan Hemant Meena HimaSindhu Karthik Junnuri F - 099 F 101 F 102 F 103 F 105 F 108 Page 1 Marketing Research Project ACKNOWLEDGEMENT We sincerely express our gratitude to Mr. Hemang Dangi for his constant guidance throughout the project. We also want to thank all the respondents of our survey for spending their valuable time in filling out the survey. Yours sincerely, Group 4 MBA- 1st Year Section B Page 2 Marketing Research Project Table of Contents 1.Title page ................................................................................................................................1 2.Acknowledgement ..................................................................................................................2 3.Index/ Table of content ..........................................................................................................3 4.Abstract ..................................................................................................................................4 5.Introduction ............................................................................................................................5 6.Review of literature .............................................................................................................. 10 7. Research methodology ...................................
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...such as death of her loved one could be the cause of this making her feel the way she does. Always worrying too much about the things she should not be worrying about. I can relate to Tina, because I also have anxiety. I know how she feels when the little things get so frustrating. For example, when my sister and my mom have a small discussion and they both do not agree with something, and they make side comments to each other. With just two words it can make me feel so frustrated that I feel like I need to gasp for air. Tina’s symptoms include feeling tied up in knots all the time, especially at night. She always has the feeling of something bad is going to happen. Her being scared that her two twin daughters might get abducted at the bus stop. It is normal to be worried for her daughters; of course she would always want them to be safe. I can relate to this because sometimes when my mom takes long shopping I get worried and think that something bad might had happen. Like if I hear a police car pass my house I get worried and feel like it is going toward someone I care about. Tina not being able to sleep at night is also another symptom. She doesn’t like getting out the house and how she fears driving. Which I think could be another disorder because of how likely it is to have more than one. She could have a phobia of driving, and by driving it can set off the anxiety, making her heart pound and her palms so sweaty that she could have lost grip of the steering wheel. Also, because...
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...as glorifying drug use. The disturbing nature of the lives of the young people in this film, however, would seem to diminish any potential for glorification. The film reflects the social context of its time in a debate between the belief in free expression and in control to reach some end. One side seeing drugs as so terrible that even excessive means might be needed to stop their use and the other side seeing the issue as overblown so that society should restrain its repressive impulses. I think the facts about drug use and abuse is accurate in this film. You have your friends, let us call them drug buddies, you scam to get your cash for the drugs, go get your drugs from the dealer, meet up at whoever has a home, consume your drugs, enjoy the high, and then start to think how you are going to get your next fix. When you are an addict and you need your high no one, not even a screaming baby, matters. I think that the stereotypes in this movie are spot on. You have your addict who wants to change so he leaves all he knows behind, Renton, you have your follower who does what the consensus is doing, Spud, you have your hustler who always knows how to get money, Sick Boy, you have your, for lack of a better term, drug whore who puts drugs above all, even her infant daughter, Allison, and finally you have the one who is in it for the money, “I would never put that poison in my body,” all the while knocking back pint after pint,...
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...from this problem because it effected negatively on them. It has stolen many important things from them such as health, family and time to study. I think that something must be done to those who overuse computers and internet. For example, they should try hard to stay less time on the internet. Also, they should join some centers that could help them to get red of this problem. II. Terms of Reference This research was written as part of the coursework for Visa 4 at Zayed University. It gives the reader information about the bad effects of overusing computers and internet. The information was obtained from books, the internet and databases. The research will show the problems that caused by overusing and internet and how it can effects negatively on health, family relation and academic study. III. Introduction Computer has become an important machines in our life. It plays a vital role in all fields of the life. When we add the internet to this small machine it becomes a big world that could attract many people to enter it and live in it. Moreover, they would become more friendly with it and spend most of their time dealing with it until they fell in a big problem which is called an internet addiction. Although some people say that using computers all time wouldn’t be harmful for them and it gives them more experience, overuse of computers has many bad effects such as...
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...How Should I Live? With each decision, we constantly ask ourselves, “Is this the right decision?” Sooner or later, we are all presented with the task to choose between what is right and what is easy. In one of my favorite novel series, Harry Potter, Albus Dumbledore says to Harry, “It is our choices, Harry, that show what we truly are, far more than our abilities.” (Rowling 1998, 219) This is true. Our decisions in life, our struggles, selections, and choices, are the bindings to our stories; ultimately holding together what makes us who we are, just as Dumbledore said. How should we live our lives? It is not a question that can be simply stated in a few words. One word out of the posed question is the main subject- “live”. What does it mean to truly live and what is the best way to do it? I think it is a mixture of many things. However, out of many lifestyles that involve moral behavior, I think the life of an altruist is an extremely honorable one, and it is one by which I want to model my life. In order to do good, one must know evil. So, what is evil? What makes good people do bad things? According to Philip Zimbardo, “evil consists in intentionally behaving in ways that harm, abuse, demean, dehumanize, or destroy innocent others -- or using one’s authority and systemic power to encourage or permit others to do so on your behalf” (Zimbardo 2007, 5). Throughout history, we have seen multiple examples of evil acts; from the Rwandan Genocide to Abu Ghraib to the actions...
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...youngsters look to the media for guiding on the "ideal" way to look and act. Teenagers have more access to images from the media that sponsor a growing acceptance of makeup, fragrances and unnatural beauty, their self-esteems becomes dependent on an unnatural and constructed thought of beauty. The images promoted and portrayed in the media, can be harmful and have dangerous impacts on the lives' of many individuals. The images revealed and published by the media harmful effects begin the minute they start being used for entertainment and sale purposes; however, it doesn't stop there, the images can also be demeaning the self-esteems of individuals as well as creating unhealthy habits that teenagers find the need to follow. Everyday more ads are being released whether it's for a newly engineered face wash or the season's latest sweater. Quickly as soon as the item is advertised, teenagers run to the nearest shopping malls to get their hands on the "Oh, So GREAT" invention, without realizing the price worth of the item. Therefore, now the happy teen picks out the item and gets to the checkout stand, later to discover that the item is $150. At that point, the teen has two options, shoplifting or charging the credit card. Although rarely does anyone rely on the shoplifting method, it does happen. Whether it's shoplifting or charging the credit card, the teenager's emotional state alters from being happy to guilty. As mentioned in, "Muscular Ideal Media Images and Men’s Body Image: Social...
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...effect to how Americans react to France deciding not to assist the United States with the war against Iraq. These reactions include American protests, the decision to change the names of certain foods (i.e. French Fries was changed to Freedom Fries) made by the Republican U.S. Representatives, and other voluntary actions that indicate dissatisfaction with France. He utilizes many rhetorical tactics and strategies for the purpose of dissuading American...
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...The Handmaid’s Tale: Power and Corruption Governments impose a certain amount of power and control on their citizens in order for societies to function according to plan. In the Handmaid’s Tale, excessive control and power in the Gilead society strips the residents of their freedom, forbidding them to live ordinary lives. Men abuse their control and power over women in order to satisfy their personal needs and women are persecuted to the point of corruption. The Handmaids suffer the most due to the loss of their personal liberties and identities. Inhabitants live in constant fear for their lives, and are subjected to perpetual surveillance. The Gilead society follows a patriarchal law that women must obey their male counterparts. Since they believe that they are powerful, they think that they can get away with what they want. An example of the male abuse that occurs in the Handmaid’s Tale centres on Offred, who is trapped in Gilead as a Handmaid. She is one of the women valued only for her potential as a surrogate mother. Denied all her individual rights and personal identity, she is known only by the patronymic Of-Fred, derived from the name of her current Commander. Offred struggles with this new name with this statement, “My name isn’t Offred, I have another name, which nobody uses now because it's forbidden. I tell myself it doesn’t matter, your name is like your telephone number, useful only to others; but what I tell myself is wrong, it does matter...
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...Taking the Chore Out of Holiday Shopping By Donna Geary Will the holiday shopper find what they are looking for quickly and easily in your store this season? According to a recent AC Neilson report, the number one customer motivator for selecting a retail store is the ease in finding what they need. Granted, many gift shoppers may not know exactly what they are looking for. That is – until your store ambience and impeccable merchandising stories inspire them. Or, perhaps your website can dish up some tantalizing suggestions that will send shoppers flocking to your location. Multi-channel influences are changing how customers shop and although on-line sales in the last year account for a mere 1% of the total dollars spent, consumers are using the internet to ‘look and see’ and the store to ‘touch and feel’ in about one out of every four purchase decisions. How can you take the chore out of shopping and make your store more touchy feely? The First Impression – A Theme There are only two types of customers out there – the one’s you already have and the one’s you don’t. Each of the two groups will form an immediate impression of your store from the first glance – whether it is an ad, your website or your storefront. The holidays are a good time to step back and see if your first impression is communicating consistently. Remember also, that word-of-mouth advertising is the best (and least expensive) way to get your existing customers ‘talking up’ your store with...
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...their customer’s orders to show demand, excellent customer service, and individualized product offerings (Muha, 2014). During their holiday season, they bid with the larger capacity 3PL transportation carriers to pay up to three times their normal rate to pick up their freight and deliver on time. Amazon has also sparked an awful lot of controversy over their “Amazon Prime Air” project which is nothing more than a drone dropping a small package at a customer’s door. While this project is still under much scrutiny, Amazon is still testing and moving forward with it. Defining Amazon’s Competitive Edge in Today’s Marketplace Amazon got their start in 1994 as an online book retailer and did not begin to publically trade until 1997. So how did such a small company become one of the world’s largest retailers with such little capital? Prior to doing this research, and I am still partially correct, I thought Amazon took full advantage of the technology boom of the late 1990’s and just grew based on demand. In 1998 they started their music store and in 2000 they opened a fulfillment center overseas and launched Amazon.co.jp for Japanese customers. Moving to 2005, Amazon created their “Amazon Prime” option which many of us enjoy and they celebrated their ten year anniversary. In 2007 Amazon released their first ever e-reader, the Kindle. As they started out as an online book retailer it was only natural that they sell an online book. Their successes...
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...Just thirty years ago, identity and social affiliation was defined mostly by one's occupation (Hetherington, 2009, p. 22). Western societies were shaped and divided through belonging to a certain class which was determined by the work one did. Driven by the decline of manufacturing industry and a growing number of middle-class jobs in the service sector, society shifted towards what social scientists call consumer society. In this essay, I will outline how consumption affects and shapes today's life and culture by looking at the historical developments which led to these changes by considering the present day situation. What people buy forms their environment, streets or even whole towns. Neighbourhoods adapt tangibly to their inhabitants: In areas with more disposable income, shops and restaurants open up, near to universities streets are dominated by bars and takeaways. In times of decline of economical activity shops disappear (Hetherington, 2009, p. 16). However, this visible influence is just the surface of the impact that consumption has on us. Consuming has become a main occupation, thus a form of socialisation, it provides a feeling of belonging and being an active part of society (Hetherington, 2009, p. 20). In the industrial society of the past centuries only few people could afford luxury goods or consume out of choice. For the vast majority buying things was about the satisfaction of basic needs. To some extent this did not change in the contemporary Western...
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