...Rexer Analytics 4th Annual Data Miner Survey – 2010 Survey Summary Report – For more information contact Karl Rexer, PhD krexer@RexerAnalytics.com www.RexerAnalytics.com Outline • Overview & Key Findings • Where & How Data Miners Work • What’s Important to Data Miners • Data Mining Tools: Usage & Satisfaction • Overcoming Challenges & Optimism about the Future • Appendix: Where do Data Miners Come From? • Appendix: Rexer Analytics © 2011 Rexer Analytics 2 Overview & Key Findings © 2011 Rexer Analytics 3 2010 Data Miner Survey: Overview Vendors Corporate • Fourth annual survey NGO / Gov’t • 50 questions • Data collected online in early 2010 Academics Consultants • 10,000+ invitations emailed, plus promoted by newsgroups, vendors, and bloggers • Respondents: 735 data miners from 60 countries Note: Data from tool vendors (companies making data mining software) was excluded from many analyses. © 2011 Rexer Analytics Central & South America (4%) • Columbia 2% • Brazil 1% Asia Pacific • India 4% • Australia 3% • China 2% Middle East & Africa (3%) • Israel 1% • Turkey 1% North America • USA 40% • Canada 4% Europe • Germany 7% • UK 5% • France 4% • Poland 4% 4 Key Findings • FIELDS & GOALS: Data miners work in a diverse set of fields. CRM / Marketing has been the #1 field in each of the past four years. Fittingly, “improving the understanding of customers”...
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...i IBM SPSS Data Collection Author 6.0.1 User’s Guide Note: Before using this information and the product it supports, read the general information under Notices on p. 376. This edition applies to IBM SPSS Data Collection Author 6.0.1 and to all subsequent releases and modifications until otherwise indicated in new editions. Adobe product screenshot(s) reprinted with permission from Adobe Systems Incorporated. Microsoft product screenshot(s) reprinted with permission from Microsoft Corporation. Licensed Materials - Property of IBM Licensed Materials - Property of IBM © Copyright IBM Corporation 2000, 2011 Licensed Materials - Property of IBM © Copyright IBM Corporation 2000, 2011 U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. Preface Welcome to the IBM® SPSS® Data Collection Author 6.0.1 User’s Guide. This guide provides information on using the IBM® SPSS® Data Collection Author application. For information about installing the product, see the IBM SPSS Data Collection Desktop 6.0.1 Installation Guide. Adobe Portable Document Format (.pdf) versions of the guides are available on the IBM SPSS Data Collection Desktop 6.0.1 CD-ROM. Viewing and printing the documents requires Adobe Reader. If necessary, you can download it at no cost from www.adobe.com. Use the Adobe Reader online Help for answers to your questions regarding viewing and navigating the documents. Notice: IBM® SPSS® Data Collection...
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...Data Preparation in SPSS Jamie DeCoster Center for Advanced Study of Teaching and Learning University of Virginia 350 Old Ivy Way Charlottesville, VA 22903 August 15, 2012 If you wish to cite the contents of this document, the APA reference for them would be DeCoster, J. (2012). Data Preparation in SPSS. Retrieved from http://www.stat-help.com/notes.html All rights to this document are reserved Table of Contents Version History ............................................................................................................................... 4 Interactive Mode versus Syntax Mode ........................................................................................... 5 Why syntax is typically better..................................................................................................... 5 Getting syntax out of interactive mode commands..................................................................... 5 Best Practices for Data Preparation in SPSS .................................................................................. 7 Use syntax from start to finish .................................................................................................... 7 Maintain accurate codebooks for raw data sets .......................................................................... 7 Use summary data sets for analysis ............................................................................................ 7 Preserve the original...
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...UQ Business School MKTG7510 Market and Consumer Research Introduction to SPSS Course Coordinator: Dr Ravi Pappu Introduction to SPSS This is a brief on how to use SPSS. The purpose of this chapter is to introduce you to SPSS. You are encouraged to actively access the interactive help of SPSS and ask your tutor questions if you get lost. You are expected to spend time outside of class (i) familiarising yourself with SPSS and (ii) completing the homework exercises to complete the Assignment 2 (Research Report) for assessment (20% of your MKTG7510 Grade). SPSS is accessible in all computer labs in Building 39A and 35. Please check current times of access to the computer labs and plan your study time accordingly. 1. How to create a new project? (1) Click on the ‘Start’ menu. Click on ‘All Programs’. (2) You will find the folder ‘Data Analysis and Stats Programs’ - click it to open the folder. (3) Click on the ‘IBM SPSS statistics’ folder. Click on the ‘IBM SPSS Statistics’ icon. (4) Once SPSS is open, the screen (see Fig. 1) asks you what you would like to do: either type in the data manually, or find an existing data file (as circled below). Figure 1: Create a New Project MKTG7510 Market and Consumer Research S1-2014 P. 1/20 2. What are the main components of an SPSS ‘project’? When you open a new ‘project’ you will see the Data Editor window where the raw data are visible. However, there are multiple windows that allow you to interact with the data...
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...Learning organization For more information about SPSS Inc. software products, please visit our Web site at http://www.spss.com or contact SPSS Inc. 233 South Wacker Drive, 11th Floor Chicago, IL 60606-6412 Tel: (312) 651-3000 Fax: (312) 651-3668 SPSS is a registered trademark and the other product names are the trademarks of SPSS Inc. for its proprietary computer software. No material describing such software may be produced or distributed without the written permission of the owners of the trademark and license rights in the software and the copyrights in the published materials. The SOFTWARE and documentation are provided with RESTRICTED RIGHTS. Use, duplication, or disclosure by the Government is subject to restrictions as set forth in subdivision (c) (1) (ii) of The Rights in Technical Data and Computer Software clause at 52.227-7013. Contractor/manufacturer is SPSS Inc., 233 South Wacker Drive, 11th Floor, Chicago, IL 60606-6412. Patent No. 7,023,453 General notice: Other product names mentioned herein are used for identification purposes only and may be trademarks of their respective companies. Windows is a registered trademark of Microsoft Corporation. Apple, Mac, and the Mac logo are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. This product uses WinWrap Basic, Copyright 1993-2007, Polar Engineering and Consulting, http://www.winwrap.com. Printed in the United States of America. No part of this publication may be reproduced, stored...
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...SCHOOL OF BUSINESS MANAGEMENT SCIENCES AND TECHNOLOGY. BACHELOR OF BUSINESS INFORMATION TECHNOLOGY ADM NO. 113/01479 SPSS REPORT INTERNAL INDUSTRIAL BASED LEARNING 1 PRESENTED TO: JULIUS NYERERE SPSS is a software package used for statistical analysis. The software name originally stood for Statistical Package for the Social Sciences (SPSS). SPSS is the acronym of Statistical Package for the Social Science.SPSS is one of the most popular statistical packages which can perform highly complex data manipulation and analysis with simple instructions. It is designed for both interactive and non-interactive uses. It is also used by market researchers, health researchers, survey companies, government, education researchers, marketing organizations, data miners, and others. The original SPSS manual (Nie, Bent & Hull, 1970) has been described as one of "sociology's most influential books" for allowing ordinary researchers to do their own statistical analysis.[4] In addition to statistical analysis, data management (case selection, file reshaping, creating derived data) and data documentation (a metadata dictionary was stored in the data file) are features of the base software. Statistics included in the base software: * Descriptive statistics: Cross tabulation, Frequencies, Descriptive, Explore, Descriptive Ratio Statistics * Bivariate statistics: Means, t-test, ANOVA, Correlation (bivariate...
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.../mod-timetable/ Module Overview: This module is taught in lectures and practical classes. This includes sessions on quantitative methods and an appropriate statistical package. Module aims: This module aims to give students a broad knowledge of a range of methodological and analytical skills, which they can apply in a variety of research contexts. As well as giving students a grounding in the basic principles of quantitative research methodology, the module will (i) look at how data can be described, (ii) introduce a range of statistical tests commonly used, and (iii) explore what the results mean in terms of the research question posed. The module comprises lectures, and the delivery will involve hands-on lab work using an appropriate statistical package. Module Objective Learning Outcomes: On completion of this module, students should be able to demonstrate: • An ability to apply a variety of different statistical methods to their research project. • An ability to collect, store, manage, test and interpret data. • An understanding of the epistemological and methodological difficulties associated with different techniques. • An ability to use computer software associated with the analysis of quantitative data. • An awareness of the ethical issues surrounding data collection and analysis. Skills Taught: On completion of this module, students should be able to; • Conduct research in a manner that is consistent with professional practice • Collect...
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...gaining profit. Firstly, bank can get the funds from a longer period of time. Secondly, bank can lend such funds for short loans to small or middle business. Besides, bank can also invest such funds in some other profitable areas. When viewing from a higher level, term deposit has an indirect influence on the economic development of the country. Therefore, term deposit is important for banks and countries, which should be beneficial if the amount of the total term deposit can be evaluated in advance. The goal of this project is to predict whether a client will subscribe a term deposit. The result will help the bank to better formulate marketing strategies and to find out potential customers to extend market. Data Description This project uses Bank Marketing Data Set downloaded as .csv format from UCI Machine Learning Repository (http://archive.ics.uci.edu/ml/datasets/Bank+Marketing). The data is from “Using Mining for Bank Direct Marketing” (insert reference) and there is no missing value in the data sets. The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. One data set (bankfull. csv) contains all examples whose quantity is 45211; the other data set (bank.csv) contains 10% of the examples (4521), which are randomly selected from the full data set. The small data set is used as testing data for some of the machine learning algorithms. There are 16 attributes including bank client information and...
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...Module Study Guide Research Methods in Psychology 2 Deadlines: 1st Report Week 6, Thurs 6th March 12noon 2nd Report Week 10, Thurs 17th April 12noon Lectures: Fridays 1pm-2pm TC102 Workshops: Mondays in Paragon NB – check for changes to this in weeks 10, 11 and 13 due to the Bank Holidays. School of Psychology, Social Work and Human Sciences School of Psychology, Social Work and Human Sciences Research Methods in Psychology 2 Module Study Guide |Module Code |SS40003E | |Level |4 | |Credits |20 | 2014 Version No 01 © UWL 2013 Research Methods in Psychology 2 Module Study Guide Contents | |Page No. | |Module Leader and Teaching Team Details |3 | | | | |Facts and figures |5 | | | | |Section A Overview and Content...
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...Data Analysis in SPSS Jamie DeCoster Department of Psychology University of Alabama 348 Gordon Palmer Hall Box 870348 Tuscaloosa, AL 35487-0348 February 21, 2004 If you wish to cite the contents of this document, the APA reference for them would be DeCoster, J. (2004). Data Analysis in SPSS. Retrieved from http://www.stat-help.com/notes.html Heather Claypool Department of Psychology Miami University of Ohio 136 Benton Hall Oxford, OH 45056 All rights to this document are reserved Table of Contents Introduction ...................................................................................................................................................................1 Interactive Mode versus Syntax Mode ..........................................................................................................................2 Descriptive Statistics .....................................................................................................................................................4 Transformations.............................................................................................................................................................5 Compute ....................................................................................................................................................................5 Recode ............................................................................................................................
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...examination and use ONE file of any paper material. Candidates may use any approved calculator. 1. The worksheet on Page 5 shows the quarterly sales figures (in £,000) of a specialist diving equipment shop for a period of three calendar years (from quarter 1 of the first year to quarter 4 of the third year). (a) A time-series plot of the data is shown below. With reference to the graph, justify the chosen method for the analysis that has been started on the worksheet. (4 marks) (b) By assuming a multiplicative model, complete the analysis on the worksheet. Explain what can be learnt from the figures in each column including those already completed. Apply the trend model, Trend line = 1126.3 −4.6*time, where time is the number of the sales periods starting at 1, and generate a forecast for each period including the next four periods. (20 marks) (c) Explain in which way that the ‘trendcycle’ column on the worksheet on page 5 is used in the modelling. In addition, apart from forecasting, briefly discuss why ‘trendcycle’ data is also useful in general business analysis. (6 marks) Question 1 continued/… Page 1 of 5 …/Question 1 continued (d) Plot the errors calculated in part (b). Hence comment on how good this forecasting method is in this particular case. How confident are you in your forecasts for the following year? (10 marks) (Total: 40 marks) 2. With reference to the dummy-variable approach, explain what an ACF is and how it can ...
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...Blackboard: blackboard.neu.edu “MKTG 3401 Lassk Fall 2012” Text: Marketing Research, Malhotra, 6th Edition, 2010 – NU custom text. Prerequisites: MKTG 2201, MGSC 1201 and 64 SH toward the degree Course Description: This course focuses on the marketing research process and the analysis of data using SPSS statistical software. It gives students the opportunity to develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. The course covers topics such as problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Statistical Package: SPSS is available as a 6-month rental for $35 plus $4.99 download fee. Details on how to access the rental are provided in the Tech Marketplace of MyNEU Portal under “Free and Discounted Software – More Software tab.” SPSS is also available for free through MyApps using MyFiles to house your data files. Please note, to access SPSS with MyApps on campus, you must be connected to “NU-Secure” wi fi. Details to access MyApps and“NU-Secure” wi fi is provided in the MyNEU portal. You must be able to access SPSS through either of these options by 9/19. For technical help, contact 617-373-HELP. Resource Help: Visit http://www.advising.neu.edu for all of the academic resources available to you. Of course, the first resource is your instructor. I have an open-door policy and welcome you to seek me out regarding...
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...will apply in the research. The methodology will determine how the data will be collected and what the design is, and ways will be applied(AL-Moqbali,2017). In addition, it describes the actions of the research and how they are progressed to research to the research outcomes. "Methodology is the systematic, theoretical analysis of the processes applied to a field of research. It includes the theoretical analysis of the body of methods and principles associated with...
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...SPSS Project: Mobile Shopping Econometrics Table of content 1 Introduction 1 2 Questionnaire: Mobile … 1 3 Descriptive and demographic data 1 4 Hypothesis 1 4.1 Hypothesis 1: 1 4.2 Hypothesis 2: 1 4.3 Hypothesis 3: 1 4.4 Hypothesis 4: 1 5 Conclusion 1 References 2 Appendix II 1 Introduction With more than 1.08 billion smartphone users in the world, the mobile world and especially the smartphone consumption is expanding at a rapid pace. For what do people use its mobile devices? Just for talking or even to make purchase decisions inside a physical store? What role does the people’s age play in this investigation? In order to understand the world of smartphone users, we applied some meaningful data from the Princeton Survey Research Associates International (PSRAI) about the device ownership and cell phone usage during purchase decisions and analyzed it with SPSS. Having observed and compared the data, we used statistical test of hypotheses to receive decision rules for such equitation. First of all we formulated some null hypotheses (Ho), which states that there is difference from the hypothesized value and the corresponding alternative hypotheses (H1) the opposite of the null hypotheses. Since we will never know for sure which of the two hypotheses is true, our decision will include errors: Type 1 Error and Type 2 Error. The lowest level of significance tells us the lowest...
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...8A1 This assignment lets you explore a quasi-experimental model using ANCOVA data analytical approach. By doing this data analysis project, you will understand a new quantitative research model when randomized sampling is not a choice. Specifically, you will develop analytical skills to use covariate to control for or partial out effects of pre-existing differences carried by sampling. To complete the assessment, answer each question, providing IBM SPSS analysis when necessary to support your answer. For this assignment, use the small batch of data provided by Warner's textbook on page 724. These are hypothetical data. We will imagine that a three-group quasi-experimental study was done to compare the effects of three treatments on the aggressive behavior of male children. Xc, the covariate, is a pretest measure of aggressiveness: the number of aggressive behaviors emitted by each child when the child is first placed in a neutral playroom situation. This measure was done prior to exposure to the treatment. Children could not be randomly assigned to treatment groups, so the groups did not start out exactly equivalent on aggressiveness. The dependent variable, Y, is a posttest measure: the number of aggressive behaviors emitted by each child after exposure to one of the three treatments. Treatment A consisted of three different films. The A1 group saw a cartoon animal behaving aggressively. The A2 group saw a human female model behaving aggressively. The A3group saw a human male...
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