...Case 5 • NIKE Europe Company background NIKE is a name that scarcely needs any introduction. It has been one of the business phenomena of the 1980s and 1990s, second perhaps only to Microsoft in its pursuit of global dominance from very humble beginnings. Founder Phil Knight famously made his first shoes using a waffle iron in what he has called' a tiny operation in my mother's laundry room'. By 1992 it had become a $4.5 billion turnover corporation. In fact, NIKE's history goes back to 1963, when Knight (still today very much the head of the business) set up Blue Ribbon Sports to import running shoes from Japan to the US, or even to the late 1950s when he ran for the University of Oregon track team and started looking for better footwear. The name (Nike was the Greek goddess of victory) did not appear until 1972, and sales grew steadily thereafter on the public's new-found enthusiasm for fitness. Having overtaken Adidas, NIKE was caught napping by Reebok who stole US market share leadership in 1986. Far from admitting defeat, however, NIKE was 'reinvented' and fought back using sponsorship of sports stars such as Michael Jordan, Andre Agassi and (more recently) Eric Cantona to spearhead its positioning as the maker of top-flight performance athletic wear. Today it is the undisputed industry leader. NIKE's culture is easy to recognize, if hard to define. It ...
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...January 14, 2013 How to Live a Happy Life I once read from the very popular Reader’s Digest that being happy can add seven up to ten more years in your life. From that time on, I have developed my own guide to a happy life. Although we are never free from troubles, we can always maximize our happiness. Well, there are so many articles on the internet, magazines and books presenting thousands of ways to be happy and reading all those can sometimes be tiring. To spare you from that, I have narrowed it down to four simple and general rules. So if you want to live those ten more years, all you’ve got to do is listen and pay attention. First on my list is to appreciate the little things like the sunshine or the rain; the leaves and the flowers; a nice cup of coffee or tea; and most importantly, yourself. For it is when we appreciate these little things, we become contented and eventually learn to become more grateful of the bigger things life has to offer us. Be thankful like a child and you’ll be surprised of the many great things the world can show you. Now, try to remember what you felt the first time your parents told you you’re having a trip to this really cool place. You were excited and that even made your spirits high. It’s that same feeling when you try something new. So, get excited and do something that can get you thrilled. Go out, explore out of the ordinary stuff, meet new people and have fun. Travelling will never fail you; getting lost can sometimes help you...
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...in a hurry to get married. Women have now become more independent, they do not want to do all housework and raise their children, or sacrificing their career growth, is one of the causes of the changes in family formation. A happy marriage may be built only on love, tolerance, mutual understanding, equality, and respect. The problem is important because both husband and wife are now in many cases on equal terms. More and more women demonstrate higher levels of education than men, more and more women compete with men, holding leadership positions in business, politics and social life. Now a lot of women are the financial support to the family. As the result, women become materially independent. They are not materially tied to a family anymore. When they get married, they enrich their world that is now built on kinship, love, safety, quality leisure time activities in which all family members are involved. A family develops a collective feeling of interconnectedness, which is opposed to loneliness. Joy and duty, love and care, discipline and kindness - all these are taken together in a family as a pillar of stable social development. I have talked to married people in search of a "happy family" recipe. I want to share some of my findings with you. A happy marriage is based on intimacy and commitment. It is a bond that outgrows passion as the feature of romantic love. It is a bond that is based on mutual respect and the feeling as if both husband and wife were in many respects...
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...Title: Surviving a Break-Up: How to be Happy Being Single General Purpose: To inform. Specific Purpose: To tell about surviving a tough break-up, and how to rediscover yourself and find happiness in a newly single life. Thesis Statement: The aftermath of a relationship break-up can allow time for self-discovery, friendship, and a chance to do things you want to do. . Introduction . To fall in love is awfully simple, but to fall out of love is simply awful. . Going through a break-up can be a really stressful and emotional experience; how do you move on and find happiness in a newly single life? . The reason I am up here talking about this topic today, is that about a month ago, I ended what was a 2 ½ year relationship. . It has been an adjustment, but by focusing on the positives in my life, I have been able to become the happiest I have been in months. . The aftermath of a relationship break-up can allow time for self-discovery, friendship, and a chance to do things you want to do. . Without someone constantly at your side, you can truly test your limits and discover yourself. . Self-discovery . It’s easy and normal to feel alone after a break-up, but instead of wallowing in it, embrace it! . According to a Santa Clara University study, one of the upmost important things you can do for yourself following a break-up is to redirect attention towards yourself. 1. Exercise, engage with nature, indulge in something pleasurable each day, and take care of yourself! ...
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...CASE #5 McDonalds: How Many Minutes Does It Take To Eat A Happy Meal FACTS McDonald’s has a branch in New York City that is located within the Korean community The elderly customers of the said branch would stay from opening up to closing time The said customers would only purchase a single cup of coffee or a small packet of fried to be shared by the whole group McDonald’s set a time limit to resolve the issue but the Korean community reacted badly against it saying that elders are entitled to a certain level of respect STAKEHOLDERS McDonalds Korean elders Korean community Other customers of the fast food chain Family of the customers Family of the employees ETHICAL ISSUES The ethical issue involved in this case is McDonald’s decision to impose a time limit for eating and the kicking out of customers, in this case, Korean elders who have overstayed their welcome inside the fast food chain. Another ethical issue to point out is the ethicality of the decision of the elderly customers to stay in McDonalds from dawn to closing time and whether they have the right as customers to do so. It is true that elders are entitled to a certain level of respect but in turn, elderly customers should have the decency to return that respect to the business establishment. Considering that McDonald’s branches in the US offer coffee and free refills to customers in the morning, it may seem exploitative towards McDonalds. Having customers who loiter inside for unconventionally long...
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...About Sharing Happiness We can only share happiness with others when we ourselves know how to be happy and are happy. If we are not happy (it means we don't know how to be happy), then how can we share happiness with others and ask others to be happy, when we don't have happiness in ourselves? We can share our joy and happiness with all beings without any discrimination of human beings or non-human beings, good beings or bad beings, happy beings or unhappy beings, wise beings or ignorant beings, but we cannot give happiness to others nor can we make other beings to become happy. If one can give happiness to others or can make another being to become happy, then there shouldn't be any beings being unhappy in the world, because we can just give happiness to everyone and make everyone happy. But it doesn't work like that. Not even Buddha nor any enlightened beings can make another being to become happy or to become enlightened. If it is so easy, we can just ask for happiness or enlightenment and be happy forever and be enlightened. It is all come from within ourselves. Happiness or enlightenment, it is up to our own efforts to realize them within ourselves. It cannot be given or be bought from someone else. All the teachers and teachings are there to guide us to attain true happiness and enlightenment by our own effort. When beings are unhappy, have no peace in the heart, the mind is full of attachment, ignorance, anger, hatred, jealousy, arrogance, dissatisfaction, frustration...
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...“The Happy Man” by Naguib Mahfouz Isaac Duchesne Outline * Author Background * Plot Summary * Literary Devices * Narrative Elements * Overall Message * Questions * Discussion Author Background Naguib Mahfouz started writing when he was seventeen years old and is now respected throughout Arabic writing. Such as novels “The Children of Gebelawi (1959), Small Talk on the Nile (1966), and Miramar (1967). He often uses allegory and symbolism in his stories to address concerns. Mahfouz won the Noble Prize for literature in 1988. (Born Cairo, Egypt 1911) Plot Summary “The Happy Man” is a about a man who wakes up one morning and finds himself “inconceivably happy”. He has no idea why or how this happened and is shocked because of how he usually feels when he wakes up in the mornings. “This was distinctly peculiar when compared with the state he was usually in when he woke up” (pg. 235) He finds himself talking to people he generally never talks to such as his servant “Uncle” Bashir. He then finds himself talking to his worst rival who he has constant conflicts with. He addresses and talks to him though as if they were best friends. “Good Morning! He said without feeling any compunction.” (pg.237) His rival is shocked by how much different the man has changed and asks if his son has returned from Canada. “I bet your dear son has changed his mind about staying in Canada?! He asked…But...
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...Happy Hospital Scenario A quick overview of the Happy Hospital Scenario almost gives financial decisions makers a false sense of security especially after reading the first opening pages of the Happy Valley Scenario. The text poses an interesting question (2006), “What should we do with all that money?” Upon review of some quick facts, Happy Hospital is reporting starting the New Year with 12.5 million in current assets, 4.3 million in current liabilities, $800,000 in cash on hand with the remaining amount of the 12.5 million being in accounts receivables. The acquirement of all the financial facts and statements in the following scenario present an analysis of how financial decision makers must proceed.. Happy Hospital must begin to use budgets and performance reports to aid in the decision making. The budget is a tool that empowers Happy Hospital to financially plan and manage specific funds for spending and saving (HSBC, 2009). In other words, it is a plan of action of how Happy Hospital will proceed whereas in stark comparison, reports provide accurate and extremely critical feedback. These reports help understand what is currently occurring, what has occurred in the past and what to expect in the future as this information relates to trends and projections. The combination of these two critical components, budgets and reports will be key to knowing how to correctly utilize the 12.5 million in assets. After quick review of the financial statements presented...
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...Alaska makes miles wonder how to get out of the labyrinth of suffering when a sudden tragedy strikes and leaves Miles, the colonel and the whole school with questions. Miles is not able to rest until he finds out what exactly happened to Alaska young. He and the Colonel search and eventually start piecing all of the clues together to figure out Alaska was upset she didn't go visit her mom's grave on the anniversary and was so upset she decided to take her life quick and fast. The labyrinth of suffering is not knowing how to be happy and when it is hard to be happy. The labyrinth to me is knowing how to be happy, able to be happy and to live freely without worries. This is a labyrinth because life is like a maze. There will always be obstacles in the way of being happy and living freely. There may be some tragic thing to happen that will cause a maze. This could include something happening to a family member to not having money to pay bills. Life will always be a maze. I feel the labyrinth is an endless...
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...that people make in life and the family that they spend their time with, because whether they are poor or rich, it hardly makes any difference if they have no one to spend time with doing things. Also, the happiest people in the world are some of the simplest people, and they are familiar with what makes them happy. The general argument made by Eduardo Porter’s essay “What Happiness Is”, is that “citizens of much the world – expand large amounts of time and energy pursuing more money and a bigger GDP because they think it will improve their well-being” (461). He cites...
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...In the articles “Do You Have What It Takes To Be Happy” by Stacey Colino and “The Happiness Factor” by David Brooks, both authors give insights on happiness, how to be happy, and where happiness comes from. Colino mainly talks about how having a healthy self-esteem, a sense of optimism, gratifying relationships, and meaning and purpose in your life have the most influence on your happiness. Brooks talks about how money, fame, and wealth shouldn’t make us happy. However, both Brooks and Colino express that happiness comes from your inner self, and what you surround yourself with, not materialistic things. First of all, Brooks views on happiness differs from Stacey Colino. Brooks feels happiness comes from relationships with people, and not money. He brought up a good example with the famous actress Sandra Bullock. She won the Academy Award for best actress in 2010. Then news reports came out that her and her husband had a divorce. He was an “adulterous jerk.” Brooks stated that if you have a unsuccessful marriage or relationship, it does not matter what career achievements you have, you will remain unhappy. According to Brooks, countries with high social trust have happier people, better health, and more efficient government. Furthermore, Stacey Colino states basically how to be happy and what steps to take. She gives different ideas on how to be happy, for example, develop an upbeat attitude, hang out with your favorite people, etc. Stacey views happiness with what you...
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...Quialetta Harris ENG 121 English Composition 1 William Barone August 1, 2013 Healthy vs. Happy Happy with being healthy, or happy with just being plain happy by not wasting your time eating healthier and exercising to be happy. I never imagined that I would be exercising ten minutes a day, and have to cut my portion sizes. Two kids later, I never thought that I would be taking courses at Ashford. Of course you can eat what you want, but what about your body susceptible to illness, like high blood pressure or diabetes. You should be able to find a happy medium between being the two. In this essay I will be talking about how you can be healthy and happy at the same time, and they intertwine creating the happy medium. There is an alarming trend with people seeking out these losing weight quick schemes in order to find a happy medium within themselves. People result in using these fads advertised on TV and in magazines to take the easy way out, or when they are unsuccessful in losing weight the right way. As we mature we find the medium between being healthy, and being happy. For example, getting enough sleep, eating healthier, and exercising, because when you think about it, healthy and happy balance each other out. When you get the recommended amount of sleep every night, which is healthy for you, and when you wake up in the morning you feel energized, happy. A regular exercise program is associated with positive mental health, especially a...
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...10 Things Happy People Do Differently 10 strategies happy people incorporate into their lives Published on October 16, 2012 by Paula Davis-Laack, J.D., M.A.P.P. in Pressure Proof Happiness is having a large, caring, close-knit family in another city. George Burns How happy are you and why? This is a question I spend a fair amount of time thinking about, not only as it applies to my own levels of happiness, but also as it applies to my family, friends, and the people who I work with. Since graduating with my master’s degree in positive psychology, I’ve worked with and observed thousands of people in a wide variety of settings, and happy people just flow with the groove of life in a unique way. Here is what they do differently: 1) They build a strong social fabric. Happy people stay connected to their families, neighbors, places of worship, and communities. These strong connections act as a buffer to depression and create strong, meaningful connections. The rate of depression has increased dramatically in the last 50-75 years. The World Health Organization predicts that by 2020, depression will be the second leading cause of mortality in the world, impacting nearly one-third of all adults (Murray & Lopez, 1996). While several forces are likely behind this increase, one of the most important factors may be the disconnection from people and their families and communities. Related Articles Choosing the Object of Your Devotion Happiness Depends Upon Close Relations The...
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...ones. Prevalent on the minds of many humans are the following questions: How does one achieve happiness? How can one make their pursuit of happiness less difficult? In John Stuart Mill's opinion, one should not pursue happiness at all. Mill has reported that he has found that "Those only are happy have their minds fixed on some object other than their own happiness." As a matter of fact, Mill believes that focusing on one's happiness will cause an individual to become unhappy, as supported by the quote "Ask yourself whether...
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...subject of success, and how to obtain it, it is almost impossible to find an agreement on how people feel like you can achieve such a thing. We see a prime example of this debate in Death of a Salesman, written by Arthur Miller. In this play, the characters Happy, Willy and Biff all struggle with the challenge of obtaining success. Though the three share the belief that the approval of others control success, they contrast in their belief on how important others approval is in relation to other characteristics of being successful; because Biff understands that hard work is a more effective in achieving success than popularity, he is the most likely to succeed and have a satisfied life. The first character we are familiarized with is Willy, who is also Biff and Happy’s father. Willy is a firm believer that when it comes to obtaining success, “personality always wins the day” (Miller, 1868) over hard work. In the play, the reader is shown examples of Willy raising his sons to follow this type of belief. When Biff and Happy were children, Willy often taught his unworkable success lessons, one example is when he tells his sons “be liked and you will never want” (Miller, 1853). Alice Griffin writes that Willy has an “inability to distinguish between the dream of success and the reality of the world...
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